eCommerce, Clearly | Episode 7 : Indian E-commerce's Next Growth Engine: Beauty, Bharat & Retention
In this episode, we break down three of the most important reports shaping Indian commerce in 2026:
• Myntra’s End of Reason Sale (EORS) insights• GoKwik’s EOSS Checkout Intelligence Report• Flipkart’s Glam Up Annual Beauty Trends Report
Together, these reports reveal a fascinating shift in Indian consumer behavior.
We explore:
✅ Why Tier 2 and Tier 3 India are driving the next wave of e-commerce growth
✅ Why nearly 80% of sale orders now come from returning customers
✅ How retention is becoming more important than customer acquisition
✅ Why Beauty & Personal Care is emerging as one of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.