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Inside the Playbook: Khris Riddick-Tynes on Why “Folded” Worked
Why did Kehlani’s “Folded” work the way it did? I
n this clip, Khris Riddick-Tynes breaks down how the record came together, why it needed more emotional nuance than a standard breakup song, and how trusting the feeling of a record can lead to something bigger.
He also gets into how to motivate artists without forcing them, why substance matters more than technique, how he knew “Folded” was special, and what it takes to keep a slow-burn record moving through smart rollout, remixes, challenges, and staying close to what the audience is responding to.
If you care about Kehlani, songwriting…
The skinny
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