Latest / Scene Projects Sports Network / Brad Pluth on AI Golf Coaching, Minnesota Courses, and Making the Game More Fun

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Brad Pluth on AI Golf Coaching, Minnesota Courses, and Making the Game More Fun · Scene Projects Sports Network

• 0:14
  Welcome into the Scene Project Sports Network.
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  I am your host, Bubba Starts, and with me today is author and golf coach, Brad Pluth.
• 0:21
  Brad, welcome to the Thanks for
• 0:24
  having me.
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  It is an absolute pleasure, as the season winds down here, especially in the Upper Midwest.
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  I know you're up in Minnesota, South Dakota.
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  It won't stop raining now, so it's been really hard to get on the course the last week and a
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  half.
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  Doesn't rain at all.
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  All summer on us, but, here we are.
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  So before we get into, the couple of books and promoting everything that you're doing there,
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  and we're gonna talk about golf in a or AI in golf rather, a little bit today too, which I
• 0:55
  think is super awesome.
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  Would love to get a little bit of your backstory, Brad, and then we'll pick it up from
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  there.
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  Yeah.
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  I was introduced to the game of golf by my grandfather, Barney Lanska, when I was five.
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  So I caddied for him.
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  I had to learn all the rules and etiquette before I could play.
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  And then the first hole I went and I think I made an 11.
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  So he put a five iron in my hands, and I kept running down the fairway until I got it in the
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  hole.
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  And he made me count every stroke and all that fun stuff and kinda realized that game was a
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  lot harder than he made it look.
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  Right?
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  So fell in love with the game, fell in love with the camaraderie.
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  I mean, he played with pastors.
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  He played with lawyers and bankers and bottle openers and just all kinds of different people.
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  I just fell in love with the camaraderie of the game.
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  And, frankly, the challenge being outdoors was always good.
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  So golf being an outdoor sport was always more interesting to me.
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  I mean, I grew up a basketball player, honestly, but the gym was always kinda stagnant
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  versus a golf course that you could play every day and a change.
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  So, yeah, that's the on the back of it.
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  Played a little high school golf at Spring Lake Park and then went down to play at, Central
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  College.
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  It's as far south as I could make it from the Twin Cities is Iowa.
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  So, played three years down there.
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  For some reason, I was in a hurry to get done with school.
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  So got done in three years and then, started coaching at Grand View Lodge, which we were
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  just up in that neck of the woods.
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  Coming out of college, made a job offer from the Federal Reserve Bank in Kansas City.
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  And I don't tell too many people this, but I also got into Creighton Law School.
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  So wasn't ready for a desk job and definitely didn't wanna go to school.
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  So I took a assistant position up at Grandview Lodge under Mark Neva where I started teaching
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  with the Bill Skelly School and fell in love with coaching.
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  I know I didn't wanna, as my dad put it, fold shirts for a living, but I wanted to teach and
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  coach people.
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  So it's kinda my my origin.
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  Yeah.
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  Wild.
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  I I didn't realize that you had kind of, gone right into coaching and really have never done
• 3:00
  anything but that.
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  Now, obviously, working at a large, you know, chain, and we can see the simulator in the back
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  there.
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  Really cool that, you know, you have the facilities there to be able to coach indoors
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  and year round.
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  You know, not always the case here, Upper Midwest.
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  You know, we get about a six month season if we're lucky, and you never know when winter's
• 3:23
  going to set in.
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  And, you know, for me, because of the small town that we live in, we don't have access to a
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  lot of facilities like that.
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  So unless you're, you know, being able to set up something on your own, which, you know, the
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  the technology is getting better and better, that we're able to train from home, it's nice
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  to know that there are facilities out there.
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  And maybe once a month when I'm up for football season, I can pop in and get a quick lesson
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  while I'm there.
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  Sounds good.
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  Come on in.
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  Yeah.
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  We got three awesome track man bays, little putting green so we can work on all aspects of
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  the game.
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  I'm blessed to have a a gear system that measures pretty much anything from your pinky
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  toe all the way to the top of your head.
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  So there's a kind of a little bit of data analytics.
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  But, again, I think I I try to use information to guide my guide my decision making, not
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  necessarily make it the focus.
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  Right?
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  So the focus is always on the athlete and helping them achieve their goals, whether it's
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  break a 100, break ninety, eighty, or par.
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  So meet people where they are and help them achieve their goals is kinda my my bailiwick.
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  Looking to break 11 on every hole.
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  That would be nice.
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  Brad, you
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  talk yeah.
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  You talk about, you know, data and analytics coming into this.
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  And, obviously, I think it has to be a part of any coaching at this point because we have
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  access to these, the these machines that can track and record a lot of this.
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  But now using AI and the computing power of AI to take those analytics and really come up with
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  some really great answers.
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  What can you tell us about the the infusion of artificial intelligence into the golf analytics
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  world when it comes down to training?
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  Yeah.
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  It's a great question.
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  So my father-in-law, Bob Pike, would say golfers or he'd just say people don't argue
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  with their own data.
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  So I kind of interpret that to golfers don't argue with their own data.
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  So if you can lay a plan out so I do a a movement screen up front.
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  And with gears, I can measure movement in throughout their body and identify kind of
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  strengths and weaknesses, opportunities, and threats to to their golf swing that they really
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  can't argue with.
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  Like, it's just it's fact, or they can either move that way or they can't.
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  Right?
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  So the movement screen kinda shows me what they're capable of.
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  So I customized golf swings to movement patterns, not necessarily how Tiger Woods
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  swings.
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  Right?
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  So Tiger can move in some incredible ways.
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  And if I put people in positions that he can get in, they won't be able to walk the next
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  day.
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  Right?
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  So one, using data not only for, like, swing and motion analysis, but also on course.
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  So kinda I chunk the game into putting wedges, approach shots, and tee shots.
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  So I use a tool called Arcos to or, you either use your scorecard or use a partner with Arcos
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  that with sensors on the grip, and it's awesome data.
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  And, again, like, if they're struggling off the tee, it shows up with a, like, a plus minus
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  variance to their scoring ability or their scoring goal.
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  So integrating data is just a it's a way that I kinda think.
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  So I was a trained economist as in in college, so I'm always kind of a numbers and systems
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  guy.
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  So it just it makes sense to me.
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  I don't necessarily use the big language and words to, you know, some of the econ and
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  statistics, but it's always kinda floating in the back of my head.
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  Well, I think that's what a good coach does is being able to disseminate the data down, break
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  it into layman's terms, meet their student where they're at, and being able to convey the
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  message that the data is saying into terms that, you know, someone will understand and
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  will understand about their body.
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  Something really important that I think you you pointed out that people forget as they are
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  perusing the Internet to to gain as much information as they can out there is that there
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  is no one perfect swing.
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  There is your perfect swing, and I have my perfect swing, and it can take people years to
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  find that.
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  And just to make the game enjoyable, sometimes it's not about a number whatsoever, but I I
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  wanna hit the ball straighter.
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  Brad, can you help me do that?
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  I I wanna be able to hit this shot and and to do that and to adjust my personal par.
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  Right?
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  It's not necessarily about breaking a 100.
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  It's about going out there.
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  And for me, I play a lot, you know, with my wife.
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  I play with my buddies.
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  We're often not even keeping score.
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  It matters very little to me.
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  But I do wanna feel better about my golf game finishing up a round than I did, previously and
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  to be able to continuously improve in the game.
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  Yeah.
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  So I think the number one thing that every golfer wants is the feeling of that solid
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  strike.
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  Right?
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  So we always strive to like, if you're not hitting it better when you leave, I didn't do
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  my job.
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  And I don't charge people for lessons unless they leave better than they they came.
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  So that whole kind of misnomer of you're gonna get worse before you get better is a cop out to
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  me for coaches that don't know what they're doing.
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  So I've never tried to make people worse before they get better.
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  It's kind of a if you do this, you're gonna hit it more in the center of the face.
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  If you do whatever, if you turn a little bit more, you can generate some more speed.
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  You know, turn if your arms swing a little bit different, your path is gonna improve.
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  If we adjust your grip a little bit, your hands are gonna control the face.
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  You've got ball control because face control and ball control go hand in hand.
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  So there's all these little patterns that you can kinda go through from your body controls
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  the height of the shaft, your arms control the path of the club head, and your hands control
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  the face.
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  Right?
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  So if you can control those three things, you'll get better faster.
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  Brad, how much has the technology changed since you started teaching?
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  Oh, man.
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  So I was always frustrated early in my career because I never had the tools to measure what I
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  wanted to to measure.
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  So it was always by eye and, you know, they'd call it research, but it was like, every lesson
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  you gave was called research.
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  It's like, oh, it's not really research.
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  That's just anecdotal data.
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  Just like, this is what I observed.
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  This is what I see.
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  This is what I believe to be true.
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  When I started measuring with three d or motion capture, I've probably been catching a motion
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  capture or three d for fifteen years.
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  And when I was able to start looking at movement patterns differently, I I noticed
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  right away nobody did the same thing.
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  Right?
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  Everybody was different, and that kinda led me along the line of creating some movement
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  screens to predict motion, not necessarily move people to a ideal swing.
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  So understanding motion and I did a a big deep dive on basically every joint.
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  So I'm a golf nerd.
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  So every joint from your ankle, knee, hip, shoulders, spine, or, you know, thoracic spine,
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  cervical spine, neck, shoulder, or eyes.
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  I even went back to the subtalar joints.
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  I heard somebody talk about, well, if you're subtalar joint and I experienced this myself
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  because my subtalar joint and my foot was locked up and I couldn't move after ankle
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  surgery.
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  So I went back and researched the subtalar joint and realized that, like, the positioning
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  of your feet really influence the amount that you can turn.
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  So, again, I'm a golf nerd.
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  I've been doing this for thirty years and been loving it.
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  So
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  Yeah.
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  It's really incredible.
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  And I know that as as the technology advances, it has to make it has to make your job a little
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  bit more fun because you're actually able to help people more.
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  You're able to take all of this data that you're only, you know, picking up with your
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  eyeballs for those first fifteen years of teaching and being able to to to attempt to,
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  you know, make your own inferences from that from memory, really.
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  And even if you're going back and you're watching, you know, watching the tape
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  afterwards, if you're recording these or, you know, what whatever you're doing that now with
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  with the instant feedback that you're getting from the the data as well that you're really
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  able to help people in the moment.
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  And people can walk away from a single lesson feeling better about their game.
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  I think that's extremely powerful.
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  Yeah.
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  I was extremely blessed to have a a great mentor in Mark Neva up at Grandview that he
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  made me write down kind of the key points of the lesson.
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  Or I'd have the student even more powerful, I found later on that if the student wrote down
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  three of the key things that he want or he or she wanted to remember, they would remember it
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  a lot better.
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  Then they'd be kinda apply it too.
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  So I've got this big long journal.
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  So probably about ten months ago, I started using AI, and I had, like, 60,000 pages of of
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  notes that I started, like, looking for patterns.
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  Like, so how did I teach putting or wedges or pro shots and tee shots?
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  And may I help me kinda sort and sift through all this stuff?
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  And then kinda creating my teaching model from kinda coach five pillars of, like, golfing
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  mindset or what are golf great golfers think about before, during, and after a shot.
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  The natural movement patterns that we've talked about, on course strategy.
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  You know, if I can help people shoot better scores just by thinking better and picking
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  better targets, That's way easier.
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  Purposeful practice, kind of the games, drills, and exercises that people can play to do to get
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  better in between lessons and then equipment optimization.
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  I think a lot people talk about equipment fitting.
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  I think we're at the point now that it's probably more equipment optimization to get the
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  ball to fly farther and straighter and more consistently.
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  Really great stuff.
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  And I'm assuming that now these notes and and all of these lessons have turned into the basis
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  for your books as well.
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  Exactly.
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  So since then, I started transcribing my lessons.
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  So now I've got, like, a 130,000 pages of notes that I keep collecting, and I've got other
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  coaches that are transcribing their lessons.
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  And now we're kinda collaborating and working together to develop some really fun projects
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  that we'll be rolling out here pretty soon.
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  Yeah.
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  I think it's awesome that not just holding on to that knowledge and kinda putting it behind
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  the wall of, well, you have to come to Minnetonka and work out with me personally, but
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  but you're making it available to the wider world.
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  I in a hardcover or, you know, in hard copy books.
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  I think that's really great, and and I know that we'll be coming out very soon.
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  Moms and sisters out there, those make great gifts for the fellows in your life that are
• 13:50
  golfers, come Christmas time, so keep that in mind.
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  Yep.
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  So the first work that I did was purposeful conversations.
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  It's meant to be kind of a coffee table and conversation starter.
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  So there's questions for before, during, and after the round for diff or six different age
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  groups.
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  So, like, I think, typically, golf should be introduced and kinda top at about the age of
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  eight.
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  That's when you have the ability to trace a curve.
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  You've got hand eye coordination.
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  Before that, it's it's a challenging game.
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  You have some early adopters that can definitely play a little bit or that can
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  develop the skills.
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  They're really about the age of eight.
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  So, like so I broke it into eight to 12, kind of the preteen years, and then 13 to 21 kind of
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  exploratory or yeah.
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  Exploratory years, '22 to, '49, and then 50 to 70 and 70.
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  So there's different age groups, and they all so after teaching for thirty years is another
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  cool thing with AI is, like, what does that age group really need to achieve the next level?
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  So that's part of the my contribution of the book was kind of the content and how golfers of
• 15:00
  that age or ability would like to be coached, kind of the dos and don'ts.
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  And then I partnered with Peter Wong who has all these amazing images that, really kinda
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  bring the book to life.
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  Yeah.
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  I think that's a really fun, you know, something to have there.
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  I hope a lot of golf courses, around in Minnesota, get themselves a copy and keep,
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  there in the clubhouse and have it stir up some conversations there because what's not, you
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  know, what's not to enjoy about sitting down after a round and enjoying a nice meal in the
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  clubhouse and having something to talk about.
• 15:38
  And you you spoke a lot about the camaraderie of golf being what draws you to it, obviously.
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  I feel very much the same.
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  The the golf and the scores are very secondary.
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  To me, maybe later in life at some point, I will become a little bit more competitive about
• 15:54
  it, but I'm really out there for a good time.
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  I love being outdoors.
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  And how many, you know, how many things can you do where you spend four hours, which could be
• 16:04
  completely miserable and you have the time of your life playing out of the sand?
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  And I've hit a couple of layman design courses out there in Minnesota the last few weeks.
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  I got to play Troy Byrne with the Golf Ludes podcast.
• 16:17
  A big shout out to those guys for having me.
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  Another beautiful course.
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  And then you mentioned the time that we spent up in Brainerd playing at Craighan's legacy
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  courses with just a fantastic fantastic group of courses and the home of the CRMC
• 16:31
  championship, which, really hope we get invited back there again next year as well.
• 16:35
  And, Brad, I I'll have to get you up there that weekend to to come spend some time with us.
• 16:39
  That would be great.
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  Love to do it.
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  I know, Jack Warrow does an amazing job with that event and makes the whole community proud.
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  So as
• 16:49
  a Yes.
• 16:49
  He does.
• 16:49
  Brainerd
• 16:52
  alum, I guess, I can kinda say.
• 16:54
  But, yeah, that's that's a great event.
• 16:57
  We're blessed to have not only a PGA tour event here in Minnesota, but now we've got one of the
• 17:01
  mini tours that I try to recommend a lot of my players.
• 17:05
  So, like, these guys are really good.
• 17:07
  Like, it's they can definitely go low on on those mini tours.
• 17:15
  No.
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  It's insane.
• 17:16
  I think the course record was broken and then tied while we were out there.
• 17:19
  And, mean, they finished I I think the the winner was 14 or 15 under, you know, kinda
• 17:27
  heading into the last hole, needed a birdie to win.
• 17:29
  So you're getting the drama.
• 17:31
  And I think they said up there that three out of the last five winners of that PGA Tour of
• 17:37
  America's event have gone on to win on the PGA Tour.
• 17:41
  Right?
• 17:41
  So it it kinda speaks to, well, if you can play out there, you can play anywhere in the world.
• 17:48
  And I think it speaks to, you know, the the challenging, the challenge that you face out
• 17:54
  there at Craigen's playing there.
• 17:56
  They played on the blue and the or the white and the red courses there and just really cool
• 18:03
  how they have it set up.
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  The elevated tee box off the patio for one.
• 18:07
  I don't know that I've ever seen something like that before, but Minnesota is just full of
• 18:12
  great golf events and happening all the time.
• 18:16
  Obviously, the headliner, I think, being the three m open, but you have all of these amazing
• 18:20
  courses that that are spread around all 10,000 of the lakes in Minnesota.
• 18:25
  And The stream 12,000 different.
• 18:28
  Yeah.
• 18:29
  Exactly.
• 18:30
  Well and and just as many golf courses, I think, as well.
• 18:33
  And and really championship caliber and absolutely beautiful.
• 18:38
  Do you feel a little bit spoiled kind of growing up and and working up in the Brainerd
• 18:42
  Lakes area right out of college and starting your coaching career there?
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  It was an amazing place to start.
• 18:48
  So growing up, I grew up in Blaine, actually.
• 18:51
  So I grew up playing Bunker Hills, worked at Majestic Oaks, worked at North Oaks.
• 18:57
  And then my first job out of college was up at Grandview.
• 19:00
  And then there was some so I could either have a desk job in Kansas City or I could go I could
• 19:04
  have access to the Pines And Preserve, and then they were just opening Deacon's Lodge at that
• 19:09
  time as well.
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  So and I had housing that was taken care of, food that was made for me, access to a five
• 19:17
  star resort.
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  Like, yeah, I think I'm gonna go hang out at a resort for a few summers, and I don't regret
• 19:24
  the decision at all.
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  It's amazing.
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  Did you know then, Brad, that this was what you would spend the rest of your life doing?
• 19:32
  Was it always like, I'll go check it out and maybe it's a couple of summers and enjoying it
• 19:37
  to really falling in love with the coaching and helping other people?
• 19:42
  You know, the the first lesson I gave was from, was with Bill Scully's school, and Steve on the
• 19:47
  real, the director at the time said, hey.
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  It's really simple.
• 19:51
  Show that you care and share what you know, and you'll be fine.
• 19:55
  Well, needless to I I had a couple that came and, like, the husband was telling his wife
• 20:03
  what to do all the time.
• 20:04
  I eventually, like, separated him.
• 20:06
  I put him on one side of the range.
• 20:07
  I put her on the other, and she's like, thank you so much.
• 20:10
  Like, I don't know who I'm listening to, and you're obviously a professional that knows what
• 20:14
  they're talking about.
• 20:15
  Little did she know is my first lesson.
• 20:17
  But I kinda ended up working back and forth with them, and you just hear all these
• 20:21
  different dynamics.
• 20:21
  So later on, I I read, doctor Bob Rotel, and he said it's the role of a parent or spouse to
• 20:27
  provide opportunity and encouragement, not teach the backswing.
• 20:31
  So I fortunately, that was one of the reading list that, Steve gave me that I was able to
• 20:36
  share with them, and they kinda agreed to follow that rule.
• 20:41
  And they they both got a lot better, and we we did have a ton of fun for the half day golf
• 20:46
  school that we did spend together, but it was interesting experience for sure.
• 20:51
  Well and I I'm sure you've had, quite a few of those, and there's some notes in in those
• 20:57
  60,000 pages that will allude to that.
• 21:01
  Did you enjoy the the writing process?
• 21:03
  I know this next one is a little more analytical on that side, but it's no small task
• 21:08
  to write any book, really.
• 21:10
  And I would know from having some words in the form of a book right now.
• 21:14
  I haven't quite finalized the manuscript and got it across the finish line.
• 21:18
  But did you enjoy the process while you were doing it?
• 21:22
  Honestly, no.
• 21:23
  I didn't enjoy.
• 21:25
  The the research, I always enjoyed.
• 21:27
  The writing part is really hard for me.
• 21:31
  I'm I'm thankful that I have I've got a an a AI coach named Lanny Morton.
• 21:37
  He was able to kinda guide me and shepherd me through the the writing process.
• 21:41
  My wife has also written, I think, 11 books.
• 21:45
  So I'm just trying to catch her.
• 21:47
  I've got probably six written and two published now.
• 21:51
  So it's like, I'm just trying to catch her.
• 21:52
  So I've had some good mentors over the years, but it's not something I would recommend
• 21:58
  somebody doing.
• 21:59
  It's a relatively lonely process, and it's hard.
• 22:04
  I mean, it's just frankly hard.
• 22:06
  Coming from somebody who's played played
• 22:10
  and coached to one of the hardest games out there, I I think we can take your word for it,
• 22:14
  Brad.
• 22:16
  The so I I wrote the first one, did everything for the first one, layout pictures, and and did
• 22:21
  everything.
• 22:22
  The second one, I just hired out a company and said, you do the layout.
• 22:26
  Here's my content.
• 22:27
  Make it look good, and they've done an amazing job with AI for golfers.
• 22:31
  So looking forward to releasing that one and sharing that one as well.
• 22:36
  Incredible.
• 22:36
  Well, be remiss if we didn't talk a little bit, about, you know, your company and what you're
• 22:41
  doing to help, other coaches out there as well.
• 22:45
  Tell me a little bit more about golf achievement.
• 22:47
  Yeah.
• 22:48
  So that's the online portion of my academy.
• 22:51
  So we meet people where they are.
• 22:53
  I follow, like, a structure of assess, align, design, improve.
• 22:57
  So we start with a assessment kinda going through those pillars that we talked about
• 23:02
  earlier and then align their goals and strategies and mindset and then design practice
• 23:08
  and playing portions.
• 23:10
  So kind of one of the online programs is a, play your way to better golf.
• 23:15
  So it's a series of scorecards golfers can use to develop the skill strategies and mindsets
• 23:20
  they need to achieve their scoring goals.
• 23:23
  So there's kind of benchmark activities that they can work through in, a twelve week
• 23:27
  program.
• 23:28
  So that's the the fun side.
• 23:31
  And then there's always my students are my best invent inventors.
• 23:35
  Like, well, I I need to learn how to I'm always kinda keeping notes when they say that.
• 23:39
  Like, okay.
• 23:40
  Well, that that's a whole class.
• 23:42
  Like, that's kinda how I came up with the four shots of most people.
• 23:46
  They need to get better at distance control and they're putting.
• 23:50
  They need to be able to hit web shots or get out of a bunker or those finesse wedges between
• 23:55
  thirty and fifty yards or whatever it is.
• 23:57
  Right?
• 23:57
  So just a big long list of content creation ideas that are coming from my students.
• 24:03
  So I always wanna have my pulse on in in coaching.
• 24:07
  You know, ideally, I'd probably coach twenty five to thirty hours a week and coach trainers
• 24:12
  or coach other coaches ten to fifteen hours a week and then probably write for five or ten
• 24:18
  hours a week.
• 24:20
  So that'd be Do ever get to get out on
• 24:21
  the golf course, Brad?
• 24:23
  You're taking up a lot of your time, yeah, teaching others.
• 24:27
  Funny enough, I play probably four to six days a week.
• 24:31
  So don't sleep much.
• 24:32
  I just don't but we, we joined a great club called the Bear Path in Eden Prairie, and my
• 24:39
  boys and I have been playing a lot.
• 24:40
  My wife will play, so all my kids play.
• 24:43
  So I'm I'm blessed there.
• 24:45
  But a lot of nine holes in the evenings kind of thing, but I even joined the men's league this
• 24:51
  year.
• 24:51
  First time I've joined the men's league, so that was fun.
• 24:54
  All my other days get better, and I got a little worse.
• 24:57
  So
• 24:58
  You do.
• 24:59
  You evened it out a little bit.
• 25:02
  I I I'm sure everybody trying to glean a a little bit of information out there from you
• 25:07
  and your team being very guarded about who you're talking to on the course.
• 25:12
  Yeah.
• 25:12
  It's a little It was it was a different experience.
• 25:15
  So it was fun.
• 25:16
  Ton of fun.
• 25:17
  The camaraderie with the guys is, you know, why we still play, and it's always good good time.
• 25:23
  Yeah.
• 25:24
  At the end of the day, that's what we're out there for.
• 25:26
  And and I really, you know, mentioned the Golf Loons podcast, and, you know, Glenn and Twig
• 25:31
  took me out to one of the most beautiful courses I've ever seen.
• 25:34
  I could've used that bunker lesson, playing out at Troy Burn, right across the river there in
• 25:39
  Hudson.
• 25:40
  They it is just hot marks.
• 25:42
  Yeah.
• 25:43
  I spent a lot of time on the beach, Brad, and it was thick and heavy.
• 25:48
  I wasn't used to that.
• 25:49
  Not a lot of bunkers or any on our local course here in in Tyndall, South Dakota, our our
• 25:57
  little town.
• 25:58
  But very blessed to have a nine hole course right in a town of a thousand people and right
• 26:02
  outside of town and having that recreation because it is something that I enjoy with a few
• 26:08
  friends or going out with my wife and children on the course and something that I look forward
• 26:13
  spending the rest of my life, enjoying.
• 26:16
  If I could get a little better, I think I'd enjoy it more.
• 26:19
  That's right.
• 26:20
  So the if you start hitting it better, you play more.
• 26:23
  If you play more, the equipment manufacturers know they're gonna sell more balls and clubs.
• 26:27
  So it's kind of this this revolving process.
• 26:30
  So I think I've got the most important job in golf and teaching people how to play and enjoy
• 26:35
  the game, like you're saying.
• 26:36
  So I think you don't really need a scorecard.
• 26:39
  Like, it it is a way of enjoying the game, but kinda like what she hit on.
• 26:43
  The game is about developing relationships.
• 26:45
  So that's that's where I'm where I try to drive and sometimes remind my competitive players,
• 26:50
  like, hey.
• 26:51
  You're taking time to get to know your your playing partners because you never know when
• 26:54
  you're gonna meet somebody that has an impact on your future career and just being a good
• 27:00
  person.
• 27:01
  I think it definitely opens doors that not many other games can really do.
• 27:08
  It's hard to play football and go, hey.
• 27:10
  Tell me about your business.
• 27:11
  You know?
• 27:12
  That's not happening.
• 27:13
  Right?
• 27:16
  No.
• 27:17
  It it truly is a a great game for that, and and we absolutely love, you know, the PGA for
• 27:23
  growing the game and being a part of that.
• 27:26
  I think when people think about the PGA, they only think about the tour and the best players
• 27:31
  in the world that go out there every weekend.
• 27:34
  But it's really about the people like you, Brad, other pros around the country inside of
• 27:40
  these clubs that are giving lessons and teaching the game and not just teaching the
• 27:46
  fundamentals or and the etiquette of the game, but really teaching people how to have more fun
• 27:51
  enjoying a game that we all love.
• 27:54
  So I absolutely admire the work that you've been doing at Careers Worth, and now can't wait
• 27:59
  to, see the rest of the books come out.
• 28:02
  You got you got two and six more in the can, so we got a lot of reading to catch up on.
• 28:08
  Happy to contribute.
• 28:10
  Been a been a fun career so far and just getting better.
• 28:14
  Well,
• 28:15
  I will be, up in Minnesota quite a bit here, in these, next few months with football season
• 28:21
  upon us and our Vikings coverage here on the sports network.
• 28:25
  So I'll have to get ahold of you and see if I can whittle out a little bit of time, have you
• 28:29
  give me a lesson there in that beautiful facility.
• 28:33
  Come in.
• 28:33
  Maybe we can do a live live show.
• 28:35
  Oh, now we're talking.
• 28:37
  Here's my I'm a closet Vikings fan, but I love to play golf because the courses are empty
• 28:44
  while they play.
• 28:45
  So this is terrible.
• 28:48
  I wouldn't consider myself a bandwagon fan, but as I look at it, I probably definitely am.
• 28:53
  So I play golf for the first eight weeks of the season, and then when it snows and the golf
• 28:57
  courses close, I know whether they're worth watching or not.
• 29:02
  So some years, I don't miss anything.
• 29:03
  In some years, it's like, oh, I'll just pick up right when it gets good the last half of the
• 29:07
  season.
• 29:08
  There you go.
• 29:09
  Well, hey.
• 29:09
  You know what?
• 29:10
  You can just put Kate Fan on, listen to PA's call on the radio while you're on the course.
• 29:15
  You don't have to be glued to a TV on Sundays, especially if it's gonna open up the course.
• 29:21
  So everybody check out bradpluthgolf.com.
• 29:24
  Pluth is p l u t h.
• 29:28
  Really grateful for your time, Brad.
• 29:29
  Love what you're doing.
• 29:30
  I think what you're doing with golf achievement and the way that you continue to teach not just
• 29:36
  students, but now teaching other teachers coaches out there.
• 29:40
  Really incredible that you're sharing all of this knowledge with the world and making all of
• 29:45
  us a a little bit better as we go.
• 29:47
  So, Brad, thank you for taking some time for me today, and thank you for being part of the
• 29:51
  scene.
• 29:53
  Absolutely.
• 29:54
  Appreciate you having me, Bonnie.