Latest / Wedding Pros who are ready to grow - with Becca Pountney / Using AI in your wedding business - with The Two Lauras

Transcript

Using AI in your wedding business - with The Two Lauras · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Laura M: People think that a machine's gonna replace them, A
• 0:02
  machine isn't gonna replace them.
• 0:05
  Somebody using that machine might though, because somebody might be
• 0:07
  able to use that machine, get the the information out of it and turn
• 0:10
  it around and make it look brilliant.
• 0:14
  Becca: I am Becca Pountney, wedding business marketing expert,
• 0:17
  speaker and blogger, and you are listening to The Wedding Pros
• 0:19
  who are Ready to Grow podcast.
• 0:22
  I'm here to share with you actionable tips, strategies, and real life
• 0:25
  examples to help you take your wedding business to the next level.
• 0:29
  If you are an ambitious wedding business owner that wants to take your passion
• 0:32
  and use it to build a profitable, sustainable business doing what you
• 0:36
  love, then you're in the right place.
• 0:38
  Let's get going with today's episode.
• 0:42
  Today on the podcast, I don't just have one, but two guests.
• 0:45
  As I'm joined by the two Lauras, I met these two fabulous ladies as part of a
• 0:49
  mastermind group that I'm part of with 30 years of marketing experience behind them.
• 0:53
  They now work with social media managers to build profitable businesses.
• 0:57
  Inside of our mastermind.
• 0:58
  Recently, we were chatting about the hot topic of 2023, ai, otherwise
• 1:02
  known as artificial intelligence.
• 1:04
  It was a great conversation and I wanted you to be able to hear it too.
• 1:08
  So Laura and Laura, welcome to the podcast.
• 1:11
  Laura D: Thank you.
• 1:12
  Laura M: Hello, hello.
• 1:13
  Becca: It's so lovely to have you.
• 1:15
  Laura D: I was just gonna say 30 years.
• 1:17
  Can I just say that is combined, like we're not that old individually.
• 1:21
  Laura M: I dunno.
• 1:21
  I think, I think we, I actually did start working in marketing 30 years ago.
• 1:26
  Laura D: No you didn't.
• 1:27
  You'd have been like twelve.
• 1:28
  Laura M: Yes, I did.
• 1:28
  My very first job was marketing 30 years ago.
• 1:32
  Laura D: Wowzers.
• 1:33
  Okay.
• 1:33
  Take it back.
• 1:34
  Laura M: We are, we're so old.
• 1:35
  Laura D: We are old.
• 1:36
  Laura M: Yeah.
• 1:36
  Becca: You don't look a day over 21, I promise.
• 1:39
  Laura M: There we go.
• 1:39
  We'll, come on here again,
• 1:41
  . Becca: You are always welcome.
• 1:42
  Now, before we dive into this super scary topic that everyone's talking about at
• 1:46
  the moment of ai, I wanna talk a little bit more generally in the first instance
• 1:51
  about business, because that's how we met and I tell my wedding professionals.
• 1:55
  All of the time that they should be investing in themselves, investing
• 1:58
  in learning community, and also that I practice what I preach myself,
• 2:02
  and that's why I'm part of the Business Mastermind where I met you.
• 2:05
  So I just thought it'd be helpful to hear from you to start with why you joined
• 2:10
  the Mastermind that we are all part of in the first place, and why you think that
• 2:13
  it's important for business owners of all varieties to be investing in themselves
• 2:17
  and why we should be doing it too.
• 2:20
  Laura D: That is an interesting question.
• 2:22
  We, so we've been in and out of a lot of masterminds and the unique situation
• 2:27
  that Laura and I are in is that we've got each other and which is, can be
• 2:30
  a really fortunate position to be in.
• 2:32
  So we don't need to bounce ideas around loads of other people
• 2:35
  because we've got each other.
• 2:37
  But then what we definitely find is that we need to, we need to bounce
• 2:42
  around ideas with people who are removed from our business, who.
• 2:48
  That probably could look at things in a, in a different
• 2:52
  way, probably honest with us.
• 2:55
  We want to have those conversations with people who are of a similar level to us.
• 2:59
  They understand where we're at with our business.
• 3:02
  They understand the kind of, the frustrations maybe that we're
• 3:04
  having or, or what they may be.
• 3:07
  So we dip in and out of masterminds, and every time we're outta them is
• 3:11
  the times that we are going, ugh.
• 3:13
  You know, I wish we had someone to ask this, or who could we ask this?
• 3:17
  And, and so then it reminds us that we do need them and we
• 3:20
  cannot just rely on each other.
• 3:22
  So that was probably the reason why, and hatefully, we won't be kind of dipping out
• 3:26
  now , I think we're both at peace with the fact that we can't just do this without
• 3:31
  that kind of external support really.
• 3:34
  Laura M: I think another good thing about being in that sort of environment is
• 3:37
  that you don't know what you don't know.
• 3:39
  So when you see other people and they're having problems, That you
• 3:44
  can help them with, that's great.
• 3:45
  But also when you see people are doing things differently to you, you
• 3:49
  can suddenly have these massive light bulb moments where you're like, oh
• 3:52
  my God, we could totally do that.
• 3:54
  That would work for our business.
• 3:55
  And if you're not in those environments, you miss out on all
• 3:58
  of those opportunities, don't you?
• 4:00
  Becca: I definitely agree, and I think it's really important because
• 4:02
  our worlds can become really small.
• 4:04
  So whether it's just like me or my own in my business, or even you two
• 4:07
  together in your business, your world still becomes small and you all look
• 4:12
  at the same things in the same way.
• 4:13
  So sometimes having an outside set of eyes or hearing bigger different
• 4:17
  experiences definitely has an impact.
• 4:19
  And I'm glad you're in it because it meant that I got to meet you and now
• 4:22
  you're here on the podcast to talk with me all about this subject that
• 4:27
  everyone's talking about right now.
• 4:28
  AI or artificial intelligence.
• 4:31
  So let's start at the beginning.
• 4:32
  For anyone listening and thinking that we're talking about aliens coming
• 4:35
  to Earth or something like that.
• 4:37
  What even is this AI thing?
• 4:40
  What is it?
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  Laura M: I think we should start by saying that AI isn't new.
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  We've all been using AI for years and years.
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  If you've got an Alexa in your house, first of all, apologies
• 4:50
  if I've just set it off.
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  But you know, things like that.
• 4:53
  They're all based on this artificial intelligence, aren't they?
• 4:55
  So right now there's, it's this big buzzword and everyone is acting like
• 5:00
  it's this new thing, but it isn't.
• 5:03
  It's something that's been helping us in our businesses for years and years,
• 5:06
  but we just maybe haven't noticed.
• 5:09
  So that would be my first thing is to just don't worry that it's this brand
• 5:12
  new thing you have to get to grips with because it's not, it's a, it's part of
• 5:16
  all of the tools you are already using.
• 5:18
  It's just gonna help you to do things better.
• 5:21
  And ai, it sounds really scary cause it's called artificial intelligence,
• 5:25
  but it's just machine learning.
• 5:27
  It's just like if you are on Instagram or Facebook, they use algorithms
• 5:31
  to learn what you wanna see.
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  It's just the same thing.
• 5:34
  It's the machine that you're using is learning.
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  About how you are using it and how it can help you better learning all
• 5:39
  of the other people who are using it and what they're doing and giving you
• 5:42
  whatever data it is you want back.
• 5:44
  So just, yeah, it's not as scary as it sounds.
• 5:46
  Becca: I think it's just because there's so many big words that people
• 5:49
  don't understand being banded about, like machine learning, like what even.
• 5:54
  Is that, but actually when you start talking about things like
• 5:57
  algorithms, we all become a lot more relaxed and a lot more thinking.
• 6:01
  Okay.
• 6:01
  Yeah, I understand.
• 6:02
  I understand that Instagram has an algorithm.
• 6:04
  I understand that what I see on Instagram is curated for me,
• 6:08
  and that makes our lives better rather than worse, doesn't it?
• 6:12
  Laura M: Yeah, definitely.
• 6:14
  Laura D: I think it's worth saying as well that it's only people are only panicking
• 6:17
  now because it's like the new buzzword to talk about the new sexy thing to waffle
• 6:23
  away about and try to position, you know, there's loads of people on LinkedIn trying
• 6:28
  to position themselves as AI experts and, but as Laura says it, it has been around,
• 6:34
  it has been helping us to do our jobs.
• 6:36
  It's been helping us with our marketing.
• 6:39
  A long, long, long, long time.
• 6:41
  But yeah, people all jumping on this and all talking about it, and
• 6:44
  I know we are talking about it now.
• 6:45
  We've recorded our own podcast about it.
• 6:47
  Like I know we are kind of part of the problem in many respects, but
• 6:50
  it's, yeah, it's that, it's, it's like when Clubhouse launched, isn't it?
• 6:54
  Everyone's suddenly talked about clubhouse.
• 6:56
  It's just that thing that people are gonna talk about.
• 6:58
  But I suspect, and the difference with this compared to Clubhouse, which
• 7:02
  I know you can't compare the two, they're very different things, but.
• 7:04
  Clubhouse very quickly went away, and AI isn't going to go away.
• 7:08
  And this is something that we all need to learn to live with because
• 7:12
  it can be such a good thing.
• 7:14
  It's not a bad thing, it's not a negative thing in our lives.
• 7:17
  It, it should totally be seen as a positive.
• 7:20
  Becca: So why do we think it is then that suddenly in January, February, 2023,
• 7:26
  this is on the tip of everyone's tongue?
• 7:29
  If it's been around for so long, what is it that's different now
• 7:31
  that's making everyone talk?
• 7:33
  Laura M: It's one thing, it's Chat GPT this new tool called Chat GPT came out.
• 7:38
  And if you've not heard of Chat GPT before, go Google it.
• 7:41
  It's a brilliant tool, but you can basically ask it anything
• 7:45
  and it's like Google on steroids.
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  It will not just feed you a load of results where you have to go
• 7:51
  and look into all of these results.
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  It will tell you the answer to your question, and that is the one reason that
• 7:57
  everybody is talking about AI right now.
• 7:59
  It's a whole different ballgame.
• 8:01
  It's a whole different version of what we are used to seeing in ai,
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  and it's scarily brilliant because the results it can give you and the
• 8:10
  depth of the result is something we are not, we haven't seen before.
• 8:13
  It's like having a conversation with a human almost, and we're not used to that.
• 8:17
  Becca: Yeah, so that's what's come up recently.
• 8:19
  Then Chat GPT.
• 8:22
  People can go and find that they can just Google it.
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  Is it free?
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  How do you find it?
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  Where do you find it?
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  Laura M: When we started using it was free.
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  I think they've just introduced a paid program, but there are
• 8:30
  other versions now coming out.
• 8:32
  Bing has just rolled out a new version.
• 8:34
  Google is rolling out their own version.
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  but the easiest way is to just go on Google and just search for Chat GPT.
• 8:40
  And and you'll find it come up
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  Becca: if you can get into it.
• 8:42
  Because there's been many times when I've tried to get into it and it just says,
• 8:46
  we're too busy right now, come back.
• 8:48
  So everyone's clearly trying to get on this right now.
• 8:51
  Laura M: Yeah, totally.
• 8:51
  And that should kind of tell us something that everyone loves it.
• 8:56
  Everyone wants a piece of the pie and like Google's jumping on the bandwagon,
• 9:00
  Bing is jumping on the bandwagon.
• 9:02
  Other platforms are the tools that are gonna do the same.
• 9:05
  So it is something we need to embrace and understand how it works and
• 9:09
  how we can use it in our businesses because it isn't gonna go away.
• 9:12
  Becca: Okay, so we know it's here.
• 9:13
  We know it's here to stay, and we know people are interested in it.
• 9:16
  So for those people who are listening to this, they're wedding
• 9:20
  business owners, photographers, wedding cake makers, florists.
• 9:24
  They're creating their own content or working with people
• 9:26
  to create their own content.
• 9:28
  Is Chat GPT, is this AI stuff, any use to them?
• 9:31
  And if so, how can they be using it effectively in their business?
• 9:35
  Laura M: That's a difficult question to answer because it could be
• 9:38
  useful to some people and it might just be a distraction to others.
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  So for example, if you are, if you need to create blog content and you're
• 9:46
  not a natural writer, and you're not great at thinking of what you
• 9:50
  should even write in a blog, Then, yeah, these tools could be great.
• 9:53
  You could go on and you could just say, I wanna write a blog about how to present
• 9:57
  your wedding cake and all the, you know, the best wedding cakes for 2023, and
• 10:02
  you can ask it specific questions and it could spit out a whole blog to you.
• 10:05
  So that could be really helpful.
• 10:07
  The downside of that is that it will sound like a machine has given it to
• 10:10
  you, so you still need to do some work to make sure that it works from an SEO
• 10:13
  perspective, from a human perspective.
• 10:16
  So it's just a starting point.
• 10:18
  So if you are somebody who struggles with that or you struggling with maybe like
• 10:22
  what you should write on your LinkedIn post or your Instagram or whatever,
• 10:26
  that can be a starting point, but it's never gonna give you the end result.
• 10:29
  It's never, it's never gonna give you the whole package.
• 10:31
  It's a bit like you could go on there and you could ask it to give
• 10:34
  you a recipe for a wedding cake.
• 10:36
  , but it doesn't necessarily know like what, where you are based.
• 10:40
  Can you go and buy these right ingredients?
• 10:42
  You need to keep giving it more and more information and then you might
• 10:45
  need to tweak it because your oven might be, might work differently to
• 10:48
  what this machine thinks it works.
• 10:50
  So you're still gonna need to put that your own spin on it.
• 10:54
  , Becca: and have we got any thoughts yet around plagiarism?
• 10:57
  Because one of the things I've been seeing is people talking in groups
• 11:01
  who probably don't really know exactly what they're talking about,
• 11:03
  saying, go and use this feature.
• 11:05
  It'll write your blog post in 30 seconds, and then you can
• 11:08
  have blogs going out every week.
• 11:10
  But what I'm concerned about is that they're gonna end up just generating
• 11:13
  this content, chucking it up there, and then finding that loads of other
• 11:16
  people have stuff that sounds the same, looks the same, or it's potentially.
• 11:20
  Damage their reputation with Google because it is obviously either plagiarized
• 11:26
  or obviously generated content.
• 11:28
  Laura M: Yeah, and that's exactly what will happen.
• 11:30
  People just need to use it as a starting off point.
• 11:32
  It's not the end result.
• 11:34
  Laura D: And it's information that's pulled from various parts of the internet.
• 11:38
  So if they want to credit a source, if they want to say where they've got this
• 11:42
  fact from, then they need to ask for that information so they can do that.
• 11:46
  But as you say, there'd be lots of people, you know, it's like someone saying, go
• 11:50
  and create me some content about how to choose your wedding flower colors.
• 11:55
  And it will produce some copy.
• 11:56
  But then yeah, you will find that loads of people are gonna start asking that.
• 12:00
  And like Laura's already touched on, people need to understand how
• 12:05
  they can use that information.
• 12:06
  And there's nothing wrong with that in information as long as obviously, It's
• 12:10
  factually correct from your perspective.
• 12:12
  You know, if you are, if you strongly believe there's a way that you should
• 12:15
  choose your colors for your wedding, and the Chat GPT comes out with something
• 12:19
  different, then don't use that.
• 12:21
  But equally, you really want to make sure that your tone of voice.
• 12:27
  It's true to, to you, you know, it's, I couldn't really see it just
• 12:31
  being this slippery slope of people going, oh, well, I'm just gonna
• 12:34
  go and ask it all these questions.
• 12:36
  It's gonna create all my content.
• 12:38
  But you'll lose any kind of personality, any kind of brand
• 12:42
  identity that potentially you've worked a long time to establish.
• 12:45
  And that what people recognize you for.
• 12:48
  And like I recognize content all the time by how people write and how
• 12:53
  people kind of present themselves.
• 12:55
  Social media in particular, and I would, I would, not everybody, but I,
• 12:59
  certain people, I would be able to spot if this, if there was a sudden switch.
• 13:03
  And obviously yes, you know, you can outsource your content creation
• 13:07
  to, or your, you know, your content writing or copywriting to
• 13:11
  a social media manager for example.
• 13:13
  But they are a human who is able to take on board your, your brand voice
• 13:18
  and they should be learning your brand voice and then implementing that
• 13:22
  in your, in your content strategy.
• 13:23
  And, Any kind of AI is not going to be able to do that.
• 13:27
  So it's about learning.
• 13:29
  Yes, we can use this information and yes, it could be important, but A, we
• 13:33
  don't wanna sound like everybody else.
• 13:35
  We want to be different, and it's good to be different.
• 13:37
  And so how can you take that information and make it your own is
• 13:42
  what people really need to embrace And.
• 13:44
  Be, be happy to do.
• 13:46
  This isn't a quick, a quick cheat.
• 13:49
  It could be, but it shouldn't be.
• 13:51
  Especially when it comes to their marketing.
• 13:53
  Becca: I think that's a really, really important distinction for people to
• 13:56
  take note of who are listening, that this isn't gonna save you so much time.
• 14:00
  This is not replacing you.
• 14:02
  This isn't a form of outsourcing.
• 14:05
  Yes.
• 14:05
  It might help you creatively, it might help as a starting point.
• 14:08
  I'm sure there are ways we can talk about shortly.
• 14:11
  How we can use it effectively to save us time.
• 14:13
  But if you are listening to this and thinking, great, this
• 14:15
  is gonna save me all the time.
• 14:17
  It's gonna write my blog post, it's gonna do my social media
• 14:19
  content, you're actually totally barking up the wrong tree.
• 14:23
  And if that's what you're thinking, you don't have the time to do this stuff,
• 14:26
  then actually you should be looking to outsource those tasks to a social
• 14:30
  media manager, to someone who has that.
• 14:32
  And a machine is never gonna replace that is it.
• 14:34
  No.
• 14:35
  Laura M: No.
• 14:36
  You people think that a machine's gonna replace them.
• 14:39
  A machine isn't gonna replace them.
• 14:41
  Somebody using that machine might though, because somebody might be
• 14:44
  able to use that machine, get the the information out of it and turn
• 14:47
  it around and make it look brilliant.
• 14:48
  So you could outsource your content to a social media manager who is
• 14:52
  using AI as part of their business.
• 14:55
  But you can't outsource it just to the ai.
• 14:58
  That's not how it works.
• 14:59
  Becca: Yeah.
• 14:59
  I think that's really important for people to realize.
• 15:01
  The other thing where you talked about briefly a little while ago was how it
• 15:05
  could actually become a distraction.
• 15:07
  Now, if anyone has had a go on this, it definitely can become a time suck
• 15:11
  again in a little parallel to clubhouse where people just wasted so much.
• 15:16
  In a platform for hours and hours and hours.
• 15:17
  If you get inside of this and it finally lets you in, you
• 15:20
  can spend a lot of time on it.
• 15:22
  It is fun because it's very different.
• 15:24
  We haven't seen anything like it before, but for an example, my
• 15:27
  six-year-old, I was showing it to her.
• 15:29
  She loved it.
• 15:30
  We were asking it to write her poems about cheese.
• 15:33
  We were asking it to write her stories about herself, and we
• 15:36
  could have spent hours on there.
• 15:38
  And I can see that could be a problem for some of my business owners who are
• 15:42
  listening, who love to procrastinate the things they should be doing, like
• 15:45
  chasing their leads and making their sales by going down these rabbit holes.
• 15:50
  So how can we stop ourselves just becoming massively
• 15:53
  distracted by this shiny new toy?
• 15:57
  Laura M: If we knew the answer!
• 15:57
  Laura D: You're asking the wrong person . Yeah.
• 16:00
  I, well, to be honest, I'm kind of a bit over it already.
• 16:03
  So I admit I'm not really the, probably the best person to ask,
• 16:05
  but at the point that Laura messaged me again, have you heard of this?
• 16:09
  And I went on there and I was a, I was totally blown away by the answers.
• 16:14
  I was like, wow.
• 16:15
  At first I thought, God, what's this random thing she's sharing with me now?
• 16:19
  And I was totally like, oh my God, this is amazing.
• 16:23
  In terms of the.
• 16:24
  The level of information that I was getting back from it.
• 16:27
  So I probably did lose a little bit of time then.
• 16:32
  But then the, you soon learn that you get, you get out of things
• 16:37
  like Chat GPT, what you put into it, and the better your questions.
• 16:41
  The more you put into it in terms of what you are asking,
• 16:44
  the better the response you get.
• 16:46
  So actually for me, who's someone who would see that maybe it's a
• 16:49
  good place to go for some content creation kind of inspiration.
• 16:53
  By the time I've actually thought of what I wanna ask, by the time I've
• 16:57
  allowed myself the time to think about the best questions to ask and the the
• 17:00
  key points I wanna pull out of that, I probably could have just used that
• 17:05
  time to think of some content myself.
• 17:07
  , like I kind of.
• 17:09
  Quickly was excited by it, but very quickly kind of thought, this isn't
• 17:13
  personally saved me that much time, so I'm probably not the best person to
• 17:17
  answer because I'm not distracted by it.
• 17:21
  Are you Laura
• 17:23
  ? Laura M: Yeah, I think it can be a bit of a fad, like when you first go in there it
• 17:26
  can be addictive and a bit of a fad, but you do seem soon kind of get over that.
• 17:31
  And I think also, To, you need to go into it at the right point.
• 17:36
  So if you are, for example, at that content creation point and you're
• 17:41
  staring at a blank screen and you cannot even get started cuz you
• 17:43
  can't think of your first line.
• 17:45
  That's a great time to go and use Chat GPT.
• 17:47
  If you've got content ideas already and you don't need that,
• 17:51
  that assistance, don't use it.
• 17:52
  You don't need to.
• 17:54
  Yeah,
• 17:54
  Becca: I think you are right.
• 17:55
  You need to know what you are using it for and then go in for a short period of time
• 17:58
  to try and get out of it what you want.
• 18:01
  So that brings us on then to some examples.
• 18:03
  I would love for us all to share a few examples of how maybe we've used.
• 18:07
  Feature and how my wedding pros might be able to use it too.
• 18:10
  So I'll start with an example myself.
• 18:12
  So I recently had my Pinterest course out for sale.
• 18:15
  So I thought I'll give this a go and see whether or not it can help me.
• 18:19
  So what I did in that instance that I was trying to come up with a.
• 18:23
  Instagram post.
• 18:24
  So I asked it.
• 18:25
  Please, may you, I always like to say, please, I feel like
• 18:28
  I'm talking to a real person.
• 18:29
  Please may you create me an Instagram post based around selling my Pinterest
• 18:34
  course, using the information from, and then I just linked to my
• 18:38
  sales page and it actually created me a great piece of content.
• 18:42
  And I think it's because it was basically just rewriting content I'd already written
• 18:46
  myself, but in a way that it worked.
• 18:49
  Instagram post.
• 18:50
  So that worked really well for me.
• 18:52
  So if you've got something that you could already plug into it,
• 18:55
  definitely have a look at that.
• 18:57
  Yes, I did check it over.
• 18:58
  Yes, I may be shifted a couple of words for tone of voice, but on the whole,
• 19:01
  that gave me quite a good result.
• 19:03
  However, if I just asked it the question, please may give me a
• 19:07
  post about my Pinterest course.
• 19:09
  It was a lot more generic and not very helpful.
• 19:13
  Laura M: Yeah, I think a, a good example of how you could use that is if you
• 19:17
  were, for example, planning a podcast.
• 19:19
  Let's say you're planning a podcast, talking about ai, you could go into
• 19:22
  chat g b t and say, help me map, like map out, plan out a podcast
• 19:27
  where I'm talking about Chat GPT.
• 19:29
  And ai, what are the the three tips that I could share with somebody?
• 19:33
  What are the three mistakes that I need to make people aware of?
• 19:36
  And you know, what are the core things that people need to understand in order
• 19:39
  to get something out of this podcast?
• 19:40
  And it could give you those bullet points that you could then go and build on.
• 19:43
  We did try that, didn't we?
• 19:45
  Did it work?
• 19:46
  It did work.
• 19:47
  Did work.
• 19:47
  We had to build a lot on it, but it gave us the structure.
• 19:51
  Laura D: We've also used it to send it, well we, it was Laura who used it to
• 19:56
  send an email, didn't we, to introduce our audience to the whole process.
• 20:01
  So we, we got it to write the email and then we just put the PS at the end to
• 20:05
  say, look, this was written by Chat GPT.
• 20:08
  Did you have to tweak that much
• 20:10
  Laura M: only a little bit, cuz it didn't really.
• 20:12
  I asked it to write an email telling people what chat, chat
• 20:16
  G p T was, and I said, can you try and make it a bit amusing?
• 20:20
  Our audience is social media managers.
• 20:22
  And I, so I gave it some, you know, some of that information
• 20:25
  and it made it a little bit funny.
• 20:27
  It wasn't all that funny, but there was, it was it, the spelling was in American
• 20:31
  spellings, so I had to change that and there was, I can't remember what
• 20:34
  the line was in there, but there was a line in there that the robot obviously
• 20:37
  thought was funny, which wasn't funny.
• 20:39
  It was a very much a dad joke.
• 20:40
  Totally took that.
• 20:42
  So, yeah, it still needed a bit of tweaking.
• 20:45
  Becca: Yes.
• 20:45
  Now, the other thing I use it for, because I'm a little bit lazy, and one
• 20:49
  of the things I hate when I'm posting on social media is thinking of hashtags.
• 20:53
  So I've started using it to give me hashtags, so I just write, please
• 20:57
  give me some, please give me some Instagram hashtags around this podcast.
• 21:03
  Chat G P T, and it just gives me like 15 hashtags and I copy
• 21:06
  and paste them straight into my connection because I'm too lazy.
• 21:10
  And I know there's tools and I know there's better processes than
• 21:13
  that, but I figure it's better than not having any hashtags.
• 21:16
  Right.
• 21:17
  Laura D: Oh, that's so interesting.
• 21:18
  Hadn't thought that
• 21:19
  Laura M: I didn't even know it could do that.
• 21:20
  Laura D: Well, let's do it Laura.
• 21:23
  Laura M: Okay, I'm on it.
• 21:24
  Becca: There we go.
• 21:25
  There's one for you to try out.
• 21:26
  I think that's the interesting thing about it.
• 21:28
  I think we're gonna learn what it's good for and what it's not good for over the
• 21:32
  coming months, what it's obviously rubbish at and what it actually is good at.
• 21:36
  And of course, it's probably gonna be getting better all of the time, isn't it?
• 21:39
  Because it's learning and the more people that are using it,
• 21:42
  the more that it's learning.
• 21:44
  Laura M: Yeah, totally.
• 21:45
  And I think when, when it comes to Chat GPT.
• 21:48
  Specifically, you need to remember that it's like a language based
• 21:50
  tool, and if you want like data and numbers, then there'll be other tools
• 21:56
  out there that are more suitable.
• 21:58
  So if it is just words and stuff, then that's a great tool.
• 22:00
  But just I, I don't think many people realize that it can't.
• 22:04
  Spit out statistics, for example.
• 22:06
  Becca: Okay, so we're using it for language-based things
• 22:09
  rather than data-based things.
• 22:12
  The other thing that I found hilarious about it, and it's a little bit
• 22:14
  scary when we think about it, my son at the moment is learning at
• 22:17
  school about digital footprints.
• 22:19
  He's nine.
• 22:20
  This wasn't a thing we learn about at school, and he's keeps talking
• 22:23
  to me about, mommy, your digital footprint is all over the internet.
• 22:26
  So I asked Chat GPT.
• 22:27
  Tell me about Becca Pountney in the wedding industry.
• 22:30
  I can tell you it gave me the best bio about myself that I've ever read
• 22:35
  because I hadn't written it myself.
• 22:36
  And it obviously taken little bits of information from all over the
• 22:40
  internet and it's kind of scary how much it knows, isn't it?
• 22:44
  Laura M: Oh, we are so dope.
• 22:46
  Totally gonna do that after this as well.
• 22:47
  We haven't done that either.
• 22:49
  ? Laura D: Oh, I dunno.
• 22:50
  I, I don't think I want to do that.
• 22:51
  Laura M: I wanna know what it knows about the two Lauras
• 22:54
  Laura D: I have typed in my name and it just came up with
• 22:56
  that golfer who's got my name.
• 22:58
  So maybe I need to give it a bit more information.
• 22:59
  Becca: Yeah, you need to ask it a little bit more information
• 23:02
  because as soon as I put wedding industry in it, it knew who I was.
• 23:04
  Exactly.
• 23:05
  And again, I think you can use this for your benefit.
• 23:08
  If you are someone that has to write a bio about yourself for your
• 23:10
  website or you're about me page.
• 23:12
  And I know there are lots of people listening to this who hate doing this.
• 23:15
  They don't like talking about themselves, they don't like
• 23:17
  putting themselves forward.
• 23:19
  It's, again, it's a great starting off point if you can get it to do this.
• 23:22
  Cause it'll.
• 23:23
  Bits of information you've already written and put it together and at
• 23:26
  least give you a place to start.
• 23:28
  Just don't go and copy and paste it straight into your website.
• 23:30
  Make sure you check it.
• 23:32
  First, now we've talked a lot about chat, G P T and these different
• 23:36
  tools, but there are other bits of AI across the internet as well.
• 23:39
  And one thing I wanna touch on before we finish is Canva.
• 23:43
  Now, I listened to a podcast episode you two put together, and you talked
• 23:47
  a little bit about this Canva, image generation AI that's inside of
• 23:52
  Canva now in the wedding industry.
• 23:54
  As you can imagine, we love Canva.
• 23:56
  We're a very creative industry.
• 23:57
  We use it all of the time.
• 23:59
  and hearing you talk about this blew my mind.
• 24:02
  So can you explain to me what is this tool inside of Canva?
• 24:06
  Where can we find it?
• 24:07
  And is it worth finding?
• 24:09
  Laura M: Currently, I would say it's not really worth finding,
• 24:11
  but I suspect it will get better.
• 24:13
  So if you go into Canva and go to the apps section, you can ask Canva
• 24:18
  to give you a photo or a graphic or whatever based on your description.
• 24:23
  So if, for example, you couldn't find a photo of purple and black wedding
• 24:28
  cake in a dark church, That was like the perfect thing for your website
• 24:35
  that you want on your wedding website.
• 24:36
  You could go in Canva and you could say, find me a purple and black wedding
• 24:40
  cake in a dark church, and it would literally create you this AI photo.
• 24:45
  Now some of them are terrible, I have to say, some of them are really bad, and
• 24:49
  you might have seen some photos doing the rounds where people have asked the AI to
• 24:54
  create photos where there's people in.
• 24:57
  And these people have come out with like three arms and four legs because they're
• 25:01
  of how they're generating the photos.
• 25:03
  So it is very hit and miss.
• 25:05
  But I do think it will definitely get better.
• 25:07
  And I think there is a gap for it.
• 25:10
  If, if you're a photographer, by the way, you do not need this.
• 25:13
  But if , if you can't create a photo that you need or you can't find
• 25:18
  the perfect image and you have to have that image, there is a gap.
• 25:24
  But you, it takes some hard work to really describe what it is you want.
• 25:28
  You really have to go in depth, and if it gives you something that's almost there,
• 25:33
  you could just tweak that description and be like, okay, maybe it's in a
• 25:36
  dark gothic church, or it's in a dark.
• 25:39
  British Church and you can just go in a little bit more detail
• 25:42
  as to what it is you want.
• 25:44
  Becca: Well, I'm hoping this feature improves cuz I do
• 25:46
  think there's a massive gap.
• 25:47
  I am definitely the person that sits down to write a presentation and has
• 25:51
  this idea for an image in my mind that I want in that presentation.
• 25:54
  And I scour the internet, scour all the sites, and nothing exists
• 25:58
  and I can't get my head around.
• 26:02
  Earth it works or how it's ever going to happen.
• 26:03
  But I do believe there will be a time where this works incredibly
• 26:08
  well and we should be excited about this stuff, not scared about it.
• 26:12
  And again, if you are listening to this and you are feeling scared,
• 26:15
  I just wanna reiterate this is.
• 26:16
  Gonna happen whether we like it or not.
• 26:18
  We don't wanna be the people pushing against it.
• 26:20
  We might as well look into it and not be scared of it.
• 26:23
  There was a time when we were having a conversation about whether platforms
• 26:26
  like iTunes and Amazon Music, were gonna put wedding DJs out of business,
• 26:30
  but they're never going to because it, it loses that human element
• 26:34
  and actually that's made your jobs easier rather than made them harder.
• 26:38
  So if I'm right, we need to just embrace it, don't we?
• 26:42
  Absolutely.
• 26:43
  Totally agree.
• 26:44
  Well, I've absolutely loved chatting with you two about this.
• 26:47
  If people wanna find out more about what you do or find your
• 26:50
  incredible podcast, where's the best places for them to find you?
• 26:54
  Laura M: We are on all the social media platforms ad as at the two Lauras, or you
• 26:58
  can just go over to the two lauras.com.
• 27:00
  Becca: Fabulous.
• 27:00
  I'll make sure that I put the link in the show notes and I'll
• 27:03
  put the link to that famous chat g p t in the show notes as well.
• 27:07
  So go and have a look at it.
• 27:08
  Don't get distracted though, and let us know if you find things that
• 27:12
  it helps you with in your business that we can pass on to other people.