139. Is Sourdough Still Growing? Here's What the Data Says

The Bread Winner Podcast · Aug 27, 2026 · 22m

If you asked me whether ingredient costs have gone up across the board the last few years, I would have said yes without a second thought, and I would have had zero actual evidence for it. So I went and pulled the real numbers, and butter genuinely surprised me.

This week is a different kind of episode. Instead of a how-to, I am walking you through three things I found when I actually researched what is happening in the bread world right now: whether sourdough demand is really holding up, how your customer's eating habits have shifted without much fanfare, and what ingredient prices have…