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65. Delicious Redemption: Getting Fired for an Infamous PBR Tweet Made Corey Smale the CCO at Garage Beer
It was four years ago that the Twitter account for legendary beer brand Pabst Blue Ribbon tweeted out:
"Not drinking this January? Try eating ass!"
And we're FINALLY talking to the guy who did it.
Because Corey Smale—who was promptly fired for the Tweet and owned it publicly—isn't just PBR's ex-social media manager.
He's now been named Ad Age's "Marketer of the Year" for his current work as Chief Creative Officer at Garage Beer, one of the fastest-growing beer brands in the world.
Look, we already covered the PBR "eating ass" tweet extensively in episode 30 of this podcast.
And Dusty arrived…
The skinny
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