Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Forgets Your New Car Keys
When you buy a new car, a dozen marketing systems should light up: the dealer's CRM, the manufacturer's loyalty engine, the insurance and roadside-assistance platforms. And yet, for millions of drivers, the first automated message after signing the paperwork is a generic 'thanks for your visit' — or nothing at all. In this episode, Lucas and Luna dig into the 2026 J.D. Power dealer survey, where only 38 percent of new-car buyers received a follow-up within 24 hours, and the 12-day average gap for those who heard anything. They trace the breakdown: siloed dealer CRM versus…
The skinny
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