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Latest / GSD Venture Studios Podcasts by Gary Fowler

The Attention Economy: Interactive Content in Super Apps with Jassem Osseiran

Join Jassem Osseiran, Co-Founder and Chief Strategy Officer of PlaysOut, for an insightful exploration into the evolution of consumer attention, digital entertainment, and interactive content distribution. As consumer attention spans fragment across social feeds, messaging apps, and short-form video platforms, the traditional friction of downloading standalone mobile apps is becoming a major barrier to user acquisition. Drawing on his background across Rocket Internet, Omnicom, alternative investments, and global venture building, Jassem explains how embedded mini-games, lightweight…

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