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The Explainer: What Is Thinking by Design?
The Explainer: What Is Design Thinking?
24 Jul 2019
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Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages. As the complexity of the design process increases, a new hurdle arises: the acceptance of what we might call “the designed artifact” — whether product, user experience, strategy, or complex system — by stakeholders. Design thinking can help strategic and system innovators make the new worlds they’ve imagined come to pass. In fact, with very complex artifacts, the design of their “intervention” — their…
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