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Obagi Injectables: Inside the Brand’s Most Talked-About Move · The Dr. Randi Show

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The views expressed in this podcast are for informational
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purposes only and do not constitute medical advice.
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Now let's get into the episode. Hello everyone, and welcome back
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to the Doctor Randy show. I'm your host, Doctor Randy
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Boyett, and this is where we break down what's happening
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across beauty, aesthetics, Wellness and the business behind
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it. He leads one of the most
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recognized brands in medical grade skin care, Obaji Medical.
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He's now taking that brand into the evolving injectable space
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and it's one of the most talked about moves in aesthetics right
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now. Please welcome Drew Fine to the
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show. Thanks Randy.
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Great to be here. I appreciate you having me on.
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Should be a fun share. Well.
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We're excited to have you on the show today.
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So Drew, as usual, I will jump right in.
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So the brand has been around for decades.
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I was just saying that I can't remember a time that I haven't
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had something from the Obaji line in my bathroom in my
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routine, so it is definitely left its mark in over 80
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countries I believe. Is that correct?
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Yeah, Obaji is all around the world.
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I like to say we're a 3738 year old brand.
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So whenever you get to that age, you tend to need a little bit of
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a glow up. So we've got a great heritage in
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history, some wonderful products, but we've got some new
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packaging. So we have some new clothes on
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the bottle. We got some Pundurstein care
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innovation that's you like to try when you get to that age.
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And you know, and then we are launching up filler as well.
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We're doing all the things normal 37 year olds really did
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take care of themselves. When people hear Obaji today,
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what do you really want that name to stand for?
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That's a great question. I think we pulled on this and
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what people tell us Obaji means is trusted scientific medical
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bath and really an innovator. It's the OG, so to speak, of
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medical grade skin care. We're founded on products and
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procedures and protocols that really transform your skin and
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that's still the core of the brand today.
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Now we've layered on a whole host of other interesting
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innovation that really help patients and practices and
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consumers. But at the end of the day, Abagi
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has trusted scientific, medical and really proven.
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And from where you sit, how has the brand evolved even just in
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the last few years? My background is actually a
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little bit interesting because I've only been with Obanji for
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not even nine months, but the brand has been around for a long
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time, like we said 37 years. I said most of my career in
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other areas of aesthetics. I worked for some of the big
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injectable companies, late marketing.
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I had some opportunities with some different startup
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companies. The skin care on the practice
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side did some consulting and I had a start up that was
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developing with a couple other people, some new injectables and
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we're going to get ready to bring that to the market and
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stand up with that company. And then last summer, Obaji was
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like, you know what worth of space where we want to make
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Obaji into this huge mega aesthetic brand.
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And the best way to do that is to do something that no one's
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done before. So you have a skin care company
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that went kind of into the more invasive injectable space.
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They acquired the start up that I was working at and it's part
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of that deal. They have me to come on board to
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kind of lead this piece of the business.
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So it really was a novel approach.
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You know, Bajin kind of did something that no one else has
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done and now we're in the midst of trying to do something that
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no one's done before as well. So it's a lot of fun, but lives
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the heritage of the brain, right?
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Those just trusted scientific medical, but it's also very
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innovative. So you're seeing that really
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come to life and now it's going to come to life in a whole host
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of different ways. And I think consumers impatience
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and practices around the world around the US is certainly going
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to be pretty intrigued about the direction that we're going.
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So you are launching into so many new products and
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categories, excited to see where that's going.
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What made this the right time to expand into the new areas?
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You know, it's a interesting time and aesthetics, it's the
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category that you know it well that's been around for many,
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many years. But coming out of the COVID
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pandemic and you kind of see this big growth at the end of
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the day right now, aesthetics is in such a unique place.
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You're seeing this large trend of a convergence.
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You're seeing convergence of health, Wellness, longevity,
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aesthetics, It's all coming together.
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So when you have a Cinco brand that has a whole variety of
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products that can then get into the more pure aesthetic space,
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it only made sense with where the market's failing.
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I think you most times you kind of look at where markets are
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going, what consumers are demanding and somebody's trying
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to evolve to get there. And at the end of the day,
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that's what we did. If I talk to most patients, you
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who me, my mom, whoever does these treatments, inevitably
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it's not just one thing that provides amazing outcomes.
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Having great skin care is a really important component of
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why you would testify to that, but it's not the only component
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to really providing amazing outcomes for consumers or making
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you have great skin or great aesthetic outcomes.
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You're going to have multiple modalities, multiple approaches.
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It's a little bit of help, a little bit of Wellness.
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It's how you take care of yourself, it's how you take care
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of your skin. It's what happens when your age,
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all these sorts of things. So the whole idea with this is
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we can start to provide a more integrated approach.
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Rather than thinking during what products we have and how do we
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settle them, we could think about what is the patient need
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and how do we provide the right outcomes.
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Well, I think it's very forward thinking and I think that
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there's so much going on in the industry and you guys are
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obviously keeping up with the times and the changes.
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So let's talk about what I think is the biggest move that I've
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read about and research that Aubagio is making right now with
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the launch of Injectable. So I'd love to talk about that.
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There's a lot of attention around it.
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So what do you feel like you're bringing to this category that's
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a little different? So if you look at the injectable
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category, everything has a variety of brands and names and
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you've heard of some of these, some of them are household
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names, some of them you've never heard of and you can't remember.
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But at its core, what we're launching with Obaji is an Obaji
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branded filler. You can see that behind the box
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shut over here on my shelf says Obaji on it.
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The packaging looks like the skin care packaging just get
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bred over this shoulder as well. And the benefit of that is it
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makes it easier for consumers and it makes it easier for
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practices. If it's all under Obaji, you get
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the equity, the trusted brand, the scientific brand, the
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medical brand of Obaji, playing across multiple categories.
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So you don't have to remember as many things.
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You can start to build integrated approaches and
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integrated protocols. I like to say when you think
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about an Obaji filler, you're not just selling a syringe,
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we're selling the solution because we can start to put this
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all together. And amazingly, as simple as
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this, just branding it that way is really powerful.
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We all know the power brands. You use many of them.
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I use many of them. All the people listening, we use
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brands and brands work for a reason.
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So this is the first time we've ever really tried to brand an
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injectable with a powerful brand like Obashi.
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And at the core, that's the basic simplicity of what we're
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doing now. There are some unique aspects of
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the filler. That's a great product from a
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wonderful partner we have in Europe called Criminal
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Pharmaceuticals and it's got a wonderful history around the
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world. We've got some great clinical
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data. Those are all important.
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It's got a wonderful name. It's called Obaji Seto Magic.
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My mom likes to joke that she's like, well, I need a magic
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filler so I look magical and I'm like, well, that's I like the
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way you think, mom. That's that's a great name.
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I love that. So is this a new type of
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injectable for our listeners and viewers kind of hearing about
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this for the first time? When will it be available?
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What should they understand about this type of injectable
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and what it's designed to do? It's a hyaluronic acid
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injectable dermal filler, which is a category that has been
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around for over 20 years in the United States.
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So it's very similar to other injectable dermal pillars that
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are out there with hyaluronic acid in them.
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There are some unique, this is about this one versus the other
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ones, but in its cork, that's what it is.
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It's a current product that is used millions of times a year.
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But I think, you know, the most recent data that I've seen is
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there's probably 5 to 6,000,000 hyaluronic acid injections per
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year. So it's something that's been
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happening over and over and over again with great outcomes for a
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long period of time, and this is just a nice new one to add to
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the armamentarium. We're all very thankful for HA
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fillers because keeps our faith from falling.
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It's so funny because you know, I've talked to a number of
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people about this over time and people like, oh, how I guess it
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always sounds so scary and you're like, well, no, it's just
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the natural sugar that occurs in your body.
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So these kind of mimic that with some modifications.
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But there are some real benefits to these products with how
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they're designed. They help with some of the
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natural things that happen when you age.
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When you age, you lose volume. So your fat PED shrink, your
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bones shrink, their sting gets a little bit more LAX.
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So and its core of these just replace volume that you lose
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when you're age. That's the core of what they do.
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Are they the end all, be all solution to everything for a
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great aesthetic outcome? No.
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Are they a key component of an overall approach to get amazing
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results as you kind of age naturally and gracefully?
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Absolutely. They definitely play a role.
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The other nice thing is a lot of times when these are done well
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by great providers and great injectors, there's a little bit
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of the it's the undetectable injectable.
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You don't know that people have been injected if they just look
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great because they've been well injected.
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So like, I know I personally have been injected for many
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times, many years. Hope they don't look too strange
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on the podcast today. But yeah, they're, they're
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wonderful products. This product in particular, and
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it's a great product as well. It is available right now.
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We're just in the midst of launching it.
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So there's a, we've kind of been doing an early experience
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program with a lot of our Aubagio accounts and people who
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love the brand. The early feedback on the
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product is very strong and I think we have a real winner on
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our hands and which will be supported by the international
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data. This product's been used in 80
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countries for more than eight years around the world.
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We just got approval here in the US recently, which is really
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important. And so now we're getting ready
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to launch it as. You look ahead with your
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injectables. How do you see in the future you
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see yourself introducing even more to the line?
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Tell me a little bit about that. It's a wonderful question as
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well. We have one other product in
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this similar line that has been submitted to FDA.
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We're awaiting clearance of it. So once that one gets approved
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or if it gets approved, we hope to be launching that one very
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quickly afterwards. We think with these two
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products, we actually covered the vast majority of what most
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patients need. So we'll probably stick to just
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those two and we have some other options on things that we could
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continue to develop over time. But I think the benefit here is
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kind of back to the overall biology story, right?
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So it's like skin care plus injectables.
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The next natural question is could we fit some other things
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in there that are very relevant to building holistic patient
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outcomes, holistic protocols to get great results for patients.
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So we'll see where it evolves. You never know.
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But yeah, I think right now we've got 1 great one.
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We've got another one that we're hopeful we'll get pretty soon
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and we've got a bunch of innovation on the skin care side
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to support everything. Too.
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Well, stepping back from injectables for a moment, I'd
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like to look at the bigger picture with you because this
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conversation has moved beyond a single treatment, right?
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Aesthetics has really changed over the last couple of years.
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And when skin care and injectables are approached
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together in the right way, and I'm sure that's the movement
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that Obaji is envisioning, what kind of difference does that
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create in the outcome? I think everyone assumes that
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we're going to see a very positive patient results.
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So we're actually running some clinical trials right now to
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evaluate that exact question. What happens if you take some
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great Obagi skin care, pair it with some great Obagi
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injectables in really good injectors hands and we'll see
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kind of what happens to patient satisfaction.
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I'm highly confident. I know we have a very high, but
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we are trying to do this in a way that kind of manages the
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Obagi brand. Every product we launched in
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Obagi, we have clinical databases supported, but one of
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the most clinical, if not the most clinically tested skin care
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products. So we're doing the same thing
12:21
here. But yeah, I mean, if you kind of
12:23
just step back and you talk about your friends or my mom or
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my wife or, you know, whoever, and you say, man, you look great
12:30
today, what'd you do? They never tell you one thing.
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It's always like, I did a little bit of this and I did a little
12:37
bit of that, and I tried this. And, you know, this is working
12:40
really well. And it's how it all kind of fits
12:43
together. And the more companies can help
12:47
consumers and help practices deliver those kind of results, I
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think we're going to continue to grow this kind of wonderful
12:54
aesthetic in health and Wellness category even more.
12:58
So that's the idea. We'll see how we executed pretty
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well. I'm pretty excited about it, but
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that's the idea of what we're trying to get to.
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And just like you were talking about beyond one product or
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treatment, you know, what I really see a change in is how
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people really want to look. I think there's a big trend and
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a big change in the landscape here.
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What would you say the shift in the aesthetic expectations over
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the last couple of years, how that has shifted?
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What is your opinion there? I've been in the industry now
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since 2014. So the kind of interesting thing
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to me is how the pendulum kind of swings like this in this
13:34
industry quite a bit. So when I started, a lot of the
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focus was on what happens with natural ageing processes, right?
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So like, naturally we're all getting older.
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So your skin gets a little bit more LAX, your bone resorbs,
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your fat pads atrophy a little bit, maybe you get some
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discoloration or some redness in your skin.
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These are all natural processes that happens to everyone when
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you age, right? You got tone and texture issues,
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you have fine lines and wrinkles, you have volume
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lowness, you have redness, you have pigmentation.
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Their skin gets oily, skin gets dry.
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All these things happen and they're natural.
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And we used to talk a lot about, well, these are the problems you
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have. Here's the kind of solutions
14:13
that we can provide as you kind of went through a long time, it
14:17
got a lot of, well, maybe I can really enhance an augment in a
14:21
more substantial way. And you saw a thing of a trend
14:23
where that happened and it happened across the body, across
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the face, but all sorts of places, you know, then you will
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narrow really glassy skin in certain places.
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Or maybe Kate Unity feels very popular.
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The trend is going to go like this.
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The interesting thing to me is I think we're getting back to a
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place that actually drives the long term growth of the
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industry, which is like what happens when you age?
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What are the problems that you have?
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How do we provide the right solutions and how we provide
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more integrated solutions going forward?
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And the beautiful part about aesthetics is it is trendy.
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Like there are trendy ingredients, there are trendy
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topics, there are trendy, you know, looks, but at the end of
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the day, the long term trend is driven by the instead of like
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you age gracefully, you age naturally.
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How do we help people through that process and give them
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really strong outcomes with some of the most innovative
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approaches in all of the health and Wellness?
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And I think the priorities have changed, right?
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We went from this a little bit of an overdone look and an
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exaggerated look and everybody sort of flaunting that.
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And I think that that's changed. And I would say that there's
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even fundamental differences about what people are
15:32
prioritizing now when it comes to their appearance.
15:36
What are your thoughts on that? I mean, I'd be curious to know
15:39
where you think it's going as well.
15:41
Again, it changes for everyone. So it's really hard to draw
15:44
broad generalities. But the one thing that I think
15:46
is kind of interesting, particularly as it relates to
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injectables, for a while there, it was more is better, right?
15:52
So you'd get 3 or 4 or more syringes.
15:56
We're kind of in a place now where at least I know from an A
15:58
body to standpoint, I would much rather you get one or two
16:02
syringes of an injectable And they include some really
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interesting skin care because I'm pretty sure if your skin
16:08
looks great, we can replace a little bit of volume and you're
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going to be incredibly happy. You'll probably be happier than
16:13
if I just replace some volume. So you tend to go to do both.
16:17
And I think that's where the trend is going.
16:18
To me, it's about doing both or make sure there's buzzy
16:21
ingredients like MAD Plus and you have a client that
16:24
formulates with some of that. And you could talk about like K
16:27
Beauty, you could talk about dry skin in South Florida and all
16:30
these sorts of things. But at the end of the day, I
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think it kind of comes back to at least we're a company like a
16:35
BAJI where we have these try and prove and trusted products with
16:38
a lot of innovation. You got to get back to the core
16:40
of what patients need, and there are some universal truths there,
16:43
even across all the different trends.
16:45
I think the trend is going towards a very natural look and
16:49
like you're saying, done, but not really exaggerated done.
16:52
So it doesn't look like it's over the top.
16:54
And what do you think is really driving that evolution?
16:58
Do you think it's access to more information, the social
17:02
influence, or do you think it's something even deeper?
17:05
For me, I think it's education. Patients are becoming more
17:08
educated than ever before. Yeah, the education is really
17:12
interesting because there's it's information overload.
17:15
So part of the challenge, and I think it's probably the reason
17:17
you have so many people listening to this podcast is
17:20
they're looking for trusted sources of education.
17:23
We have a pretty robust social channel as well and website.
17:26
A big portion of what drives our success on that is how well we
17:31
educate patients and consumers. I know that we have a few new
17:35
products that fall into a new category for you and I've had
17:39
the pleasure of testing them over the last couple of weeks.
17:43
So let's go over them for a couple of minutes.
17:46
First, I wanted to start with what turned out to be now one of
17:50
my favorites. I.
17:53
Love the packaging. It looks like something magic.
17:55
On the topic of magic. That's our daily Hydro drops, a
17:58
great doing glow. I have a team that's all women,
18:01
as you might expect in the aesthetics industry, They all
18:04
swear it's like Gray under their makeup.
18:06
They tell me all the time that's what they love about it.
18:08
Interestingly, we were talking about tillage before and pairing
18:11
them with injectables. I have a number of practices
18:13
right now if we're running experiments to be say if I do a
18:17
daily Hydro drops plus, you know, a bunch of magic, am I
18:21
going to get really, really happy patients?
18:22
We don't have all the data back yet, but I think you could be
18:25
pretty excited. The other nice thing about that,
18:27
like you notice is you get the kind of immediate effect.
18:29
So it does have a, it's a fun one to have on your shelf.
18:33
It's a very Instagram able product.
18:35
We work with a lot of influencers and things like
18:37
that. That's one of our more popular
18:38
kind of unboxing experiences because of how it looks.
18:41
And then the cellular renewal serum.
18:43
This is also something that I got into trying this week and
18:48
that feels like something unique in that formulation as well.
18:52
So tell us about. That one, yeah, this is our
18:54
newest innovation. So we have a proprietary age
18:57
control complex. It's formulated with N80 plus
19:00
N80 precursor areas, dysinomide and the men really this is meant
19:05
to complement a lot of other actives and it's meant to help
19:08
overall sell their energy and work kind of more at this other
19:10
level, but the longevity product.
19:13
So it's trending quite aggressively.
19:15
We're one of the first home bases to able to formulate it
19:17
into a unique proprietary formulation.
19:20
We ran a pretty extensive clinical test on this one.
19:23
The interesting kind of headline take away is your skin looks six
19:27
years younger after 12 weeks of use.
19:30
So we've got some great clinical data to support it.
19:33
I love the story of where that one sits.
19:36
Personally, that's my favorite product right now.
19:39
I use it as aftershave. That's kind of my easy way to
19:41
like do my skin care every day, but it's a good once or twice a
19:44
day product that you can use and you can really get some amazing
19:47
results as you kind of see that come to fruition.
19:49
So if you only hit it a week, give it a few more weeks and
19:51
you'll look even better than you do right now.
19:53
But it's kind of complements antioxidants and complements
19:56
other actives because it's kind of working on slightly different
19:59
pathways from the underlying tentative hypothesis.
20:02
Well, it's something new that you sent me that I haven't seen
20:06
from Obagi before. Where this the scalp serum and
20:10
then there's a last product and a brow product.
20:13
So these are new innovations that I have not seen from Albagi
20:17
in the past. So definitely think that they
20:20
are worth mentioning. I just started testing them, but
20:24
I can already just tell from the quality, even the packaging of
20:28
the way this scalp serum is packaged, like I've never seen
20:31
that before. It's usually like in a dropper
20:33
and kind of messy. So I like it.
20:35
We have some really good before naphtish in the typical study.
20:37
It's great to the in this particular area where a lot of
20:40
women tend to get some early hair loss.
20:42
That product in particular, again, more great clinical data
20:46
showing that we can really support scalp health.
20:48
We can reduce shedding, we can increase hair density as well.
20:51
So some really nice benefits that we're able to generate from
20:55
the clinical study with the scalps here.
20:56
Scalp in particular is very high.
20:57
You know, you mentioned GLP ones before.
20:59
There's a lot of people who have some hair loss from all the GLP
21:03
ones at a weight loss. So that product has been very
21:05
popular. It's one of our handful most
21:08
popular products since we launched.
21:09
It just launched back in October.
21:10
And then the other two products in the New South franchise, the
21:13
lash and brown products, those are cult favorites.
21:15
I think it's just because, you know, at the end of the day,
21:17
they work. So they're very popular with
21:19
patients in particular. My wife loves the brown product
21:22
and she does the lashes as well but she was getting one where
21:24
she's like ah it was listen to the coloration getting a little
21:27
thinner and now she's like my brows look like they're 25 years
21:30
old again. Every year I've seen new
21:32
products, new innovation, so we love that thing.
21:35
I didn't even have a chance to send this one to you ever.
21:37
We just launched a brand new sun care product that has a really
21:40
nice kind of formulation, my mineral based, the sunscreen
21:43
that doesn't leave a real white cast and has some nice hydrating
21:46
gloves to it. We just looked at double new lip
21:48
products earlier this year as well that have done particularly
21:50
well. It's kind of like AMPM, you
21:52
know, Baja, we like to talk about protocols, not just
21:54
products. So you kind of get a little bit
21:57
of like AMP with the lip, so have a little bit of sun
22:00
protection in the morning, low moisturizer, and then that you
22:03
get a nice little light defolation as well with those
22:06
products. So all the fun stuff.
22:07
You can geek out on the science if you want.
22:10
But yeah, I think innovations at the core, we've really tried to
22:12
restart the innovation pipeline because that's critical.
22:15
And I think that's one of the things that sets a Baja apart.
22:17
So Drew, before we wrap up and thank you for taking us through
22:21
the products because I think who doesn't have something of Obaji
22:25
in their bathroom in their lineup, right?
22:27
So across everything that's happening with Obaji, my last
22:32
question before we bring you into the speed round, what do
22:35
you think matters most to get right right now for you?
22:41
At the end of the day, it always goes back to the consumer or the
22:44
customer if you put yourself in their shoes, tend to do really,
22:49
really well in the businesses that I've always been a part of,
22:52
Secure aesthetics, if we can treat our customers right, like
22:56
all the rest of it kind of tends to fall into place.
22:59
So I try to keep that lens on things when we make decisions.
23:03
And I think the whole company really does sometimes easier
23:06
than others, but try to have the mentality, have great products
23:10
for great customers and we'll probably be in pretty good
23:13
shape. Well, let's get to know Drew a
23:15
little more, OK? Because you've been in this
23:18
industry a long time, just like me, and people want to get to
23:20
know you. All right, So here's some
23:23
personal questions. Early riser or night?
23:26
OWL early riser I'd like to be less of an early riser, but
23:29
that's just where I have in my life right now.
23:31
Gym rat or skip it. I'm more of a skip it, more of a
23:35
not a gym person, more of a natural exercise person.
23:38
Beach or city? Beach for sure.
23:42
My wife tells me she's like flip flops and take that's Timmy girl
23:45
at this point I've never like. Podcasts or music?
23:48
Depends on the moon. Phone calls or texts.
23:52
Yeah, you got to do both, but there's nothing that to to
23:55
actually like talking to an actual person, so you gotta
23:57
talk. To people, yes, it's nice when
23:59
people just can jump on the phone for 10 minutes and say
24:02
what they need to say so. Absolutely.
24:04
Yeah, Still important in today's same age.
24:07
Strict schedule or flexible days?
24:10
Yeah, my world is you have to be flexible and you got a chin to
24:13
bottom leave. So I'm much more of a flexible
24:15
days kind of person. Sit down dinner every night or
24:18
just a quick meal on the run. Yes, I would like to do a sit
24:22
down dinner every night, but that is not So what happens to
24:25
my life generally so. Dress up or casual.
24:30
No, I may as my team helped me. I'm a performative quarter zip
24:33
kind of guy, if we can get away with it.
24:35
Risk taker or you like to play it safe?
24:39
Found on the situation. I think those are all situation
24:41
dependent, so you got to be smart about when to take risk.
24:44
Vacation, relax, or explore. Well, ideally we're doing both.
24:49
That's the ideal. One thing you never skip in your
24:52
day? I never tell my wife I love her.
24:56
Great answer, she's going to love that one.
24:58
Your biggest daily habit that actually works.
25:02
I don't know if it works yet, but this is something I am
25:04
trying to do. I have a men's group that I have
25:06
I go to at my church. We meet every week and we've
25:09
been very intentional about trying to carve out some time to
25:12
pause and reflect this Saturday. And I've noticed that the more
25:16
I've done that lately, the more it's really helping me get off
25:19
to great start. So I don't know that I have
25:21
enough data to say it's a must do, but I am finding that if I
25:25
can get that little bit of pause time that is super super
25:29
helpful. Best way to reset after a long
25:32
day? So I jump in the hot tub and
25:34
throw a ball for my dog. Completely unplug or you're
25:39
always connected. Unfortunately, I'm always well,
25:42
fortunately or unfortunately, I'm always connected.
25:44
I'm too much of the day. I want to help people, I want to
25:46
be there for people. So I tend to stay probably too
25:48
connected. Hence hence the pause time to
25:51
serve the day. Do you think you're more
25:53
competitive than people think, or less competitive?
25:56
I'm pretty competitive, although I don't always give it off.
25:58
You'd kind of go back and look at live values.
26:00
I always tell people three things.
26:02
One, I want you to do really great work. 2, I want you to
26:05
have a lot of fun while you're doing it, And three, I want you
26:08
to learn new things. But it always starts with like,
26:10
do great work. So you got to win.
26:12
That's the that's what you say. What do you overthink the most?
26:16
Well, I'm almost always tip in Jane, like, what's working?
26:19
What can we do better? Where's the gaps?
26:21
Like, even if we're doing good, how can we do better?
26:24
So yeah, a little bit of everything.
26:28
I'm a chronic overthinker as well.
26:30
And last but not least, what is your biggest motivator, Drew?
26:33
Biggest motivator, that's it. It's team and family.
26:36
Let's kind of do all this sort of stuff.
26:39
We've got a wonderful team in Obaji.
26:41
They work for it every day, so you feel really compelled to
26:43
work hard for them as well. We've got 4 kids and dog and in
26:46
laws and you know wife. That's why you do all this
26:49
stuff. That's why you work so hard.
26:51
I always tell people too, you have choices about what you do
26:54
in life. Like most of you are working,
26:56
are incredibly smart, capable, motivated.
26:58
They tend to do anything, so if you're not really loving what
27:01
you're doing, you should go find something you love.
27:03
What? You're doing, yes.
27:04
Part of the reason I stand aesthetics.
27:06
This is just fun. I wake up every day and my job
27:09
is to help people look and feel better about themselves.
27:12
How great is that? Like, how absolutely great is
27:16
that? I'm pretty blessed.
27:17
I'm pretty pleviged to have had some wonderful opportunities and
27:20
teams. But yeah, I mean, that's just a
27:23
wonderful, wonderful place it. Sure is.
27:26
Well, thank you so much for joining us today, Drew.
27:28
Excited to see where this injectables and all of your next
27:33
endeavors take you at Obaji. And we hope you'll come back and
27:37
give us an update maybe in about 6 months and love to hear how
27:41
things are going. Love to.
27:43
That would be exceptionally fun. Thanks for having us and
27:46
allowing me to tell you a little bit about the evolving Obaji
27:49
story. I think it's pretty interesting.
27:51
I'm a little bit biased, but I, I think everyone's kind of
27:53
watching to be like, wow, can this really work?
27:55
And if it can, can it work in a way that really helps consumers,
27:58
helps patients help practices, and kind of sets a new standard
28:01
and grows the category into a whole different direction?
28:04
Excited to have the viewers and listeners hear more about Obaji
28:08
and learn a little bit about Drew.
28:10
So to all our viewers and listeners, thanks for being
28:13
here. And we'll see you next week on
28:15
the Doctor Randy Show. Doctor Randy Boyett holds a PhD
28:29
and is a recognized leader in the aesthetics and medical
28:32
industry. She is not a licensed medical
28:34
doctor. All commentary and product
28:37
recommendations are based on industry expertise and are
28:40
provided for informational purposes only.