1736: CEO of $400M+ Funded Startup on Culture-first Hypergrowth
Liftoff is a performance-based mobile app marketing and retargeting platform, using post-install user data to run true cost-per-action user acquisition and re-engagement campaigns. Traditionally, marketers pay for each click or app download when devising a mobile ad campaign, regardless of whether new customers spend money in the app. Liftoff changes this model by only requiring marketers to pay for advertising when a person completes an action or spends money in an app. Powered by machine learning and lookalike targeting, Liftoff's campaigns drive actions beyond the install, securing only…
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