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Designing Brand Identity by Alina Wheeler & Rob Meyerson - Book Summary
“A Brand Is Not a Logo: The Five-Phase Process Behind Every Great Identity”
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Title: Designing Brand Identity
Author: Alina Wheeler & Rob Meyerson
Category: Sales, Branding & Marketing, Creativity & the Arts, Creativity in Business, Technology & Innovation
What if the logo is the last thing you should be worrying about? Sam and Sophie open with the question that bugged Sam the whole way through Wheeler and Meyerson's classic.
The episode walks through the…
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