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The Psychology Behind Consumer Loyalty · The World Knowledge

• 0:00
  Speaker 1: Yeah, no, I was just like I have wasted so
• 0:03
  Speaker 1: many years doing that when I could have been doing this.
• 0:07
  Speaker 1: But being a truck driver, you can't do it from
• 0:10
  Speaker 1: a young age. It's not like a job that you
• 0:11
  Speaker 1: can take straight out of school. You can't, like very
• 0:15
  Speaker 1: rarely will you be able to find an employer that
• 0:16
  Speaker 1: will employ you from like 18 to 25. Normally under
• 0:23
  Speaker 1: 25 the premiums are too high for insurance so they
• 0:24
  Speaker 1: just won't do it. So I just didn't think it
• 0:27
  Speaker 1: was an option for me. However, a few years before that,
• 0:31
  Speaker 1: I had gone and got my truck license off my
• 0:33
  Speaker 1: own back. So I was working in the office and
• 0:35
  Speaker 1: then I'd go and do my lessons and.
• 0:37
  Speaker 2: Then I would, yeah, do my lessons.
• 0:39
  Speaker 1: And then I got my truck license, which is just
• 0:41
  Speaker 1: a rigid, so no detachable trailers, just like the truck itself.
• 0:46
  Speaker 1: And so I sat on that for a couple of years.
• 0:50
  Speaker 1: But the first time I got behind the wheel and drove,
• 0:51
  Speaker 1: I was terrified because like, They're so big and you're
• 0:57
  Speaker 1: driving in the city and like you've got all these
• 0:59
  Speaker 1: cars and you're like the whole width. So a truck
• 1:03
  Speaker 1: is like 2.5 metres wide.
• 1:04
  Speaker 2: The lane is three metres wide.
• 1:06
  Speaker 1: So you've only got like half a metre each side
• 1:10
  Speaker 1: or like, you know, to try and I was just like, oh,
• 1:13
  Speaker 1: my God, like I've driven cars since I was 16.
• 1:16
  Speaker 1: How did I not realise how limited the vision is
• 1:19
  Speaker 1: for a truck, you know, or people just brake in
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  Speaker 1: front of you and you can't stop because you've got
• 1:23
  Speaker 1: a live load on the back.
• 1:26
  Speaker 2: So that kind of really opened my.
• 1:27
  Speaker 1: Eyes to, like, I thought I wanted this, but this
• 1:31
  Speaker 1: is really scary. But when you do scary things and
• 1:34
  Speaker 1: you push yourself, like that feeling is really like you
• 1:37
  Speaker 1: feel like you've achieved something.
• 1:38
  Speaker 3: Yeah.
• 1:40
  Speaker 2: So that, it was scary.
• 1:43
  Speaker 3: Yeah. Do you still get scared or is it better now?
• 1:47
  Speaker 1: I get scared if I've had like a few weeks
• 1:49
  Speaker 1: not driving and the thought of like, oh. Like I'm
• 1:53
  Speaker 1: about to hook up four trailers and drive to Darwin.
• 1:56
  Speaker 1: So that's like one of the biggest road train combinations
• 2:00
  Speaker 1: and I haven't done that leg. So like there's an
• 2:03
  Speaker 1: element of like, oh, shit, but then as soon as
• 2:05
  Speaker 1: I sit in the truck and I drive it out,
• 2:06
  Speaker 1: all those fears have disappeared. I don't feel scared whenever
• 2:09
  Speaker 1: I'm driving. It's more so maybe like the thought of
• 2:12
  Speaker 1: an upcoming trip or how am I going to get
• 2:15
  Speaker 1: around or how am I going to go on that.
• 2:17
  Speaker 1: But as soon as I'm in a truck, I'm just
• 2:19
  Speaker 1: like my nervous system is so relaxed and so at peace.
• 2:22
  Speaker 3: Well, I've wondered because how does it work for really
• 2:26
  Speaker 3: big trucks? Because I mean, you're right. Your vision is
• 2:29
  Speaker 3: limited and eventually you have to take the lane. Like
• 2:32
  Speaker 3: I'm thinking of a lane change, right? And like eventually
• 2:34
  Speaker 3: you've got to go to the lane. Do you ever, I've,
• 2:38
  Speaker 3: I've seen some truck drivers with like the big loads.
• 2:43
  Speaker 3: They just, they, they turn their turn signal on for
• 2:46
  Speaker 3: about a minute and then they just start moving over.
• 2:48
  Speaker 2: And You have to.
• 2:50
  Speaker 3: I was going to say, like, is there any other option? Like,
• 2:53
  Speaker 3: I don't know if they're, like, is there just.
• 2:55
  Speaker 1: Because people, you know, like, you can get really angry
• 2:59
  Speaker 1: as a truck driver and that's why they probably are.
• 3:01
  Speaker 1: And it's not because they're just shit people. It's because
• 3:03
  Speaker 1: they've just seen so much crap throughout the day. So
• 3:07
  Speaker 1: by the time something bad might have happened, there's been
• 3:09
  Speaker 1: a hundred things before that of just, like, just really.
• 3:14
  Speaker 1: I like to think of it as people aren't arseholes.
• 3:18
  Speaker 2: They are just uneducated.
• 3:22
  Speaker 1: So like when they do silly things, I'm like, oh,
• 3:24
  Speaker 1: it's just because they don't know any better. And that's
• 3:27
  Speaker 1: probably like that's just very optimistic point of view. Normally
• 3:30
  Speaker 1: they just don't care. But I try to tell myself, oh,
• 3:32
  Speaker 1: maybe they don't realize. But say you've got your indicator on.
• 3:37
  Speaker 1: Cars sometimes will just keep going. No one will make
• 3:40
  Speaker 1: a break for you. And you have to go because
• 3:42
  Speaker 1: you have to get out. So you have to just
• 3:44
  Speaker 1: push your way through and be like, well, I'm coming now.
• 3:46
  Speaker 1: I've tried to be polite. I've just got to start coming.
• 3:49
  Speaker 1: There are elements of we've got blind spots. So if
• 3:52
  Speaker 1: you've got over in America, you've got really long bonneted trucks,
• 3:56
  Speaker 1: so really long bonnet at the front. There are significant
• 4:00
  Speaker 1: blind spots within that and people are like, well, they're
• 4:03
  Speaker 1: too dangerous, get them off the road.
• 4:04
  Speaker 2: I'm like, no, but you just need to be aware
• 4:06
  Speaker 2: and you'll be fine. Like there's a reason. That's a
• 4:09
  Speaker 2: big engine at the front.
• 4:10
  Speaker 1: Yeah.
• 4:11
  Speaker 2: And if cars just like sit in that bonnet corner,
• 4:19
  Speaker 2: let me bring an example.
• 4:21
  Speaker 1: So here's a truck and say we're driving along. If
• 4:24
  Speaker 1: a car is sitting just right here, we can't see
• 4:27
  Speaker 1: it over the bonnet, right? So if you're undertaking a
• 4:31
  Speaker 1: truck or whatever, just make sure you just get ahead.
• 4:34
  Speaker 2: And a rule is if you can see the driver,
• 4:37
  Speaker 2: we can see you.
• 4:38
  Speaker 1: If you can see me through my mirrors, I can
• 4:39
  Speaker 1: see you. But as soon as you're in front of
• 4:41
  Speaker 1: that little mirror in this little area.
• 4:43
  Speaker 2: Here, we can't see you.
• 4:45
  Speaker 3: Yeah.
• 4:45
  Speaker 2: Right?
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  Speaker 1: And same thing, like if you're right, like say there's
• 4:48
  Speaker 1: a gap in the traffic like this at a traffic
• 4:51
  Speaker 1: light and a car just sneaks in here because they're like, well,
• 4:54
  Speaker 1: there's a gap.
• 4:55
  Speaker 2: Well, we haven't seen you come in this tiny little area.
• 4:58
  Speaker 1: We've left a gap see this car here soon as
• 5:01
  Speaker 1: the lights go green we've got 18 gears to try
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  Speaker 1: and start working through so we're going to start trying
• 5:05
  Speaker 1: to get the momentum so that we can get through
• 5:07
  Speaker 1: the lights before it goes red so we start moving
• 5:10
  Speaker 1: forward just trying to like we've got that gap we
• 5:12
  Speaker 1: know it's there crunch we've taken out a car because
• 5:15
  Speaker 1: it's in that tiny little gap that we didn't know
• 5:17
  Speaker 1: existed like that we didn't know that the car was
• 5:19
  Speaker 1: there so there are little things like that where it
• 5:23
  Speaker 1: that I love my Instagram because I can create that
• 5:26
  Speaker 1: awareness for people a little bit as well.
• 5:29
  Speaker 2: But yeah.
• 5:31
  Speaker 3: Yeah. And I was going to like, do you get,
• 5:33
  Speaker 3: does your heart drop when you make, when you're starting
• 5:36
  Speaker 3: to go over just because you are like, I've done
• 5:39
  Speaker 3: my best. Now I got to go.
• 5:41
  Speaker 1: Yeah, like typically depending on where you are in Australia,
• 5:44
  Speaker 1: people are pretty good, to be honest, and I try.
• 5:46
  Speaker 2: To avoid the cities.
• 5:48
  Speaker 1: I don't. Yeah, I don't like driving in cities at all.
• 5:53
  Speaker 1: I like driving within the middle of Australia. So like
• 5:56
  Speaker 1: Australian cities are kind of like all along the coastline.
• 6:00
  Speaker 1: So as soon as you're like a couple of hours
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  Speaker 1: inland from any of the major cities, we're good.
• 6:05
  Speaker 2: I like that a lot more.
• 6:07
  Speaker 1: But say there's a moment where you have to jam
• 6:10
  Speaker 1: on your brakes and you're just like... you know like
• 6:12
  Speaker 1: that because you're like are we going to stop in
• 6:14
  Speaker 1: time you know and it because no driver wants to
• 6:17
  Speaker 1: get in an accident we're all human beings who want
• 6:18
  Speaker 1: to get home at the end of the day as
• 6:20
  Speaker 1: well like we're not out there trying to be dangerous
• 6:23
  Speaker 1: um and people put themselves in dangerous situations around us
• 6:26
  Speaker 1: all the time you got to think like one car
• 6:29
  Speaker 1: typically is around one ton um and a truck can
• 6:33
  Speaker 1: be anywhere up to 300 ton in some of the
• 6:37
  Speaker 1: trucks i've driven right so That's like say a B-double
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  Speaker 1: in Australia, typical one you kind of see like on
• 6:43
  Speaker 1: the coastline. That's two trailers and you're around 60, 65 ton,
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  Speaker 1: so 60 cars. So trying to pull up, yes, we've
• 6:51
  Speaker 1: got a lot of brakes, but still pulling up 60
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  Speaker 1: cars worth in the distance that a car can just
• 6:57
  Speaker 1: do one.
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  Speaker 2: So, you know, they're.
• 7:00
  Speaker 1: Things to consider, but without trucks, Australia stops, America stops,
• 7:03
  Speaker 1: you know, it's an essential part of the.
• 7:07
  Speaker 2: Landscape.
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  Speaker 1: Yeah.
• 7:08
  Speaker 3: For a trucker, and maybe just specifically for you, is
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  Speaker 3: the truck home? When you said people like to get home,
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  Speaker 3: does a trucker feel like there is a home? I
• 7:21
  Speaker 3: wonder if there's people there, but I'm also wondering, is
• 7:24
  Speaker 3: the truck mostly home? Because if you spend so much
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  Speaker 3: time in it,