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Our 2025 Retail Awards Show! · Omni Talk Retail

• 0:00
  This
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  episode
• 0:01
  of
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  The
• 0:01
  OmniTalk
• 0:02
  Retail
• 0:02
  Fast.
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:03
  the.
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
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  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
• 0:08
  management
• 0:08
  consulting
• 0:09
  firm
• 0:09
  that
• 0:09
  tackles
• 0:10
  the
• 0:10
  most
• 0:10
  complex
• 0:10
  challenges
• 0:11
  and
• 0:11
  advances
• 0:12
  its
• 0:12
  clients,
• 0:13
  people
• 0:13
  and
• 0:14
  communities
• 0:14
  towards
• 0:15
  their
• 0:15
  maximum
• 0:15
  potential.
• 0:16
  CRG
• 0:17
  brings
• 0:17
  the
• 0:17
  experience,
• 0:18
  tools
• 0:18
  and
• 0:18
  operator
• 0:19
  like
• 0:19
  pragmatism
• 0:20
  to
• 0:20
  help
• 0:20
  retailers
• 0:21
  and
• 0:21
  consumer
• 0:22
  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
• 0:23
  right
• 0:23
  side
• 0:24
  of
• 0:24
  disruption
• 0:25
  and
• 0:25
  Miracle,
• 0:26
  the
• 0:26
  catalyst
• 0:27
  of
• 0:27
  Commerce.
• 0:28
  Over
• 0:28
  450
• 0:29
  retailers
• 0:30
  are
• 0:30
  opening
• 0:30
  new
• 0:31
  revenue
• 0:31
  streams
• 0:32
  with
• 0:32
  marketplaces,
• 0:32
  dropship
• 0:33
  and
• 0:33
  retail
• 0:34
  media
• 0:34
  and
• 0:35
  succeeding.
• 0:35
  With
• 0:36
  Miracle,
• 0:36
  you
• 0:36
  can
• 0:37
  unlock
• 0:37
  more
• 0:37
  products,
• 0:38
  more
• 0:38
  partners
• 0:39
  and
• 0:39
  more
• 0:39
  profits
• 0:40
  without
• 0:40
  the
• 0:40
  heavy
• 0:41
  lifting.
• 0:41
  What's
• 0:42
  holding
• 0:42
  you
• 0:42
  back?
• 0:43
  Visit
• 0:43
  Miracle.com
• 0:44
  to
• 0:44
  learn
• 0:45
  more.
• 0:45
  That's
• 0:45
  M
• 0:45
  I
• 0:46
  R
• 0:46
  A
• 0:46
  K
• 0:46
  L.com
• 0:48
  and
• 0:48
  Corso.
• 0:49
  Your
• 0:49
  stores
• 0:50
  are
• 0:50
  full
• 0:50
  of
• 0:51
  data,
• 0:51
  but
• 0:51
  are
• 0:52
  your
• 0:52
  teams
• 0:52
  acting
• 0:53
  on
• 0:53
  it?
• 0:54
  Corso
• 0:54
  turns
• 0:55
  retail
• 0:55
  data
• 0:55
  into
• 0:56
  personalized
• 0:56
  daily
• 0:57
  to
• 0:57
  dos
• 0:57
  that
• 0:57
  drive
• 0:58
  sales,
• 0:58
  reduce
• 0:59
  waste
• 0:59
  and
• 0:59
  improve
• 1:00
  execution.
• 1:01
  No
• 1:01
  fluff,
• 1:02
  just
• 1:03
  action.
• 1:03
  Help
• 1:04
  your
• 1:04
  managers
• 1:04
  focus
• 1:05
  on
• 1:05
  what
• 1:05
  matters
• 1:06
  most.
• 1:06
  Visit
• 1:06
  corso.com
• 1:08
  to
• 1:08
  see
• 1:08
  Intelligent
• 1:09
  management
• 1:09
  in
• 1:10
  motion
• 1:10
  and
• 1:10
  Infios.
• 1:12
  At
• 1:12
  Infios,
• 1:13
  they
• 1:13
  unite
• 1:13
  warehousing,
• 1:13
  transportation
• 1:14
  and
• 1:14
  order
• 1:15
  management
• 1:15
  into
• 1:15
  a
• 1:15
  seamless,
• 1:16
  adaptable
• 1:16
  network.
• 1:17
  Infios
• 1:18
  helps
• 1:18
  you
• 1:18
  stay
• 1:18
  ahead
• 1:19
  from
• 1:19
  promise
• 1:19
  to
• 1:20
  delivery
• 1:20
  and
• 1:21
  every
• 1:21
  step
• 1:21
  in
• 1:22
  between.
• 1:22
  To
• 1:22
  learn
• 1:22
  more,
• 1:23
  visit
• 1:23
  infios.com
• 1:25
  and
• 1:25
  finally,
• 1:26
  Ocampo
• 1:26
  Capital.
• 1:27
  Ocampo
• 1:28
  Capital
• 1:28
  is
• 1:28
  a
• 1:28
  venture
• 1:29
  capital
• 1:29
  firm
• 1:29
  founded
• 1:30
  by
• 1:30
  retail
• 1:30
  executives
• 1:31
  with
• 1:31
  the
• 1:32
  aim
• 1:32
  of
• 1:32
  helping
• 1:32
  early
• 1:33
  stage
• 1:33
  consumer
• 1:34
  businesses
• 1:34
  succeed
• 1:35
  through
• 1:35
  investment
• 1:36
  and
• 1:36
  operational
• 1:36
  support.
• 1:37
  Learn
• 1:38
  more@ocampo
• 1:39
  capital.com
• 1:41
  hello,
• 1:42
  you
• 1:42
  are
• 1:42
  listening.
• 1:42
  To
• 1:43
  Omnitalk's
• 1:43
  Retail
• 1:44
  Fast
• 1:44
  Five,
• 1:44
  ranked
• 1:45
  in
• 1:45
  the
• 1:45
  top
• 1:45
  10%
• 1:46
  of
• 1:46
  all
• 1:46
  podcasts
• 1:47
  globally
• 1:47
  and
• 1:47
  currently
• 1:47
  the
• 1:48
  only
• 1:48
  retail
• 1:48
  podcast
• 1:49
  ranked
• 1:49
  in
• 1:49
  the
• 1:49
  top
• 1:50
  100
• 1:50
  of
• 1:50
  all
• 1:50
  business
• 1:51
  podcasts
• 1:51
  on
• 1:51
  Apple
• 1:52
  Podcasts.
• 1:52
  The
• 1:53
  Retail
• 1:53
  Fast
• 1:53
  five
• 1:54
  is
• 1:54
  the
• 1:54
  podcast
• 1:54
  that
• 1:54
  we
• 1:54
  hope
• 1:55
  makes
• 1:55
  you
• 1:55
  feel
• 1:55
  a
• 1:56
  little
• 1:56
  smarter,
• 1:56
  but
• 1:57
  most
• 1:57
  importantly
• 1:58
  a
• 1:58
  little
• 1:58
  happier
• 1:58
  each
• 1:59
  week
• 1:59
  too.
• 1:59
  And
• 2:00
  the
• 2:00
  Fast
• 2:00
  5
• 2:00
  is
• 2:00
  just
• 2:01
  one
• 2:01
  of
• 2:01
  the
• 2:01
  most
• 2:01
  many
• 2:01
  podcasts
• 2:02
  you
• 2:02
  can
• 2:02
  find
• 2:03
  from
• 2:03
  the
• 2:03
  Omnitok
• 2:03
  Retail
• 2:04
  Podcast
• 2:04
  Network
• 2:04
  alongside
• 2:05
  our
• 2:05
  Retail
• 2:05
  Daily
• 2:06
  minute
• 2:06
  which
• 2:06
  brings
• 2:06
  you
• 2:07
  a
• 2:07
  curated
• 2:07
  selection
• 2:08
  of
• 2:08
  the
• 2:08
  most
• 2:08
  important
• 2:08
  retail
• 2:09
  headlines
• 2:09
  every
• 2:10
  morning
• 2:10
  and
• 2:11
  our
• 2:11
  Retail
• 2:11
  Technology
• 2:12
  Spotlight
• 2:12
  series
• 2:12
  which
• 2:13
  goes
• 2:13
  deep
• 2:13
  each
• 2:13
  week
• 2:14
  on
• 2:14
  the
• 2:14
  latest
• 2:14
  retail
• 2:15
  technology
• 2:15
  Trends.
• 2:16
  Today
• 2:17
  is
• 2:17
  December
• 2:18
  10,
• 2:19
  2025.
• 2:19
  I'm
• 2:20
  one
• 2:20
  of
• 2:20
  your
• 2:20
  hosts,
• 2:20
  Anna
• 2:20
  Mazinga.
• 2:21
  And
• 2:21
  I'm
• 2:22
  Chris
• 2:22
  Walton
• 2:23
  and
• 2:23
  we
• 2:24
  are.
• 2:24
  Here
• 2:24
  once
• 2:24
  again
• 2:24
  to
• 2:25
  discuss
• 2:25
  all
• 2:25
  the
• 2:26
  headlines
• 2:26
  not
• 2:27
  from
• 2:27
  the
• 2:27
  past
• 2:27
  week
• 2:28
  but
• 2:28
  from
• 2:28
  the
• 2:28
  past
• 2:29
  year,
• 2:30
  making
• 2:30
  waves
• 2:30
  in
• 2:31
  the
• 2:31
  world
• 2:31
  of
• 2:31
  Omni
• 2:32
  Channel
• 2:32
  retailing
• 2:32
  and
• 2:32
  chr.
• 2:33
  I
• 2:33
  can't
• 2:33
  think
• 2:34
  of
• 2:34
  anyone
• 2:35
  better
• 2:35
  to
• 2:35
  join
• 2:36
  us
• 2:36
  for
• 2:36
  this
• 2:37
  show
• 2:37
  as
• 2:37
  they
• 2:38
  do
• 2:38
  every
• 2:38
  year.
• 2:39
  The
• 2:40
  one,
• 2:40
  the
• 2:40
  only
• 2:41
  Chad
• 2:42
  Lusk
• 2:42
  of
• 2:42
  the
• 2:42
  Alvarez
• 2:43
  and
• 2:43
  Marcel
• 2:43
  consumer
• 2:44
  and
• 2:44
  retail
• 2:44
  group.
• 2:44
  Chad,
• 2:45
  welcome.
• 2:46
  This
• 2:46
  is
• 2:47
  year
• 2:47
  two
• 2:47
  for
• 2:47
  you.
• 2:48
  Thank
• 2:48
  you
• 2:49
  for
• 2:49
  being
• 2:49
  here
• 2:49
  to
• 2:50
  count
• 2:50
  down
• 2:50
  with
• 2:50
  us
• 2:51
  all
• 2:51
  of
• 2:51
  the
• 2:52
  best
• 2:52
  retail
• 2:52
  headlines
• 2:53
  from
• 2:53
  the
• 2:53
  past
• 2:53
  year.
• 2:53
  How
• 2:54
  are
• 2:54
  you
• 2:54
  doing,
• 2:54
  Chad?
• 2:55
  I'm
• 2:55
  doing
• 2:55
  fantastic.
• 2:56
  I
• 2:56
  can't
• 2:57
  believe
• 2:57
  we're
• 2:57
  sitting
• 2:57
  here
• 2:57
  in
• 2:58
  mid
• 2:58
  December
• 2:59
  and
• 2:59
  the
• 2:59
  year
• 2:59
  is
• 2:59
  almost
• 3:00
  at
• 3:00
  a
• 3:00
  close.
• 3:00
  These
• 3:01
  things
• 3:01
  go
• 3:01
  so
• 3:01
  fast.
• 3:02
  But
• 3:03
  happy
• 3:03
  to
• 3:03
  be
• 3:03
  part
• 3:04
  of
• 3:04
  the
• 3:04
  Omnis
• 3:04
  again.
• 3:05
  Thank
• 3:05
  you
• 3:05
  for
• 3:05
  having
• 3:06
  me
• 3:06
  back.
• 3:07
  That's
• 3:07
  right.
• 3:08
  I
• 3:08
  forgot
• 3:08
  last
• 3:08
  year,
• 3:08
  Chris,
• 3:09
  Chad
• 3:09
  named
• 3:09
  these
• 3:10
  the
• 3:10
  Omnis.
• 3:10
  And
• 3:10
  we,
• 3:11
  we've
• 3:11
  totally.
• 3:11
  I
• 3:12
  totally
• 3:12
  forgot
• 3:12
  about
• 3:12
  that
• 3:12
  until
• 3:13
  right
• 3:13
  now.
• 3:13
  But
• 3:13
  yes,
• 3:14
  you're
• 3:14
  right.
• 3:14
  The
• 3:14
  Omni
• 3:15
  Award.
• 3:15
  Yes.
• 3:15
  Yeah,
• 3:16
  he
• 3:16
  brought
• 3:16
  back
• 3:16
  the
• 3:16
  original
• 3:17
  name,
• 3:17
  which
• 3:17
  was,
• 3:17
  I
• 3:17
  think
• 3:18
  the
• 3:18
  name
• 3:18
  we
• 3:18
  gave
• 3:18
  it
• 3:19
  ourselves
• 3:19
  when
• 3:19
  we
• 3:19
  first
• 3:20
  did
• 3:20
  it
• 3:20
  in
• 3:20
  2018,
• 3:21
  and
• 3:21
  then
• 3:21
  he
• 3:21
  brought
• 3:22
  it
• 3:22
  back
• 3:22
  for
• 3:22
  us.
• 3:22
  So.
• 3:23
  Yeah.
• 3:23
  And
• 3:23
  Chad's
• 3:24
  running
• 3:24
  solo
• 3:24
  today,
• 3:25
  so
• 3:25
  he's
• 3:25
  got
• 3:25
  to.
• 3:26
  To
• 3:26
  live
• 3:26
  up
• 3:27
  to
• 3:27
  the
• 3:27
  expectations.
• 3:27
  He's
• 3:28
  got
• 3:28
  the
• 3:28
  whole
• 3:28
  A
• 3:29
  and
• 3:29
  M
• 3:29
  consumer
• 3:29
  and
• 3:29
  retail
• 3:30
  group
• 3:30
  looking
• 3:31
  at
• 3:31
  his
• 3:31
  awards
• 3:32
  and
• 3:32
  who
• 3:32
  he's
• 3:32
  planning
• 3:32
  to
• 3:32
  hand
• 3:33
  things
• 3:33
  out
• 3:33
  to
• 3:33
  you
• 3:33
  today.
• 3:33
  So
• 3:33
  I
• 3:34
  can't
• 3:34
  wait
• 3:34
  to
• 3:34
  see
• 3:34
  what
• 3:34
  he's
• 3:34
  got
• 3:35
  for
• 3:35
  us.
• 3:36
  It's
• 3:36
  a.
• 3:36
  It's
• 3:36
  a
• 3:37
  big
• 3:37
  burden,
• 3:38
  one
• 3:38
  I'm
• 3:38
  willing
• 3:38
  to
• 3:39
  carry.
• 3:39
  You
• 3:39
  know
• 3:39
  that
• 3:40
  this
• 3:40
  is
• 3:40
  a
• 3:40
  tough
• 3:40
  show
• 3:40
  to
• 3:41
  do.
• 3:41
  As
• 3:41
  you
• 3:41
  guys
• 3:41
  know,
• 3:42
  there's
• 3:42
  a
• 3:42
  lot
• 3:42
  of
• 3:42
  going
• 3:42
  back
• 3:43
  to
• 3:43
  the,
• 3:43
  well,
• 3:44
  the
• 3:44
  old
• 3:44
  memory
• 3:44
  banks
• 3:45
  to
• 3:45
  figure
• 3:45
  out
• 3:45
  what
• 3:46
  happened
• 3:46
  in
• 3:46
  the
• 3:46
  year,
• 3:47
  you
• 3:47
  know,
• 3:47
  pretty
• 3:47
  boring
• 3:48
  year,
• 3:48
  right?
• 3:48
  Nothing
• 3:48
  developed
• 3:49
  over
• 3:49
  the
• 3:49
  course
• 3:50
  of
• 3:50
  it.
• 3:50
  So,
• 3:51
  yeah,
• 3:52
  excited
• 3:52
  to
• 3:53
  get
• 3:53
  going
• 3:53
  though.
• 3:53
  Nothing
• 3:54
  at
• 3:54
  all.
• 3:54
  Yeah.
• 3:54
  With
• 3:55
  great
• 3:55
  power
• 3:55
  comes
• 3:55
  great
• 3:56
  responsibility,
• 3:56
  right,
• 3:56
  Chad?
• 3:57
  So,
• 3:58
  so.
• 3:58
  And,
• 3:58
  but
• 3:59
  you
• 3:59
  know,
• 3:59
  before
• 3:59
  we
• 3:59
  get
• 3:59
  the
• 3:59
  headlines
• 4:00
  too,
• 4:00
  like
• 4:00
  this
• 4:00
  is
• 4:00
  our
• 4:01
  second
• 4:01
  to
• 4:01
  last
• 4:01
  show
• 4:01
  of
• 4:02
  the
• 4:02
  year,
• 4:02
  so
• 4:02
  program,
• 4:02
  you
• 4:03
  know,
• 4:03
  we're
• 4:03
  going
• 4:03
  to
• 4:03
  do
• 4:03
  one
• 4:03
  more
• 4:04
  Fast
• 4:04
  five
• 4:04
  next
• 4:04
  weekend
• 4:05
  and
• 4:05
  we're
• 4:05
  already
• 4:06
  gearing
• 4:06
  up
• 4:06
  for
• 4:06
  NRF
• 4:07
  and
• 4:07
  anything
• 4:07
  exciting
• 4:08
  that
• 4:08
  you,
• 4:08
  we.
• 4:09
  You
• 4:09
  want
• 4:09
  to
• 4:09
  tease
• 4:09
  the
• 4:09
  audience
• 4:10
  about
• 4:10
  for
• 4:10
  nrf.
• 4:11
  Yes,
• 4:12
  there
• 4:13
  are
• 4:13
  a
• 4:13
  lot
• 4:13
  of
• 4:13
  really
• 4:14
  fun
• 4:14
  events
• 4:14
  that
• 4:14
  Chris
• 4:14
  and
• 4:15
  I
• 4:15
  will
• 4:15
  be
• 4:15
  out
• 4:15
  at,
• 4:15
  but
• 4:16
  one
• 4:16
  that
• 4:17
  I
• 4:17
  am
• 4:17
  going
• 4:18
  to
• 4:18
  be
• 4:18
  announcing
• 4:18
  soon.
• 4:19
  This
• 4:19
  is
• 4:19
  a
• 4:19
  little
• 4:19
  sneak
• 4:20
  peek
• 4:20
  and
• 4:20
  amu's
• 4:21
  Bush,
• 4:21
  if
• 4:21
  you
• 4:22
  will,
• 4:22
  for
• 4:22
  our
• 4:22
  listeners
• 4:23
  of
• 4:23
  our
• 4:23
  podcast.
• 4:24
  I
• 4:24
  am
• 4:24
  going
• 4:25
  to
• 4:25
  be
• 4:25
  doing
• 4:25
  a
• 4:26
  special
• 4:27
  hosted
• 4:28
  walkthrough
• 4:29
  of
• 4:29
  the
• 4:30
  Zara
• 4:30
  store
• 4:31
  at
• 4:31
  Hudson
• 4:31
  Yards.
• 4:32
  We're
• 4:33
  going
• 4:33
  to
• 4:33
  be
• 4:33
  going
• 4:33
  in,
• 4:34
  we're
• 4:34
  going
• 4:34
  to
• 4:34
  see
• 4:34
  all
• 4:35
  the
• 4:35
  latest
• 4:35
  and
• 4:35
  greatest
• 4:36
  technology
• 4:36
  that
• 4:36
  they've
• 4:36
  installed
• 4:37
  in
• 4:37
  that
• 4:37
  flagship
• 4:38
  which
• 4:38
  Chris
• 4:38
  and
• 4:38
  I
• 4:38
  saw.
• 4:38
  What,
• 4:39
  what,
• 4:39
  when
• 4:39
  was
• 4:40
  that?
• 4:40
  2019.
• 4:41
  Back
• 4:41
  in
• 4:41
  Madrid.
• 4:42
  Madrid.
• 4:43
  No,
• 4:43
  it
• 4:43
  was
• 4:43
  post
• 4:43
  pandemic
• 4:44
  for
• 4:44
  sure
• 4:44
  because.
• 4:45
  Oh,
• 4:45
  God,
• 4:46
  was
• 4:46
  it?
• 4:46
  Yeah.
• 4:46
  Yeah,
• 4:47
  it
• 4:47
  feels
• 4:47
  like
• 4:47
  that
• 4:48
  long
• 4:48
  ago.
• 4:48
  Yeah,
• 4:48
  I
• 4:48
  think
• 4:48
  it
• 4:49
  was
• 4:49
  like
• 4:49
  22
• 4:49
  or
• 4:49
  23.
• 4:50
  But
• 4:50
  yeah,
• 4:50
  the
• 4:50
  store
• 4:51
  hasn't
• 4:51
  been
• 4:51
  open
• 4:51
  that
• 4:51
  long.
• 4:51
  But
• 4:51
  yeah,
• 4:52
  no,
• 4:52
  we
• 4:52
  saw
• 4:52
  it
• 4:52
  in
• 4:52
  Madrid
• 4:53
  and
• 4:53
  now
• 4:53
  they've
• 4:53
  brought,
• 4:54
  they've,
• 4:54
  they've,
• 4:54
  they've
• 4:55
  brought
• 4:55
  it
• 4:55
  to
• 4:55
  Hudson
• 4:56
  Yards,
• 4:56
  right,
• 4:56
  Ann?
• 4:57
  Yes,
• 4:57
  they
• 4:57
  just
• 4:58
  reopened
• 4:58
  in
• 4:58
  Hudson
• 4:59
  Yards.
• 4:59
  So
• 4:59
  we're
• 4:59
  going
• 4:59
  to
• 4:59
  be
• 5:00
  doing
• 5:00
  a
• 5:00
  special
• 5:01
  walkthrough
• 5:01
  for
• 5:01
  a
• 5:02
  select
• 5:02
  number
• 5:02
  of
• 5:02
  guests.
• 5:03
  So
• 5:03
  if
• 5:03
  you
• 5:03
  are
• 5:03
  interested,
• 5:04
  hit
• 5:05
  us
• 5:05
  up
• 5:05
  on
• 5:05
  LinkedIn.
• 5:06
  Send
• 5:06
  me
• 5:07
  a
• 5:07
  direct
• 5:07
  message.
• 5:07
  We'll
• 5:08
  get
• 5:08
  you
• 5:08
  registered
• 5:09
  for
• 5:09
  that.
• 5:10
  It's
• 5:10
  going
• 5:10
  to
• 5:10
  be
• 5:10
  Monday
• 5:11
  night
• 5:11
  at
• 5:12
  4:30
• 5:13
  at
• 5:13
  Hudson
• 5:14
  Yards.
• 5:14
  So
• 5:14
  look
• 5:15
  it
• 5:15
  up.
• 5:15
  Plus
• 5:16
  many,
• 5:16
  many
• 5:16
  more
• 5:17
  exciting
• 5:17
  events
• 5:17
  happening.
• 5:18
  So
• 5:19
  check
• 5:19
  in
• 5:20
  with
• 5:20
  us
• 5:20
  and
• 5:20
  let
• 5:20
  us
• 5:20
  know
• 5:21
  what
• 5:21
  your
• 5:21
  nrf,
• 5:21
  please,
• 5:22
  plans
• 5:22
  are.
• 5:22
  Chris.
• 5:23
  Yeah,
• 5:23
  me
• 5:23
  too.
• 5:23
  And,
• 5:23
  and
• 5:24
  of
• 5:24
  course
• 5:24
  we'll
• 5:24
  be
• 5:24
  at
• 5:24
  the
• 5:25
  Fusion
• 5:25
  Group's
• 5:25
  booth
• 5:26
  also
• 5:26
  doing
• 5:26
  interviews
• 5:27
  with
• 5:27
  retail
• 5:27
  executives
• 5:28
  all
• 5:28
  week
• 5:28
  long
• 5:28
  as
• 5:29
  well.
• 5:29
  So
• 5:29
  if
• 5:29
  you're
• 5:29
  at
• 5:29
  the
• 5:30
  show,
• 5:30
  definitely
• 5:31
  stop
• 5:31
  on
• 5:31
  by,
• 5:31
  say
• 5:32
  hello.
• 5:32
  We
• 5:32
  always
• 5:32
  love
• 5:32
  it.
• 5:33
  It
• 5:33
  always
• 5:33
  makes
• 5:33
  our
• 5:33
  day
• 5:34
  when
• 5:34
  some
• 5:34
  fan
• 5:34
  comes
• 5:34
  up
• 5:35
  to
• 5:35
  us
• 5:35
  and
• 5:35
  says,
• 5:35
  hey,
• 5:35
  you're
• 5:36
  Chris.
• 5:36
  And,
• 5:36
  and
• 5:36
  it's
• 5:36
  great
• 5:36
  to
• 5:37
  meet
• 5:37
  you.
• 5:37
  And
• 5:37
  you,
• 5:37
  you're
• 5:37
  here.
• 5:38
  You're
• 5:38
  actually
• 5:38
  at
• 5:38
  the
• 5:38
  Fusion
• 5:39
  Group
• 5:39
  booth.
• 5:39
  You're
• 5:39
  doing
• 5:39
  interviews.
• 5:40
  And
• 5:40
  we're
• 5:40
  like,
• 5:40
  yeah,
• 5:40
  we
• 5:40
  are,
• 5:41
  it's
• 5:41
  us.
• 5:41
  And
• 5:42
  we're
• 5:42
  kind
• 5:42
  of
• 5:42
  like
• 5:42
  it.
• 5:43
  We
• 5:43
  are
• 5:43
  what
• 5:43
  you
• 5:43
  see
• 5:44
  too,
• 5:44
  folks.
• 5:44
  So
• 5:44
  that's.
• 5:45
  So
• 5:45
  we're
• 5:45
  excited
• 5:46
  about
• 5:46
  that
• 5:46
  as
• 5:46
  always.
• 5:47
  All
• 5:47
  right,
• 5:47
  well,
• 5:47
  let's
• 5:48
  get
• 5:48
  this
• 5:48
  party
• 5:48
  started
• 5:49
  then.
• 5:49
  We've
• 5:49
  got
• 5:49
  everything
• 5:50
  from
• 5:50
  headline
• 5:50
  of
• 5:50
  the
• 5:51
  year
• 5:51
  to
• 5:51
  most
• 5:51
  over
• 5:51
  hype
• 5:52
  tech
• 5:52
  of
• 5:52
  the
• 5:53
  year.
• 5:53
  And
• 5:53
  you're
• 5:53
  going
• 5:54
  to
• 5:54
  want
• 5:54
  to
• 5:54
  stick
• 5:54
  around
• 5:54
  to
• 5:54
  the
• 5:55
  end,
• 5:55
  everyone,
• 5:55
  because
• 5:56
  at
• 5:56
  the
• 5:56
  end
• 5:56
  we're
• 5:56
  going
• 5:57
  to
• 5:57
  close
• 5:57
  out
• 5:57
  the
• 5:57
  show
• 5:58
  with
• 5:58
  a
• 5:58
  few
• 5:58
  2026
• 6:00
  predictions
• 6:00
  as
• 6:01
  well.
• 6:02
  So
• 6:02
  let's
• 6:02
  kick
• 6:02
  it
• 6:03
  off.
• 6:03
  Chad,
• 6:04
  you
• 6:04
  go
• 6:04
  first
• 6:04
  retailer
• 6:05
  of
• 6:05
  the
• 6:05
  year.
• 6:06
  Oh
• 6:06
  man,
• 6:06
  you're
• 6:07
  going
• 6:07
  to
• 6:07
  be
• 6:07
  first.
• 6:07
  Okay.
• 6:08
  All
• 6:08
  right,
• 6:08
  all
• 6:08
  right.
• 6:09
  The
• 6:09
  first
• 6:10
  Omni
• 6:11
  that
• 6:11
  I'm
• 6:11
  giving
• 6:12
  out
• 6:12
  for
• 6:12
  retail
• 6:13
  of
• 6:13
  the
• 6:13
  year
• 6:13
  goes
• 6:13
  to,
• 6:15
  goes
• 6:15
  to
• 6:16
  Aldi.
• 6:17
  Oh.
• 6:20
  Aldi.
• 6:20
  Aldi
• 6:21
  is
• 6:23
  expanding,
• 6:24
  nobody
• 6:24
  else.
• 6:25
  225
• 6:26
  new
• 6:27
  stores
• 6:27
  this
• 6:27
  year.
• 6:28
  Biggest
• 6:29
  US
• 6:29
  growth
• 6:29
  spurt
• 6:30
  for
• 6:30
  them
• 6:30
  ever.
• 6:31
  The
• 6:31
  kind
• 6:31
  of
• 6:32
  strategic
• 6:32
  expansion
• 6:33
  that
• 6:33
  just
• 6:34
  changes
• 6:34
  the
• 6:34
  landscape
• 6:35
  of
• 6:35
  grocery.
• 6:37
  And
• 6:37
  when
• 6:37
  you
• 6:37
  think
• 6:37
  about
• 6:38
  their
• 6:38
  value
• 6:38
  proposition,
• 6:39
  right,
• 6:39
  Like
• 6:39
  Aldi
• 6:40
  is
• 6:40
  delivering
• 6:41
  unmatched
• 6:42
  value
• 6:42
  at
• 6:43
  the
• 6:43
  exact
• 6:44
  moment
• 6:44
  that
• 6:44
  consumers
• 6:45
  need
• 6:45
  it
• 6:45
  most
• 6:46
  right
• 6:46
  now.
• 6:47
  Inflation,
• 6:47
  higher
• 6:48
  grocery
• 6:48
  bills,
• 6:49
  tighter
• 6:49
  wallets,
• 6:50
  like
• 6:50
  that's
• 6:51
  the
• 6:51
  reality
• 6:51
  for
• 6:52
  most
• 6:52
  of
• 6:52
  Americans
• 6:52
  right
• 6:53
  now
• 6:54
  and
• 6:54
  across
• 6:54
  income
• 6:55
  brackets,
• 6:56
  which
• 6:56
  is
• 6:56
  really
• 6:56
  unique.
• 6:57
  Right?
• 6:58
  And
• 6:58
  their
• 6:58
  entire
• 6:59
  business
• 6:59
  model,
• 6:59
  it's
• 7:00
  almost
• 7:00
  as
• 7:00
  if
• 7:00
  it
• 7:00
  was
• 7:01
  basically
• 7:01
  engineered
• 7:02
  for
• 7:02
  this
• 7:03
  moment.
• 7:03
  Right.
• 7:04
  So
• 7:05
  I
• 7:05
  previewed
• 7:06
  some,
• 7:06
  some
• 7:06
  data
• 7:06
  from
• 7:07
  our
• 7:07
  consumer
• 7:08
  sentiment
• 7:08
  survey
• 7:09
  on
• 7:09
  a
• 7:09
  recent
• 7:09
  five
• 7:10
  insightful
• 7:10
  minutes
• 7:10
  for
• 7:11
  you
• 7:11
  guys.
• 7:11
  Right.
• 7:12
  43%
• 7:13
  say
• 7:14
  that
• 7:14
  they're
• 7:14
  decreasing
• 7:15
  grocery
• 7:15
  purchases
• 7:16
  because
• 7:16
  of
• 7:16
  the
• 7:16
  impact
• 7:17
  of
• 7:17
  prices
• 7:17
  and
• 7:18
  tariffs.
• 7:18
  So
• 7:19
  prices
• 7:19
  are
• 7:19
  up,
• 7:20
  volume
• 7:20
  down.
• 7:21
  As
• 7:21
  a
• 7:21
  result,
• 7:22
  consumers
• 7:22
  are
• 7:23
  looking
• 7:23
  for
• 7:23
  new
• 7:23
  ways
• 7:24
  to
• 7:24
  stretch
• 7:24
  their
• 7:24
  wallets.
• 7:25
  About
• 7:26
  60%
• 7:27
  or
• 7:27
  so
• 7:27
  are
• 7:27
  reporting
• 7:28
  having
• 7:28
  increased
• 7:29
  their
• 7:29
  trips
• 7:30
  to
• 7:30
  lower
• 7:30
  priced
• 7:31
  retailers
• 7:31
  that
• 7:32
  actually
• 7:32
  over
• 7:33
  indexes
• 7:33
  on
• 7:34
  higher
• 7:34
  household
• 7:35
  income
• 7:35
  earners.
• 7:36
  And
• 7:37
  private
• 7:37
  label
• 7:37
  has
• 7:38
  never
• 7:38
  been
• 7:38
  hotter.
• 7:39
  Right.
• 7:39
  It's
• 7:39
  meeting
• 7:40
  consumer
• 7:40
  expectations
• 7:41
  not
• 7:41
  just
• 7:41
  for
• 7:42
  value,
• 7:42
  but
• 7:43
  68%
• 7:44
  say
• 7:44
  that
• 7:44
  store
• 7:45
  brands
• 7:45
  are
• 7:45
  offering
• 7:46
  quality
• 7:46
  that's
• 7:47
  as
• 7:47
  good,
• 7:48
  if
• 7:48
  not
• 7:48
  better
• 7:49
  than
• 7:49
  national
• 7:49
  brands.
• 7:50
  Right.
• 7:50
  So
• 7:51
  all
• 7:51
  these
• 7:51
  just
• 7:52
  delivering
• 7:52
  this
• 7:52
  business
• 7:53
  model
• 7:53
  which
• 7:54
  continues
• 7:54
  to
• 7:54
  be
• 7:56
  simple,
• 7:56
  focused,
• 7:58
  discipline,
• 7:59
  consistent.
• 7:59
  That
• 8:00
  showed
• 8:00
  up
• 8:00
  in
• 8:00
  their
• 8:01
  decision
• 8:01
  earlier
• 8:01
  this
• 8:02
  year
• 8:02
  to
• 8:02
  divest
• 8:03
  like
• 8:03
  40%
• 8:04
  of
• 8:04
  the
• 8:04
  Southeastern
• 8:05
  grocery
• 8:06
  stores
• 8:06
  that
• 8:06
  they
• 8:06
  had
• 8:06
  acquired.
• 8:07
  Right.
• 8:08
  Like
• 8:08
  they're
• 8:08
  leveraging
• 8:08
  this
• 8:09
  model
• 8:09
  that
• 8:09
  works
• 8:10
  especially
• 8:11
  now.
• 8:11
  And
• 8:11
  they're
• 8:12
  doing,
• 8:12
  you
• 8:12
  know,
• 8:13
  they're
• 8:13
  doing
• 8:13
  it
• 8:13
  to
• 8:13
  great
• 8:13
  effectiveness.
• 8:15
  Wow.
• 8:16
  All
• 8:16
  right,
• 8:16
  Chad.
• 8:17
  So
• 8:17
  Aldi.
• 8:17
  Okay,
• 8:18
  that's
• 8:18
  a
• 8:18
  good
• 8:18
  pick.
• 8:18
  That's
• 8:19
  a
• 8:19
  really,
• 8:19
  really
• 8:19
  strong
• 8:20
  pick.
• 8:20
  I,
• 8:20
  I
• 8:21
  did
• 8:21
  not
• 8:21
  think
• 8:21
  about
• 8:21
  them
• 8:21
  as
• 8:22
  I
• 8:22
  was
• 8:22
  doing
• 8:22
  this
• 8:23
  and
• 8:23
  I
• 8:23
  probably
• 8:23
  should
• 8:23
  have.
• 8:24
  So
• 8:24
  I'm
• 8:24
  curious
• 8:24
  and
• 8:25
  what,
• 8:25
  who
• 8:26
  is
• 8:26
  your
• 8:26
  retailer
• 8:27
  of
• 8:27
  the
• 8:27
  year?
• 8:28
  Well,
• 8:28
  before
• 8:28
  I
• 8:28
  say
• 8:29
  that,
• 8:29
  I'm
• 8:29
  a
• 8:29
  little
• 8:29
  disappointed,
• 8:30
  Chad,
• 8:30
  that
• 8:30
  you're
• 8:30
  not
• 8:31
  wearing
• 8:31
  the
• 8:31
  Aldi
• 8:31
  clothes
• 8:32
  if
• 8:32
  you're
• 8:32
  going
• 8:32
  to
• 8:32
  give
• 8:32
  them
• 8:32
  retailer
• 8:33
  of
• 8:33
  the
• 8:33
  year.
• 8:33
  Like
• 8:34
  I
• 8:34
  expected
• 8:34
  the
• 8:34
  velour
• 8:35
  Aldi
• 8:36
  tracksuit
• 8:36
  on
• 8:36
  in
• 8:36
  top
• 8:37
  today.
• 8:38
  But
• 8:38
  that's
• 8:39
  okay.
• 8:39
  That's
• 8:39
  okay.
• 8:40
  That's
• 8:40
  still
• 8:40
  a
• 8:41
  great
• 8:41
  award.
• 8:42
  It's
• 8:42
  fair.
• 8:43
  Today
• 8:43
  I'm
• 8:43
  wearing
• 8:43
  the
• 8:44
  teen
• 8:44
  approved
• 8:46
  quarter
• 8:46
  zip,
• 8:47
  so.
• 8:47
  Oh
• 8:47
  yeah,
• 8:47
  the
• 8:48
  quarter
• 8:48
  zips
• 8:48
  are
• 8:48
  big.
• 8:49
  Says,
• 8:49
  says
• 8:50
  all
• 8:50
  good.
• 8:51
  Yep,
• 8:51
  yep.
• 8:52
  Okay,
• 8:52
  well
• 8:53
  I'll
• 8:53
  go
• 8:53
  on
• 8:53
  to
• 8:54
  my
• 8:54
  retailer
• 8:55
  of
• 8:55
  the
• 8:55
  year.
• 8:56
  Very
• 8:57
  obvious
• 8:57
  choice,
• 8:58
  but
• 8:58
  I
• 8:58
  think
• 8:58
  it
• 8:58
  has
• 8:58
  to
• 8:58
  be
• 8:59
  Walmart
• 8:59
  this
• 8:59
  year.
• 9:00
  Wow.
• 9:01
  Okay.
• 9:01
  I
• 9:01
  think
• 9:01
  I
• 9:02
  say
• 9:02
  Walmart
• 9:02
  because
• 9:03
  they
• 9:03
  were
• 9:04
  early
• 9:04
  on
• 9:05
  at
• 9:05
  NRF
• 9:06
  earlier
• 9:06
  this
• 9:06
  year
• 9:07
  or
• 9:08
  they
• 9:08
  were
• 9:08
  adding
• 9:08
  the
• 9:09
  first
• 9:09
  ones
• 9:09
  to
• 9:09
  add
• 9:09
  a
• 9:10
  GPT
• 9:11
  like
• 9:11
  search
• 9:11
  function
• 9:12
  to
• 9:12
  their
• 9:12
  site.
• 9:13
  They
• 9:14
  were
• 9:14
  the
• 9:14
  first
• 9:14
  ones
• 9:15
  to
• 9:15
  do.
• 9:15
  They
• 9:16
  did
• 9:16
  an
• 9:16
  ESL
• 9:17
  electronic
• 9:17
  shelf
• 9:18
  label
• 9:18
  chain
• 9:19
  wide
• 9:19
  rollout
• 9:19
  with
• 9:19
  Fusion
• 9:20
  Group.
• 9:20
  I
• 9:20
  think
• 9:20
  that
• 9:21
  was
• 9:21
  really
• 9:21
  important.
• 9:22
  And
• 9:22
  then
• 9:22
  throughout
• 9:22
  the
• 9:23
  year
• 9:23
  it
• 9:23
  seemed
• 9:23
  like
• 9:24
  as
• 9:24
  we
• 9:24
  were
• 9:24
  going
• 9:24
  back
• 9:24
  and
• 9:24
  looking
• 9:25
  at
• 9:25
  the
• 9:25
  headlines
• 9:25
  from
• 9:25
  every
• 9:26
  week,
• 9:26
  Chris,
• 9:26
  I
• 9:27
  mean
• 9:27
  there
• 9:27
  was
• 9:27
  something
• 9:27
  that
• 9:27
  Walmart
• 9:28
  was
• 9:28
  doing
• 9:28
  almost
• 9:29
  every
• 9:29
  week
• 9:29
  that
• 9:30
  was
• 9:30
  notable,
• 9:31
  that
• 9:31
  was
• 9:31
  forward
• 9:31
  thinking
• 9:33
  from
• 9:33
  gas
• 9:34
  station
• 9:34
  expansions
• 9:35
  to
• 9:36
  auto
• 9:36
  centers
• 9:37
  to
• 9:37
  same
• 9:37
  day
• 9:37
  RX
• 9:38
  delivery.
• 9:39
  And
• 9:39
  then
• 9:39
  finally
• 9:40
  I
• 9:40
  think
• 9:40
  the
• 9:40
  thing
• 9:41
  that
• 9:41
  I've
• 9:41
  been,
• 9:41
  I've
• 9:42
  been
• 9:42
  talking
• 9:42
  about
• 9:42
  for
• 9:42
  a
• 9:42
  long
• 9:43
  time
• 9:43
  but
• 9:43
  I
• 9:44
  was
• 9:44
  fortunate
• 9:44
  enough
• 9:44
  to
• 9:44
  go
• 9:45
  to
• 9:45
  New
• 9:45
  York
• 9:46
  to
• 9:46
  see
• 9:46
  their
• 9:47
  pop
• 9:47
  up
• 9:47
  for
• 9:47
  New
• 9:47
  York
• 9:48
  Fashion
• 9:48
  Week.
• 9:48
  And
• 9:48
  that's
• 9:48
  another
• 9:49
  area
• 9:49
  that
• 9:49
  I
• 9:49
  don't
• 9:49
  think
• 9:50
  gets
• 9:50
  talked
• 9:50
  about
• 9:50
  a
• 9:50
  lot
• 9:51
  but
• 9:51
  is
• 9:51
  seeing
• 9:51
  tremendous
• 9:52
  growth
• 9:52
  at
• 9:52
  Walmart
• 9:53
  is
• 9:53
  this,
• 9:54
  this
• 9:54
  kind
• 9:54
  of
• 9:54
  fill
• 9:55
  in
• 9:55
  trip
• 9:55
  and
• 9:55
  especially
• 9:56
  as
• 9:56
  they're
• 9:56
  bringing
• 9:56
  in
• 9:57
  some
• 9:57
  of
• 9:57
  these
• 9:57
  upper
• 9:57
  income
• 9:58
  consumers
• 10:00
  that
• 10:00
  are
• 10:00
  looking
• 10:01
  for
• 10:01
  those
• 10:01
  pick
• 10:02
  those
• 10:02
  quick
• 10:02
  grab
• 10:02
  and
• 10:03
  go
• 10:03
  fashion
• 10:03
  items.
• 10:03
  And
• 10:04
  Walmart's
• 10:04
  serving
• 10:05
  that
• 10:05
  up
• 10:05
  with
• 10:05
  really
• 10:05
  well
• 10:05
  with
• 10:06
  their
• 10:06
  scoop
• 10:06
  and
• 10:06
  free
• 10:06
  assembly
• 10:07
  line.
• 10:07
  So
• 10:07
  that
• 10:08
  was,
• 10:08
  that
• 10:08
  was
• 10:08
  for
• 10:09
  me
• 10:10
  just
• 10:10
  a
• 10:10
  banner
• 10:10
  year
• 10:11
  for
• 10:11
  Walmart
• 10:11
  and,
• 10:12
  and
• 10:12
  I
• 10:12
  think
• 10:12
  tying
• 10:13
  it
• 10:13
  up
• 10:13
  really
• 10:13
  nicely
• 10:13
  at
• 10:14
  the
• 10:14
  end
• 10:14
  with,
• 10:15
  with
• 10:15
  John
• 10:15
  Furner
• 10:16
  being
• 10:16
  named
• 10:16
  next
• 10:16
  CEO.
• 10:17
  What
• 10:17
  did
• 10:17
  you
• 10:18
  have
• 10:18
  though,
• 10:18
  Chris?
• 10:19
  Yeah,
• 10:19
  yeah,
• 10:19
  I,
• 10:19
  I
• 10:20
  actually
• 10:20
  didn't
• 10:20
  do
• 10:20
  Walmart
• 10:21
  because
• 10:21
  it'd
• 10:21
  be
• 10:21
  too
• 10:21
  obvious
• 10:22
  for
• 10:22
  me
• 10:22
  to
• 10:22
  do
• 10:22
  Walmart.
• 10:22
  You
• 10:23
  know,
• 10:23
  I
• 10:23
  think
• 10:23
  everyone
• 10:23
  would
• 10:23
  expect
• 10:24
  me
• 10:24
  to
• 10:24
  do
• 10:24
  Walmart
• 10:25
  because
• 10:25
  I,
• 10:25
  you
• 10:25
  know,
• 10:25
  and
• 10:26
  it's
• 10:26
  probably
• 10:26
  honestly
• 10:26
  hard
• 10:27
  not
• 10:27
  to
• 10:27
  pick
• 10:27
  Walmart.
• 10:27
  But,
• 10:28
  and
• 10:28
  you
• 10:28
  know,
• 10:28
  to
• 10:28
  your
• 10:28
  point,
• 10:29
  like
• 10:29
  they've
• 10:29
  done
• 10:29
  a
• 10:30
  great
• 10:30
  job
• 10:30
  with
• 10:30
  the
• 10:30
  income
• 10:31
  demographic
• 10:31
  too,
• 10:31
  like
• 10:31
  getting
• 10:32
  people
• 10:32
  into
• 10:32
  fashion
• 10:33
  through
• 10:33
  the,
• 10:33
  the
• 10:34
  online
• 10:34
  plays
• 10:34
  that
• 10:34
  they've
• 10:35
  done
• 10:35
  and
• 10:35
  their
• 10:35
  retail
• 10:35
  media
• 10:36
  is
• 10:36
  exploding.
• 10:36
  So
• 10:37
  there's
• 10:37
  so
• 10:37
  much
• 10:37
  to
• 10:38
  love
• 10:38
  about
• 10:38
  Walmart.
• 10:38
  But
• 10:38
  your
• 10:38
  point
• 10:39
  about
• 10:39
  it?
• 10:39
  Yeah,
• 10:39
  they
• 10:39
  were
• 10:39
  just
• 10:39
  in
• 10:40
  our
• 10:40
  headlines
• 10:40
  each
• 10:40
  and
• 10:40
  every
• 10:40
  week.
• 10:41
  As
• 10:41
  I
• 10:41
  was
• 10:41
  reviewing
• 10:42
  everything,
• 10:42
  I
• 10:42
  was
• 10:42
  like,
• 10:42
  oh
• 10:42
  my
• 10:42
  God.
• 10:43
  But
• 10:43
  yeah,
• 10:43
  they'll
• 10:44
  come
• 10:44
  up
• 10:44
  a
• 10:44
  lot
• 10:44
  in
• 10:44
  my
• 10:44
  awards
• 10:45
  as
• 10:45
  we
• 10:45
  go
• 10:45
  through
• 10:45
  the
• 10:45
  show.
• 10:46
  But,
• 10:46
  but
• 10:47
  for
• 10:47
  me
• 10:47
  I
• 10:47
  actually,
• 10:48
  I
• 10:49
  picked
• 10:49
  Costco,
• 10:51
  you
• 10:51
  know,
• 10:52
  and
• 10:52
  the
• 10:52
  reason
• 10:52
  I,
• 10:53
  and
• 10:53
  you
• 10:53
  know,
• 10:53
  the
• 10:53
  reason
• 10:54
  I
• 10:54
  did
• 10:54
  that
• 10:54
  is
• 10:54
  I've
• 10:54
  been
• 10:54
  tough
• 10:55
  on
• 10:55
  Costco
• 10:55
  in
• 10:55
  the
• 10:55
  past.
• 10:56
  Like
• 10:56
  I've
• 10:56
  been,
• 10:56
  I
• 10:57
  think
• 10:57
  some
• 10:57
  might
• 10:57
  even
• 10:57
  call
• 10:57
  it
• 10:58
  scathing
• 10:58
  in
• 10:58
  my
• 10:58
  reviews
• 10:59
  of
• 10:59
  Costco
• 10:59
  in
• 11:00
  general.
• 11:01
  But
• 11:01
  I
• 11:01
  think
• 11:01
  you
• 11:01
  got
• 11:01
  to
• 11:02
  give
• 11:02
  them
• 11:02
  a
• 11:02
  lot
• 11:02
  of
• 11:02
  credit.
• 11:02
  They,
• 11:03
  for
• 11:03
  one,
• 11:03
  they
• 11:03
  held
• 11:04
  their
• 11:04
  ground
• 11:04
  on
• 11:04
  DEI
• 11:05
  and
• 11:05
  for
• 11:06
  all
• 11:06
  intents's
• 11:06
  purposes
• 11:07
  it
• 11:07
  seems
• 11:07
  like
• 11:07
  the
• 11:07
  right
• 11:08
  move
• 11:08
  for
• 11:08
  that
• 11:08
  brand
• 11:09
  because
• 11:09
  they
• 11:09
  have
• 11:10
  been
• 11:10
  gaining
• 11:10
  high
• 11:11
  income
• 11:11
  shoppers,
• 11:12
  particularly
• 11:12
  from
• 11:12
  the
• 11:13
  likes
• 11:13
  of
• 11:13
  Target
• 11:13
  as
• 11:14
  well.
• 11:14
  And
• 11:15
  they've
• 11:15
  also
• 11:15
  been
• 11:15
  really
• 11:15
  smart
• 11:16
  about
• 11:16
  their
• 11:16
  operations.
• 11:17
  So
• 11:17
  they've,
• 11:17
  you
• 11:17
  know,
• 11:18
  they've
• 11:18
  done
• 11:18
  the
• 11:18
  expanded
• 11:19
  hours
• 11:19
  for
• 11:19
  executive
• 11:20
  team
• 11:20
  members.
• 11:21
  They
• 11:21
  also
• 11:21
  crushed
• 11:22
  Black
• 11:22
  Friday.
• 11:22
  You
• 11:23
  know,
• 11:23
  traffic
• 11:23
  was
• 11:24
  up
• 11:24
  like
• 11:24
  almost
• 11:24
  8%
• 11:25
  on
• 11:25
  Black
• 11:25
  Friday
• 11:25
  to
• 11:26
  a
• 11:26
  club.
• 11:27
  So
• 11:27
  that's,
• 11:27
  that's
• 11:27
  really
• 11:27
  telling.
• 11:28
  The
• 11:28
  one
• 11:28
  misgiving
• 11:29
  I
• 11:29
  have,
• 11:30
  if
• 11:30
  I
• 11:30
  was
• 11:30
  to
• 11:30
  like
• 11:31
  hit
• 11:31
  myself
• 11:31
  on
• 11:31
  the
• 11:32
  head
• 11:32
  with
• 11:32
  one
• 11:32
  issue
• 11:33
  is
• 11:33
  the
• 11:33
  stock
• 11:33
  price.
• 11:34
  The
• 11:34
  stock
• 11:34
  price
• 11:35
  is
• 11:35
  down
• 11:35
  11%
• 11:36
  this
• 11:36
  year.
• 11:37
  But
• 11:37
  when
• 11:37
  I
• 11:37
  look
• 11:38
  back
• 11:38
  on
• 11:38
  it
• 11:38
  over
• 11:39
  two
• 11:39
  years,
• 11:39
  it's
• 11:39
  still
• 11:39
  up
• 11:40
  46%
• 11:41
  and
• 11:41
  I
• 11:41
  think
• 11:41
  that's
• 11:42
  how
• 11:42
  you
• 11:42
  have
• 11:42
  to
• 11:42
  look
• 11:42
  at
• 11:42
  Costco
• 11:43
  over
• 11:43
  the
• 11:43
  long,
• 11:44
  you
• 11:44
  have
• 11:44
  to
• 11:44
  look,
• 11:44
  take
• 11:44
  a
• 11:44
  longer
• 11:45
  term
• 11:45
  view
• 11:45
  to
• 11:45
  Costco
• 11:46
  because
• 11:46
  that's
• 11:46
  still
• 11:47
  impressive
• 11:47
  performance
• 11:48
  over
• 11:48
  two
• 11:48
  years.
• 11:49
  So
• 11:49
  for
• 11:49
  me,
• 11:50
  just
• 11:50
  because
• 11:50
  they
• 11:51
  know
• 11:51
  who
• 11:51
  they
• 11:51
  are,
• 11:51
  they
• 11:52
  stick
• 11:52
  to
• 11:52
  who
• 11:52
  they
• 11:52
  are,
• 11:52
  they
• 11:53
  get
• 11:53
  it
• 11:53
  done,
• 11:53
  they
• 11:53
  continue
• 11:54
  to
• 11:54
  increase
• 11:54
  traffic,
• 11:55
  they
• 11:55
  continue
• 11:55
  to
• 11:55
  drive
• 11:56
  sales
• 11:56
  comps
• 11:56
  quarter
• 11:57
  after
• 11:57
  quarter,
• 11:57
  that's
• 11:58
  who
• 11:58
  gets
• 11:58
  my
• 11:58
  pick.
• 11:59
  I
• 11:59
  like
• 11:59
  that.
• 11:59
  I
• 12:00
  think
• 12:00
  that
• 12:00
  makes
• 12:00
  a
• 12:00
  lot
• 12:00
  of
• 12:00
  sense.
• 12:01
  I
• 12:01
  wouldn't
• 12:01
  have
• 12:01
  thought
• 12:01
  of
• 12:01
  Costco
• 12:02
  either.
• 12:02
  So
• 12:03
  maybe,
• 12:04
  maybe
• 12:04
  not
• 12:04
  a
• 12:05
  unanimous
• 12:06
  show
• 12:07
  as
• 12:07
  we,
• 12:07
  maybe
• 12:08
  we
• 12:08
  expected,
• 12:09
  but
• 12:09
  we'll
• 12:09
  see.
• 12:09
  Let's
• 12:09
  go
• 12:10
  on
• 12:10
  to
• 12:10
  headline
• 12:11
  number
• 12:11
  two
• 12:12
  award
• 12:12
  number
• 12:12
  two
• 12:13
  headline
• 12:14
  of
• 12:14
  the
• 12:14
  year.
• 12:15
  Chris,
• 12:16
  I'm
• 12:16
  gonna
• 12:16
  go
• 12:16
  back
• 12:16
  to
• 12:16
  you
• 12:17
  to
• 12:17
  start
• 12:17
  on
• 12:17
  this
• 12:17
  one.
• 12:18
  What
• 12:18
  was
• 12:18
  your
• 12:18
  headline
• 12:19
  of
• 12:19
  the
• 12:19
  year?
• 12:21
  Yeah,
• 12:21
  okay,
• 12:22
  this
• 12:22
  one.
• 12:22
  Yeah,
• 12:23
  yeah.
• 12:23
  Walmart's
• 12:23
  back
• 12:24
  at
• 12:24
  it.
• 12:24
  For
• 12:24
  me
• 12:24
  it's
• 12:24
  Walmart
• 12:25
  and
• 12:25
  chat
• 12:25
  GPT's
• 12:26
  integration
• 12:27
  and
• 12:28
  say
• 12:28
  that
• 12:29
  not
• 12:29
  knowing
• 12:29
  what
• 12:30
  the
• 12:30
  hell
• 12:30
  it
• 12:30
  even
• 12:30
  means
• 12:30
  yet.
• 12:31
  Like
• 12:31
  I
• 12:31
  think
• 12:31
  it's
• 12:31
  just
• 12:32
  kind
• 12:32
  of
• 12:32
  been
• 12:32
  announced.
• 12:32
  We
• 12:33
  don't
• 12:33
  know
• 12:33
  it,
• 12:33
  what
• 12:33
  it,
• 12:34
  what
• 12:34
  it's
• 12:34
  going
• 12:34
  to
• 12:34
  look
• 12:34
  like.
• 12:35
  It's
• 12:35
  kind
• 12:35
  of
• 12:35
  amorphous
• 12:35
  in
• 12:36
  terms
• 12:36
  of
• 12:36
  how
• 12:36
  they're
• 12:36
  describing
• 12:37
  it.
• 12:38
  And
• 12:38
  meanwhile
• 12:38
  like
• 12:39
  you
• 12:39
  said
• 12:39
  Ann,
• 12:39
  Walmart's
• 12:40
  fortifying
• 12:40
  generative
• 12:41
  AI
• 12:41
  search
• 12:41
  on
• 12:42
  its
• 12:42
  own
• 12:42
  site
• 12:42
  via
• 12:43
  Sparky.
• 12:43
  So
• 12:44
  but
• 12:45
  net
• 12:45
  net,
• 12:46
  I
• 12:46
  think
• 12:46
  this
• 12:46
  announcement
• 12:47
  or
• 12:47
  this
• 12:47
  headline
• 12:47
  is
• 12:48
  important
• 12:48
  because
• 12:48
  one,
• 12:50
  if
• 12:50
  they
• 12:50
  do
• 12:50
  do
• 12:51
  it,
• 12:51
  if
• 12:51
  they
• 12:51
  do
• 12:51
  integrate
• 12:52
  with
• 12:52
  ChatGPT,
• 12:53
  it
• 12:53
  potentially
• 12:53
  hurts
• 12:54
  Amazon
• 12:55
  because
• 12:55
  Walmart
• 12:56
  has
• 12:56
  always
• 12:56
  been
• 12:56
  the
• 12:57
  third
• 12:57
  banana
• 12:57
  to
• 12:58
  Amazon
• 12:58
  and
• 12:58
  Google
• 12:59
  in
• 12:59
  terms
• 12:59
  of
• 12:59
  first
• 12:59
  product
• 13:00
  search.
• 13:00
  And
• 13:00
  that
• 13:00
  gives
• 13:01
  Walmart
• 13:01
  some
• 13:02
  entry
• 13:02
  into
• 13:02
  that
• 13:03
  game
• 13:03
  in
• 13:03
  a
• 13:03
  way
• 13:03
  they
• 13:03
  haven't
• 13:04
  had
• 13:04
  before.
• 13:05
  And
• 13:05
  it
• 13:06
  still
• 13:06
  gives
• 13:06
  Walmart
• 13:06
  the
• 13:06
  option
• 13:07
  value
• 13:07
  of
• 13:07
  deciding
• 13:08
  what
• 13:08
  products
• 13:08
  it
• 13:09
  wants
• 13:09
  to
• 13:09
  make
• 13:09
  available
• 13:10
  via
• 13:10
  the
• 13:10
  LLM.
• 13:11
  You
• 13:11
  know,
• 13:11
  for
• 13:11
  example,
• 13:11
  they're
• 13:12
  very
• 13:12
  smart
• 13:12
  to
• 13:12
  not
• 13:13
  allow
• 13:13
  groceries
• 13:14
  into
• 13:14
  that
• 13:14
  equation
• 13:14
  right
• 13:15
  now.
• 13:15
  They've
• 13:15
  said
• 13:15
  that
• 13:15
  from
• 13:16
  the
• 13:16
  get
• 13:16
  go
• 13:16
  and
• 13:16
  I
• 13:16
  think
• 13:16
  that's
• 13:16
  a
• 13:17
  really
• 13:17
  smart
• 13:17
  move.
• 13:18
  And
• 13:18
  then
• 13:18
  the
• 13:18
  third
• 13:18
  piece
• 13:19
  I'd
• 13:19
  say
• 13:19
  is,
• 13:20
  you
• 13:20
  know,
• 13:20
  the
• 13:20
  reason
• 13:21
  this
• 13:21
  is
• 13:21
  important
• 13:21
  is
• 13:22
  it
• 13:22
  means
• 13:22
  competitors
• 13:23
  are
• 13:23
  going
• 13:23
  to
• 13:23
  be
• 13:23
  rushing
• 13:23
  in
• 13:24
  there.
• 13:24
  Everyone's
• 13:25
  going
• 13:25
  to
• 13:25
  be
• 13:25
  looking
• 13:25
  at
• 13:25
  this
• 13:25
  now,
• 13:26
  they're
• 13:26
  going
• 13:26
  to
• 13:26
  go
• 13:26
  willy
• 13:27
  nilly
• 13:27
  into
• 13:27
  it.
• 13:28
  They're
• 13:28
  probably
• 13:28
  not
• 13:29
  going
• 13:29
  to
• 13:29
  be
• 13:29
  articulating
• 13:30
  their
• 13:30
  long
• 13:30
  term
• 13:31
  strategies
• 13:31
  inside
• 13:32
  their
• 13:32
  boardrooms
• 13:32
  that
• 13:32
  well.
• 13:33
  And
• 13:34
  it
• 13:34
  just
• 13:34
  opened
• 13:35
  Pandora's
• 13:35
  box
• 13:36
  effectively
• 13:36
  in
• 13:37
  terms
• 13:37
  of
• 13:37
  how
• 13:38
  retailers
• 13:38
  are
• 13:38
  going
• 13:38
  to
• 13:39
  start
• 13:39
  thinking
• 13:39
  and
• 13:39
  interacting
• 13:40
  with
• 13:40
  these
• 13:41
  LLM
• 13:41
  search
• 13:42
  engines.
• 13:43
  Yeah,
• 13:43
  I
• 13:44
  going
• 13:44
  to
• 13:45
  just
• 13:45
  tag
• 13:46
  on
• 13:46
  to
• 13:46
  the
• 13:46
  end
• 13:46
  of
• 13:47
  that.
• 13:47
  Chris.
• 13:47
  Because
• 13:47
  my
• 13:47
  headline
• 13:48
  of
• 13:48
  the
• 13:48
  year
• 13:48
  was
• 13:48
  actually
• 13:49
  Etsy
• 13:49
  and
• 13:49
  Open
• 13:50
  Air
• 13:50
  teaming
• 13:51
  up
• 13:51
  to
• 13:51
  allow
• 13:51
  transactions
• 13:52
  through,
• 13:52
  through
• 13:52
  chat
• 13:52
  GPT
• 13:54
  because
• 13:54
  of
• 13:54
  the
• 13:54
  impact,
• 13:55
  like
• 13:55
  you
• 13:55
  were
• 13:55
  just
• 13:56
  saying.
• 13:56
  I
• 13:56
  think
• 13:57
  that
• 13:57
  we,
• 13:58
  we
• 13:58
  witnessed
• 13:58
  this
• 13:58
  year
• 13:59
  and
• 13:59
  I
• 13:59
  think
• 13:59
  I
• 13:59
  called
• 13:59
  this
• 14:00
  out
• 14:00
  when
• 14:00
  we
• 14:00
  read
• 14:00
  this
• 14:00
  headline
• 14:01
  earlier
• 14:01
  this
• 14:01
  year.
• 14:02
  But
• 14:02
  this
• 14:02
  is
• 14:03
  a,
• 14:03
  a,
• 14:04
  you
• 14:04
  know,
• 14:05
  seismic
• 14:05
  shift
• 14:06
  in
• 14:06
  how
• 14:06
  we
• 14:07
  are
• 14:07
  shopping
• 14:07
  as
• 14:07
  consumers
• 14:08
  that
• 14:08
  I
• 14:08
  think
• 14:09
  we're
• 14:09
  going
• 14:09
  to
• 14:09
  look
• 14:09
  back
• 14:10
  on.
• 14:10
  The
• 14:10
  same
• 14:10
  way
• 14:11
  we
• 14:11
  look
• 14:11
  back
• 14:11
  on
• 14:11
  98
• 14:12
  and
• 14:12
  99
• 14:12
  is
• 14:13
  kind
• 14:13
  of
• 14:13
  the
• 14:13
  year
• 14:13
  that
• 14:13
  E
• 14:14
  commerce
• 14:14
  really
• 14:14
  kind
• 14:15
  of
• 14:15
  came
• 14:15
  to
• 14:15
  the
• 14:15
  fore.
• 14:16
  So
• 14:16
  I
• 14:16
  think
• 14:16
  for
• 14:17
  Me,
• 14:17
  Etsy
• 14:17
  and
• 14:18
  OpenAI.
• 14:18
  Well,
• 14:18
  Etsy
• 14:19
  was
• 14:19
  an,
• 14:19
  maybe
• 14:20
  not
• 14:20
  a
• 14:20
  complex
• 14:21
  retailer
• 14:22
  to
• 14:22
  start
• 14:22
  with.
• 14:22
  I
• 14:23
  think
• 14:23
  that
• 14:23
  really
• 14:24
  was,
• 14:25
  was
• 14:25
  the
• 14:25
  kind
• 14:25
  of
• 14:26
  the
• 14:26
  first
• 14:26
  launch
• 14:27
  of
• 14:27
  this
• 14:27
  new
• 14:28
  wave
• 14:28
  of
• 14:28
  shopping.
• 14:30
  Chad,
• 14:30
  I'm
• 14:30
  going
• 14:31
  to
• 14:31
  let
• 14:31
  you
• 14:31
  close
• 14:31
  us
• 14:31
  out
• 14:32
  here.
• 14:32
  Headline
• 14:33
  of
• 14:33
  the
• 14:33
  year.
• 14:33
  What
• 14:34
  was
• 14:34
  it?
• 14:35
  Yeah,
• 14:36
  now
• 14:36
  I'm
• 14:36
  seeing
• 14:37
  where
• 14:37
  we're
• 14:38
  going
• 14:38
  to
• 14:38
  converge
• 14:39
  over
• 14:39
  the
• 14:40
  course
• 14:40
  of
• 14:40
  the
• 14:40
  show
• 14:41
  across
• 14:41
  different,
• 14:42
  different
• 14:42
  omnis.
• 14:43
  Right,
• 14:43
  but
• 14:43
  let
• 14:43
  me
• 14:44
  put
• 14:44
  a
• 14:44
  pin
• 14:44
  in
• 14:44
  that
• 14:44
  for
• 14:45
  a
• 14:45
  second
• 14:45
  because
• 14:45
  what
• 14:45
  I
• 14:45
  chose
• 14:46
  is
• 14:46
  the
• 14:46
  actual
• 14:47
  headline
• 14:47
  of
• 14:47
  the
• 14:47
  year
• 14:49
  and
• 14:49
  it's
• 14:49
  bigger
• 14:49
  than
• 14:50
  a
• 14:50
  Walmart
• 14:50
  story.
• 14:51
  But
• 14:52
  it
• 14:52
  was
• 14:52
  Doug
• 14:53
  McMillan
• 14:53
  retiring
• 14:54
  and
• 14:55
  taking
• 14:56
  over.
• 14:56
  Right?
• 14:57
  And
• 14:58
  you
• 14:58
  know,
• 14:58
  so
• 14:59
  I'll
• 14:59
  start
• 14:59
  with
• 15:00
  a
• 15:00
  little
• 15:00
  like
• 15:01
  you
• 15:01
  know,
• 15:01
  celebrating
• 15:02
  McMillan
• 15:03
  and
• 15:03
  kind
• 15:03
  of
• 15:04
  Walmart
• 15:04
  portion
• 15:05
  of
• 15:05
  it,
• 15:05
  right?
• 15:05
  And
• 15:07
  elevate
• 15:07
  that.
• 15:08
  Right?
• 15:08
  Because
• 15:08
  you
• 15:09
  know,
• 15:09
  I
• 15:09
  mean,
• 15:09
  listen,
• 15:09
  a
• 15:10
  decade
• 15:10
  ago
• 15:11
  Walmart
• 15:12
  was
• 15:12
  largely
• 15:13
  seen
• 15:13
  as
• 15:13
  a
• 15:14
  legacy
• 15:14
  retailer
• 15:15
  struggling
• 15:16
  to
• 15:16
  compete
• 15:16
  with
• 15:16
  E
• 15:17
  commerce
• 15:17
  rivals.
• 15:18
  Right?
• 15:19
  And
• 15:19
  you
• 15:19
  guys
• 15:19
  alluded
• 15:20
  to
• 15:20
  it.
• 15:20
  How
• 15:20
  many
• 15:20
  headlines
• 15:21
  just
• 15:22
  this
• 15:22
  year,
• 15:22
  let
• 15:22
  alone
• 15:23
  the
• 15:23
  last
• 15:23
  couple
• 15:23
  years,
• 15:24
  have
• 15:24
  you
• 15:24
  ended
• 15:24
  with
• 15:25
  statements
• 15:26
  actually
• 15:26
  suggesting
• 15:27
  that
• 15:27
  some
• 15:28
  big
• 15:28
  strategic
• 15:29
  swing
• 15:29
  that
• 15:30
  Walmart
• 15:30
  was
• 15:30
  taking
• 15:31
  is
• 15:31
  giving
• 15:31
  it
• 15:31
  advantage
• 15:32
  over
• 15:33
  Amazon.
• 15:33
  Right.
• 15:34
  Like
• 15:34
  unheard
• 15:35
  of
• 15:35
  maybe
• 15:36
  a
• 15:36
  decade
• 15:36
  ago.
• 15:37
  I
• 15:37
  mean
• 15:37
  like
• 15:37
  under
• 15:37
  McMillan,
• 15:38
  Walmart
• 15:39
  has
• 15:39
  added
• 15:40
  things
• 15:40
  that
• 15:40
  Amazon
• 15:41
  does
• 15:41
  really
• 15:42
  well,
• 15:42
  right?
• 15:42
  Building
• 15:43
  out
• 15:43
  digital
• 15:43
  commerce.
• 15:44
  They
• 15:45
  got
• 15:45
  Walmart
• 15:45
  plus
• 15:46
  to
• 15:46
  a
• 15:46
  place
• 15:46
  that's
• 15:47
  arguably
• 15:47
  as
• 15:47
  valuable
• 15:48
  as
• 15:48
  Amazon
• 15:48
  Prime.
• 15:50
  They've
• 15:50
  created
• 15:50
  a
• 15:51
  retail
• 15:51
  media
• 15:52
  superpower.
• 15:54
  One
• 15:54
  of
• 15:54
  the
• 15:54
  headlines
• 15:55
  that
• 15:55
  I've
• 15:55
  loved
• 15:56
  over
• 15:56
  the
• 15:56
  last
• 15:56
  year
• 15:56
  or
• 15:57
  so
• 15:57
  is
• 15:57
  like
• 15:57
  them
• 15:57
  buying
• 15:58
  Vizio
• 15:58
  and
• 15:59
  building
• 15:59
  that
• 15:59
  out
• 15:59
  into
• 16:00
  this,
• 16:00
  you
• 16:00
  know,
• 16:01
  retail
• 16:01
  media
• 16:01
  implications.
• 16:02
  Now
• 16:03
  Chris,
• 16:03
  what
• 16:03
  you
• 16:04
  said
• 16:04
  in
• 16:04
  terms
• 16:04
  of
• 16:04
  like
• 16:05
  agentic
• 16:05
  AI,
• 16:06
  right,
• 16:06
  like
• 16:07
  they
• 16:08
  now
• 16:08
  have
• 16:08
  the
• 16:09
  things
• 16:09
  that,
• 16:10
  but
• 16:10
  they
• 16:10
  also,
• 16:10
  sorry,
• 16:11
  have
• 16:11
  the
• 16:11
  things
• 16:11
  that
• 16:11
  Amazon
• 16:12
  does
• 16:12
  not
• 16:13
  advantaging
• 16:13
  them
• 16:14
  with
• 16:14
  the
• 16:14
  brick
• 16:14
  and
• 16:14
  mortar
• 16:15
  footprint.
• 16:15
  Right?
• 16:17
  So
• 16:17
  there's
• 16:17
  all
• 16:17
  of
• 16:17
  that
• 16:18
  dynamic.
• 16:18
  They've
• 16:19
  moved
• 16:19
  upstream
• 16:20
  from
• 16:20
  you
• 16:20
  know,
• 16:20
  a
• 16:21
  legacy
• 16:21
  low
• 16:21
  income
• 16:22
  consumer
• 16:23
  to
• 16:24
  all
• 16:24
  income
• 16:24
  brackets,
• 16:25
  from
• 16:26
  general
• 16:27
  conservative
• 16:27
  risk
• 16:28
  adversity
• 16:28
  to
• 16:29
  an
• 16:29
  agile
• 16:30
  fast,
• 16:30
  you
• 16:31
  know,
• 16:31
  fail
• 16:31
  fast
• 16:32
  retailer.
• 16:32
  Right?
• 16:33
  Stocks
• 16:34
  up,
• 16:34
  forex
• 16:34
  over
• 16:34
  this
• 16:35
  time.
• 16:35
  All
• 16:35
  these
• 16:35
  things.
• 16:36
  All
• 16:36
  these
• 16:36
  things.
• 16:37
  But
• 16:37
  ultimately
• 16:38
  the
• 16:38
  reason
• 16:38
  I
• 16:38
  picked
• 16:39
  this
• 16:39
  is
• 16:39
  because
• 16:39
  I
• 16:39
  think
• 16:40
  it's
• 16:40
  bigger
• 16:40
  than
• 16:41
  celebrating
• 16:42
  McMillan
• 16:42
  and
• 16:43
  Walmart
• 16:43
  specifically.
• 16:44
  Right.
• 16:44
  Like
• 16:45
  we
• 16:45
  have.
• 16:45
  We're
• 16:46
  venturing
• 16:47
  and
• 16:48
  you
• 16:48
  said
• 16:48
  it
• 16:48
  right,
• 16:48
  we're
• 16:48
  venturing
• 16:49
  into
• 16:49
  the
• 16:49
  most
• 16:49
  disruptive
• 16:50
  time
• 16:50
  in
• 16:50
  retail
• 16:51
  since
• 16:51
  the
• 16:51
  advent
• 16:52
  of
• 16:52
  E
• 16:52
  Com.
• 16:52
  Right.
• 16:53
  And
• 16:53
  as
• 16:54
  we
• 16:55
  look
• 16:55
  at
• 16:55
  this
• 16:56
  game
• 16:56
  changing
• 16:57
  tenure
• 16:58
  of
• 16:58
  Doug's
• 16:59
  and
• 16:59
  Sunset,
• 16:59
  that
• 17:00
  sets
• 17:00
  up
• 17:00
  for
• 17:00
  John
• 17:02
  but
• 17:02
  the
• 17:02
  whole
• 17:02
  industry
• 17:03
  to
• 17:03
  really
• 17:03
  think
• 17:04
  about
• 17:04
  how
• 17:04
  they
• 17:05
  now
• 17:05
  fill
• 17:05
  this
• 17:05
  space
• 17:06
  and
• 17:06
  define
• 17:07
  the
• 17:07
  next
• 17:08
  phase
• 17:08
  of
• 17:08
  retail.
• 17:09
  Call
• 17:09
  it
• 17:09
  this
• 17:10
  post
• 17:10
  Amazon
• 17:11
  disruption
• 17:11
  era,
• 17:12
  how
• 17:12
  that's
• 17:12
  going
• 17:12
  to
• 17:12
  go.
• 17:14
  And
• 17:14
  Fortune
• 17:14
  will
• 17:15
  favor
• 17:15
  those
• 17:16
  who
• 17:16
  make
• 17:17
  similar
• 17:18
  proactive
• 17:20
  structural
• 17:20
  shifts
• 17:21
  that's
• 17:21
  going
• 17:22
  to
• 17:22
  shape
• 17:22
  the
• 17:22
  direction
• 17:23
  of
• 17:23
  the
• 17:23
  industry.
• 17:23
  So
• 17:24
  I
• 17:25
  toast
• 17:25
  you
• 17:25
  Doug.
• 17:28
  I
• 17:29
  wish
• 17:29
  John
• 17:29
  the
• 17:30
  best
• 17:30
  coming
• 17:30
  in.
• 17:31
  And
• 17:32
  we're
• 17:32
  entering
• 17:32
  a
• 17:33
  new
• 17:33
  era.
• 17:34
  Doug
• 17:35
  is
• 17:35
  such
• 17:35
  a
• 17:35
  great
• 17:35
  name
• 17:36
  for
• 17:36
  a
• 17:36
  podcast.
• 17:36
  I
• 17:37
  toast
• 17:37
  you
• 17:37
  Doug.
• 17:37
  But
• 17:38
  you're
• 17:38
  bringing
• 17:38
  up
• 17:38
  a
• 17:38
  great
• 17:38
  point,
• 17:39
  Chad.
• 17:40
  Like
• 17:41
  Doug
• 17:41
  was
• 17:41
  the
• 17:42
  seemingly
• 17:42
  the
• 17:43
  exact
• 17:43
  right
• 17:44
  person
• 17:44
  for
• 17:44
  Walmart
• 17:45
  given
• 17:45
  the
• 17:45
  phase
• 17:46
  of
• 17:46
  where
• 17:46
  retail
• 17:47
  was.
• 17:48
  And
• 17:48
  now
• 17:48
  you're
• 17:48
  right,
• 17:49
  we're
• 17:49
  at
• 17:49
  this
• 17:49
  point
• 17:49
  now
• 17:49
  with
• 17:50
  all
• 17:50
  these
• 17:50
  announcements
• 17:50
  that
• 17:51
  Ann
• 17:51
  and
• 17:51
  I
• 17:51
  just
• 17:51
  talked
• 17:51
  about
• 17:52
  regarding
• 17:52
  generative
• 17:53
  AI
• 17:53
  to
• 17:53
  say,
• 17:53
  okay,
• 17:54
  what
• 17:54
  does
• 17:54
  that
• 17:54
  next
• 17:55
  phase
• 17:55
  of
• 17:55
  retail
• 17:55
  look
• 17:56
  like?
• 17:56
  And
• 17:56
  now
• 17:56
  it's
• 17:56
  John
• 17:56
  Furnish
• 17:57
  reigns
• 17:58
  to
• 17:58
  drive
• 17:58
  and
• 17:58
  steer
• 17:59
  that
• 17:59
  ship.
• 17:59
  So
• 18:00
  yeah,
• 18:00
  it's
• 18:00
  crazy.
• 18:01
  All
• 18:01
  right,
• 18:01
  Chad,
• 18:01
  I'm
• 18:01
  going
• 18:01
  to
• 18:01
  stick
• 18:02
  with
• 18:02
  you
• 18:02
  then
• 18:03
  because
• 18:04
  I
• 18:04
  am
• 18:04
  curious.
• 18:05
  Our
• 18:05
  next
• 18:05
  award
• 18:06
  is
• 18:06
  Retail
• 18:07
  Technology
• 18:07
  of
• 18:08
  the
• 18:08
  Year.
• 18:09
  What
• 18:09
  wins
• 18:09
  your
• 18:10
  award
• 18:10
  for
• 18:10
  Retail
• 18:11
  Technology
• 18:11
  of
• 18:11
  the
• 18:11
  Year?
• 18:12
  Yeah,
• 18:13
  I
• 18:14
  man,
• 18:15
  I
• 18:15
  circled
• 18:15
  the
• 18:15
  wagon
• 18:16
  a
• 18:16
  couple
• 18:16
  times
• 18:16
  in
• 18:17
  terms
• 18:17
  of
• 18:17
  how
• 18:17
  I
• 18:17
  wanted
• 18:18
  to
• 18:18
  address
• 18:19
  this
• 18:19
  one.
• 18:20
  But
• 18:20
  you'll
• 18:20
  see
• 18:21
  in
• 18:21
  a
• 18:21
  later
• 18:21
  omni.
• 18:23
  Why
• 18:24
  I
• 18:24
  didn't
• 18:24
  just
• 18:24
  go
• 18:25
  with
• 18:25
  like
• 18:25
  pure
• 18:26
  agentic
• 18:27
  AI
• 18:28
  commerce
• 18:28
  or
• 18:28
  something
• 18:28
  like
• 18:29
  that.
• 18:29
  What
• 18:29
  I'm
• 18:30
  going
• 18:30
  with
• 18:30
  is,
• 18:32
  and
• 18:32
  go
• 18:32
  with
• 18:32
  me
• 18:32
  on
• 18:32
  this
• 18:33
  one.
• 18:34
  Pricing
• 18:35
  transparency
• 18:37
  afforded
• 18:37
  through
• 18:38
  AI.
• 18:39
  And
• 18:39
  I'm
• 18:39
  going
• 18:39
  to
• 18:40
  specifically,
• 18:42
  I'm
• 18:42
  going
• 18:42
  to
• 18:42
  specifically
• 18:43
  use
• 18:43
  grocery
• 18:44
  deals
• 18:45
  as
• 18:45
  an
• 18:45
  example
• 18:46
  of
• 18:46
  this.
• 18:46
  Right.
• 18:47
  So
• 18:48
  for
• 18:48
  those
• 18:49
  who
• 18:49
  don't
• 18:49
  know
• 18:50
  it
• 18:50
  and
• 18:50
  you
• 18:51
  featured
• 18:51
  one
• 18:51
  of
• 18:51
  the
• 18:52
  founders
• 18:52
  of
• 18:52
  grocery
• 18:53
  deals,
• 18:53
  I
• 18:54
  think
• 18:54
  in
• 18:54
  a
• 18:54
  retail
• 18:54
  tech
• 18:55
  spotlight
• 18:56
  some
• 18:56
  time
• 18:56
  ago.
• 18:57
  Yeah,
• 18:57
  it's
• 18:58
  basically
• 18:58
  the
• 18:59
  gas
• 18:59
  buddy
• 19:00
  of
• 19:00
  grocery.
• 19:01
  Right.
• 19:02
  Where
• 19:03
  and
• 19:03
  even
• 19:04
  just
• 19:04
  getting
• 19:05
  piloted
• 19:06
  in
• 19:06
  one
• 19:06
  market
• 19:06
  mid
• 19:07
  year
• 19:07
  as
• 19:08
  when
• 19:08
  this
• 19:08
  was
• 19:09
  announced.
• 19:09
  So
• 19:09
  it's
• 19:09
  not
• 19:09
  like
• 19:09
  it's
• 19:10
  taken
• 19:10
  off
• 19:10
  yet,
• 19:10
  but
• 19:11
  it
• 19:12
  price
• 19:12
  compares
• 19:13
  like
• 19:13
  items
• 19:14
  across
• 19:14
  grocery
• 19:14
  retailers
• 19:15
  and
• 19:15
  helps
• 19:15
  you
• 19:16
  build
• 19:16
  an
• 19:16
  online
• 19:16
  cart
• 19:18
  for
• 19:18
  the
• 19:19
  grocery
• 19:19
  industry.
• 19:19
  Right.
• 19:20
  Like
• 19:20
  this
• 19:20
  is
• 19:22
  super
• 19:22
  disruptive
• 19:23
  and
• 19:23
  scary
• 19:24
  probably
• 19:24
  to
• 19:24
  grocery
• 19:25
  retailers
• 19:25
  at
• 19:26
  least
• 19:26
  of
• 19:26
  a
• 19:26
  certain
• 19:26
  type.
• 19:27
  Right.
• 19:27
  Particularly
• 19:29
  high
• 19:29
  low
• 19:29
  pricers,
• 19:30
  which
• 19:30
  is
• 19:31
  slowly,
• 19:32
  maybe
• 19:32
  not
• 19:32
  slowly
• 19:32
  becoming
• 19:33
  an
• 19:33
  antiquated
• 19:33
  model
• 19:34
  anyway.
• 19:35
  But
• 19:35
  with
• 19:35
  this
• 19:36
  kind
• 19:36
  of
• 19:36
  technology,
• 19:37
  it
• 19:38
  eases
• 19:39
  the
• 19:39
  ability
• 19:39
  for
• 19:40
  AI
• 19:40
  agents
• 19:41
  to
• 19:41
  coordinate
• 19:42
  offers
• 19:43
  orders
• 19:43
  from
• 19:44
  different
• 19:44
  grocers
• 19:45
  on
• 19:45
  price.
• 19:46
  Right.
• 19:46
  Incredibly
• 19:47
  disruptive.
• 19:48
  It
• 19:48
  may
• 19:49
  even
• 19:50
  put
• 19:50
  grocers
• 19:51
  out
• 19:51
  of
• 19:51
  the
• 19:52
  ability
• 19:52
  to
• 19:52
  compete
• 19:53
  on
• 19:53
  E
• 19:53
  commerce
• 19:54
  depending
• 19:54
  on
• 19:54
  where
• 19:55
  their
• 19:55
  margins
• 19:55
  are.
• 19:57
  I
• 19:57
  actually
• 19:58
  lived
• 19:58
  through
• 19:59
  the
• 19:59
  actual
• 20:00
  gas
• 20:00
  buddy
• 20:00
  advent
• 20:01
  when
• 20:01
  I
• 20:02
  was
• 20:02
  in
• 20:02
  the
• 20:02
  convenience
• 20:03
  store
• 20:03
  industry
• 20:03
  pricing
• 20:04
  fuel.
• 20:05
  This
• 20:05
  is
• 20:05
  going
• 20:05
  to
• 20:05
  be
• 20:05
  even
• 20:06
  harder
• 20:06
  for
• 20:07
  grocers.
• 20:08
  Right.
• 20:08
  And
• 20:09
  I
• 20:09
  think
• 20:09
  it's.
• 20:09
  You're
• 20:09
  going
• 20:10
  to
• 20:10
  find
• 20:10
  that
• 20:10
  it's
• 20:11
  going
• 20:11
  to
• 20:11
  split
• 20:12
  kind
• 20:13
  of
• 20:13
  the
• 20:13
  innovative
• 20:14
  thinkers
• 20:14
  on
• 20:15
  how
• 20:15
  to
• 20:15
  leverage
• 20:16
  this
• 20:16
  from
• 20:16
  the
• 20:16
  old
• 20:17
  school
• 20:17
  stalwarts
• 20:18
  who
• 20:19
  kind
• 20:19
  of
• 20:19
  refuse
• 20:19
  to
• 20:20
  change.
• 20:20
  And
• 20:21
  the
• 20:21
  winners
• 20:21
  are
• 20:21
  going
• 20:21
  to
• 20:21
  be
• 20:22
  the
• 20:22
  ones
• 20:22
  who
• 20:22
  really
• 20:22
  lean
• 20:23
  in
• 20:24
  and
• 20:25
  take
• 20:25
  hold
• 20:26
  of
• 20:26
  this
• 20:27
  AI
• 20:27
  capabilities
• 20:28
  and
• 20:28
  start
• 20:28
  to
• 20:29
  embed
• 20:29
  that
• 20:29
  within
• 20:30
  their
• 20:30
  site.
• 20:30
  So
• 20:31
  I
• 20:31
  think
• 20:31
  it's
• 20:31
  the
• 20:32
  tip
• 20:32
  of
• 20:32
  the
• 20:32
  iceberg.
• 20:33
  I
• 20:33
  really
• 20:33
  took
• 20:34
  notice
• 20:34
  when
• 20:34
  this
• 20:34
  kind
• 20:35
  of
• 20:35
  technology
• 20:35
  was
• 20:35
  available
• 20:36
  now.
• 20:36
  And
• 20:36
  I
• 20:36
  think
• 20:37
  it's
• 20:37
  going
• 20:37
  to
• 20:37
  set
• 20:37
  a
• 20:37
  course
• 20:38
  for
• 20:38
  us
• 20:38
  going
• 20:38
  forward.
• 20:40
  Wow,
• 20:40
  Chad,
• 20:40
  that's
• 20:40
  really
• 20:41
  interesting.
• 20:41
  Particularly
• 20:41
  as
• 20:41
  well,
• 20:42
  I
• 20:42
  don't
• 20:42
  know
• 20:42
  if
• 20:42
  you
• 20:42
  saw,
• 20:42
  but
• 20:42
  just
• 20:43
  in
• 20:43
  the
• 20:43
  last
• 20:43
  24
• 20:43
  hours,
• 20:44
  Consumer
• 20:45
  Reports
• 20:45
  put
• 20:45
  out
• 20:45
  a
• 20:45
  report
• 20:46
  about
• 20:46
  Instacart's
• 20:47
  pricing
• 20:47
  and
• 20:47
  how,
• 20:48
  you
• 20:48
  know,
• 20:48
  it's
• 20:48
  very,
• 20:49
  it,
• 20:49
  it
• 20:50
  varies
• 20:50
  widely
• 20:51
  across.
• 20:51
  They
• 20:52
  surveyed
• 20:52
  like
• 20:52
  400
• 20:53
  different
• 20:53
  people
• 20:53
  and
• 20:53
  all
• 20:54
  400
• 20:54
  different
• 20:54
  people
• 20:55
  had
• 20:55
  a
• 20:55
  different
• 20:55
  price
• 20:56
  for
• 20:56
  specific
• 20:56
  items.
• 20:57
  It
• 20:57
  was
• 20:57
  crazy.
• 20:57
  And
• 20:57
  so
• 20:58
  like
• 20:58
  what
• 20:58
  you're
• 20:58
  getting
• 20:59
  at
• 20:59
  is
• 20:59
  a
• 20:59
  real
• 20:59
  need
• 21:00
  case
• 21:00
  here
• 21:00
  of
• 21:01
  price
• 21:01
  transparency
• 21:02
  and
• 21:02
  generative
• 21:03
  AI
• 21:03
  enables
• 21:04
  that.
• 21:04
  So
• 21:04
  that's,
• 21:04
  that's
• 21:04
  really
• 21:05
  interesting.
• 21:05
  And
• 21:06
  shout
• 21:06
  out
• 21:06
  to
• 21:06
  Michael
• 21:06
  and
• 21:07
  Matt
• 21:07
  at
• 21:07
  grocery
• 21:07
  deals.
• 21:07
  They're
• 21:08
  gonna
• 21:08
  love,
• 21:08
  they're
• 21:09
  gonna
• 21:09
  love
• 21:09
  that
• 21:09
  drop
• 21:09
  for
• 21:10
  them.
• 21:10
  So
• 21:10
  they're
• 21:10
  gonna,
• 21:11
  they're
• 21:11
  gonna
• 21:11
  be
• 21:11
  stoked
• 21:11
  when
• 21:12
  they
• 21:12
  see
• 21:12
  this.
• 21:12
  But,
• 21:12
  but,
• 21:13
  and
• 21:13
  I'm
• 21:13
  curious,
• 21:13
  like
• 21:14
  what's,
• 21:15
  what's
• 21:15
  your
• 21:15
  take
• 21:15
  on
• 21:16
  the
• 21:16
  hot
• 21:16
  technology
• 21:17
  of
• 21:17
  the
• 21:17
  year?
• 21:18
  I
• 21:19
  was
• 21:19
  with
• 21:19
  Chad
• 21:20
  where
• 21:20
  I
• 21:20
  mean
• 21:21
  agentic
• 21:21
  search
• 21:22
  and
• 21:22
  agent
• 21:22
  commerce
• 21:23
  was,
• 21:24
  you
• 21:24
  know,
• 21:24
  an
• 21:24
  obvious
• 21:25
  one.
• 21:26
  But
• 21:26
  I
• 21:27
  went
• 21:27
  with
• 21:28
  electronic
• 21:28
  shelf
• 21:28
  labels.
• 21:30
  And
• 21:30
  the
• 21:30
  reason
• 21:30
  that
• 21:31
  I
• 21:31
  did
• 21:31
  was
• 21:31
  one,
• 21:32
  we
• 21:32
  saw
• 21:32
  Walmart
• 21:33
  decide
• 21:34
  in
• 21:34
  early
• 21:34
  in
• 21:35
  the
• 21:35
  year
• 21:35
  we're
• 21:35
  going
• 21:35
  to
• 21:35
  roll
• 21:36
  these
• 21:36
  out
• 21:36
  to
• 21:36
  all
• 21:36
  of
• 21:36
  our
• 21:36
  stores.
• 21:37
  And
• 21:37
  once
• 21:37
  Walmart
• 21:38
  does
• 21:38
  something,
• 21:39
  the
• 21:39
  rest
• 21:39
  of
• 21:39
  the
• 21:39
  industry
• 21:40
  is
• 21:40
  typically
• 21:40
  very,
• 21:41
  very
• 21:41
  fast
• 21:42
  to
• 21:42
  follow.
• 21:44
  However,
• 21:44
  it
• 21:45
  really
• 21:45
  didn't
• 21:46
  dawn
• 21:47
  on
• 21:47
  me
• 21:47
  how
• 21:47
  pervasive
• 21:48
  this
• 21:48
  technology
• 21:49
  was,
• 21:49
  Chris,
• 21:49
  until
• 21:50
  we
• 21:50
  were
• 21:50
  at
• 21:50
  the
• 21:51
  Spartan
• 21:51
  Nash
• 21:51
  conference
• 21:52
  in
• 21:52
  July
• 21:53
  and
• 21:53
  you
• 21:53
  and
• 21:53
  I
• 21:54
  talked
• 21:54
  to
• 21:55
  retailers
• 21:55
  that
• 21:56
  had,
• 21:56
  you
• 21:56
  know,
• 21:57
  four
• 21:57
  store
• 21:58
  locations,
• 21:58
  they
• 21:59
  were
• 21:59
  in
• 21:59
  the
• 21:59
  middle
• 21:59
  of
• 22:00
  Nebraska
• 22:00
  or
• 22:00
  Ohio.
• 22:01
  Yeah.
• 22:02
  And
• 22:02
  when
• 22:02
  we
• 22:02
  talked
• 22:02
  to
• 22:03
  them
• 22:03
  about
• 22:03
  electronic
• 22:04
  shelf
• 22:04
  labels
• 22:04
  or
• 22:05
  any
• 22:05
  in
• 22:05
  Store
• 22:06
  technology
• 22:06
  really,
• 22:07
  they
• 22:07
  had
• 22:08
  already
• 22:08
  deployed
• 22:09
  these
• 22:09
  shelf
• 22:09
  labels,
• 22:10
  one,
• 22:10
  for
• 22:10
  the
• 22:10
  pricing
• 22:11
  transparency
• 22:11
  that
• 22:12
  Chad
• 22:12
  just
• 22:12
  talked
• 22:13
  about
• 22:13
  in
• 22:13
  grocery
• 22:13
  being
• 22:14
  very
• 22:14
  important,
• 22:14
  important
• 22:15
  to
• 22:15
  getting
• 22:15
  their,
• 22:16
  their
• 22:16
  customers
• 22:17
  to
• 22:17
  come
• 22:17
  back
• 22:17
  to
• 22:17
  them
• 22:17
  time
• 22:18
  and
• 22:18
  time
• 22:18
  again.
• 22:19
  But
• 22:19
  then
• 22:19
  two,
• 22:19
  for
• 22:20
  the
• 22:20
  labor
• 22:20
  savings.
• 22:21
  They,
• 22:21
  they
• 22:21
  don't
• 22:22
  have
• 22:22
  access
• 22:23
  to
• 22:23
  labor
• 22:23
  in
• 22:24
  these
• 22:24
  smaller
• 22:24
  rural
• 22:25
  communities
• 22:25
  that
• 22:26
  they
• 22:26
  used
• 22:26
  to.
• 22:26
  And
• 22:27
  so
• 22:27
  this
• 22:27
  saved
• 22:28
  them
• 22:28
  time,
• 22:28
  it
• 22:29
  saved
• 22:29
  them
• 22:29
  money
• 22:30
  and,
• 22:30
  and
• 22:31
  it
• 22:31
  really
• 22:31
  allowed
• 22:32
  their
• 22:32
  staff
• 22:33
  to
• 22:33
  focus
• 22:33
  on
• 22:34
  the
• 22:34
  customers
• 22:34
  in
• 22:34
  their
• 22:34
  community,
• 22:35
  which
• 22:35
  is
• 22:35
  what
• 22:35
  sets
• 22:36
  them
• 22:36
  apart
• 22:36
  and
• 22:37
  what's,
• 22:37
  what
• 22:37
  keeps
• 22:38
  customers
• 22:38
  coming
• 22:38
  to
• 22:38
  them
• 22:39
  versus,
• 22:39
  you
• 22:40
  know,
• 22:40
  the
• 22:40
  big
• 22:40
  box
• 22:41
  retailer
• 22:41
  or
• 22:42
  grocer
• 22:42
  down
• 22:42
  the
• 22:42
  street.
• 22:43
  So
• 22:43
  that
• 22:43
  really,
• 22:44
  that
• 22:44
  really
• 22:44
  changed
• 22:45
  my
• 22:45
  opinion
• 22:45
  of
• 22:46
  how
• 22:46
  doable
• 22:46
  this
• 22:47
  technology
• 22:47
  is.
• 22:47
  We've
• 22:48
  heard
• 22:48
  for
• 22:48
  a
• 22:48
  long
• 22:48
  time
• 22:48
  that
• 22:49
  it's
• 22:49
  expensive
• 22:50
  or
• 22:50
  it's
• 22:50
  hard
• 22:51
  to
• 22:51
  make
• 22:51
  pencil.
• 22:52
  But
• 22:52
  if
• 22:53
  a
• 22:53
  rural
• 22:53
  retailer
• 22:54
  is
• 22:54
  pushing
• 22:55
  forward
• 22:55
  with
• 22:55
  this
• 22:56
  technology,
• 22:57
  I
• 22:57
  think
• 22:57
  and
• 22:58
  Walmart
• 22:58
  on
• 22:58
  the
• 22:59
  other
• 22:59
  end
• 22:59
  of
• 22:59
  the
• 22:59
  spectrum,
• 22:59
  I
• 22:59
  think
• 23:00
  it's
• 23:00
  something
• 23:00
  that
• 23:00
  we're
• 23:01
  really
• 23:01
  going
• 23:01
  to
• 23:01
  start
• 23:02
  to
• 23:02
  see
• 23:02
  in
• 23:03
  more
• 23:03
  and
• 23:03
  more
• 23:03
  places
• 23:04
  in
• 23:04
  the
• 23:04
  years
• 23:04
  ahead.
• 23:05
  Yeah,
• 23:05
  that's
• 23:05
  a
• 23:06
  great
• 23:06
  point.
• 23:06
  You
• 23:06
  know,
• 23:07
  that
• 23:07
  conference
• 23:08
  was
• 23:08
  really
• 23:08
  wild
• 23:08
  because
• 23:09
  you
• 23:09
  mentioned
• 23:10
  it
• 23:10
  like
• 23:10
  they
• 23:10
  were
• 23:10
  very
• 23:11
  laser
• 23:11
  focused
• 23:12
  on
• 23:12
  their
• 23:12
  biggest
• 23:13
  line
• 23:13
  on
• 23:13
  that
• 23:13
  income
• 23:14
  statement,
• 23:14
  which
• 23:14
  was
• 23:14
  stored
• 23:15
  labor
• 23:15
  in
• 23:15
  a
• 23:15
  way
• 23:16
  that
• 23:16
  we
• 23:16
  had
• 23:16
  never
• 23:16
  really
• 23:17
  heard
• 23:17
  from
• 23:17
  the
• 23:17
  big
• 23:18
  guys
• 23:18
  before,
• 23:18
  even
• 23:18
  though
• 23:19
  they
• 23:19
  probably
• 23:19
  are
• 23:19
  too.
• 23:20
  And
• 23:20
  some
• 23:20
  of
• 23:20
  them,
• 23:20
  to
• 23:21
  your
• 23:21
  point,
• 23:21
  and
• 23:21
  some
• 23:21
  of
• 23:22
  them
• 23:22
  were
• 23:22
  literally
• 23:22
  on
• 23:22
  a
• 23:22
  mission
• 23:23
  to
• 23:23
  God.
• 23:23
  From
• 23:24
  God.
• 23:24
  A
• 23:24
  mission
• 23:25
  from
• 23:25
  God
• 23:25
  to
• 23:25
  put
• 23:25
  electronic
• 23:26
  shelf
• 23:26
  labels
• 23:26
  in
• 23:26
  their
• 23:27
  store.
• 23:27
  Like
• 23:27
  it
• 23:27
  was,
• 23:28
  it
• 23:28
  was
• 23:28
  wild
• 23:28
  to
• 23:29
  hear
• 23:29
  them
• 23:29
  talk
• 23:29
  about
• 23:29
  it.
• 23:29
  So.
• 23:30
  Well,
• 23:30
  I
• 23:30
  don't,
• 23:31
  I
• 23:31
  mean
• 23:31
  for
• 23:31
  me,
• 23:32
  my,
• 23:32
  my
• 23:32
  technology
• 23:33
  of
• 23:33
  the
• 23:33
  year,
• 23:34
  it's
• 23:34
  agentic
• 23:35
  AI,
• 23:35
  but
• 23:36
  which
• 23:36
  I
• 23:36
  think
• 23:37
  is
• 23:37
  where
• 23:37
  Chad
• 23:37
  was
• 23:37
  going
• 23:38
  too.
• 23:38
  He's
• 23:38
  like,
• 23:38
  you
• 23:38
  know,
• 23:38
  I
• 23:39
  want
• 23:39
  to
• 23:39
  put
• 23:39
  a
• 23:39
  little
• 23:39
  wrinkle
• 23:39
  on
• 23:40
  this,
• 23:40
  but
• 23:40
  for
• 23:40
  me
• 23:40
  it's
• 23:41
  agentic
• 23:41
  AI
• 23:41
  on
• 23:42
  the
• 23:42
  operational
• 23:42
  side
• 23:43
  of
• 23:43
  the
• 23:43
  business.
• 23:43
  Like
• 23:44
  how
• 23:44
  do
• 23:44
  you
• 23:44
  run
• 23:44
  your
• 23:45
  warehouses
• 23:45
  better?
• 23:46
  How
• 23:46
  do
• 23:46
  you
• 23:46
  inform
• 23:46
  your
• 23:47
  stores
• 23:47
  of
• 23:47
  the
• 23:47
  next
• 23:48
  best
• 23:48
  actions
• 23:48
  they
• 23:48
  need
• 23:49
  to
• 23:49
  take?
• 23:50
  How
• 23:50
  do
• 23:50
  you
• 23:50
  run
• 23:51
  your
• 23:51
  inventory
• 23:51
  management
• 23:52
  more
• 23:52
  productively?
• 23:53
  That's
• 23:54
  where
• 23:54
  I
• 23:54
  think
• 23:54
  people
• 23:55
  should
• 23:55
  be
• 23:55
  experimenting
• 23:56
  first
• 23:56
  as
• 23:56
  opposed
• 23:57
  to
• 23:57
  venturing
• 23:57
  into
• 23:57
  the
• 23:58
  realm
• 23:58
  of
• 23:58
  the
• 23:59
  consumer
• 23:59
  facing
• 24:00
  experiences.
• 24:00
  Because
• 24:01
  I
• 24:01
  think
• 24:01
  the
• 24:01
  jury's
• 24:02
  still
• 24:02
  out
• 24:02
  on,
• 24:03
  you
• 24:03
  know,
• 24:03
  how
• 24:04
  much,
• 24:04
  how
• 24:04
  many
• 24:04
  of
• 24:04
  us
• 24:05
  are
• 24:05
  going
• 24:05
  to
• 24:05
  shop
• 24:06
  this
• 24:06
  way
• 24:06
  and
• 24:07
  what
• 24:07
  the
• 24:07
  impact
• 24:07
  of
• 24:08
  that
• 24:08
  is
• 24:08
  going
• 24:08
  to
• 24:08
  be
• 24:08
  in
• 24:09
  the
• 24:09
  long
• 24:09
  term.
• 24:09
  So,
• 24:10
  so
• 24:10
  that's,
• 24:10
  that's
• 24:10
  my
• 24:10
  plug.
• 24:11
  But
• 24:11
  agentic
• 24:11
  AI,
• 24:12
  it's,
• 24:12
  you
• 24:12
  know,
• 24:12
  to
• 24:13
  chat
• 24:13
  to
• 24:13
  your
• 24:13
  point,
• 24:13
  I
• 24:13
  think
• 24:14
  it's
• 24:14
  what
• 24:14
  you're
• 24:14
  saying
• 24:14
  too.
• 24:14
  It's
• 24:15
  like
• 24:15
  kind
• 24:15
  of
• 24:15
  hard
• 24:16
  not
• 24:16
  to
• 24:16
  go
• 24:16
  with
• 24:16
  it
• 24:16
  in
• 24:16
  some
• 24:17
  ways,
• 24:17
  yeah,
• 24:18
  100%.
• 24:20
  Okay,
• 24:20
  well,
• 24:21
  I
• 24:21
  think
• 24:21
  I
• 24:21
  know
• 24:22
  based
• 24:22
  on
• 24:22
  your
• 24:22
  previous
• 24:23
  answers,
• 24:23
  where
• 24:24
  both
• 24:24
  of
• 24:24
  you
• 24:24
  are
• 24:24
  going
• 24:25
  to
• 24:25
  go
• 24:25
  for
• 24:25
  this
• 24:25
  one.
• 24:26
  One
• 24:27
  for
• 24:27
  Chris
• 24:27
  because
• 24:27
  of
• 24:28
  just
• 24:28
  background
• 24:29
  and
• 24:29
  the
• 24:29
  last
• 24:30
  several
• 24:30
  years
• 24:30
  since
• 24:31
  we've
• 24:31
  been
• 24:31
  doing
• 24:31
  the
• 24:31
  show,
• 24:31
  and
• 24:32
  Chad,
• 24:32
  after
• 24:33
  your
• 24:34
  rant
• 24:34
  about
• 24:35
  the
• 24:35
  successes
• 24:36
  of
• 24:36
  this
• 24:36
  particular
• 24:37
  CEO.
• 24:38
  But
• 24:39
  let's
• 24:39
  go
• 24:39
  to
• 24:40
  award
• 24:40
  number
• 24:40
  four,
• 24:41
  Retail
• 24:41
  CEO
• 24:42
  of
• 24:42
  the
• 24:42
  Year.
• 24:42
  Chad,
• 24:43
  let's
• 24:44
  have
• 24:44
  it.
• 24:45
  Who
• 24:45
  did
• 24:45
  you
• 24:45
  pick
• 24:46
  for
• 24:46
  Retail
• 24:46
  CEO
• 24:47
  of
• 24:47
  the
• 24:47
  Year?
• 24:48
  No,
• 24:48
  I'm
• 24:48
  gonna
• 24:49
  surprise
• 24:49
  you.
• 24:50
  Incredibly.
• 24:51
  No
• 24:52
  way.
• 24:53
  Oh
• 24:53
  yeah,
• 24:53
  Well,
• 24:54
  I
• 24:54
  didn't
• 24:54
  get
• 24:55
  it.
• 24:55
  Out
• 24:55
  in
• 24:55
  the
• 24:55
  earlier
• 24:56
  one.
• 24:56
  I
• 24:56
  suppose
• 24:57
  you
• 24:57
  did
• 24:57
  get
• 24:57
  to
• 24:57
  give
• 24:58
  two
• 24:58
  awards
• 24:59
  technically,
• 24:59
  but.
• 25:00
  Okay,
• 25:00
  okay,
• 25:01
  I
• 25:01
  did.
• 25:01
  I
• 25:02
  did
• 25:02
  kind
• 25:02
  of
• 25:02
  feel
• 25:03
  like
• 25:03
  I
• 25:03
  gave
• 25:04
  a
• 25:04
  CEO
• 25:05
  award
• 25:05
  for
• 25:06
  accomplishments
• 25:07
  already
• 25:08
  in
• 25:08
  a
• 25:08
  way,
• 25:10
  but
• 25:10
  I'm
• 25:10
  actually
• 25:10
  going
• 25:10
  to
• 25:11
  give
• 25:11
  a
• 25:11
  retail
• 25:11
  CEO
• 25:12
  for
• 25:13
  a.
• 25:14
  How
• 25:14
  to
• 25:14
  describe
• 25:15
  this?
• 25:15
  A
• 25:15
  personal
• 25:16
  choice
• 25:16
  or
• 25:16
  a
• 25:17
  personal
• 25:17
  move
• 25:18
  in
• 25:18
  terms
• 25:19
  of
• 25:19
  its
• 25:19
  signal.
• 25:20
  So
• 25:20
  go
• 25:20
  with
• 25:20
  me
• 25:20
  on
• 25:20
  this.
• 25:21
  Okay.
• 25:22
  All
• 25:22
  right.
• 25:22
  So
• 25:23
  I
• 25:23
  don't
• 25:23
  remember
• 25:23
  what
• 25:23
  month
• 25:24
  it
• 25:24
  was.
• 25:24
  I
• 25:24
  guess
• 25:24
  it
• 25:24
  was
• 25:24
  about
• 25:25
  mid
• 25:25
  year
• 25:25
  or
• 25:25
  so.
• 25:27
  Fiji
• 25:28
  Sumo
• 25:30
  moved
• 25:30
  from
• 25:30
  the
• 25:30
  CEO
• 25:31
  of
• 25:31
  Instacart
• 25:32
  to
• 25:33
  the
• 25:33
  CEO
• 25:33
  of
• 25:34
  Applications
• 25:34
  at
• 25:35
  OpenAI.
• 25:36
  Right.
• 25:37
  And
• 25:37
  I
• 25:37
  just
• 25:37
  thought
• 25:38
  that
• 25:38
  that
• 25:38
  was
• 25:39
  such
• 25:40
  a
• 25:41
  smart
• 25:41
  move
• 25:42
  for
• 25:42
  someone
• 25:43
  individually.
• 25:43
  But
• 25:44
  it's
• 25:44
  also
• 25:44
  a
• 25:44
  microcosm
• 25:46
  for
• 25:46
  retail
• 25:47
  commerce
• 25:48
  more
• 25:48
  broadly.
• 25:49
  Right.
• 25:49
  And
• 25:49
  we've
• 25:49
  kind
• 25:49
  of
• 25:50
  talked
• 25:50
  around
• 25:50
  this
• 25:50
  already
• 25:51
  a
• 25:51
  couple
• 25:51
  times.
• 25:52
  E
• 25:52
  commerce
• 25:53
  used
• 25:53
  to
• 25:53
  matter.
• 25:54
  I
• 25:54
  will
• 25:55
  matter
• 25:55
  tomorrow.
• 25:56
  Right.
• 25:57
  So
• 25:57
  you
• 25:57
  know
• 25:57
  Fiji's
• 25:58
  background.
• 25:58
  Like
• 25:59
  she
• 25:59
  ran
• 26:00
  the
• 26:00
  Facebook
• 26:00
  app
• 26:00
  at
• 26:01
  meta
• 26:01
  until
• 26:02
  2021.
• 26:03
  Instacart,
• 26:05
  through
• 26:05
  the
• 26:05
  time
• 26:06
  when
• 26:06
  grocery
• 26:06
  delivery
• 26:07
  acceleration
• 26:08
  mattered.
• 26:09
  Now
• 26:09
  moving
• 26:09
  to
• 26:10
  AI
• 26:10
  when
• 26:10
  that
• 26:11
  matters,
• 26:12
  she's
• 26:12
  basically
• 26:13
  thought
• 26:13
  of
• 26:13
  as
• 26:14
  a
• 26:14
  guru
• 26:15
  for
• 26:16
  productizing,
• 26:17
  scaling,
• 26:18
  monetizing
• 26:18
  consumer
• 26:19
  apps
• 26:19
  like
• 26:20
  that's
• 26:20
  the
• 26:21
  job.
• 26:21
  But
• 26:22
  it
• 26:22
  was
• 26:22
  also
• 26:22
  a
• 26:22
  big
• 26:23
  statement
• 26:23
  for
• 26:23
  OpenAI
• 26:24
  itself.
• 26:24
  Right.
• 26:25
  That
• 26:25
  they
• 26:25
  were
• 26:25
  ready
• 26:25
  to
• 26:26
  turn
• 26:26
  this
• 26:26
  just
• 26:27
  amazing
• 26:28
  research
• 26:28
  and
• 26:28
  innovation
• 26:29
  lab
• 26:30
  into
• 26:31
  actual
• 26:31
  large
• 26:32
  scale
• 26:32
  AI
• 26:33
  deployment
• 26:33
  to
• 26:34
  create
• 26:35
  and
• 26:35
  monetize
• 26:36
  products
• 26:36
  and
• 26:36
  services,
• 26:37
  certainly
• 26:37
  not
• 26:37
  the
• 26:37
  least
• 26:38
  of
• 26:38
  which
• 26:38
  is
• 26:39
  commerce,
• 26:39
  advertising
• 26:40
  platforms,
• 26:41
  et
• 26:41
  cetera.
• 26:42
  So
• 26:42
  again,
• 26:42
  not
• 26:42
  giving
• 26:42
  the
• 26:43
  award
• 26:43
  based
• 26:43
  on
• 26:43
  as
• 26:43
  much
• 26:44
  what
• 26:44
  she's
• 26:44
  done
• 26:44
  in
• 26:44
  role.
• 26:46
  You
• 26:46
  know,
• 26:47
  she's
• 26:47
  new
• 26:47
  at
• 26:47
  it,
• 26:47
  right.
• 26:49
  And
• 26:49
  actually
• 26:50
  we'll
• 26:50
  probably
• 26:50
  spend
• 26:51
  a
• 26:51
  lot
• 26:51
  of
• 26:51
  time
• 26:51
  in
• 26:52
  the
• 26:52
  future
• 26:52
  debating.
• 26:53
  I
• 26:53
  mean,
• 26:53
  ChatGPT
• 26:54
  is
• 26:54
  on
• 26:54
  such
• 26:54
  a
• 26:54
  path.
• 26:55
  Like
• 26:55
  what
• 26:56
  is
• 26:57
  managerial
• 26:58
  ingenuity
• 26:59
  and
• 26:59
  effectiveness
• 27:00
  from
• 27:00
  just
• 27:00
  the
• 27:01
  technological
• 27:02
  magnificence.
• 27:03
  Fine.
• 27:04
  So
• 27:04
  not
• 27:05
  a
• 27:05
  big,
• 27:05
  bold
• 27:05
  strategic
• 27:06
  move
• 27:06
  for
• 27:06
  a
• 27:06
  company,
• 27:07
  but
• 27:08
  a
• 27:08
  big,
• 27:08
  bold,
• 27:09
  risky
• 27:10
  strategic
• 27:10
  move
• 27:11
  for
• 27:11
  a
• 27:11
  person
• 27:12
  who's
• 27:12
  betting
• 27:12
  on
• 27:12
  the
• 27:12
  direction
• 27:13
  of
• 27:13
  the
• 27:13
  industry
• 27:14
  and
• 27:14
  the
• 27:14
  role
• 27:15
  that
• 27:15
  she
• 27:15
  can
• 27:15
  play
• 27:15
  to
• 27:16
  shape
• 27:16
  it.
• 27:16
  So
• 27:17
  kudos.
• 27:18
  Maybe
• 27:18
  I'll
• 27:18
  be
• 27:18
  Back
• 27:19
  in
• 27:19
  a
• 27:19
  year,
• 27:19
  given
• 27:19
  the
• 27:20
  award
• 27:20
  for
• 27:20
  what
• 27:20
  she's
• 27:21
  actually
• 27:21
  done.
• 27:22
  But
• 27:23
  I
• 27:23
  thought
• 27:23
  that
• 27:23
  was
• 27:23
  a
• 27:23
  big
• 27:23
  signal
• 27:24
  headline
• 27:25
  and
• 27:25
  you
• 27:26
  know,
• 27:26
  good
• 27:26
  for
• 27:26
  you
• 27:26
  on
• 27:27
  the
• 27:27
  move.
• 27:28
  Yeah,
• 27:28
  there's
• 27:28
  a
• 27:28
  lot
• 27:28
  of
• 27:29
  interchangeability
• 27:30
  there
• 27:30
  between
• 27:30
  your
• 27:31
  headlines
• 27:31
  of
• 27:31
  the
• 27:31
  Year
• 27:31
  and
• 27:32
  Retail
• 27:32
  CEO
• 27:32
  of
• 27:33
  the
• 27:33
  Year,
• 27:33
  Chad,
• 27:33
  both
• 27:34
  with
• 27:34
  Fiji
• 27:34
  Simo
• 27:35
  and
• 27:35
  with
• 27:35
  Doug
• 27:35
  McMillan.
• 27:36
  So
• 27:37
  well
• 27:37
  done
• 27:37
  in
• 27:38
  how
• 27:38
  you
• 27:39
  just
• 27:39
  very
• 27:39
  nicely
• 27:40
  served
• 27:40
  that
• 27:41
  up
• 27:41
  to
• 27:42
  give
• 27:42
  both
• 27:42
  of
• 27:42
  them,
• 27:43
  technically
• 27:44
  both
• 27:44
  of
• 27:44
  them,
• 27:45
  one
• 27:45
  award.
• 27:46
  But
• 27:46
  Chris,
• 27:47
  let's
• 27:47
  go
• 27:47
  to
• 27:47
  you
• 27:48
  next.
• 27:48
  I
• 27:48
  know
• 27:48
  your
• 27:48
  answer.
• 27:49
  I
• 27:49
  think
• 27:50
  I
• 27:50
  gotta
• 27:50
  Josh
• 27:51
  chat
• 27:51
  a
• 27:51
  little
• 27:51
  bit.
• 27:51
  So
• 27:52
  like,
• 27:52
  so
• 27:52
  the
• 27:52
  Retail
• 27:53
  CEO
• 27:53
  of
• 27:53
  the
• 27:53
  Year
• 27:53
  is
• 27:53
  effectively
• 27:54
  the
• 27:54
  person
• 27:54
  that
• 27:55
  had
• 27:55
  the
• 27:55
  best
• 27:55
  CEO
• 27:56
  or
• 27:56
  the
• 27:56
  best
• 27:56
  job
• 27:57
  move
• 27:57
  of
• 27:58
  the
• 27:58
  year.
• 27:58
  The
• 27:58
  best
• 27:58
  job.
• 27:59
  Absolutely
• 28:00
  right.
• 28:00
  Yeah,
• 28:00
  you
• 28:00
  got
• 28:00
  it.
• 28:01
  Yeah.
• 28:01
  That's
• 28:01
  really
• 28:02
  the
• 28:02
  award
• 28:02
  we're
• 28:02
  giving
• 28:02
  out
• 28:03
  to
• 28:03
  you.
• 28:04
  The
• 28:04
  shrewdest
• 28:05
  job
• 28:05
  Change
• 28:05
  of
• 28:05
  the
• 28:06
  year
• 28:06
  is
• 28:06
  the
• 28:06
  winner
• 28:07
  of
• 28:07
  the
• 28:07
  reason.
• 28:07
  Does
• 28:07
  it
• 28:07
  allow
• 28:07
  me
• 28:08
  to
• 28:08
  make
• 28:08
  a
• 28:08
  different
• 28:08
  point?
• 28:08
  Absolutely,
• 28:10
  yeah.
• 28:11
  You
• 28:11
  talked
• 28:11
  yourself
• 28:11
  around
• 28:12
  it
• 28:12
  really
• 28:12
  well.
• 28:12
  Bad.
• 28:13
  But,
• 28:13
  but
• 28:13
  hey,
• 28:13
  I
• 28:13
  think,
• 28:14
  I
• 28:14
  think
• 28:14
  the
• 28:14
  point,
• 28:14
  like
• 28:15
  Ed
• 28:15
  said,
• 28:15
  the
• 28:15
  point
• 28:15
  is
• 28:16
  you
• 28:16
  think
• 28:17
  that
• 28:17
  space
• 28:17
  is
• 28:17
  really
• 28:17
  going
• 28:18
  to
• 28:18
  heat
• 28:18
  up
• 28:18
  like
• 28:19
  that.
• 28:19
  That's
• 28:19
  what
• 28:19
  you're
• 28:20
  saying
• 28:20
  here
• 28:20
  and
• 28:20
  that
• 28:20
  that
• 28:21
  is
• 28:21
  the
• 28:21
  big
• 28:21
  nugget
• 28:22
  takeaway
• 28:22
  from
• 28:22
  this
• 28:23
  podcast
• 28:23
  thus
• 28:23
  far.
• 28:23
  So
• 28:24
  like
• 28:24
  when
• 28:24
  we
• 28:24
  say
• 28:24
  like
• 28:24
  what
• 28:25
  nugget
• 28:25
  won
• 28:25
  the
• 28:25
  show
• 28:26
  like
• 28:26
  that
• 28:27
  you're,
• 28:27
  I
• 28:27
  think
• 28:27
  you're
• 28:28
  in
• 28:28
  the
• 28:28
  lead
• 28:28
  on
• 28:28
  that
• 28:28
  one.
• 28:28
  So.
• 28:29
  All
• 28:29
  right.
• 28:29
  Yeah,
• 28:30
  I
• 28:30
  mean,
• 28:30
  for
• 28:31
  me
• 28:31
  it's
• 28:31
  Doug.
• 28:31
  I
• 28:31
  mean,
• 28:31
  the
• 28:32
  joke
• 28:32
  on
• 28:32
  this
• 28:32
  show
• 28:32
  every
• 28:33
  year
• 28:33
  is
• 28:33
  that
• 28:33
  I
• 28:33
  always
• 28:33
  pick
• 28:33
  Doug,
• 28:34
  but
• 28:34
  this
• 28:34
  year
• 28:35
  I'm
• 28:35
  legitimately
• 28:35
  picking
• 28:36
  Doug.
• 28:36
  I
• 28:37
  mean,
• 28:37
  Doug's
• 28:37
  going
• 28:37
  to
• 28:37
  go
• 28:38
  down
• 28:38
  as
• 28:38
  the
• 28:38
  second
• 28:39
  best
• 28:39
  CEO
• 28:39
  in
• 28:39
  the
• 28:39
  history
• 28:39
  of
• 28:40
  Walmart.
• 28:40
  I've
• 28:40
  said
• 28:40
  it
• 28:40
  before.
• 28:41
  And
• 28:41
  when
• 28:41
  the
• 28:41
  founder
• 28:42
  is
• 28:42
  Sam
• 28:42
  Walton,
• 28:43
  that's
• 28:43
  really
• 28:43
  saying
• 28:43
  something.
• 28:44
  And
• 28:44
  to
• 28:44
  me,
• 28:45
  the
• 28:45
  biggest
• 28:45
  thing
• 28:46
  when
• 28:47
  I
• 28:47
  look
• 28:47
  at
• 28:47
  what
• 28:47
  he's
• 28:47
  done
• 28:48
  is
• 28:48
  the
• 28:48
  Houdini
• 28:49
  like,
• 28:49
  feat
• 28:49
  of
• 28:49
  getting
• 28:50
  higher
• 28:50
  income
• 28:51
  shoppers
• 28:51
  to
• 28:51
  shop
• 28:52
  at
• 28:52
  Walmart.
• 28:52
  That
• 28:53
  is
• 28:53
  something
• 28:53
  that
• 28:54
  no
• 28:54
  one
• 28:54
  saw
• 28:54
  coming
• 28:55
  and
• 28:55
  he
• 28:56
  deserves
• 28:56
  a
• 28:56
  ton
• 28:56
  of
• 28:56
  credit
• 28:57
  for
• 28:57
  that.
• 28:58
  Yeah,
• 28:58
  I
• 28:59
  agree.
• 28:59
  I
• 28:59
  also
• 29:00
  picked
• 29:00
  Doug
• 29:01
  for
• 29:01
  all
• 29:01
  the
• 29:01
  reasons
• 29:02
  that
• 29:02
  we've
• 29:02
  talked
• 29:02
  about,
• 29:03
  for
• 29:04
  all
• 29:04
  the
• 29:04
  reasons
• 29:04
  that
• 29:05
  he,
• 29:05
  that
• 29:05
  Walmart
• 29:06
  won
• 29:06
  Retailer
• 29:07
  of
• 29:07
  the
• 29:07
  year.
• 29:07
  But
• 29:08
  I
• 29:08
  think
• 29:08
  it's
• 29:08
  also
• 29:08
  really
• 29:08
  important
• 29:09
  again,
• 29:09
  and
• 29:10
  we
• 29:10
  talked
• 29:10
  about
• 29:10
  this
• 29:10
  when
• 29:11
  this
• 29:11
  headline
• 29:11
  came
• 29:12
  out,
• 29:12
  Chris.
• 29:12
  But
• 29:13
  I
• 29:13
  also
• 29:13
  think
• 29:13
  it's
• 29:13
  really
• 29:14
  important
• 29:14
  to
• 29:14
  talk
• 29:14
  about
• 29:14
  the
• 29:15
  culture
• 29:15
  that
• 29:15
  Doug
• 29:16
  instilled
• 29:16
  in
• 29:16
  Walmart,
• 29:17
  that
• 29:17
  he
• 29:17
  changed
• 29:18
  the
• 29:18
  culture
• 29:19
  there
• 29:19
  to
• 29:20
  be
• 29:20
  appealing
• 29:21
  to
• 29:21
  a
• 29:21
  new
• 29:21
  market.
• 29:22
  He
• 29:22
  gave
• 29:22
  people
• 29:23
  autonomy
• 29:24
  to
• 29:24
  make
• 29:24
  decisions.
• 29:25
  He
• 29:25
  changed
• 29:26
  how,
• 29:26
  you
• 29:26
  know,
• 29:27
  operations
• 29:27
  were
• 29:28
  going
• 29:28
  to
• 29:28
  be
• 29:28
  handled.
• 29:28
  He
• 29:29
  made
• 29:29
  it.
• 29:29
  He
• 29:29
  removed
• 29:30
  Some
• 29:30
  of
• 29:30
  the
• 29:30
  politics,
• 29:31
  I
• 29:31
  think,
• 29:31
  that
• 29:31
  were
• 29:32
  weighing
• 29:32
  down,
• 29:33
  decisions
• 29:33
  being
• 29:34
  made
• 29:34
  quickly
• 29:34
  to
• 29:34
  allow
• 29:35
  Walmart
• 29:35
  to
• 29:36
  really
• 29:36
  kind
• 29:36
  of
• 29:37
  go
• 29:37
  down
• 29:37
  the
• 29:37
  path
• 29:38
  that
• 29:38
  we're
• 29:38
  all
• 29:38
  warning
• 29:39
  and
• 29:39
  lauding
• 29:39
  Walmart
• 29:40
  for
• 29:40
  right
• 29:40
  now.
• 29:40
  So
• 29:41
  I
• 29:41
  think
• 29:41
  it's
• 29:41
  not
• 29:42
  just,
• 29:42
  it's
• 29:42
  not
• 29:42
  just
• 29:42
  Doug,
• 29:43
  but
• 29:43
  it's
• 29:43
  also
• 29:43
  the
• 29:43
  culture
• 29:44
  and
• 29:44
  the
• 29:44
  team
• 29:44
  that
• 29:44
  built.
• 29:45
  He
• 29:45
  built
• 29:45
  around
• 29:46
  him
• 29:46
  and
• 29:47
  the
• 29:47
  way
• 29:47
  that
• 29:47
  he
• 29:48
  operated
• 29:48
  that
• 29:49
  retailer,
• 29:49
  too,
• 29:49
  so
• 29:50
  that
• 29:50
  they
• 29:50
  would
• 29:50
  be
• 29:51
  able
• 29:51
  to,
• 29:51
  to
• 29:52
  do
• 29:52
  all
• 29:52
  the
• 29:52
  things
• 29:53
  that
• 29:53
  they
• 29:53
  accomplished
• 29:53
  in
• 29:54
  this
• 29:54
  year.
• 29:55
  Yeah,
• 29:55
  success
• 29:55
  always
• 29:56
  requires
• 29:56
  three
• 29:56
  things.
• 29:57
  People,
• 29:57
  technology,
• 29:57
  and
• 29:58
  great
• 29:59
  process.
• 29:59
  Right.
• 30:00
  So
• 30:01
  that's
• 30:01
  just
• 30:02
  the
• 30:02
  way
• 30:02
  it
• 30:02
  works.
• 30:02
  Yeah,
• 30:02
  he's
• 30:03
  done
• 30:03
  a
• 30:03
  great
• 30:03
  job
• 30:03
  on
• 30:03
  those
• 30:03
  things.
• 30:04
  I
• 30:04
  hope
• 30:05
  I
• 30:05
  said
• 30:05
  those
• 30:05
  three
• 30:05
  things
• 30:05
  right,
• 30:06
  too.
• 30:06
  And
• 30:07
  if
• 30:07
  I
• 30:07
  did
• 30:07
  it,
• 30:07
  correct
• 30:07
  me,
• 30:07
  please.
• 30:08
  You
• 30:08
  too.
• 30:08
  Most
• 30:09
  overhyped
• 30:09
  retail
• 30:10
  technology
• 30:10
  of
• 30:10
  the
• 30:10
  year.
• 30:11
  Ann.
• 30:13
  I
• 30:13
  went
• 30:13
  to
• 30:14
  smart
• 30:14
  carts
• 30:14
  for
• 30:14
  this
• 30:14
  one
• 30:15
  because.
• 30:16
  Oh,
• 30:16
  you
• 30:16
  used
• 30:16
  to
• 30:16
  be
• 30:16
  on
• 30:17
  the
• 30:17
  smart
• 30:17
  cart
• 30:17
  bandwagon.
• 30:18
  I
• 30:18
  did,
• 30:19
  but
• 30:19
  I,
• 30:19
  I
• 30:20
  really
• 30:20
  had
• 30:20
  a
• 30:21
  problem
• 30:21
  with
• 30:21
  one
• 30:22
  particular
• 30:22
  headline
• 30:23
  that
• 30:23
  was
• 30:23
  coming
• 30:23
  out
• 30:23
  of
• 30:24
  Instacart
• 30:24
  this
• 30:24
  year
• 30:25
  that
• 30:25
  was
• 30:26
  talking
• 30:26
  about
• 30:26
  the
• 30:27
  number
• 30:27
  of
• 30:27
  stuff
• 30:27
  stores
• 30:28
  that
• 30:28
  had
• 30:28
  deployed.
• 30:29
  And,
• 30:29
  and
• 30:29
  my
• 30:30
  biggest,
• 30:31
  like,
• 30:31
  sticking
• 30:32
  point
• 30:32
  on
• 30:32
  that
• 30:32
  was
• 30:33
  that
• 30:33
  we
• 30:33
  don't
• 30:34
  know
• 30:34
  anything
• 30:34
  about
• 30:34
  how
• 30:35
  many
• 30:35
  carts
• 30:35
  are
• 30:36
  in
• 30:36
  those
• 30:36
  stores.
• 30:36
  We
• 30:36
  don't
• 30:37
  know
• 30:37
  how,
• 30:37
  you
• 30:38
  know,
• 30:38
  what
• 30:38
  the
• 30:38
  payment
• 30:39
  structure
• 30:39
  is.
• 30:40
  And
• 30:40
  so
• 30:40
  I
• 30:40
  think
• 30:40
  it
• 30:40
  kind
• 30:40
  of
• 30:41
  gave.
• 30:43
  False
• 30:43
  confidence
• 30:44
  for
• 30:44
  retailers
• 30:45
  who
• 30:45
  were
• 30:45
  considering
• 30:46
  those
• 30:46
  putting
• 30:47
  smart
• 30:47
  carts
• 30:47
  in
• 30:48
  as
• 30:48
  though,
• 30:48
  like,
• 30:49
  oh,
• 30:49
  this
• 30:49
  is
• 30:49
  a
• 30:50
  deployment
• 30:50
  with,
• 30:50
  you
• 30:50
  know,
• 30:51
  100
• 30:51
  carts,
• 30:51
  or
• 30:52
  we're
• 30:52
  replacing
• 30:52
  all
• 30:52
  of
• 30:53
  our
• 30:53
  carts
• 30:53
  and
• 30:53
  putting
• 30:53
  in
• 30:54
  smart
• 30:54
  carts
• 30:54
  and
• 30:54
  we're
• 30:54
  seeing
• 30:55
  all
• 30:55
  this
• 30:55
  success.
• 30:55
  And
• 30:56
  yes,
• 30:56
  that,
• 30:56
  that's
• 30:57
  fine
• 30:57
  in
• 30:57
  those
• 30:58
  stores,
• 30:58
  but
• 30:58
  when
• 30:58
  we,
• 30:59
  when
• 30:59
  you
• 30:59
  get
• 30:59
  down
• 30:59
  to
• 30:59
  it,
• 31:00
  and
• 31:00
  we've
• 31:00
  talked
• 31:00
  to
• 31:01
  a
• 31:01
  lot
• 31:01
  of
• 31:01
  grocery
• 31:01
  retailers
• 31:02
  who
• 31:02
  are
• 31:02
  testing
• 31:02
  them
• 31:03
  this
• 31:03
  year,
• 31:03
  and
• 31:04
  they
• 31:04
  have
• 31:04
  like
• 31:05
  10
• 31:05
  carts
• 31:05
  in
• 31:05
  the
• 31:06
  store
• 31:06
  or
• 31:06
  maybe
• 31:06
  20
• 31:07
  carts
• 31:07
  in
• 31:07
  the
• 31:07
  store,
• 31:07
  if
• 31:07
  that,
• 31:08
  if
• 31:09
  that.
• 31:09
  And
• 31:09
  so
• 31:09
  I
• 31:10
  think,
• 31:10
  I
• 31:10
  just,
• 31:11
  I
• 31:11
  think
• 31:11
  that
• 31:11
  for
• 31:12
  me,
• 31:12
  I
• 31:12
  think
• 31:12
  they
• 31:13
  were
• 31:13
  early
• 31:14
  on
• 31:14
  in
• 31:14
  the
• 31:14
  year,
• 31:14
  and
• 31:15
  especially
• 31:15
  coming
• 31:15
  out
• 31:15
  of
• 31:16
  grocery
• 31:16
  shop
• 31:16
  last
• 31:17
  year,
• 31:17
  I
• 31:17
  was
• 31:17
  starting
• 31:18
  to
• 31:18
  see
• 31:18
  more
• 31:18
  of
• 31:19
  the
• 31:19
  possibilities.
• 31:19
  I
• 31:19
  still
• 31:20
  see
• 31:20
  the,
• 31:21
  the
• 31:21
  possibilities
• 31:21
  in
• 31:21
  the
• 31:22
  technology,
• 31:22
  but
• 31:23
  I
• 31:23
  think
• 31:23
  when
• 31:23
  you're
• 31:24
  looking
• 31:24
  at
• 31:24
  all
• 31:24
  of
• 31:25
  the
• 31:25
  decisions
• 31:25
  that
• 31:25
  grocers
• 31:26
  have
• 31:26
  to
• 31:26
  be
• 31:26
  making
• 31:26
  right
• 31:27
  now
• 31:27
  about
• 31:27
  how
• 31:27
  to
• 31:28
  continue
• 31:29
  the
• 31:29
  success
• 31:30
  of
• 31:30
  their
• 31:30
  business,
• 31:31
  I
• 31:31
  wouldn't
• 31:32
  be
• 31:32
  leaning
• 31:32
  into
• 31:33
  smart
• 31:33
  carts.
• 31:34
  I
• 31:34
  would
• 31:34
  be
• 31:34
  leaning
• 31:34
  into
• 31:35
  transparent
• 31:35
  pricing,
• 31:36
  like
• 31:36
  Chad
• 31:36
  said
• 31:37
  earlier.
• 31:37
  I'd
• 31:37
  be
• 31:37
  leaning
• 31:38
  into
• 31:38
  electronic
• 31:39
  shelf
• 31:39
  labels
• 31:39
  that
• 31:40
  can
• 31:40
  return
• 31:40
  a
• 31:40
  quick
• 31:40
  ROI
• 31:42
  or
• 31:42
  even,
• 31:42
  you
• 31:43
  know,
• 31:43
  in
• 31:43
  store
• 31:43
  robotics
• 31:44
  to
• 31:44
  start
• 31:44
  to
• 31:44
  get
• 31:45
  some
• 31:45
  of
• 31:45
  this,
• 31:46
  the
• 31:46
  shelf
• 31:46
  view
• 31:47
  technology
• 31:47
  that,
• 31:48
  that,
• 31:49
  you
• 31:49
  know,
• 31:49
  the
• 31:49
  smart
• 31:50
  carts
• 31:50
  are
• 31:50
  starting
• 31:50
  to
• 31:51
  add
• 31:51
  on
• 31:51
  to
• 31:52
  what
• 31:52
  their
• 31:52
  capabilities
• 31:53
  are
• 31:53
  like,
• 31:53
  those
• 31:54
  are
• 31:54
  the
• 31:54
  things
• 31:54
  that
• 31:54
  I
• 31:54
  would
• 31:54
  be
• 31:54
  focused
• 31:55
  on.
• 31:55
  I
• 31:55
  would
• 31:55
  not
• 31:55
  be
• 31:56
  putting,
• 31:57
  you
• 31:57
  know,
• 31:58
  tens
• 31:58
  of
• 31:58
  thousands
• 31:58
  of
• 31:59
  dollars
• 31:59
  per
• 31:59
  cart
• 32:00
  into
• 32:00
  my
• 32:00
  store.
• 32:01
  So
• 32:01
  that's
• 32:02
  my
• 32:02
  overhyped
• 32:03
  technology
• 32:03
  of
• 32:04
  the
• 32:04
  year.
• 32:04
  No,
• 32:04
  I
• 32:04
  think
• 32:04
  that's
• 32:05
  a
• 32:05
  good
• 32:05
  one.
• 32:05
  So
• 32:05
  you're
• 32:05
  basically
• 32:05
  calling
• 32:06
  out
• 32:06
  the.
• 32:06
  I
• 32:06
  think
• 32:06
  it
• 32:06
  was
• 32:06
  the
• 32:06
  modern
• 32:07
  retail
• 32:07
  article,
• 32:07
  right?
• 32:07
  Where
• 32:08
  they
• 32:08
  said,
• 32:08
  like,
• 32:08
  instacart
• 32:09
  store
• 32:09
  placements
• 32:09
  are
• 32:09
  up
• 32:10
  300%
• 32:10
  over
• 32:11
  the
• 32:11
  year
• 32:11
  before.
• 32:11
  But
• 32:12
  there
• 32:12
  was.
• 32:12
  We
• 32:12
  don't
• 32:13
  really
• 32:13
  know
• 32:13
  what
• 32:13
  that
• 32:13
  means.
• 32:14
  And
• 32:14
  that
• 32:14
  you're.
• 32:15
  You're
• 32:15
  right.
• 32:16
  It's
• 32:16
  a
• 32:16
  very
• 32:16
  risky
• 32:17
  place
• 32:17
  to
• 32:18
  put
• 32:18
  your
• 32:18
  money
• 32:18
  if
• 32:18
  you're
• 32:19
  a
• 32:19
  retailer.
• 32:19
  But
• 32:19
  you
• 32:20
  can
• 32:20
  understand
• 32:20
  it,
• 32:20
  too,
• 32:20
  because
• 32:20
  the
• 32:20
  retail
• 32:21
  media
• 32:21
  craze
• 32:21
  that
• 32:22
  we
• 32:22
  talked
• 32:22
  about
• 32:22
  on
• 32:22
  last
• 32:22
  year's
• 32:23
  show
• 32:23
  being
• 32:23
  the
• 32:23
  overhyped
• 32:25
  technology
• 32:25
  aspect
• 32:26
  of
• 32:26
  things.
• 32:26
  All
• 32:26
  right,
• 32:26
  Chad,
• 32:27
  what
• 32:27
  about
• 32:27
  you?
• 32:27
  What's
• 32:27
  your
• 32:28
  most
• 32:28
  overhyped
• 32:28
  retail
• 32:29
  technology
• 32:29
  of
• 32:29
  the
• 32:29
  year?
• 32:29
  I
• 32:30
  have
• 32:30
  a
• 32:30
  feeling
• 32:30
  you
• 32:30
  might
• 32:30
  be
• 32:31
  going
• 32:31
  in
• 32:31
  the
• 32:31
  same
• 32:31
  direction
• 32:32
  I
• 32:32
  did.
• 32:34
  I
• 32:34
  don't
• 32:34
  know.
• 32:36
  This
• 32:36
  is
• 32:36
  gonna
• 32:37
  sound
• 32:37
  like
• 32:37
  an
• 32:37
  odd
• 32:37
  one,
• 32:38
  given
• 32:38
  the
• 32:39
  conversations
• 32:40
  that
• 32:40
  we've
• 32:40
  been
• 32:40
  having
• 32:41
  and
• 32:41
  the
• 32:41
  fact
• 32:42
  that
• 32:42
  I've
• 32:42
  already
• 32:43
  given
• 32:43
  a
• 32:43
  couple
• 32:44
  for
• 32:44
  AI
• 32:44
  oriented
• 32:45
  things,
• 32:45
  but.
• 32:45
  All
• 32:46
  right,
• 32:46
  hear
• 32:46
  me
• 32:46
  out,
• 32:46
  Chris.
• 32:47
  I
• 32:47
  think
• 32:47
  you
• 32:47
  will
• 32:47
  agree
• 32:48
  with
• 32:48
  me.
• 32:48
  I
• 32:48
  think
• 32:48
  you
• 32:48
  will
• 32:49
  agree
• 32:49
  with
• 32:49
  me,
• 32:49
  but
• 32:50
  we'll
• 32:50
  see.
• 32:50
  Okay,
• 32:51
  Overhyped
• 32:53
  or
• 32:54
  let
• 32:54
  me
• 32:54
  rephrase
• 32:56
  ahead.
• 32:58
  Of
• 32:58
  the
• 32:58
  reality.
• 33:00
  We're
• 33:00
  too
• 33:00
  fast
• 33:00
  on
• 33:01
  it.
• 33:01
  Whatever.
• 33:02
  It's
• 33:02
  agentic
• 33:03
  AI
• 33:04
  commerce,
• 33:04
  100%.
• 33:05
  Right.
• 33:05
  All
• 33:05
  right,
• 33:05
  good,
• 33:06
  good,
• 33:06
  good.
• 33:07
  That's
• 33:07
  mine,
• 33:08
  too.
• 33:08
  Mine
• 33:08
  too.
• 33:09
  All
• 33:09
  right.
• 33:10
  I
• 33:10
  mean,
• 33:10
  listen,
• 33:10
  I
• 33:11
  know
• 33:11
  it
• 33:11
  sounds
• 33:11
  blasphemous
• 33:12
  because
• 33:13
  it,
• 33:13
  like,
• 33:14
  listen,
• 33:15
  it's
• 33:15
  our
• 33:15
  future
• 33:16
  to
• 33:17
  an
• 33:17
  extent,
• 33:17
  full
• 33:18
  stop.
• 33:18
  Like,
• 33:18
  there's
• 33:18
  no
• 33:18
  dispute
• 33:19
  there
• 33:19
  in
• 33:19
  terms
• 33:19
  of
• 33:20
  where
• 33:20
  this
• 33:20
  locomotive
• 33:21
  is
• 33:21
  going.
• 33:22
  It's
• 33:23
  also
• 33:24
  anything
• 33:25
  anyone's
• 33:26
  talking
• 33:26
  about.
• 33:26
  And
• 33:27
  that's
• 33:27
  why
• 33:27
  it
• 33:27
  scares
• 33:28
  me,
• 33:28
  right?
• 33:29
  Like,
• 33:30
  we're
• 33:30
  so
• 33:31
  early.
• 33:31
  Like,
• 33:31
  if
• 33:31
  you.
• 33:32
  If
• 33:32
  you
• 33:32
  go
• 33:32
  back
• 33:32
  and
• 33:33
  look
• 33:33
  at
• 33:33
  the
• 33:33
  trajectory
• 33:34
  of
• 33:34
  headlines
• 33:35
  just
• 33:35
  in.
• 33:35
  In
• 33:35
  this
• 33:36
  year
• 33:36
  alone,
• 33:37
  right,
• 33:37
  In
• 33:38
  March,
• 33:39
  March,
• 33:39
  we
• 33:39
  were
• 33:40
  talking
• 33:40
  about
• 33:40
  Google's
• 33:41
  new
• 33:41
  AI
• 33:42
  shopping
• 33:42
  tool,
• 33:43
  and
• 33:44
  we
• 33:44
  actually
• 33:45
  had
• 33:45
  a
• 33:45
  couple
• 33:45
  of
• 33:46
  crgers
• 33:46
  on
• 33:47
  the
• 33:47
  podcast,
• 33:47
  and
• 33:47
  you
• 33:47
  guys
• 33:47
  were
• 33:48
  debating
• 33:48
  whether
• 33:49
  it
• 33:49
  was
• 33:49
  even
• 33:49
  being
• 33:50
  discussed
• 33:51
  in
• 33:51
  retailer
• 33:52
  boardrooms,
• 33:53
  right?
• 33:53
  Like
• 33:54
  Walmart
• 33:54
  announced
• 33:55
  Sparky
• 33:55
  In
• 33:56
  June
• 33:57
  in
• 33:57
  Q2,
• 33:58
  like,
• 33:59
  we
• 33:59
  were
• 33:59
  talking
• 34:00
  about
• 34:00
  being
• 34:00
  able
• 34:01
  to
• 34:01
  Transact
• 34:01
  directly
• 34:02
  in
• 34:02
  ChatGPT,
• 34:03
  like,
• 34:03
  integration
• 34:04
  with
• 34:04
  Shopify.
• 34:05
  But
• 34:06
  then
• 34:06
  by
• 34:06
  July,
• 34:07
  Shopify
• 34:07
  was
• 34:07
  already
• 34:08
  saying,
• 34:08
  like,
• 34:08
  we
• 34:08
  got
• 34:09
  to
• 34:09
  put
• 34:09
  some
• 34:09
  limits
• 34:09
  in
• 34:10
  place
• 34:10
  and
• 34:10
  block
• 34:10
  the
• 34:11
  bots
• 34:11
  from
• 34:11
  making
• 34:12
  purchases
• 34:12
  without
• 34:13
  human
• 34:13
  review.
• 34:14
  Right?
• 34:14
  Like,
• 34:14
  it's
• 34:15
  gone
• 34:15
  so
• 34:16
  fast
• 34:16
  from
• 34:16
  Q1
• 34:17
  intrigue
• 34:18
  to
• 34:19
  Q4
• 34:19
  Chief
• 34:20
  AI
• 34:20
  officers
• 34:21
  and
• 34:21
  every.
• 34:24
  Boardroom
• 34:25
  like
• 34:25
  forcing
• 34:26
  themselves
• 34:26
  to
• 34:27
  take
• 34:27
  a
• 34:27
  stance
• 34:27
  and
• 34:28
  saying
• 34:28
  they
• 34:28
  feel
• 34:28
  behind.
• 34:29
  Right.
• 34:30
  And
• 34:30
  how
• 34:30
  I
• 34:31
  know
• 34:31
  it's
• 34:31
  gone
• 34:31
  too
• 34:32
  far
• 34:32
  too
• 34:32
  fast
• 34:33
  and
• 34:33
  this
• 34:33
  I
• 34:33
  know
• 34:34
  you'll
• 34:34
  100%
• 34:34
  agree
• 34:35
  with
• 34:35
  me.
• 34:35
  Oh
• 34:36
  my
• 34:36
  God.
• 34:36
  You're
• 34:36
  gonna
• 34:36
  say
• 34:36
  what
• 34:37
  I'm
• 34:37
  gonna
• 34:37
  say.
• 34:37
  No.
• 34:38
  A
• 34:38
  hundred
• 34:38
  percent.
• 34:38
  Right.
• 34:39
  Target
• 34:40
  gave
• 34:40
  away
• 34:41
  farm.
• 34:42
  Yes.
• 34:43
  Putting
• 34:43
  its
• 34:44
  digital
• 34:44
  experience
• 34:45
  directly
• 34:45
  into
• 34:46
  ChatGPT
• 34:47
  versus
• 34:47
  owning
• 34:47
  it.
• 34:48
  Right.
• 34:49
  So
• 34:50
  I'll
• 34:50
  end
• 34:50
  where
• 34:51
  I
• 34:51
  started.
• 34:51
  Right.
• 34:51
  I
• 34:52
  cannot
• 34:52
  and
• 34:52
  will
• 34:52
  not
• 34:53
  minimize
• 34:54
  the
• 34:54
  direction
• 34:55
  and
• 34:55
  importance
• 34:56
  of
• 34:56
  this
• 34:56
  movement
• 34:56
  for
• 34:57
  sure.
• 34:57
  But
• 34:58
  the
• 34:58
  reactions
• 35:00
  and
• 35:00
  what
• 35:00
  consumers
• 35:01
  are
• 35:01
  even
• 35:01
  doing
• 35:02
  on
• 35:02
  it
• 35:02
  as
• 35:02
  a
• 35:02
  cat
• 35:03
  commerce
• 35:03
  platform,
• 35:04
  way
• 35:04
  overhyped
• 35:05
  in
• 35:05
  the
• 35:05
  here
• 35:06
  and
• 35:06
  now.
• 35:06
  O,
• 35:07
  case
• 35:07
  closed.
• 35:08
  Wow.
• 35:09
  Wow.
• 35:09
  I
• 35:10
  mean,
• 35:10
  you
• 35:10
  literally
• 35:10
  said
• 35:11
  what
• 35:11
  I
• 35:11
  was
• 35:11
  going
• 35:11
  to
• 35:11
  say,
• 35:11
  Chad.
• 35:12
  Like
• 35:12
  I'm
• 35:12
  going
• 35:12
  to
• 35:12
  read
• 35:12
  the
• 35:13
  notes
• 35:13
  here
• 35:13
  verbatim
• 35:14
  that
• 35:14
  I
• 35:14
  had
• 35:14
  here
• 35:15
  for
• 35:15
  the
• 35:15
  audience
• 35:15
  because
• 35:16
  like
• 35:16
  you
• 35:16
  literally
• 35:17
  said
• 35:17
  what
• 35:17
  I
• 35:17
  said,
• 35:17
  like
• 35:17
  I,
• 35:18
  I
• 35:18
  picked
• 35:18
  agentic
• 35:19
  AI
• 35:19
  too.
• 35:19
  So
• 35:19
  yes,
• 35:20
  a
• 35:20
  technology
• 35:20
  can
• 35:21
  be
• 35:21
  the
• 35:21
  technology
• 35:21
  of
• 35:22
  the
• 35:22
  year,
• 35:22
  but
• 35:22
  also
• 35:22
  be
• 35:23
  overhyped
• 35:23
  at
• 35:23
  the
• 35:24
  same
• 35:24
  time.
• 35:24
  And
• 35:25
  particularly
• 35:25
  it's
• 35:25
  the
• 35:25
  consumer
• 35:26
  facing
• 35:26
  side
• 35:26
  of
• 35:26
  agentic
• 35:27
  AI
• 35:27
  that's
• 35:27
  overhyped.
• 35:28
  And
• 35:28
  to
• 35:28
  me,
• 35:29
  the
• 35:29
  number,
• 35:29
  the
• 35:30
  number
• 35:30
  one
• 35:30
  experiment
• 35:30
  that
• 35:31
  was
• 35:31
  the
• 35:31
  proof
• 35:31
  point
• 35:31
  for
• 35:32
  that
• 35:32
  to
• 35:32
  me
• 35:32
  was
• 35:33
  what
• 35:33
  you
• 35:33
  said.
• 35:33
  Target
• 35:34
  putting
• 35:34
  its
• 35:34
  app
• 35:35
  directly
• 35:36
  in
• 35:36
  the
• 35:36
  interface
• 35:37
  during
• 35:38
  peak.
• 35:38
  Two
• 35:38
  days
• 35:39
  before
• 35:39
  peak.
• 35:40
  That
• 35:40
  shows
• 35:40
  me
• 35:40
  that
• 35:41
  people
• 35:41
  are
• 35:42
  right.
• 35:42
  Two
• 35:42
  days
• 35:42
  before
• 35:43
  peak,
• 35:43
  that
• 35:43
  there's
• 35:44
  no
• 35:44
  reason
• 35:44
  to
• 35:44
  do
• 35:44
  that.
• 35:45
  Absolutely
• 35:45
  none,
• 35:45
  strategically.
• 35:46
  And
• 35:46
  it
• 35:47
  shows
• 35:47
  me
• 35:47
  that
• 35:47
  retailer.
• 35:48
  And
• 35:48
  then
• 35:48
  there
• 35:48
  were
• 35:48
  a
• 35:49
  flood
• 35:49
  of
• 35:49
  announcements
• 35:49
  after
• 35:49
  that.
• 35:50
  So
• 35:50
  I
• 35:50
  don't
• 35:50
  want
• 35:50
  to
• 35:50
  just
• 35:50
  single
• 35:51
  out
• 35:51
  Target
• 35:51
  because
• 35:51
  like,
• 35:52
  you
• 35:52
  know,
• 35:52
  I
• 35:52
  probably
• 35:52
  have
• 35:53
  that
• 35:53
  reputation
• 35:53
  to
• 35:53
  some
• 35:53
  degree.
• 35:54
  I
• 35:54
  don't
• 35:54
  want
• 35:54
  to
• 35:54
  do
• 35:54
  that.
• 35:55
  There
• 35:55
  are
• 35:55
  a
• 35:55
  lot
• 35:55
  of
• 35:55
  retailers
• 35:56
  that
• 35:56
  have
• 35:56
  followed
• 35:56
  suit
• 35:56
  on
• 35:57
  that,
• 35:57
  that
• 35:57
  type
• 35:57
  of
• 35:57
  thing,
• 35:58
  you
• 35:58
  know,
• 35:58
  and,
• 35:59
  and
• 35:59
  it
• 35:59
  shows
• 35:59
  me
• 36:00
  that
• 36:00
  there's
• 36:00
  kind
• 36:00
  of
• 36:00
  digging
• 36:01
  around
• 36:01
  in
• 36:01
  the
• 36:01
  dark
• 36:01
  without
• 36:01
  a
• 36:02
  flashlight
• 36:02
  and
• 36:02
  everyone,
• 36:03
  I
• 36:03
  agree
• 36:03
  with
• 36:03
  you,
• 36:03
  Chad.
• 36:04
  Everyone
• 36:05
  just
• 36:05
  needs
• 36:05
  to
• 36:06
  take
• 36:06
  a
• 36:06
  breath,
• 36:07
  slow
• 36:07
  down,
• 36:08
  decide
• 36:08
  who
• 36:08
  they
• 36:09
  are
• 36:09
  strategically
• 36:09
  and
• 36:10
  what's
• 36:10
  most
• 36:10
  important
• 36:10
  to
• 36:11
  them
• 36:11
  in
• 36:11
  terms
• 36:11
  of
• 36:12
  allocating
• 36:12
  their
• 36:13
  resources.
• 36:13
  But,
• 36:14
  and
• 36:14
  I
• 36:14
  don't.
• 36:14
  And
• 36:15
  do
• 36:15
  you
• 36:15
  want
• 36:15
  to
• 36:15
  jump
• 36:15
  in
• 36:15
  here,
• 36:16
  you
• 36:17
  guys?
• 36:17
  I
• 36:17
  think
• 36:18
  I,
• 36:18
  I
• 36:18
  understand
• 36:19
  the
• 36:19
  points
• 36:19
  of
• 36:20
  view.
• 36:20
  I
• 36:21
  do
• 36:21
  think
• 36:21
  that
• 36:22
  there's
• 36:22
  prudence
• 36:23
  that
• 36:23
  needs
• 36:24
  to
• 36:24
  be
• 36:24
  applied
• 36:24
  to
• 36:25
  like
• 36:25
  what
• 36:25
  is
• 36:26
  the
• 36:26
  right
• 36:26
  move,
• 36:26
  what's
• 36:27
  the
• 36:27
  strategy?
• 36:28
  I
• 36:28
  think
• 36:28
  people
• 36:29
  personally
• 36:30
  don't,
• 36:30
  I
• 36:31
  don't
• 36:31
  think
• 36:31
  we
• 36:31
  understand
• 36:32
  all
• 36:32
  of
• 36:32
  the
• 36:33
  facets
• 36:33
  of
• 36:34
  this.
• 36:34
  So
• 36:34
  I
• 36:34
  think
• 36:35
  to
• 36:35
  go
• 36:36
  after
• 36:37
  Target,
• 36:38
  any
• 36:38
  retailer
• 36:39
  who
• 36:39
  is
• 36:39
  experimenting
• 36:40
  in
• 36:40
  this
• 36:40
  way,
• 36:41
  to
• 36:41
  me,
• 36:42
  without
• 36:43
  us
• 36:43
  being
• 36:43
  able
• 36:44
  to
• 36:44
  see
• 36:44
  the
• 36:45
  long
• 36:45
  tail
• 36:45
  effect
• 36:46
  of
• 36:46
  what,
• 36:46
  like
• 36:46
  my
• 36:47
  whole
• 36:47
  thing
• 36:47
  is
• 36:47
  like
• 36:48
  everybody's
• 36:48
  experimenting
• 36:49
  right
• 36:49
  now.
• 36:50
  Yes,
• 36:50
  There.
• 36:50
  Everybody's
• 36:51
  going
• 36:51
  into
• 36:51
  the
• 36:51
  dark
• 36:52
  without
• 36:52
  a
• 36:52
  flashlight
• 36:53
  right
• 36:53
  now.
• 36:53
  I
• 36:53
  think
• 36:53
  that
• 36:54
  you
• 36:54
  have
• 36:54
  to
• 36:54
  test
• 36:55
  and
• 36:55
  figure
• 36:55
  out
• 36:56
  what
• 36:56
  reasons
• 36:57
  there
• 36:57
  were
• 36:58
  to
• 36:58
  make
• 36:58
  the
• 36:58
  moves
• 36:59
  that
• 36:59
  they
• 36:59
  did,
• 36:59
  because
• 37:00
  Target's
• 37:00
  not
• 37:00
  the
• 37:00
  only
• 37:00
  one
• 37:01
  doing
• 37:01
  it.
• 37:02
  They,
• 37:02
  they
• 37:02
  maybe
• 37:03
  were
• 37:03
  looking
• 37:03
  at,
• 37:04
  what
• 37:04
  are
• 37:04
  Walmart,
• 37:04
  what's
• 37:05
  Walmart
• 37:05
  doing?
• 37:05
  And
• 37:06
  do
• 37:06
  we
• 37:06
  want
• 37:06
  to
• 37:06
  do
• 37:06
  the
• 37:06
  opposite
• 37:07
  of
• 37:07
  that
• 37:07
  so
• 37:07
  that
• 37:08
  we
• 37:08
  can
• 37:08
  test
• 37:08
  and
• 37:09
  see
• 37:09
  if
• 37:09
  this
• 37:09
  works?
• 37:10
  And
• 37:10
  again,
• 37:11
  I
• 37:11
  think,
• 37:11
  I
• 37:11
  think
• 37:12
  we're
• 37:12
  giving
• 37:12
  too
• 37:13
  much
• 37:13
  credit.
• 37:14
  And
• 37:14
  not
• 37:15
  that
• 37:15
  it's,
• 37:15
  it's
• 37:16
  your
• 37:16
  fault
• 37:16
  or
• 37:16
  anyone's
• 37:17
  fault,
• 37:17
  but
• 37:17
  I
• 37:17
  think
• 37:17
  Target
• 37:18
  put
• 37:18
  that
• 37:18
  out
• 37:18
  as
• 37:19
  a
• 37:19
  we
• 37:19
  and
• 37:20
  you
• 37:20
  said
• 37:20
  it,
• 37:20
  Chris.
• 37:20
  This
• 37:20
  is
• 37:20
  a
• 37:21
  PR
• 37:21
  move.
• 37:21
  They're
• 37:21
  talking
• 37:22
  about
• 37:22
  getting
• 37:22
  involved
• 37:23
  so
• 37:23
  that
• 37:23
  they
• 37:23
  can
• 37:23
  get
• 37:23
  credit
• 37:24
  for
• 37:24
  testing
• 37:24
  AI
• 37:25
  but
• 37:25
  it's
• 37:25
  still
• 37:26
  in
• 37:26
  beta.
• 37:26
  They're
• 37:26
  not
• 37:27
  going
• 37:27
  live
• 37:27
  with
• 37:27
  it
• 37:27
  to
• 37:28
  the
• 37:28
  same
• 37:28
  extent
• 37:28
  that
• 37:28
  Walmart
• 37:29
  did.
• 37:29
  So
• 37:29
  I
• 37:29
  think
• 37:31
  we
• 37:31
  can't
• 37:31
  punish
• 37:32
  people
• 37:32
  right
• 37:32
  now
• 37:32
  for
• 37:33
  testing
• 37:34
  a
• 37:34
  variety
• 37:35
  of
• 37:35
  different
• 37:35
  methods
• 37:36
  of
• 37:36
  attacking
• 37:37
  this
• 37:37
  very,
• 37:37
  very
• 37:38
  new
• 37:39
  way
• 37:39
  of
• 37:39
  doing
• 37:40
  commerce.
• 37:40
  So
• 37:41
  that's
• 37:41
  my
• 37:41
  only
• 37:41
  thing
• 37:41
  is
• 37:42
  that
• 37:42
  I,
• 37:43
  I
• 37:43
  agree.
• 37:44
  Slow
• 37:44
  the
• 37:44
  roll.
• 37:45
  That's
• 37:45
  fine.
• 37:46
  But
• 37:47
  also,
• 37:48
  everybody's
• 37:48
  gonna
• 37:49
  have
• 37:49
  to
• 37:49
  test
• 37:49
  and
• 37:49
  learn
• 37:50
  for
• 37:50
  a
• 37:50
  little
• 37:50
  while
• 37:50
  till
• 37:50
  they
• 37:50
  figure
• 37:51
  out
• 37:51
  what
• 37:51
  the
• 37:51
  right
• 37:51
  move
• 37:51
  is.
• 37:52
  So.
• 37:53
  Yeah,
• 37:53
  but
• 37:53
  I
• 37:53
  don't
• 37:54
  know.
• 37:54
  But
• 37:54
  with
• 37:54
  that
• 37:55
  said,
• 37:55
  I
• 37:55
  mean
• 37:55
  that
• 37:55
  part
• 37:55
  of
• 37:55
  the
• 37:55
  reason
• 37:55
  we
• 37:56
  started
• 37:56
  the
• 37:56
  show
• 37:56
  is
• 37:56
  to
• 37:56
  say
• 37:57
  that
• 37:57
  not
• 37:57
  all
• 37:57
  experiments
• 37:57
  are
• 37:58
  good
• 37:58
  experiments.
• 37:58
  And
• 37:59
  sometimes
• 37:59
  we
• 37:59
  hear
• 37:59
  the
• 38:00
  phrase
• 38:00
  we're
• 38:00
  experimenting
• 38:01
  as
• 38:01
  the
• 38:01
  catch
• 38:01
  all
• 38:01
  for,
• 38:01
  like,
• 38:02
  we
• 38:02
  made
• 38:02
  a
• 38:02
  good
• 38:02
  decision
• 38:03
  when
• 38:03
  in
• 38:03
  reality
• 38:04
  it
• 38:04
  might
• 38:04
  not
• 38:04
  be
• 38:04
  a
• 38:04
  good
• 38:04
  experiment.
• 38:05
  So,
• 38:05
  Chad,
• 38:05
  I'm
• 38:05
  curious,
• 38:06
  last
• 38:06
  word
• 38:06
  here.
• 38:07
  How
• 38:07
  do
• 38:07
  you,
• 38:08
  how
• 38:08
  do
• 38:08
  you
• 38:08
  reconcile
• 38:09
  the
• 38:09
  conversation?
• 38:09
  Yeah,
• 38:10
  I
• 38:10
  mean,
• 38:10
  I'll,
• 38:10
  I'll
• 38:10
  reconcile
• 38:11
  that.
• 38:11
  So
• 38:12
  I
• 38:12
  completely
• 38:13
  agree.
• 38:13
  Right.
• 38:13
  Which
• 38:13
  is
• 38:14
  why
• 38:14
  I
• 38:14
  tried
• 38:14
  to
• 38:14
  caveat
• 38:15
  in
• 38:15
  terms
• 38:15
  of,
• 38:15
  like,
• 38:16
  this
• 38:17
  is
• 38:18
  overhyped
• 38:19
  now
• 38:20
  in
• 38:20
  terms
• 38:20
  of
• 38:21
  its
• 38:21
  effect.
• 38:22
  Now
• 38:22
  you
• 38:23
  look
• 38:23
  at
• 38:23
  some
• 38:23
  of
• 38:23
  the
• 38:23
  numbers,
• 38:24
  even
• 38:24
  from
• 38:24
  Black
• 38:24
  Friday,
• 38:25
  and,
• 38:25
  like,
• 38:26
  they're
• 38:26
  not
• 38:26
  even
• 38:27
  as
• 38:27
  impactful
• 38:28
  as
• 38:28
  I
• 38:28
  would
• 38:28
  have
• 38:28
  expected
• 38:29
  some
• 38:29
  of
• 38:29
  them
• 38:29
  to
• 38:29
  be.
• 38:30
  Right.
• 38:30
  Compare
• 38:31
  that
• 38:31
  to,
• 38:32
  you
• 38:32
  know,
• 38:33
  like,
• 38:34
  smart
• 38:34
  carts.
• 38:34
  Right.
• 38:35
  We've
• 38:35
  been
• 38:35
  talking
• 38:35
  about
• 38:36
  smart
• 38:36
  carts
• 38:36
  for,
• 38:37
  I
• 38:37
  don't
• 38:37
  know
• 38:38
  what
• 38:38
  was
• 38:38
  the
• 38:38
  first
• 38:38
  advent
• 38:39
  of
• 38:39
  when
• 38:39
  that
• 38:39
  came
• 38:39
  out?
• 38:39
  Maybe
• 38:40
  two
• 38:40
  years
• 38:40
  ago,
• 38:41
  three
• 38:41
  years
• 38:41
  ago.
• 38:41
  I
• 38:42
  don't
• 38:42
  know.
• 38:42
  Whatever
• 38:42
  it
• 38:42
  is,
• 38:42
  in
• 38:43
  reality,
• 38:43
  it's
• 38:43
  like
• 38:43
  30
• 38:44
  years,
• 38:44
  but
• 38:44
  yeah,
• 38:45
  yeah.
• 38:45
  And
• 38:46
  you're
• 38:46
  giving
• 38:46
  that
• 38:46
  overhyped
• 38:47
  in
• 38:47
  2025,
• 38:48
  which
• 38:49
  means
• 38:49
  there
• 38:49
  has
• 38:49
  been
• 38:50
  testing.
• 38:50
  There
• 38:50
  has
• 38:51
  been,
• 38:51
  but
• 38:51
  people
• 38:51
  have
• 38:52
  dabbled
• 38:52
  with
• 38:52
  that.
• 38:53
  It's
• 38:53
  still
• 38:54
  kind
• 38:54
  of
• 38:54
  sitting
• 38:54
  there
• 38:55
  and
• 38:55
  like,
• 38:55
  okay,
• 38:55
  it
• 38:55
  didn't
• 38:56
  work.
• 38:56
  We
• 38:56
  are
• 38:57
  in
• 38:57
  barely
• 38:57
  the
• 38:58
  first
• 38:58
  inning
• 38:58
  of
• 38:59
  this
• 38:59
  technology
• 39:00
  and
• 39:00
  people
• 39:01
  absolutely
• 39:01
  should
• 39:02
  be
• 39:02
  testing
• 39:03
  against
• 39:03
  it.
• 39:03
  But
• 39:04
  just
• 39:04
  how
• 39:05
  I
• 39:05
  hear
• 39:05
  the
• 39:05
  conversations
• 39:06
  develop
• 39:07
  in
• 39:07
  terms
• 39:07
  of
• 39:08
  the
• 39:08
  be
• 39:08
  all,
• 39:08
  end
• 39:08
  all
• 39:09
  now.
• 39:09
  Right,
• 39:10
  Like,
• 39:10
  I
• 39:10
  agree
• 39:11
  with
• 39:11
  you,
• 39:11
  Chris,
• 39:11
  how
• 39:11
  we
• 39:12
  said
• 39:12
  it,
• 39:12
  like,
• 39:12
  let's
• 39:12
  take
• 39:12
  a
• 39:12
  pause,
• 39:13
  let's
• 39:13
  take
• 39:13
  a
• 39:13
  breath,
• 39:14
  let's
• 39:15
  test,
• 39:15
  let's
• 39:16
  learn.
• 39:17
  This
• 39:17
  is
• 39:17
  an
• 39:18
  incredibly
• 39:18
  ambiguous
• 39:19
  space,
• 39:20
  so
• 39:20
  let's
• 39:20
  treat
• 39:20
  it
• 39:21
  like
• 39:21
  that
• 39:21
  versus
• 39:21
  diving
• 39:22
  in
• 39:22
  headfirst.
• 39:23
  Okay,
• 39:23
  let's
• 39:24
  go
• 39:24
  and
• 39:24
  move
• 39:25
  on
• 39:25
  to
• 39:25
  retail
• 39:26
  headline
• 39:27
  you
• 39:27
  most
• 39:27
  want
• 39:28
  to
• 39:28
  see
• 39:28
  turned
• 39:29
  into
• 39:29
  a
• 39:29
  movie.
• 39:30
  Chris,
• 39:30
  this
• 39:31
  is
• 39:31
  one
• 39:31
  of
• 39:31
  your
• 39:31
  favorite
• 39:32
  categories,
• 39:32
  so
• 39:32
  I'm
• 39:33
  going
• 39:33
  to
• 39:33
  go
• 39:33
  to
• 39:33
  you
• 39:33
  first.
• 39:33
  Which.
• 39:34
  Which
• 39:34
  headline
• 39:35
  did
• 39:35
  you
• 39:36
  most
• 39:36
  want
• 39:36
  to
• 39:36
  see
• 39:37
  on
• 39:37
  the
• 39:37
  big
• 39:37
  screen
• 39:38
  this
• 39:38
  year?
• 39:39
  Yeah,
• 39:39
  well,
• 39:40
  the
• 39:40
  obvious
• 39:40
  answer
• 39:41
  for
• 39:41
  me
• 39:41
  is
• 39:41
  Red
• 39:41
  blood
• 39:41
  and
• 39:42
  khaki,
• 39:42
  the
• 39:42
  hubris
• 39:43
  that
• 39:43
  destroyed
• 39:43
  a
• 39:43
  once
• 39:44
  proud
• 39:44
  brand.
• 39:44
  But
• 39:44
  I'm
• 39:45
  not
• 39:45
  going
• 39:45
  to
• 39:45
  go
• 39:45
  there,
• 39:45
  actually.
• 39:45
  Believe
• 39:46
  it
• 39:46
  or
• 39:46
  not,
• 39:46
  I'm
• 39:46
  going
• 39:46
  to
• 39:47
  go
• 39:47
  with
• 39:47
  the
• 39:48
  headline
• 39:48
  that
• 39:48
  she
• 39:49
  and
• 39:49
  made
• 39:49
  its
• 39:50
  first
• 39:50
  move
• 39:50
  into
• 39:50
  physical
• 39:51
  retail
• 39:51
  in
• 39:51
  Paris.
• 39:52
  Because
• 39:53
  that
• 39:53
  did
• 39:53
  not
• 39:53
  go
• 39:53
  well.
• 39:54
  There
• 39:54
  was
• 39:54
  a
• 39:54
  lot
• 39:54
  of
• 39:54
  drama
• 39:55
  related
• 39:55
  to
• 39:56
  that
• 39:56
  announcement.
• 39:56
  And
• 39:57
  so
• 39:57
  the
• 39:57
  title
• 39:57
  of
• 39:57
  this
• 39:58
  film,
• 39:58
  man,
• 39:58
  is
• 39:58
  she
• 39:59
  in
• 39:59
  Sac
• 40:00
  Les
• 40:00
  Bleu.
• 40:01
  And,
• 40:02
  you
• 40:02
  know,
• 40:02
  and.
• 40:03
  And
• 40:03
  the
• 40:03
  person
• 40:03
  that
• 40:04
  would
• 40:04
  play
• 40:04
  the
• 40:05
  lead
• 40:05
  is
• 40:05
  my
• 40:05
  favorite
• 40:06
  favorite
• 40:07
  French
• 40:07
  actress,
• 40:07
  the
• 40:08
  Bond
• 40:08
  girl,
• 40:08
  Lia
• 40:08
  Sedo.
• 40:09
  And
• 40:09
  she
• 40:10
  would
• 40:10
  take
• 40:10
  up
• 40:10
  the
• 40:10
  cause
• 40:11
  in
• 40:11
  this
• 40:11
  film,
• 40:12
  leading
• 40:12
  the
• 40:12
  protesters
• 40:13
  who
• 40:13
  are
• 40:13
  up
• 40:13
  in
• 40:14
  arms
• 40:14
  over
• 40:14
  the
• 40:14
  whole
• 40:15
  she
• 40:15
  and
• 40:16
  thing
• 40:16
  in
• 40:16
  Paris.
• 40:16
  That.
• 40:17
  That's
• 40:17
  my
• 40:17
  movie
• 40:17
  of
• 40:18
  the
• 40:18
  year.
• 40:19
  Oh,
• 40:19
  my
• 40:19
  God.
• 40:21
  I
• 40:21
  would
• 40:21
  go
• 40:21
  to
• 40:21
  see
• 40:21
  that
• 40:21
  for
• 40:22
  sure.
• 40:23
  Chad,
• 40:23
  what
• 40:24
  is
• 40:24
  your
• 40:24
  movie,
• 40:25
  your
• 40:26
  retail
• 40:26
  headline
• 40:27
  of
• 40:27
  the
• 40:27
  year
• 40:27
  you'd
• 40:27
  most
• 40:27
  like
• 40:28
  to
• 40:28
  see
• 40:28
  turned
• 40:28
  into
• 40:28
  a
• 40:28
  movie?
• 40:29
  I
• 40:30
  understand
• 40:30
  why
• 40:30
  you
• 40:30
  love
• 40:31
  this,
• 40:31
  this
• 40:31
  omni
• 40:32
  so
• 40:32
  much,
• 40:32
  Chris.
• 40:33
  All
• 40:34
  right,
• 40:35
  I
• 40:35
  looked
• 40:35
  at
• 40:36
  a
• 40:36
  few
• 40:36
  different
• 40:36
  ways
• 40:37
  that
• 40:37
  this
• 40:37
  was
• 40:37
  described
• 40:38
  in
• 40:38
  the
• 40:38
  press
• 40:39
  to
• 40:39
  pick
• 40:40
  what
• 40:40
  was
• 40:41
  the
• 40:41
  best
• 40:42
  kind
• 40:42
  of
• 40:42
  movie
• 40:43
  teaser
• 40:44
  in
• 40:44
  the
• 40:44
  end.
• 40:44
  I
• 40:44
  like
• 40:45
  how
• 40:45
  the
• 40:45
  Wall
• 40:45
  Street
• 40:45
  Journal
• 40:46
  put
• 40:46
  it.
• 40:47
  I
• 40:48
  tried
• 40:48
  the
• 40:48
  robot
• 40:49
  that's
• 40:49
  coming
• 40:49
  to
• 40:49
  live
• 40:50
  with
• 40:50
  you.
• 40:50
  It's
• 40:51
  still
• 40:51
  part
• 40:52
  human.
• 40:54
  Followed
• 40:54
  by
• 40:55
  a
• 40:56
  futurism
• 40:56
  did
• 40:57
  $20,000
• 40:58
  robot
• 40:59
  servant
• 40:59
  comes
• 41:00
  major
• 41:00
  catch.
• 41:01
  Of
• 41:01
  course,
• 41:02
  we're
• 41:02
  talking
• 41:02
  about
• 41:03
  Neo,
• 41:03
  the
• 41:04
  chore
• 41:04
  robot.
• 41:05
  Oh,
• 41:06
  yeah.
• 41:06
  I
• 41:06
  mean,
• 41:06
  chore
• 41:07
  robot
• 41:07
  fails
• 41:08
  make.
• 41:08
  Yeah,
• 41:09
  Chore
• 41:09
  robot
• 41:10
  fails
• 41:10
  make
• 41:10
  for
• 41:11
  just
• 41:11
  amazing
• 41:12
  video
• 41:12
  content.
• 41:14
  But,
• 41:14
  you
• 41:14
  know,
• 41:14
  for
• 41:15
  me,
• 41:15
  this
• 41:15
  turns
• 41:15
  into
• 41:16
  a
• 41:16
  thriller
• 41:17
  horror,
• 41:18
  kind
• 41:19
  of
• 41:19
  based
• 41:19
  on
• 41:20
  the
• 41:20
  CEO's
• 41:21
  own
• 41:21
  statement,
• 41:21
  right?
• 41:22
  Like,
• 41:22
  if
• 41:22
  we
• 41:22
  don't
• 41:22
  have
• 41:23
  your
• 41:23
  data,
• 41:23
  we
• 41:23
  can't
• 41:24
  make
• 41:24
  the
• 41:24
  product
• 41:24
  better.
• 41:25
  Right.
• 41:25
  Like,
• 41:25
  there's
• 41:26
  a
• 41:26
  human
• 41:26
  on
• 41:26
  the
• 41:27
  other
• 41:27
  side
• 41:27
  of
• 41:27
  those
• 41:28
  doughy
• 41:28
  robotic
• 41:29
  eyes.
• 41:29
  Like,
• 41:30
  dear
• 41:30
  God,
• 41:31
  this
• 41:31
  is
• 41:32
  exactly
• 41:32
  the
• 41:32
  stuff
• 41:33
  that
• 41:34
  Black
• 41:34
  Mirror
• 41:34
  episodes
• 41:35
  are
• 41:35
  made
• 41:35
  of.
• 41:36
  Movies
• 41:36
  like,
• 41:37
  Megan,
• 41:37
  my
• 41:38
  favorite
• 41:38
  genre
• 41:39
  of
• 41:39
  like,
• 41:39
  human
• 41:40
  versus
• 41:40
  Machine.
• 41:41
  Like,
• 41:41
  I'm
• 41:42
  in
• 41:42
  for
• 41:42
  that.
• 41:43
  Oh,
• 41:43
  my
• 41:43
  God,
• 41:43
  I
• 41:44
  love
• 41:44
  that
• 41:44
  movie.
• 41:45
  And
• 41:45
  it
• 41:45
  would
• 41:45
  be
• 41:45
  absolutely
• 41:46
  terrifying.
• 41:46
  It
• 41:46
  already
• 41:47
  is
• 41:47
  just
• 41:47
  as
• 41:48
  it
• 41:48
  is.
• 41:48
  So,
• 41:49
  I
• 41:49
  mean,
• 41:49
  imagine
• 41:50
  what
• 41:50
  Hollywood
• 41:50
  would
• 41:51
  do
• 41:51
  to
• 41:51
  that.
• 41:51
  I'm
• 41:52
  gonna
• 41:52
  close
• 41:52
  it
• 41:53
  out
• 41:53
  with
• 41:53
  my.
• 41:54
  My
• 41:55
  movie
• 41:55
  that
• 41:55
  I
• 41:55
  want
• 41:55
  to
• 41:56
  see.
• 41:56
  There's
• 41:56
  two
• 41:57
  headlines
• 41:57
  that
• 41:57
  captured
• 41:58
  my
• 41:58
  movie
• 41:59
  title.
• 42:00
  The
• 42:00
  first
• 42:00
  one
• 42:00
  is
• 42:00
  the
• 42:01
  Kohl's
• 42:01
  Ashley
• 42:01
  Buchanan
• 42:02
  investigation,
• 42:03
  the
• 42:03
  Cole's
• 42:04
  CEO
• 42:04
  leaving
• 42:05
  and
• 42:06
  the
• 42:06
  Wall
• 42:06
  street
• 42:06
  or
• 42:07
  the
• 42:07
  I
• 42:07
  think
• 42:07
  it
• 42:07
  was
• 42:07
  Washington
• 42:08
  Post
• 42:08
  article
• 42:08
  that
• 42:08
  came
• 42:09
  out
• 42:09
  about
• 42:09
  that,
• 42:10
  which
• 42:10
  I
• 42:10
  feel
• 42:10
  like
• 42:11
  would
• 42:11
  make
• 42:11
  for
• 42:11
  a
• 42:12
  great
• 42:13
  probably
• 42:13
  not
• 42:13
  movie.
• 42:14
  We're
• 42:14
  really
• 42:14
  probably
• 42:14
  talking
• 42:15
  like
• 42:15
  made
• 42:16
  for
• 42:16
  TV
• 42:16
  movie
• 42:17
  on
• 42:17
  Netflix
• 42:17
  direct
• 42:18
  to
• 42:18
  streaming
• 42:18
  or
• 42:19
  something.
• 42:19
  But
• 42:19
  either
• 42:20
  that
• 42:20
  whole,
• 42:21
  like
• 42:22
  the
• 42:22
  reading
• 42:23
  that
• 42:23
  article,
• 42:24
  it
• 42:24
  felt
• 42:24
  like
• 42:25
  you
• 42:25
  were
• 42:25
  reading
• 42:26
  straight
• 42:26
  from
• 42:27
  like
• 42:27
  a
• 42:27
  romance
• 42:28
  novel
• 42:28
  where
• 42:29
  things
• 42:29
  went
• 42:29
  awry
• 42:31
  or
• 42:32
  the
• 42:32
  Kroger
• 42:32
  CEO
• 42:33
  mysteriously
• 42:34
  getting
• 42:34
  fired.
• 42:35
  Like,
• 42:35
  I
• 42:35
  think
• 42:35
  that
• 42:35
  there's
• 42:36
  a
• 42:36
  lot
• 42:36
  of
• 42:36
  intrigue
• 42:37
  and
• 42:37
  mystery
• 42:38
  that
• 42:38
  are
• 42:38
  happening
• 42:39
  and
• 42:39
  no
• 42:39
  one
• 42:40
  really
• 42:40
  knows
• 42:40
  what
• 42:40
  happens.
• 42:41
  So
• 42:41
  it's
• 42:41
  like
• 42:42
  Unsolved
• 42:42
  Mysteries
• 42:43
  meets
• 42:43
  Danielle
• 42:44
  Steele
• 42:45
  for
• 42:45
  the
• 42:45
  Ashley
• 42:45
  Buchanan
• 42:46
  one.
• 42:46
  And.
• 42:47
  And
• 42:47
  just
• 42:47
  straight
• 42:48
  up
• 42:48
  Unsolved
• 42:48
  Mysteries
• 42:49
  for
• 42:49
  the.
• 42:50
  The
• 42:50
  Kroger
• 42:51
  CEO.
• 42:51
  Yeah,
• 42:52
  that
• 42:52
  Ashley
• 42:53
  Buchanan
• 42:53
  one's
• 42:53
  good.
• 42:53
  And
• 42:53
  like
• 42:54
  coffee
• 42:54
  beans
• 42:54
  and
• 42:54
  favors
• 42:55
  would
• 42:55
  be
• 42:55
  my
• 42:55
  title
• 42:56
  for
• 42:56
  that
• 42:56
  one.
• 42:56
  Producer
• 42:57
  Ella,
• 42:57
  let's
• 42:58
  bring
• 42:58
  you
• 42:58
  in
• 42:58
  here.
• 42:59
  Which.
• 42:59
  Which
• 42:59
  of
• 43:00
  these.
• 43:00
  Which
• 43:00
  of
• 43:00
  these
• 43:01
  three
• 43:01
  movie
• 43:01
  choices,
• 43:02
  which
• 43:02
  of
• 43:03
  these
• 43:03
  three
• 43:03
  headlines
• 43:03
  that
• 43:03
  we
• 43:03
  could
• 43:04
  turn
• 43:04
  into
• 43:04
  a
• 43:04
  movie
• 43:04
  or
• 43:05
  actually
• 43:05
  four,
• 43:05
  because
• 43:05
  Anne
• 43:05
  gave
• 43:06
  us
• 43:06
  two.
• 43:06
  Which
• 43:06
  movie
• 43:07
  would
• 43:07
  you
• 43:07
  most
• 43:07
  like
• 43:07
  to
• 43:07
  see?
• 43:08
  I'm
• 43:08
  curious.
• 43:08
  Producer
• 43:09
  ELLA
• 43:09
  I'm
• 43:09
  totally
• 43:10
  going
• 43:10
  with
• 43:10
  Chad
• 43:10
  on
• 43:10
  this.
• 43:11
  Like
• 43:11
  the
• 43:11
  Megan
• 43:12
  the
• 43:12
  Robot
• 43:13
  robots.
• 43:14
  Totally.
• 43:15
  Would
• 43:15
  be
• 43:15
  terrifying,
• 43:16
  but
• 43:17
  Hollywood,
• 43:18
  they'd
• 43:18
  eat
• 43:18
  it
• 43:18
  up.
• 43:18
  Right,
• 43:19
  right,
• 43:19
  right.
• 43:19
  And
• 43:19
  it's
• 43:20
  probably
• 43:20
  already
• 43:20
  in
• 43:20
  production.
• 43:21
  It's
• 43:21
  definitely
• 43:21
  in
• 43:21
  pre
• 43:21
  production.
• 43:22
  Somebody's
• 43:22
  thinking
• 43:22
  about
• 43:23
  it
• 43:23
  right
• 43:23
  now.
• 43:23
  Without
• 43:24
  a
• 43:24
  doubt.
• 43:24
  What
• 43:24
  do
• 43:25
  you
• 43:25
  call
• 43:25
  it
• 43:25
  if
• 43:25
  you
• 43:26
  actually
• 43:26
  get
• 43:26
  to
• 43:27
  win
• 43:27
  an
• 43:27
  Omni
• 43:28
  and
• 43:28
  an
• 43:28
  Oscar
• 43:29
  and
• 43:30
  like,
• 43:30
  what
• 43:30
  happened?
• 43:31
  Like,
• 43:31
  what
• 43:31
  is
• 43:31
  Santa
• 43:32
  and
• 43:32
  title?
• 43:32
  But
• 43:32
  you
• 43:33
  should
• 43:33
  add
• 43:33
  Omni
• 43:33
  to
• 43:34
  that
• 43:34
  rank.
• 43:34
  We
• 43:34
  should.
• 43:34
  The
• 43:35
  aspiring
• 43:35
  scriptwriter
• 43:36
  in
• 43:36
  me
• 43:36
  may
• 43:36
  one
• 43:36
  day
• 43:36
  want
• 43:37
  to
• 43:37
  figure
• 43:37
  out
• 43:38
  exactly
• 43:38
  what
• 43:38
  that's
• 43:38
  like.
• 43:39
  All
• 43:39
  right,
• 43:40
  Best
• 43:40
  strategic
• 43:41
  move
• 43:41
  from
• 43:41
  a
• 43:41
  struggling
• 43:42
  retailer.
• 43:42
  And
• 43:42
  let's
• 43:43
  go
• 43:43
  to
• 43:43
  you
• 43:43
  first.
• 43:44
  I
• 43:45
  picked
• 43:45
  Macy's
• 43:46
  for
• 43:46
  this
• 43:46
  one.
• 43:46
  I
• 43:47
  thought
• 43:47
  that
• 43:47
  they
• 43:48
  closed
• 43:48
  down
• 43:49
  a
• 43:49
  lot
• 43:49
  of
• 43:49
  their
• 43:49
  small
• 43:49
  format
• 43:50
  stores.
• 43:50
  They
• 43:51
  seem
• 43:51
  to
• 43:51
  really
• 43:51
  be
• 43:52
  shifting
• 43:52
  focus
• 43:52
  again
• 43:53
  this
• 43:53
  year
• 43:53
  on
• 43:54
  what
• 43:54
  makes
• 43:55
  Macy's
• 43:55
  Macy's
• 43:56
  and
• 43:56
  how
• 43:56
  to
• 43:56
  figure
• 43:57
  out
• 43:57
  how
• 43:57
  to
• 43:57
  get
• 43:57
  people
• 43:58
  back
• 43:58
  into
• 43:58
  the
• 43:58
  store.
• 44:00
  And
• 44:00
  the
• 44:00
  second
• 44:01
  part
• 44:01
  of
• 44:01
  that
• 44:01
  would
• 44:01
  again
• 44:02
  be
• 44:03
  the
• 44:03
  emphasis
• 44:04
  that
• 44:04
  they
• 44:04
  put
• 44:04
  on
• 44:04
  their
• 44:04
  own
• 44:05
  brands
• 44:05
  and
• 44:06
  high
• 44:06
  style
• 44:07
  and
• 44:07
  really
• 44:08
  well
• 44:08
  executed
• 44:09
  fashion
• 44:10
  across
• 44:10
  their
• 44:10
  on
• 44:11
  34th
• 44:11
  brands
• 44:12
  and
• 44:12
  the
• 44:13
  collaborations
• 44:13
  that
• 44:13
  they
• 44:14
  did
• 44:14
  for
• 44:14
  the
• 44:14
  Inc
• 44:15
  Brand,
• 44:15
  which
• 44:16
  had
• 44:16
  its
• 44:16
  50th
• 44:16
  anniversary
• 44:17
  this
• 44:17
  year.
• 44:17
  Like,
• 44:17
  I
• 44:18
  think
• 44:18
  that
• 44:19
  we
• 44:19
  just
• 44:19
  awarded
• 44:20
  Emily
• 44:20
  Arusha
• 44:20
  Hillake,
• 44:21
  the
• 44:21
  head
• 44:22
  of
• 44:22
  the
• 44:22
  SVP
• 44:22
  of
• 44:22
  private
• 44:23
  brands,
• 44:23
  the
• 44:24
  Omnistar
• 44:24
  last
• 44:24
  week
• 44:25
  for
• 44:26
  this
• 44:26
  exact
• 44:27
  type
• 44:27
  of
• 44:27
  work.
• 44:27
  And
• 44:27
  I
• 44:27
  think
• 44:28
  they're,
• 44:28
  they're
• 44:28
  just,
• 44:28
  they're
• 44:29
  giving
• 44:29
  people
• 44:30
  a
• 44:30
  reason
• 44:30
  to
• 44:30
  go
• 44:31
  back
• 44:31
  to
• 44:31
  Macy's
• 44:32
  by
• 44:32
  tightening
• 44:33
  the
• 44:33
  belt,
• 44:34
  eliminating
• 44:35
  some
• 44:35
  of
• 44:35
  the,
• 44:35
  the
• 44:35
  waste
• 44:36
  that
• 44:36
  was
• 44:36
  happening
• 44:37
  there
• 44:37
  and
• 44:37
  really
• 44:37
  putting
• 44:38
  their
• 44:38
  focus
• 44:38
  into
• 44:39
  those
• 44:39
  core
• 44:39
  stores
• 44:40
  that
• 44:40
  they're,
• 44:41
  that
• 44:41
  they're
• 44:41
  going
• 44:42
  to
• 44:42
  move
• 44:42
  forward
• 44:42
  with.
• 44:43
  So
• 44:43
  I'm
• 44:43
  giving
• 44:44
  it
• 44:44
  to
• 44:44
  Macy's.
• 44:45
  Yeah.
• 44:45
  You
• 44:45
  know,
• 44:46
  funny
• 44:46
  enough,
• 44:46
  so
• 44:46
  am
• 44:46
  I.
• 44:47
  So
• 44:47
  am
• 44:47
  I.
• 44:47
  And
• 44:48
  yeah,
• 44:48
  and,
• 44:49
  and
• 44:49
  you
• 44:49
  know,
• 44:49
  I
• 44:50
  think
• 44:50
  if
• 44:50
  I've
• 44:50
  been
• 44:50
  hard
• 44:50
  on
• 44:51
  Costco,
• 44:51
  I've
• 44:51
  been
• 44:51
  really
• 44:51
  hard
• 44:51
  on
• 44:52
  Macy's
• 44:52
  over
• 44:52
  there
• 44:52
  the
• 44:52
  past
• 44:52
  few
• 44:53
  years.
• 44:53
  So
• 44:53
  like.
• 44:53
  But
• 44:54
  I'm
• 44:54
  actually
• 44:54
  starting
• 44:54
  to
• 44:54
  like
• 44:54
  Tony
• 44:55
  Spring.
• 44:55
  They
• 44:55
  just
• 44:55
  come
• 44:56
  off
• 44:56
  their
• 44:56
  best,
• 44:56
  they
• 44:57
  just
• 44:57
  came
• 44:57
  off
• 44:57
  their
• 44:57
  best
• 44:58
  quarter
• 44:58
  in
• 44:58
  the
• 44:59
  last
• 44:59
  three
• 44:59
  years
• 45:00
  and
• 45:00
  it
• 45:00
  was
• 45:00
  positive
• 45:01
  growth.
• 45:01
  So
• 45:01
  that's
• 45:01
  saying
• 45:01
  something.
• 45:02
  But
• 45:02
  I
• 45:03
  like
• 45:03
  how
• 45:03
  he's
• 45:03
  focusing
• 45:03
  on
• 45:03
  the
• 45:04
  store
• 45:04
  experience
• 45:04
  too.
• 45:04
  Like
• 45:05
  improve.
• 45:05
  Like
• 45:05
  he's
• 45:06
  basically
• 45:07
  putting
• 45:07
  money
• 45:07
  or
• 45:07
  investment
• 45:08
  towards
• 45:08
  improving
• 45:09
  things
• 45:09
  like
• 45:09
  the
• 45:09
  amount
• 45:10
  of
• 45:10
  service
• 45:10
  being
• 45:10
  deployed
• 45:11
  in
• 45:11
  the
• 45:11
  shoe
• 45:11
  area,
• 45:11
  the
• 45:12
  things
• 45:12
  that
• 45:12
  are
• 45:13
  part
• 45:13
  and
• 45:13
  parcel
• 45:14
  differentiators
• 45:14
  for
• 45:15
  Macy's
• 45:15
  and
• 45:15
  trying
• 45:15
  to
• 45:16
  increase
• 45:16
  the
• 45:17
  allure
• 45:17
  of
• 45:17
  the
• 45:17
  store
• 45:18
  experience
• 45:18
  in
• 45:18
  what
• 45:18
  matters.
• 45:19
  And
• 45:19
  so
• 45:19
  that's
• 45:20
  your
• 45:20
  advantage.
• 45:20
  That's
• 45:21
  where
• 45:21
  you
• 45:21
  should
• 45:21
  be
• 45:21
  investing.
• 45:21
  So
• 45:22
  I
• 45:22
  give
• 45:22
  him
• 45:22
  a
• 45:22
  lot
• 45:22
  of
• 45:22
  credit
• 45:23
  for
• 45:23
  doing
• 45:23
  that.
• 45:24
  And,
• 45:24
  and
• 45:25
  you
• 45:25
  know,
• 45:25
  it's
• 45:25
  not
• 45:25
  something
• 45:26
  that
• 45:26
  is
• 45:26
  that
• 45:26
  easy
• 45:26
  to
• 45:26
  do.
• 45:27
  His
• 45:27
  predecessor
• 45:27
  wasn't
• 45:27
  able
• 45:28
  to
• 45:28
  do
• 45:28
  it.
• 45:28
  So.
• 45:28
  Yeah,
• 45:28
  I
• 45:29
  100
• 45:29
  agree.
• 45:30
  Chad,
• 45:30
  what
• 45:31
  about
• 45:31
  you.
• 45:33
  Here?
• 45:34
  This
• 45:34
  one
• 45:34
  is
• 45:34
  like
• 45:34
  tailor
• 45:35
  made
• 45:35
  for
• 45:35
  you.
• 45:36
  Yeah,
• 45:36
  I'm
• 45:37
  not,
• 45:37
  I'm
• 45:37
  not
• 45:37
  gonna
• 45:37
  round
• 45:37
  it
• 45:38
  out
• 45:38
  with
• 45:38
  the
• 45:38
  trifecta
• 45:39
  here.
• 45:39
  So
• 45:40
  we
• 45:40
  didn't
• 45:40
  go
• 45:41
  unanimous
• 45:41
  on
• 45:41
  this
• 45:42
  one,
• 45:42
  but
• 45:42
  I
• 45:43
  did
• 45:43
  go
• 45:43
  with
• 45:44
  a
• 45:44
  marketing
• 45:45
  spin.
• 45:46
  Right?
• 45:46
  So
• 45:47
  okay,
• 45:48
  headline
• 45:50
  was
• 45:50
  gaps
• 45:51
  Viral
• 45:52
  milkshake
• 45:53
  denim
• 45:53
  ad
• 45:54
  with
• 45:54
  cat's
• 45:55
  ey
• 45:55
  is
• 45:56
  right.
• 45:57
  And
• 45:57
  I
• 45:57
  say
• 45:57
  that
• 45:58
  because
• 45:58
  that's
• 45:59
  a
• 45:59
  microcosm
• 46:00
  for
• 46:00
  Gap
• 46:01
  being
• 46:01
  back
• 46:02
  in
• 46:02
  the
• 46:02
  cultural
• 46:03
  conversation.
• 46:04
  Right.
• 46:04
  Song,
• 46:05
  dance
• 46:05
  and
• 46:06
  celebrating
• 46:06
  a
• 46:07
  pant
• 46:07
  fabric.
• 46:07
  Just
• 46:08
  like
• 46:08
  I
• 46:08
  remember
• 46:08
  in
• 46:08
  the
• 46:09
  90s,
• 46:09
  right.
• 46:11
  Interest
• 46:11
  in
• 46:11
  the
• 46:12
  brand
• 46:12
  is
• 46:12
  high.
• 46:13
  Like
• 46:13
  comp
• 46:14
  sales
• 46:14
  were
• 46:15
  up
• 46:16
  7%
• 46:17
  in
• 46:17
  Q3.
• 46:19
  Doubling
• 46:21
  analysts
• 46:21
  expectations.
• 46:23
  Listen,
• 46:23
  an
• 46:23
  ad
• 46:24
  campaign
• 46:24
  does
• 46:24
  not
• 46:24
  make
• 46:25
  a
• 46:25
  brand.
• 46:25
  Like
• 46:25
  it's
• 46:26
  not
• 46:26
  enough.
• 46:26
  Like
• 46:26
  we
• 46:26
  know
• 46:27
  that
• 46:27
  there's
• 46:27
  a
• 46:27
  lot
• 46:27
  to
• 46:28
  deliver
• 46:28
  on,
• 46:28
  not
• 46:29
  the
• 46:29
  least
• 46:29
  of
• 46:29
  which
• 46:29
  is
• 46:29
  actual
• 46:30
  product,
• 46:30
  of
• 46:30
  course,
• 46:32
  but
• 46:32
  it
• 46:32
  starts
• 46:33
  with
• 46:33
  people
• 46:33
  paying
• 46:34
  attention
• 46:34
  and
• 46:34
  being
• 46:35
  relevant
• 46:35
  again.
• 46:35
  Right.
• 46:36
  Especially
• 46:36
  for
• 46:37
  as
• 46:38
  the
• 46:38
  Omni
• 46:39
  category
• 46:39
  would
• 46:39
  suggest.
• 46:40
  Right.
• 46:40
  The
• 46:40
  struggling
• 46:40
  retailer,
• 46:41
  you
• 46:41
  gotta
• 46:41
  get
• 46:42
  people
• 46:43
  in
• 46:43
  for
• 46:43
  the
• 46:44
  first
• 46:44
  time
• 46:44
  because
• 46:45
  typically
• 46:45
  struggling
• 46:46
  retailers
• 46:46
  aren't
• 46:47
  getting
• 46:47
  that
• 46:47
  first
• 46:47
  buy.
• 46:48
  So
• 46:48
  it's
• 46:49
  a,
• 46:49
  it's
• 46:49
  a
• 46:49
  great
• 46:49
  move
• 46:50
  on
• 46:50
  what
• 46:50
  Gap's
• 46:51
  doing
• 46:51
  with
• 46:51
  the
• 46:51
  brand.
• 46:52
  Now
• 46:52
  they
• 46:52
  just
• 46:52
  have
• 46:52
  to
• 46:52
  back
• 46:53
  it
• 46:53
  up
• 46:53
  with
• 46:53
  product
• 46:53
  and
• 46:54
  experience.
• 46:54
  Got
• 46:55
  it.
• 46:55
  So
• 46:55
  you,
• 46:55
  so
• 46:55
  you
• 46:55
  love
• 46:56
  the
• 46:56
  Cat's
• 46:56
  Eye
• 46:56
  partnership
• 46:57
  and
• 46:57
  it
• 46:57
  brings
• 46:58
  you
• 46:58
  back
• 46:58
  to
• 46:58
  your
• 46:58
  nostalgic
• 46:59
  days.
• 46:59
  So,
• 47:00
  Chad,
• 47:00
  I'm
• 47:00
  curious,
• 47:01
  what's
• 47:01
  your
• 47:01
  favorite
• 47:01
  Gap
• 47:02
  ad
• 47:02
  of
• 47:02
  all
• 47:02
  time?
• 47:03
  Oh,
• 47:04
  man.
• 47:04
  I
• 47:05
  would
• 47:05
  have
• 47:06
  to
• 47:06
  think
• 47:06
  about
• 47:06
  the
• 47:07
  specific
• 47:07
  song.
• 47:08
  I
• 47:08
  just
• 47:08
  remember
• 47:08
  a
• 47:08
  lot
• 47:08
  of
• 47:09
  snapping
• 47:09
  and
• 47:09
  dancing
• 47:10
  and
• 47:10
  khakis
• 47:10
  in
• 47:11
  the
• 47:11
  90s.
• 47:11
  I
• 47:11
  can't
• 47:12
  like,
• 47:12
  remember
• 47:12
  specifically,
• 47:13
  like
• 47:14
  the
• 47:14
  swing,
• 47:14
  what
• 47:15
  the
• 47:15
  songs
• 47:15
  were.
• 47:16
  Right.
• 47:16
  But,
• 47:17
  but
• 47:18
  yeah,
• 47:18
  there
• 47:18
  you
• 47:18
  go.
• 47:19
  It
• 47:19
  was,
• 47:19
  it's,
• 47:20
  it
• 47:20
  was
• 47:20
  legit.
• 47:21
  It's
• 47:22
  funny,
• 47:22
  we
• 47:22
  were
• 47:22
  just
• 47:22
  telling
• 47:23
  producer
• 47:23
  Ella
• 47:23
  she
• 47:23
  needs
• 47:23
  to
• 47:24
  go
• 47:24
  back
• 47:24
  and
• 47:25
  look
• 47:25
  at
• 47:25
  all
• 47:25
  the
• 47:25
  old
• 47:26
  ads
• 47:26
  from
• 47:26
  the
• 47:27
  Gap
• 47:27
  to
• 47:27
  get
• 47:27
  a
• 47:27
  real
• 47:28
  sense
• 47:28
  of
• 47:28
  the
• 47:28
  nostalgia.
• 47:29
  And
• 47:29
  what's
• 47:30
  yours?
• 47:30
  Remind
• 47:30
  the
• 47:31
  audience,
• 47:31
  what's
• 47:31
  your
• 47:31
  favorite
• 47:32
  Gap
• 47:32
  commercial
• 47:33
  of
• 47:33
  all
• 47:33
  time?
• 47:33
  What's
• 47:34
  the
• 47:34
  one
• 47:34
  that
• 47:35
  sticks
• 47:35
  in
• 47:35
  your
• 47:35
  mind?
• 47:37
  I
• 47:37
  mean,
• 47:38
  I
• 47:38
  thought
• 47:38
  this
• 47:38
  choir
• 47:39
  won
• 47:39
  the
• 47:39
  la.
• 47:39
  The
• 47:40
  last
• 47:40
  one
• 47:40
  was.
• 47:41
  Probably
• 47:41
  has
• 47:42
  kind
• 47:42
  of
• 47:42
  dominated
• 47:43
  now
• 47:43
  as
• 47:44
  my
• 47:44
  new
• 47:44
  favorite
• 47:45
  just
• 47:46
  released
• 47:46
  a
• 47:46
  couple
• 47:46
  of
• 47:47
  weeks
• 47:47
  ago.
• 47:47
  Yeah,
• 47:47
  I
• 47:47
  thought
• 47:48
  it,
• 47:48
  it
• 47:48
  was
• 47:48
  a
• 47:48
  good
• 47:49
  way
• 47:49
  to
• 47:50
  incorporate
• 47:50
  not
• 47:50
  just
• 47:51
  the
• 47:51
  typical,
• 47:52
  like
• 47:52
  young,
• 47:53
  fresh,
• 47:54
  20
• 47:54
  somethings,
• 47:55
  30
• 47:55
  somethings
• 47:56
  wearing
• 47:56
  the
• 47:56
  product.
• 47:56
  It
• 47:56
  really
• 47:57
  showed
• 47:57
  like,
• 47:57
  okay,
• 47:58
  there's.
• 47:59
  We've
• 47:59
  got
• 47:59
  young
• 47:59
  and
• 48:00
  old
• 48:00
  people
• 48:00
  all
• 48:01
  in
• 48:01
  the
• 48:01
  product
• 48:01
  all
• 48:02
  together.
• 48:02
  And
• 48:03
  it
• 48:03
  was
• 48:03
  just
• 48:03
  very
• 48:04
  like
• 48:04
  moving,
• 48:04
  I
• 48:04
  think,
• 48:05
  for
• 48:05
  this
• 48:05
  time
• 48:05
  of
• 48:05
  year.
• 48:06
  So
• 48:06
  that
• 48:06
  has
• 48:07
  now
• 48:07
  taken
• 48:07
  my
• 48:08
  top
• 48:08
  spot.
• 48:08
  But
• 48:08
  yours
• 48:09
  is
• 48:09
  what?
• 48:10
  Mine's
• 48:10
  mellow
• 48:11
  yellow,
• 48:11
  they
• 48:11
  call
• 48:12
  me.
• 48:13
  Yeah,
• 48:13
  that's
• 48:14
  right.
• 48:14
  That's
• 48:14
  a
• 48:15
  good
• 48:15
  one.
• 48:15
  But
• 48:15
  Ella,
• 48:16
  producer
• 48:16
  Ella,
• 48:17
  did
• 48:17
  you
• 48:17
  do
• 48:17
  it?
• 48:17
  First
• 48:18
  of
• 48:18
  all,
• 48:18
  did
• 48:18
  you
• 48:18
  do
• 48:18
  your
• 48:18
  homework?
• 48:19
  I'm
• 48:19
  curious,
• 48:20
  did
• 48:20
  you
• 48:20
  go
• 48:20
  back
• 48:20
  and
• 48:20
  look
• 48:21
  and
• 48:21
  see?
• 48:21
  And
• 48:21
  did
• 48:22
  you
• 48:22
  have
• 48:22
  a
• 48:22
  favorite?
• 48:23
  I
• 48:23
  did
• 48:23
  go
• 48:23
  in
• 48:23
  a
• 48:24
  rabbit
• 48:24
  hole.
• 48:24
  I
• 48:24
  was
• 48:24
  watching
• 48:25
  yes
• 48:26
  videos.
• 48:27
  But
• 48:27
  what
• 48:27
  do
• 48:27
  I
• 48:28
  have
• 48:28
  a
• 48:28
  favorite?
• 48:28
  They
• 48:29
  were
• 48:29
  all
• 48:29
  so
• 48:30
  good.
• 48:30
  They
• 48:31
  were
• 48:31
  really
• 48:31
  good.
• 48:32
  The
• 48:32
  production
• 48:33
  was
• 48:33
  insane.
• 48:34
  So
• 48:34
  I
• 48:34
  don't
• 48:34
  know
• 48:34
  if
• 48:34
  I
• 48:34
  have
• 48:34
  a
• 48:35
  favorite.
• 48:35
  I.
• 48:35
  But
• 48:35
  I
• 48:35
  could
• 48:36
  watch
• 48:36
  those
• 48:36
  for
• 48:36
  hours.
• 48:37
  So
• 48:37
  good.
• 48:37
  Yeah,
• 48:37
  yeah.
• 48:38
  The.
• 48:38
  Everybody
• 48:38
  at
• 48:38
  leather
• 48:39
  ones
• 48:39
  were
• 48:39
  good.
• 48:39
  The
• 48:40
  khaki
• 48:40
  ones
• 48:40
  are
• 48:41
  good.
• 48:41
  They
• 48:41
  were
• 48:41
  all
• 48:41
  good.
• 48:41
  But
• 48:42
  yeah.
• 48:42
  All
• 48:42
  right,
• 48:42
  and
• 48:43
  let's
• 48:43
  go
• 48:43
  to
• 48:43
  the
• 48:43
  next.
• 48:43
  All
• 48:43
  right,
• 48:44
  we'll
• 48:44
  move
• 48:45
  from
• 48:45
  Cat's
• 48:45
  Eye
• 48:46
  and
• 48:46
  Gap
• 48:46
  to
• 48:47
  this
• 48:47
  next
• 48:48
  award,
• 48:48
  which
• 48:48
  is
• 48:49
  best
• 48:50
  new
• 48:50
  partnership
• 48:51
  of
• 48:51
  the
• 48:52
  year.
• 48:53
  Chad,
• 48:53
  who
• 48:53
  do
• 48:54
  you
• 48:54
  have
• 48:54
  for
• 48:54
  best
• 48:54
  new
• 48:54
  partnership?
• 48:55
  First
• 48:56
  of
• 48:56
  all,
• 48:56
  nod
• 48:57
  to
• 48:57
  like
• 48:57
  the
• 48:57
  first
• 48:58
  half
• 48:58
  of
• 48:58
  the
• 48:58
  year
• 48:58
  when
• 48:59
  didn't
• 48:59
  it
• 48:59
  feel
• 48:59
  like
• 49:00
  there
• 49:00
  was
• 49:00
  some,
• 49:01
  you
• 49:02
  know,
• 49:03
  marketplace
• 49:04
  partnership
• 49:05
  that
• 49:05
  was
• 49:05
  being
• 49:05
  announced
• 49:06
  on
• 49:06
  a
• 49:07
  near
• 49:07
  daily
• 49:07
  basis.
• 49:08
  They
• 49:08
  were
• 49:09
  very
• 49:09
  hot,
• 49:09
  very
• 49:10
  strategic.
• 49:11
  Ebay
• 49:12
  and
• 49:12
  Facebook,
• 49:13
  a
• 49:13
  bunch
• 49:13
  of
• 49:13
  folks
• 49:14
  went
• 49:14
  live
• 49:14
  with
• 49:14
  third
• 49:15
  party
• 49:15
  marketplaces
• 49:16
  like
• 49:16
  Miracle.
• 49:17
  You
• 49:17
  know,
• 49:17
  you
• 49:17
  had
• 49:18
  Best
• 49:18
  Buy
• 49:18
  and
• 49:18
  Ulta
• 49:19
  and
• 49:19
  Lowe's
• 49:19
  like
• 49:20
  slowed
• 49:21
  down
• 49:21
  a
• 49:21
  little
• 49:21
  bit
• 49:21
  in
• 49:22
  the
• 49:22
  back
• 49:22
  half,
• 49:22
  like
• 49:23
  correlated
• 49:24
  with
• 49:24
  the
• 49:24
  rise
• 49:25
  of
• 49:25
  agentic
• 49:26
  commerce.
• 49:26
  Right.
• 49:26
  Where
• 49:27
  AI
• 49:27
  can
• 49:27
  scour
• 49:28
  on
• 49:28
  your
• 49:28
  behalf.
• 49:29
  I
• 49:29
  don't
• 49:29
  know
• 49:29
  if
• 49:29
  that's
• 49:29
  correlation
• 49:30
  or
• 49:30
  causation,
• 49:31
  but
• 49:31
  so
• 49:31
  I'm
• 49:32
  going
• 49:32
  with
• 49:32
  one
• 49:33
  of
• 49:33
  those
• 49:33
  partnerships
• 49:33
  that
• 49:34
  was
• 49:34
  probably
• 49:34
  the
• 49:35
  most
• 49:35
  unexpected
• 49:36
  one
• 49:37
  that
• 49:37
  I
• 49:37
  recall
• 49:37
  from
• 49:38
  the
• 49:38
  year
• 49:38
  because
• 49:38
  it
• 49:38
  fundamentally
• 49:39
  felt
• 49:39
  different
• 49:39
  than
• 49:40
  the
• 49:40
  others.
• 49:40
  And
• 49:40
  that
• 49:41
  was
• 49:42
  Walmart
• 49:43
  and
• 49:43
  its
• 49:43
  rebag
• 49:44
  program
• 49:45
  where
• 49:45
  they
• 49:46
  had
• 49:46
  luxury
• 49:46
  partners
• 49:47
  like
• 49:47
  Chanel
• 49:48
  and
• 49:48
  Fendi
• 49:48
  and
• 49:48
  Louis
• 49:49
  Vuitton
• 49:50
  digitally
• 49:51
  available
• 49:52
  on
• 49:53
  Walmart's
• 49:54
  site.
• 49:55
  Right.
• 49:55
  And
• 49:56
  we've
• 49:56
  all
• 49:56
  mentioned
• 49:56
  it
• 49:57
  now
• 49:57
  multiple
• 49:57
  times
• 49:58
  when
• 49:58
  discussing
• 49:59
  McMillan
• 50:00
  and
• 50:00
  Walmart
• 50:01
  and
• 50:02
  even
• 50:02
  Aldi.
• 50:03
  Right.
• 50:03
  Like
• 50:03
  consumers
• 50:04
  of
• 50:04
  all
• 50:04
  income
• 50:05
  brackets
• 50:05
  are
• 50:06
  going
• 50:06
  to
• 50:07
  lower
• 50:07
  price
• 50:07
  retailers.
• 50:08
  Walmart
• 50:09
  was
• 50:09
  able
• 50:09
  to
• 50:09
  scale
• 50:10
  up
• 50:10
  to
• 50:10
  higher
• 50:11
  household
• 50:11
  income
• 50:13
  brackets
• 50:14
  very,
• 50:14
  very
• 50:14
  well.
• 50:15
  Walmart's
• 50:16
  giving
• 50:16
  them
• 50:16
  a
• 50:16
  great
• 50:17
  experience
• 50:17
  and
• 50:18
  value
• 50:18
  at
• 50:18
  a
• 50:18
  time
• 50:19
  of
• 50:19
  need.
• 50:20
  Resale,
• 50:20
  secondhand
• 50:21
  markets
• 50:21
  are
• 50:22
  hot,
• 50:22
  tends
• 50:23
  to
• 50:23
  skew
• 50:23
  younger.
• 50:24
  But
• 50:24
  with
• 50:24
  Walmart
• 50:25
  has
• 50:25
  the
• 50:25
  ability
• 50:25
  to
• 50:26
  play
• 50:26
  across
• 50:26
  age
• 50:27
  demographics.
• 50:27
  Right.
• 50:28
  Like,
• 50:28
  but
• 50:29
  Walmart
• 50:30
  brought
• 50:30
  in
• 50:31
  this
• 50:31
  partnership
• 50:32
  as
• 50:32
  a
• 50:32
  way
• 50:32
  to
• 50:32
  expand
• 50:33
  their
• 50:33
  reach
• 50:34
  digitally
• 50:35
  without
• 50:35
  any
• 50:35
  real
• 50:35
  downside
• 50:36
  to
• 50:36
  the
• 50:36
  core.
• 50:37
  So
• 50:38
  I
• 50:38
  just
• 50:38
  thought
• 50:38
  it
• 50:39
  was,
• 50:39
  it
• 50:39
  was
• 50:40
  a
• 50:40
  really
• 50:40
  cool,
• 50:41
  innovative,
• 50:41
  surprising
• 50:42
  partnership
• 50:43
  that
• 50:43
  happened
• 50:44
  really
• 50:44
  early
• 50:44
  in
• 50:45
  the
• 50:45
  year.
• 50:45
  So
• 50:45
  I
• 50:45
  had
• 50:45
  to
• 50:46
  go
• 50:46
  back
• 50:46
  to
• 50:46
  remember
• 50:47
  it.
• 50:47
  Yeah.
• 50:48
  And
• 50:48
  who
• 50:49
  ever
• 50:49
  thought
• 50:49
  you'd
• 50:49
  be
• 50:49
  searching
• 50:50
  for
• 50:50
  Gucci
• 50:51
  wallet
• 50:51
  on
• 50:52
  Walmart.com
• 50:53
  or
• 50:54
  getting
• 50:54
  served
• 50:55
  up
• 50:55
  a
• 50:55
  Walmart.com
• 50:56
  result
• 50:56
  in
• 50:57
  Google
• 50:57
  when
• 50:57
  you're
• 50:57
  searching
• 50:58
  for,
• 50:59
  for
• 50:59
  a
• 50:59
  Gucci
• 50:59
  wallet.
• 51:00
  All
• 51:01
  right,
• 51:01
  Chris,
• 51:01
  what
• 51:02
  about
• 51:02
  you?
• 51:02
  Where
• 51:02
  are
• 51:02
  you
• 51:03
  going
• 51:03
  for
• 51:03
  this
• 51:03
  one?
• 51:04
  Yeah,
• 51:05
  100%.
• 51:05
  I
• 51:05
  mean
• 51:05
  Walmart,
• 51:06
  God,
• 51:06
  Walmart's
• 51:06
  winning
• 51:07
  this
• 51:07
  show
• 51:07
  already.
• 51:07
  Like
• 51:08
  they've,
• 51:08
  they've
• 51:08
  just
• 51:09
  been
• 51:10
  in
• 51:10
  announcement
• 51:10
  or
• 51:11
  in
• 51:11
  award
• 51:11
  after
• 51:11
  award
• 51:12
  after
• 51:12
  award.
• 51:12
  I
• 51:13
  mean
• 51:13
  for
• 51:13
  me
• 51:13
  I'm
• 51:13
  going
• 51:13
  with
• 51:13
  Walmart
• 51:14
  and
• 51:14
  Avery
• 51:14
  Denison,
• 51:15
  believe
• 51:15
  it
• 51:15
  or
• 51:15
  not.
• 51:15
  I
• 51:15
  think
• 51:16
  you
• 51:16
  know
• 51:16
  their
• 51:17
  partnership
• 51:17
  on
• 51:17
  inventory
• 51:18
  tracking
• 51:18
  and
• 51:18
  perishables.
• 51:19
  I've
• 51:19
  said
• 51:19
  it
• 51:19
  before,
• 51:19
  I
• 51:20
  said
• 51:20
  on
• 51:20
  a
• 51:20
  previous
• 51:20
  podcast
• 51:21
  like
• 51:21
  that's
• 51:21
  the
• 51:21
  holy
• 51:21
  grail
• 51:22
  of
• 51:22
  retailing.
• 51:22
  If
• 51:22
  you
• 51:22
  can
• 51:23
  track
• 51:23
  and
• 51:23
  understand
• 51:24
  and
• 51:24
  limit
• 51:25
  your
• 51:25
  spoilage
• 51:25
  in
• 51:26
  the
• 51:26
  perishables
• 51:26
  area,
• 51:27
  that's
• 51:27
  just
• 51:27
  immediate
• 51:28
  bottom
• 51:29
  line
• 51:29
  money
• 51:29
  that
• 51:30
  you're
• 51:30
  going
• 51:30
  to
• 51:30
  get
• 51:30
  and
• 51:30
  it's
• 51:31
  going
• 51:31
  to
• 51:31
  help
• 51:31
  the
• 51:31
  profit
• 51:31
  line
• 51:32
  enormously.
• 51:32
  And
• 51:32
  again,
• 51:33
  like
• 51:33
  we've
• 51:34
  talked
• 51:34
  about
• 51:34
  already
• 51:34
  on
• 51:34
  this
• 51:35
  show
• 51:35
  because
• 51:35
  Walmart's
• 51:36
  doing
• 51:36
  it.
• 51:37
  Other
• 51:37
  grocers
• 51:38
  are
• 51:38
  going
• 51:38
  to
• 51:38
  follow
• 51:39
  suit
• 51:39
  as
• 51:39
  well.
• 51:39
  So,
• 51:40
  you
• 51:40
  know,
• 51:40
  kudos
• 51:40
  to
• 51:40
  them.
• 51:41
  Yeah.
• 51:42
  I
• 51:42
  actually
• 51:42
  also
• 51:43
  had
• 51:43
  Walmart
• 51:43
  and
• 51:43
  Avery
• 51:44
  Denison
• 51:44
  as
• 51:44
  my
• 51:44
  first,
• 51:45
  but
• 51:45
  I
• 51:45
  did
• 51:45
  have
• 51:45
  a
• 51:45
  second
• 51:46
  runner
• 51:46
  up,
• 51:46
  so
• 51:46
  I'll
• 51:47
  focus
• 51:47
  on
• 51:47
  that
• 51:47
  one.
• 51:48
  And
• 51:48
  that
• 51:49
  one
• 51:49
  was
• 51:49
  the
• 51:49
  IKEA
• 51:50
  and
• 51:50
  Best
• 51:50
  Buy
• 51:51
  partnership.
• 51:51
  I
• 51:52
  think
• 51:52
  this
• 51:52
  was
• 51:52
  a
• 51:53
  really
• 51:54
  smart
• 51:54
  use
• 51:54
  of
• 51:55
  real
• 51:55
  estate.
• 51:55
  I
• 51:56
  think
• 51:56
  if
• 51:56
  you've
• 51:57
  gone
• 51:57
  in
• 51:57
  and
• 51:57
  seen
• 51:58
  these,
• 51:58
  like,
• 51:59
  I.
• 51:59
  I
• 51:59
  don't
• 52:00
  think
• 52:00
  most
• 52:00
  people
• 52:01
  think
• 52:01
  about
• 52:02
  ikea.
• 52:02
  It's
• 52:02
  like
• 52:03
  one
• 52:03
  of
• 52:03
  those
• 52:03
  moments
• 52:03
  where
• 52:04
  you're
• 52:04
  wearing
• 52:04
  something
• 52:05
  and
• 52:05
  people
• 52:05
  are
• 52:05
  like,
• 52:05
  oh,
• 52:06
  it's
• 52:06
  from
• 52:06
  Walmart.
• 52:06
  And
• 52:07
  people
• 52:07
  are
• 52:07
  shocked.
• 52:07
  I
• 52:08
  think
• 52:08
  this
• 52:08
  is
• 52:08
  happening
• 52:09
  to
• 52:09
  people
• 52:09
  when
• 52:10
  they
• 52:10
  go
• 52:10
  into
• 52:11
  a
• 52:11
  Best
• 52:11
  Buy
• 52:11
  kitchen,
• 52:12
  an
• 52:12
  IKEA
• 52:13
  kitchen
• 52:13
  setup,
• 52:13
  and
• 52:14
  they
• 52:14
  see
• 52:14
  these
• 52:14
  cabinets
• 52:15
  and
• 52:15
  cabinets
• 52:16
  are
• 52:16
  a
• 52:16
  very
• 52:16
  expensive
• 52:17
  part
• 52:18
  of
• 52:18
  a
• 52:18
  kitchen
• 52:18
  remodel.
• 52:19
  And
• 52:19
  I
• 52:19
  think
• 52:19
  when
• 52:19
  you
• 52:19
  go
• 52:19
  in
• 52:20
  and
• 52:20
  you
• 52:20
  see,
• 52:20
  like,
• 52:20
  like,
• 52:21
  oh,
• 52:21
  these
• 52:22
  cabinets
• 52:22
  are
• 52:22
  actually
• 52:23
  ikea,
• 52:23
  like,
• 52:23
  it
• 52:24
  opens
• 52:24
  up
• 52:24
  a
• 52:24
  new
• 52:25
  customer
• 52:26
  for
• 52:27
  Ikea,
• 52:28
  and
• 52:28
  it
• 52:29
  feels
• 52:29
  like
• 52:29
  it
• 52:30
  fits
• 52:30
  in
• 52:30
  with
• 52:31
  this
• 52:31
  Best
• 52:31
  Buy
• 52:31
  customer.
• 52:32
  So
• 52:32
  I'm.
• 52:32
  I'm
• 52:33
  curious
• 52:33
  to
• 52:33
  see
• 52:34
  how
• 52:34
  they
• 52:34
  continue
• 52:35
  to
• 52:35
  expand
• 52:36
  that
• 52:36
  and,
• 52:36
  like,
• 52:36
  what
• 52:37
  it
• 52:37
  looks
• 52:37
  like
• 52:37
  throughout
• 52:38
  different
• 52:38
  times
• 52:38
  of
• 52:38
  the
• 52:39
  year
• 52:39
  beyond
• 52:39
  just
• 52:40
  the
• 52:40
  first
• 52:40
  setting.
• 52:41
  But.
• 52:42
  But
• 52:42
  I
• 52:42
  really
• 52:42
  like
• 52:43
  that.
• 52:43
  I
• 52:43
  thought
• 52:43
  it
• 52:43
  was
• 52:43
  a
• 52:43
  good
• 52:44
  play,
• 52:44
  particularly
• 52:45
  in
• 52:45
  the
• 52:45
  kitchen.
• 52:46
  Again,
• 52:46
  the.
• 52:47
  The
• 52:47
  laundry
• 52:48
  portion,
• 52:49
  I
• 52:49
  feel
• 52:49
  like
• 52:49
  that's
• 52:50
  less
• 52:50
  of
• 52:50
  a
• 52:50
  concern.
• 52:51
  Maybe
• 52:52
  that's
• 52:52
  more
• 52:52
  of
• 52:52
  a
• 52:52
  reason
• 52:52
  why
• 52:53
  people
• 52:53
  would
• 52:53
  go
• 52:53
  for
• 52:53
  IKEA
• 52:54
  cabinets
• 52:54
  in
• 52:54
  their
• 52:55
  laundry
• 52:55
  room
• 52:55
  where
• 52:55
  it's
• 52:55
  less
• 52:56
  visible.
• 52:56
  But
• 52:56
  I
• 52:57
  thought
• 52:57
  that
• 52:57
  was
• 52:57
  a
• 52:57
  really
• 52:58
  smart
• 52:59
  partnership
• 53:00
  and
• 53:00
  good
• 53:00
  use
• 53:00
  of
• 53:01
  real
• 53:01
  estate
• 53:01
  and
• 53:01
  Best
• 53:02
  Buy
• 53:02
  for
• 53:03
  Best
• 53:03
  Buy.
• 53:04
  Wow.
• 53:04
  I
• 53:04
  did
• 53:05
  not
• 53:05
  see
• 53:05
  that
• 53:05
  one
• 53:05
  coming
• 53:06
  at
• 53:06
  all.
• 53:06
  But,
• 53:06
  you
• 53:07
  know,
• 53:07
  gosh.
• 53:07
  Well,
• 53:07
  we've
• 53:08
  already
• 53:08
  had
• 53:08
  that
• 53:08
  debate
• 53:09
  on
• 53:09
  what
• 53:09
  we
• 53:09
  think
• 53:09
  about
• 53:09
  that
• 53:10
  topic,
• 53:10
  so
• 53:10
  we
• 53:10
  won't
• 53:10
  rehash
• 53:11
  that.
• 53:11
  But
• 53:11
  if
• 53:11
  you
• 53:11
  want
• 53:11
  to
• 53:11
  listen,
• 53:12
  if
• 53:12
  you
• 53:12
  want
• 53:12
  to
• 53:12
  go
• 53:13
  back
• 53:13
  and
• 53:13
  listen
• 53:13
  to
• 53:13
  that
• 53:13
  episode,
• 53:14
  folks,
• 53:14
  you
• 53:14
  can,
• 53:14
  because,
• 53:15
  yeah,
• 53:15
  I
• 53:15
  don't.
• 53:15
  I
• 53:15
  don't.
• 53:15
  I
• 53:15
  don't
• 53:16
  know
• 53:16
  if
• 53:16
  I
• 53:16
  could
• 53:16
  get
• 53:16
  on
• 53:16
  board
• 53:16
  with
• 53:16
  that
• 53:16
  one.
• 53:17
  But,
• 53:17
  hey,
• 53:18
  that's
• 53:18
  why
• 53:18
  it's
• 53:18
  a
• 53:18
  debate
• 53:19
  show.
• 53:19
  All
• 53:19
  right,
• 53:20
  next
• 53:20
  award.
• 53:20
  Most
• 53:21
  laughable
• 53:21
  headline
• 53:22
  of
• 53:22
  the
• 53:22
  year.
• 53:23
  My
• 53:23
  most
• 53:23
  laughable
• 53:24
  headline
• 53:25
  was,
• 53:25
  and
• 53:25
  I
• 53:26
  quote,
• 53:26
  starbucks
• 53:27
  is
• 53:27
  ditching
• 53:27
  its
• 53:27
  mobile
• 53:28
  pickup
• 53:28
  stores
• 53:28
  due
• 53:29
  to
• 53:29
  lack
• 53:29
  of
• 53:29
  warmth
• 53:30
  and
• 53:30
  connection.
• 53:32
  Yeah,
• 53:32
  I
• 53:32
  want
• 53:33
  the
• 53:33
  receipts.
• 53:34
  I
• 53:34
  want
• 53:34
  to
• 53:34
  know
• 53:35
  who
• 53:35
  is
• 53:36
  saying
• 53:36
  I'm
• 53:37
  not
• 53:37
  getting
• 53:37
  warmth
• 53:38
  and
• 53:38
  connection
• 53:38
  when
• 53:39
  I
• 53:39
  go
• 53:39
  to
• 53:39
  pick
• 53:39
  up
• 53:40
  my
• 53:40
  perfectly
• 53:41
  orchestrated
• 53:42
  Starbucks
• 53:43
  drink.
• 53:44
  I
• 53:44
  think
• 53:44
  that's
• 53:45
  a
• 53:45
  load
• 53:45
  of
• 53:45
  Huey
• 53:46
  and
• 53:46
  I,
• 53:47
  again,
• 53:48
  could
• 53:48
  not
• 53:48
  be
• 53:49
  more
• 53:50
  for
• 53:50
  Starbucks
• 53:51
  figuring
• 53:51
  out
• 53:52
  how
• 53:52
  to
• 53:52
  do
• 53:53
  Mobile
• 53:53
  pickup
• 53:54
  faster,
• 53:55
  better
• 53:57
  and,
• 53:57
  and
• 53:58
  really
• 53:58
  just
• 53:58
  make
• 53:58
  that
• 53:58
  money
• 53:59
  on
• 53:59
  the
• 53:59
  side
• 53:59
  that's
• 53:59
  recurring
• 54:00
  revenue
• 54:00
  and
• 54:01
  focus
• 54:02
  less
• 54:02
  on
• 54:02
  what
• 54:02
  the
• 54:03
  store
• 54:03
  environment
• 54:03
  looks
• 54:04
  like.
• 54:04
  I've
• 54:04
  never
• 54:05
  complained
• 54:05
  about
• 54:05
  warmth
• 54:05
  and
• 54:06
  connection
• 54:06
  when
• 54:06
  I'm
• 54:06
  getting
• 54:06
  my
• 54:07
  coffee,
• 54:07
  only
• 54:08
  the
• 54:08
  warmth
• 54:08
  of
• 54:08
  my
• 54:08
  coffee.
• 54:09
  So
• 54:09
  that's
• 54:10
  my
• 54:10
  most
• 54:10
  laughable
• 54:11
  headline.
• 54:11
  Yeah.
• 54:12
  You
• 54:12
  know,
• 54:12
  I
• 54:12
  think
• 54:12
  you,
• 54:13
  I
• 54:13
  think
• 54:13
  you
• 54:13
  spun
• 54:13
  me
• 54:14
  in
• 54:14
  your
• 54:14
  direction
• 54:14
  on
• 54:15
  this
• 54:15
  argument
• 54:15
  too.
• 54:16
  Like,
• 54:16
  you
• 54:16
  know,
• 54:16
  and
• 54:16
  it's.
• 54:16
  You
• 54:17
  inspired
• 54:17
  me
• 54:17
  to
• 54:17
  write
• 54:17
  an
• 54:17
  article
• 54:18
  about
• 54:18
  it
• 54:18
  too.
• 54:18
  Like
• 54:18
  in
• 54:18
  the
• 54:18
  sense
• 54:19
  of
• 54:19
  like
• 54:19
  they've
• 54:19
  got
• 54:19
  to
• 54:19
  do
• 54:19
  something
• 54:20
  on
• 54:20
  this
• 54:20
  and
• 54:20
  in
• 54:20
  fact
• 54:20
  it's
• 54:21
  going
• 54:21
  to
• 54:21
  come
• 54:21
  up
• 54:21
  in
• 54:21
  our
• 54:22
  last
• 54:22
  prediction
• 54:23
  too,
• 54:23
  I
• 54:23
  think
• 54:23
  as
• 54:23
  well.
• 54:24
  But
• 54:24
  Chad,
• 54:24
  what
• 54:24
  was
• 54:24
  you.
• 54:25
  What
• 54:25
  was
• 54:25
  your
• 54:25
  most
• 54:25
  laughable
• 54:26
  headline?
• 54:27
  So
• 54:28
  I
• 54:28
  contemplated
• 54:28
  whether
• 54:29
  I
• 54:29
  wanted
• 54:29
  laughable
• 54:30
  to
• 54:31
  be
• 54:31
  just
• 54:31
  like
• 54:32
  a
• 54:32
  bad
• 54:33
  strategic
• 54:34
  move
• 54:34
  that
• 54:34
  was
• 54:35
  laughable
• 54:35
  on
• 54:36
  why
• 54:36
  someone
• 54:36
  would
• 54:36
  try
• 54:36
  it.
• 54:37
  But
• 54:37
  in
• 54:37
  the
• 54:37
  end
• 54:37
  I
• 54:37
  went
• 54:38
  with
• 54:38
  a
• 54:38
  headline
• 54:38
  that
• 54:38
  just
• 54:39
  honestly
• 54:39
  made
• 54:39
  me
• 54:39
  laugh.
• 54:41
  And
• 54:42
  it's
• 54:42
  more
• 54:42
  CPG
• 54:43
  than,
• 54:43
  than
• 54:44
  retail,
• 54:44
  but
• 54:45
  it
• 54:45
  is
• 54:46
  Liquid
• 54:47
  Death's
• 54:48
  pit.
• 54:48
  Diaper
• 54:49
  flies
• 54:50
  off
• 54:50
  the
• 54:51
  shelves
• 54:51
  following
• 54:52
  a
• 54:52
  viral
• 54:53
  bathroom
• 54:53
  incident.
• 54:54
  Oh
• 54:55
  my
• 54:55
  God,
• 54:55
  that's
• 54:56
  right.
• 54:56
  Now
• 54:57
  I'm
• 54:57
  not
• 54:57
  sure
• 54:57
  I
• 54:57
  ever
• 54:57
  found
• 54:58
  out
• 54:58
  what
• 54:58
  the
• 54:59
  viral
• 54:59
  bathroom
• 55:00
  incident
• 55:00
  was
• 55:00
  and
• 55:01
  I
• 55:01
  am
• 55:01
  certainly
• 55:02
  not
• 55:02
  searching
• 55:02
  for
• 55:03
  it.
• 55:03
  But
• 55:04
  listen,
• 55:05
  I
• 55:05
  go
• 55:05
  to
• 55:05
  a
• 55:05
  lot
• 55:05
  of
• 55:05
  concerts
• 55:06
  during
• 55:06
  the
• 55:06
  year,
• 55:07
  including
• 55:08
  this
• 55:08
  one
• 55:08
  massive
• 55:09
  four
• 55:10
  day,
• 55:10
  all
• 55:10
  day,
• 55:11
  all
• 55:11
  night,
• 55:11
  you
• 55:12
  know,
• 55:12
  festival.
• 55:13
  Like
• 55:13
  this
• 55:13
  resident,
• 55:14
  it's
• 55:14
  a
• 55:14
  classic,
• 55:15
  you
• 55:15
  know,
• 55:15
  funny
• 55:15
  because
• 55:16
  it's
• 55:16
  true
• 55:16
  moment.
• 55:16
  Like
• 55:17
  I'm
• 55:17
  still
• 55:17
  young
• 55:17
  enough,
• 55:18
  knock
• 55:18
  on
• 55:19
  wood
• 55:19
  that
• 55:19
  I'm
• 55:19
  able
• 55:19
  to
• 55:19
  hang
• 55:20
  on.
• 55:20
  But
• 55:20
  you
• 55:20
  know,
• 55:21
  you
• 55:21
  get
• 55:21
  enough
• 55:21
  24
• 55:22
  ounce
• 55:22
  beer
• 55:23
  cans
• 55:23
  during
• 55:23
  the
• 55:23
  day
• 55:24
  and
• 55:24
  a
• 55:24
  headliner
• 55:24
  you
• 55:25
  love,
• 55:26
  you
• 55:26
  know,
• 55:26
  I
• 55:26
  don't
• 55:26
  know.
• 55:26
  But
• 55:27
  this
• 55:27
  one,
• 55:28
  this
• 55:28
  one
• 55:28
  definitely
• 55:28
  made
• 55:29
  me
• 55:29
  laugh.
• 55:29
  Like
• 55:29
  you
• 55:30
  get
• 55:30
  up
• 55:30
  in
• 55:30
  the
• 55:30
  front,
• 55:30
  you
• 55:31
  can't
• 55:31
  go
• 55:31
  run
• 55:31
  out
• 55:33
  your
• 55:33
  spot.
• 55:34
  No,
• 55:34
  no,
• 55:35
  give
• 55:35
  up
• 55:35
  your
• 55:35
  spot.
• 55:35
  So
• 55:36
  you
• 55:36
  got
• 55:36
  to
• 55:36
  very
• 55:36
  strategically
• 55:37
  figure
• 55:37
  out
• 55:37
  when
• 55:38
  you're
• 55:38
  last
• 55:38
  drink
• 55:38
  of
• 55:39
  the
• 55:39
  evening
• 55:39
  is
• 55:40
  relative
• 55:40
  to
• 55:41
  the
• 55:41
  bands
• 55:41
  you
• 55:41
  want
• 55:41
  to
• 55:41
  see.
• 55:42
  No
• 55:42
  doubt
• 55:42
  about
• 55:42
  it.
• 55:42
  So
• 55:43
  Chad,
• 55:43
  I
• 55:43
  guess
• 55:43
  you
• 55:43
  could
• 55:43
  say
• 55:43
  in
• 55:44
  terms
• 55:44
  of
• 55:44
  your
• 55:44
  interpretation
• 55:45
  of
• 55:45
  this
• 55:45
  award,
• 55:45
  I
• 55:46
  guess
• 55:46
  you
• 55:46
  could
• 55:46
  say
• 55:46
  it
• 55:46
  all
• 55:47
  depends
• 55:47
  and
• 55:48
  how
• 55:48
  you
• 55:48
  want
• 55:48
  to.
• 55:48
  How
• 55:49
  you
• 55:49
  want
• 55:49
  to
• 55:49
  perceive
• 55:49
  it.
• 55:50
  Is
• 55:50
  that
• 55:50
  right?
• 55:50
  I
• 55:50
  think
• 55:50
  you
• 55:50
  could
• 55:51
  say
• 55:51
  that.
• 55:51
  Well
• 55:52
  done.
• 55:52
  Yeah,
• 55:52
  well
• 55:52
  done.
• 55:53
  I'd
• 55:54
  like
• 55:54
  to
• 55:54
  give
• 55:54
  you
• 55:54
  a
• 55:54
  huggy.
• 55:56
  Right?
• 55:56
  Nice,
• 55:57
  nice.
• 55:57
  Way
• 55:57
  to
• 55:57
  double
• 55:58
  down.
• 55:58
  All
• 55:58
  right,
• 55:59
  so
• 55:59
  mine,
• 55:59
  mine
• 56:00
  is
• 56:00
  mine.
• 56:01
  I
• 56:01
  went
• 56:01
  the
• 56:01
  opposite
• 56:02
  way.
• 56:02
  I
• 56:02
  went.
• 56:02
  I
• 56:02
  went
• 56:03
  on
• 56:03
  like
• 56:03
  the
• 56:03
  strategy
• 56:03
  move
• 56:04
  where
• 56:04
  I
• 56:04
  just
• 56:04
  read
• 56:04
  it.
• 56:04
  I
• 56:04
  was
• 56:04
  like,
• 56:04
  what
• 56:05
  the
• 56:05
  heck
• 56:05
  is
• 56:05
  going
• 56:05
  on
• 56:05
  here?
• 56:06
  And
• 56:06
  that.
• 56:06
  I
• 56:06
  hate
• 56:06
  to
• 56:06
  say
• 56:06
  it,
• 56:07
  but
• 56:07
  it
• 56:07
  was
• 56:07
  target.
• 56:07
  Small,
• 56:08
  small,
• 56:08
  small
• 56:08
  town
• 56:09
  strategy.
• 56:10
  That
• 56:10
  to
• 56:11
  me
• 56:11
  Seems
• 56:11
  like
• 56:11
  a
• 56:11
  PR
• 56:11
  reach
• 56:12
  when
• 56:12
  you
• 56:12
  don't
• 56:12
  have
• 56:13
  any
• 56:13
  ability
• 56:14
  to
• 56:14
  grow
• 56:14
  in
• 56:14
  the
• 56:14
  suburban
• 56:14
  markets.
• 56:15
  Your
• 56:15
  urban
• 56:16
  strategy
• 56:16
  is
• 56:16
  not
• 56:17
  working
• 56:17
  as
• 56:17
  well.
• 56:18
  And
• 56:18
  having
• 56:18
  run
• 56:19
  stores
• 56:19
  in
• 56:19
  small
• 56:20
  towns
• 56:20
  like
• 56:20
  Casper,
• 56:20
  Wyoming
• 56:21
  and
• 56:21
  Scottsbluff,
• 56:22
  Nebraska,
• 56:22
  I
• 56:22
  just,
• 56:22
  I
• 56:23
  just
• 56:23
  don't
• 56:23
  think
• 56:23
  there's
• 56:23
  a
• 56:23
  play
• 56:24
  there.
• 56:24
  So
• 56:24
  that
• 56:24
  one
• 56:24
  still,
• 56:25
  still
• 56:25
  unfortunately
• 56:26
  makes
• 56:26
  me
• 56:27
  chuckle.
• 56:28
  All
• 56:28
  right,
• 56:28
  let's
• 56:29
  close
• 56:29
  out
• 56:29
  the
• 56:30
  show
• 56:30
  with
• 56:30
  our
• 56:31
  final
• 56:31
  award.
• 56:32
  Tomorrow's
• 56:32
  headlines
• 56:33
  Today,
• 56:34
  what
• 56:34
  is
• 56:34
  one
• 56:35
  headline
• 56:35
  you
• 56:36
  predict
• 56:37
  for
• 56:37
  2026?
• 56:40
  Chad,
• 56:40
  let's
• 56:40
  go
• 56:40
  to
• 56:40
  you
• 56:41
  first.
• 56:42
  So
• 56:42
  I
• 56:42
  gotta
• 56:42
  say
• 56:43
  there's
• 56:43
  some
• 56:43
  pressure
• 56:43
  on
• 56:44
  this
• 56:44
  one
• 56:44
  because
• 56:44
  last
• 56:45
  year
• 56:45
  I
• 56:46
  used
• 56:46
  this
• 56:46
  Omni
• 56:47
  to
• 56:47
  talk
• 56:47
  about
• 56:48
  Target
• 56:48
  and
• 56:49
  what
• 56:49
  would
• 56:49
  most
• 56:49
  likely
• 56:50
  be
• 56:50
  leadership
• 56:51
  changes
• 56:51
  in
• 56:51
  2025.
• 56:53
  Sure
• 56:53
  enough,
• 56:54
  in
• 56:54
  August
• 56:54
  Brian
• 56:55
  Brian
• 56:55
  Cornell
• 56:55
  announced
• 56:55
  he'd
• 56:56
  step
• 56:56
  down.
• 56:56
  So
• 56:58
  what
• 56:58
  to
• 56:58
  do
• 56:58
  here?
• 56:59
  Like
• 56:59
  it,
• 56:59
  it
• 56:59
  felt
• 57:00
  like
• 57:00
  it
• 57:00
  needed
• 57:00
  to
• 57:00
  be
• 57:01
  something
• 57:02
  open
• 57:02
  AI
• 57:03
  related,
• 57:04
  something
• 57:04
  Chat
• 57:04
  GPT
• 57:05
  will
• 57:05
  unveil.
• 57:06
  The
• 57:06
  obvious
• 57:07
  one
• 57:08
  is,
• 57:08
  you
• 57:09
  know,
• 57:09
  advertisers
• 57:10
  flood
• 57:11
  as
• 57:11
  Chat
• 57:11
  GPT
• 57:12
  introduces
• 57:13
  ads
• 57:13
  to
• 57:14
  its
• 57:14
  free
• 57:14
  tier.
• 57:15
  Right.
• 57:17
  And
• 57:17
  then
• 57:17
  you
• 57:17
  know,
• 57:18
  maybe
• 57:18
  you
• 57:18
  get
• 57:18
  a
• 57:18
  two
• 57:18
  for
• 57:19
  here
• 57:19
  like
• 57:19
  as
• 57:20
  the
• 57:20
  agentic
• 57:20
  commerce
• 57:21
  does
• 57:21
  accelerate
• 57:22
  when
• 57:22
  it
• 57:22
  will,
• 57:23
  maybe
• 57:23
  OpenAI
• 57:24
  creates
• 57:24
  its
• 57:24
  own
• 57:24
  payment
• 57:25
  platform.
• 57:25
  Now
• 57:25
  you
• 57:26
  can
• 57:26
  use
• 57:26
  ChatGPT
• 57:27
  Pay
• 57:27
  for
• 57:28
  your
• 57:28
  AI
• 57:29
  agents
• 57:29
  to
• 57:29
  do
• 57:29
  all
• 57:30
  your
• 57:30
  holiday
• 57:30
  shopping
• 57:30
  for
• 57:31
  you
• 57:31
  or
• 57:31
  something
• 57:31
  like
• 57:31
  that.
• 57:32
  But
• 57:32
  you
• 57:33
  know,
• 57:33
  steamrolling
• 57:33
  ahead
• 57:34
  on
• 57:34
  that.
• 57:35
  That,
• 57:35
  yeah,
• 57:36
  we're
• 57:36
  starting
• 57:36
  to
• 57:36
  see
• 57:37
  some
• 57:37
  announcements
• 57:37
  with
• 57:38
  Visa
• 57:38
  jumping
• 57:39
  in
• 57:39
  there
• 57:39
  and
• 57:40
  Amazon
• 57:41
  and
• 57:41
  some
• 57:41
  other
• 57:41
  ones
• 57:41
  too.
• 57:42
  So
• 57:42
  I
• 57:42
  think
• 57:42
  those
• 57:43
  are
• 57:43
  great
• 57:44
  call
• 57:44
  outs.
• 57:45
  Chris,
• 57:45
  what
• 57:46
  is
• 57:46
  yours
• 57:47
  headline
• 57:47
  for
• 57:48
  2026?
• 57:49
  I
• 57:49
  kind
• 57:49
  of
• 57:49
  tease
• 57:50
  it
• 57:50
  before
• 57:50
  but
• 57:50
  for
• 57:50
  me
• 57:51
  I
• 57:51
  think,
• 57:51
  I
• 57:51
  think,
• 57:51
  I
• 57:52
  think
• 57:52
  Ann,
• 57:52
  to
• 57:52
  your
• 57:53
  point
• 57:53
  about
• 57:53
  Starbucks
• 57:54
  and
• 57:54
  the
• 57:54
  laughable
• 57:54
  headline,
• 57:55
  I
• 57:55
  think,
• 57:56
  I
• 57:56
  think
• 57:56
  Starbucks
• 57:56
  is
• 57:56
  going
• 57:56
  to
• 57:57
  do
• 57:57
  an
• 57:57
  about
• 57:57
  face
• 57:57
  on
• 57:57
  this
• 57:58
  whole.
• 57:58
  Like
• 57:58
  we
• 57:58
  can't
• 57:58
  have
• 57:58
  a
• 57:59
  coffee
• 57:59
  shop
• 57:59
  without
• 57:59
  seating
• 58:00
  in
• 58:00
  it.
• 58:01
  Like
• 58:01
  that
• 58:01
  just
• 58:02
  I
• 58:02
  think
• 58:02
  doesn't
• 58:02
  make
• 58:03
  sense
• 58:03
  operationally.
• 58:04
  They're
• 58:04
  gonna,
• 58:04
  at
• 58:05
  some
• 58:05
  point
• 58:05
  they're
• 58:05
  gonna
• 58:05
  avail
• 58:05
  a
• 58:06
  new
• 58:06
  mobile
• 58:06
  order
• 58:06
  and
• 58:07
  Ghost
• 58:07
  Cafe
• 58:07
  concept
• 58:08
  where
• 58:08
  that's
• 58:08
  just
• 58:09
  what
• 58:09
  they're
• 58:09
  focused
• 58:09
  on
• 58:09
  of
• 58:10
  getting
• 58:10
  those
• 58:10
  orders
• 58:10
  into
• 58:11
  people's
• 58:11
  hands
• 58:11
  as
• 58:11
  quickly
• 58:11
  as
• 58:12
  possible
• 58:12
  because
• 58:13
  they
• 58:13
  need
• 58:13
  the
• 58:13
  throughput,
• 58:14
  they
• 58:14
  really
• 58:14
  do.
• 58:14
  And
• 58:15
  that's
• 58:15
  the
• 58:15
  only
• 58:15
  way
• 58:15
  I
• 58:15
  can
• 58:16
  conceive
• 58:16
  of
• 58:16
  doing
• 58:16
  it
• 58:17
  as
• 58:17
  opposed
• 58:18
  to
• 58:18
  like
• 58:18
  a
• 58:18
  full
• 58:18
  scale
• 58:19
  redesign
• 58:19
  of
• 58:19
  their
• 58:19
  stores
• 58:20
  which
• 58:20
  is
• 58:20
  gonna
• 58:20
  take
• 58:20
  time
• 58:21
  and
• 58:21
  a
• 58:21
  ton
• 58:21
  of
• 58:21
  money.
• 58:22
  So
• 58:22
  I
• 58:22
  think,
• 58:22
  I
• 58:22
  think
• 58:23
  we'll
• 58:23
  see
• 58:23
  that
• 58:23
  at
• 58:23
  some
• 58:24
  point.
• 58:24
  I
• 58:24
  don't
• 58:24
  know
• 58:24
  if
• 58:24
  we'll
• 58:24
  see
• 58:24
  it
• 58:24
  this
• 58:25
  year
• 58:25
  technically,
• 58:25
  but
• 58:26
  I
• 58:26
  think
• 58:26
  we'll
• 58:26
  see
• 58:26
  it
• 58:27
  at
• 58:27
  some
• 58:27
  point.
• 58:28
  Yeah,
• 58:28
  I
• 58:28
  mean,
• 58:28
  I
• 58:28
  think
• 58:29
  you're
• 58:29
  right.
• 58:29
  We'll
• 58:29
  certainly
• 58:30
  see
• 58:30
  the
• 58:30
  impact
• 58:30
  of
• 58:31
  focusing
• 58:31
  more
• 58:31
  on
• 58:32
  these
• 58:32
  store
• 58:32
  redesigns
• 58:33
  that
• 58:33
  they're
• 58:34
  doing
• 58:34
  and
• 58:34
  if
• 58:34
  the
• 58:35
  investment
• 58:35
  is
• 58:35
  going
• 58:36
  to
• 58:36
  be
• 58:36
  worth
• 58:36
  it
• 58:36
  for
• 58:36
  them
• 58:36
  or
• 58:37
  if
• 58:37
  they
• 58:37
  need
• 58:37
  to
• 58:37
  pivot
• 58:38
  and
• 58:38
  go
• 58:39
  more
• 58:39
  to
• 58:39
  just
• 58:40
  the
• 58:40
  ghost
• 58:40
  kitchen
• 58:41
  model
• 58:41
  that
• 58:41
  you're
• 58:41
  talking
• 58:41
  about
• 58:42
  to
• 58:42
  Chris.
• 58:44
  Well,
• 58:44
  I,
• 58:45
  I'm
• 58:45
  closer
• 58:45
  to
• 58:46
  Chad
• 58:46
  on
• 58:46
  this
• 58:46
  one
• 58:46
  for
• 58:47
  my,
• 58:47
  my
• 58:48
  tomorrow's
• 58:48
  headlines
• 58:49
  today,
• 58:49
  but
• 58:50
  the
• 58:50
  headline
• 58:50
  I'm
• 58:51
  most
• 58:51
  excited
• 58:51
  about
• 58:52
  seeing
• 58:52
  in
• 58:53
  2026
• 58:54
  is
• 58:55
  agent
• 58:56
  influence
• 58:56
  Shopping
• 58:57
  around
• 58:57
  the
• 58:58
  Black
• 58:58
  Friday
• 58:58
  Cyber
• 58:59
  Monday
• 58:59
  and
• 58:59
  holiday
• 59:00
  season
• 59:00
  of
• 59:00
  2026.
• 59:02
  I,
• 59:02
  I
• 59:03
  believe
• 59:03
  we
• 59:03
  will
• 59:04
  see
• 59:04
  that
• 59:04
  at
• 59:05
  least
• 59:05
  double
• 59:06
  if
• 59:06
  not
• 59:06
  triple
• 59:07
  compared
• 59:07
  to
• 59:07
  the
• 59:07
  stats
• 59:08
  that
• 59:08
  we
• 59:08
  saw
• 59:08
  this
• 59:09
  year
• 59:10
  because
• 59:10
  I
• 59:10
  think
• 59:11
  it's
• 59:11
  another
• 59:11
  a
• 59:11
  hold
• 59:12
  a
• 59:12
  whole
• 59:12
  additional
• 59:13
  year
• 59:13
  now
• 59:14
  that
• 59:14
  we've
• 59:14
  got
• 59:14
  people
• 59:15
  familiarized
• 59:15
  with
• 59:15
  using
• 59:16
  these
• 59:16
  agencies
• 59:17
  to
• 59:17
  do
• 59:17
  their
• 59:17
  shopping.
• 59:18
  And
• 59:18
  I
• 59:18
  think
• 59:19
  as
• 59:19
  they
• 59:20
  start
• 59:20
  to,
• 59:20
  to
• 59:20
  use
• 59:21
  that
• 59:21
  for
• 59:21
  things
• 59:21
  outside
• 59:22
  of
• 59:22
  just
• 59:22
  shopping,
• 59:23
  for
• 59:23
  making
• 59:23
  appointments,
• 59:24
  for
• 59:24
  doing
• 59:24
  other
• 59:24
  things,
• 59:25
  I
• 59:25
  think
• 59:26
  we'll
• 59:26
  start
• 59:26
  to
• 59:26
  see
• 59:26
  an
• 59:27
  increase,
• 59:27
  hopefully
• 59:28
  with
• 59:28
  payment
• 59:29
  options
• 59:29
  like
• 59:29
  Chad's
• 59:30
  talking
• 59:30
  about
• 59:30
  to
• 59:31
  make
• 59:31
  those
• 59:31
  gift
• 59:32
  buying
• 59:33
  shopping
• 59:33
  experiences
• 59:34
  less
• 59:35
  stressful,
• 59:36
  you
• 59:36
  know,
• 59:36
  and,
• 59:36
  and
• 59:37
  more
• 59:37
  impactful.
• 59:38
  Especially
• 59:38
  as
• 59:39
  the
• 59:39
  deal
• 59:39
  season
• 59:40
  seemed
• 59:40
  to
• 59:40
  get
• 59:40
  stretched
• 59:41
  out
• 59:41
  this
• 59:41
  year.
• 59:41
  Black
• 59:42
  Friday
• 59:42
  week
• 59:42
  lasted
• 59:43
  two
• 59:43
  weeks
• 59:43
  at
• 59:44
  seemed
• 59:44
  like
• 59:45
  so
• 59:46
  those
• 59:46
  agents
• 59:46
  will
• 59:46
  be
• 59:47
  really
• 59:47
  helpful
• 59:47
  I
• 59:47
  think
• 59:47
  with
• 59:48
  people
• 59:48
  making
• 59:48
  sure
• 59:48
  that
• 59:49
  they're
• 59:49
  getting
• 59:49
  the
• 59:49
  right
• 59:49
  prices
• 59:50
  and
• 59:50
  potentially
• 59:51
  even
• 59:51
  doing
• 59:51
  things
• 59:52
  like
• 59:52
  price
• 59:52
  matching
• 59:53
  and
• 59:53
  stuff
• 59:53
  on
• 59:54
  their
• 59:54
  behalf
• 59:54
  next
• 59:55
  year.
• 59:56
  Wow.
• 59:56
  All
• 59:57
  right,
• 59:57
  so,
• 59:57
  and,
• 59:57
  and
• 59:58
  all
• 59:58
  in
• 59:58
  on,
• 59:58
  all
• 59:58
  in
• 59:58
  on
• 59:59
  a
• 59:59
  gentic
• 59:59
  AI
• 59:59
  from
• 1:00:00
  and
• 1:00:00
  that's
• 1:00:00
  the
• 1:00:00
  key
• 1:00:00
  takeaway
• 1:00:01
  from
• 1:00:01
  this
• 1:00:01
  show
• 1:00:01
  so
• 1:00:02
  far.
• 1:00:02
  But
• 1:00:02
  producer
• 1:00:02
  Ella,
• 1:00:03
  I'm
• 1:00:03
  curious,
• 1:00:04
  like
• 1:00:04
  let's
• 1:00:04
  bring
• 1:00:04
  you
• 1:00:04
  in
• 1:00:05
  here
• 1:00:05
  for
• 1:00:05
  one
• 1:00:05
  last
• 1:00:06
  segment.
• 1:00:07
  What
• 1:00:07
  in
• 1:00:07
  your
• 1:00:07
  mind
• 1:00:07
  stood
• 1:00:08
  out
• 1:00:08
  to
• 1:00:08
  you
• 1:00:08
  from
• 1:00:08
  this
• 1:00:08
  show?
• 1:00:08
  Like
• 1:00:09
  what
• 1:00:09
  was,
• 1:00:09
  what
• 1:00:09
  was
• 1:00:09
  the
• 1:00:09
  one
• 1:00:09
  thing
• 1:00:10
  that
• 1:00:10
  you're
• 1:00:10
  taking
• 1:00:10
  away
• 1:00:10
  from
• 1:00:11
  this
• 1:00:12
  hour?
• 1:00:12
  Plus
• 1:00:13
  discussion
• 1:00:14
  of
• 1:00:14
  who
• 1:00:14
  won
• 1:00:14
  the
• 1:00:15
  2025
• 1:00:16
  retail
• 1:00:17
  year.
• 1:00:17
  Yeah,
• 1:00:18
  this
• 1:00:18
  might
• 1:00:18
  shock
• 1:00:19
  you
• 1:00:19
  guys,
• 1:00:19
  but
• 1:00:19
  Chad's
• 1:00:20
  take
• 1:00:20
  on
• 1:00:21
  retailer
• 1:00:21
  of
• 1:00:21
  the
• 1:00:21
  year,
• 1:00:22
  Aldi.
• 1:00:22
  I'm
• 1:00:23
  so
• 1:00:23
  on
• 1:00:23
  board
• 1:00:24
  with
• 1:00:24
  that.
• 1:00:25
  Wow.
• 1:00:26
  Yes.
• 1:00:27
  Because
• 1:00:27
  I
• 1:00:27
  shop
• 1:00:27
  Aldi
• 1:00:28
  often.
• 1:00:30
  I'm
• 1:00:30
  actually
• 1:00:30
  part
• 1:00:31
  of
• 1:00:31
  the
• 1:00:31
  Aldi
• 1:00:32
  Isle
• 1:00:32
  of
• 1:00:32
  Shame
• 1:00:32
  Facebook
• 1:00:33
  group.
• 1:00:33
  I
• 1:00:33
  don't
• 1:00:33
  know
• 1:00:34
  if
• 1:00:34
  you
• 1:00:34
  guys
• 1:00:34
  are
• 1:00:34
  familiar.
• 1:00:36
  This
• 1:00:36
  is.
• 1:00:37
  No,
• 1:00:37
  please
• 1:00:37
  tell
• 1:00:38
  us.
• 1:00:38
  This
• 1:00:38
  is
• 1:00:38
  a
• 1:00:39
  very
• 1:00:39
  devoted
• 1:00:39
  community
• 1:00:40
  where
• 1:00:40
  Aldi
• 1:00:40
  fans
• 1:00:41
  can
• 1:00:41
  celebrate
• 1:00:42
  those
• 1:00:43
  limited
• 1:00:43
  time
• 1:00:44
  middle
• 1:00:44
  aisle
• 1:00:45
  finds.
• 1:00:46
  I
• 1:00:46
  mean
• 1:00:46
  what
• 1:00:46
  everything
• 1:00:47
  from
• 1:00:48
  odd
• 1:00:48
  seasonal
• 1:00:49
  gadgets
• 1:00:49
  to
• 1:00:50
  a
• 1:00:50
  pull
• 1:00:50
  up
• 1:00:50
  bar,
• 1:00:51
  new
• 1:00:51
  shoes,
• 1:00:52
  the
• 1:00:53
  list
• 1:00:53
  goes
• 1:00:53
  on.
• 1:00:53
  But
• 1:00:54
  it's
• 1:00:54
  basically
• 1:00:54
  a
• 1:00:54
  very
• 1:00:55
  safe
• 1:00:55
  place
• 1:00:55
  to
• 1:00:55
  share
• 1:00:56
  what
• 1:00:56
  may
• 1:00:56
  have
• 1:00:57
  ended
• 1:00:57
  up
• 1:00:57
  in
• 1:00:57
  your
• 1:00:57
  cart
• 1:00:58
  on
• 1:00:58
  your
• 1:00:58
  grocery
• 1:00:59
  run.
• 1:01:00
  So
• 1:01:00
  Anne
• 1:01:01
  and
• 1:01:01
  Chris,
• 1:01:01
  I
• 1:01:01
  know
• 1:01:01
  you
• 1:01:01
  were
• 1:01:01
  maybe
• 1:01:02
  thinking
• 1:01:02
  of
• 1:01:02
  more
• 1:01:02
  of
• 1:01:02
  a
• 1:01:03
  retail
• 1:01:03
  minded
• 1:01:03
  answer,
• 1:01:05
  but
• 1:01:05
  I
• 1:01:06
  don't
• 1:01:06
  know
• 1:01:06
  much
• 1:01:06
  about
• 1:01:06
  the
• 1:01:06
  numbers
• 1:01:07
  but
• 1:01:07
  I
• 1:01:07
  Do
• 1:01:07
  know
• 1:01:07
  I
• 1:01:08
  love
• 1:01:08
  Aldi
• 1:01:08
  and
• 1:01:09
  Chad.
• 1:01:10
  I
• 1:01:10
  really
• 1:01:10
  resonated
• 1:01:10
  with
• 1:01:11
  a
• 1:01:11
  lot
• 1:01:11
  of
• 1:01:11
  what
• 1:01:11
  you
• 1:01:11
  said
• 1:01:12
  today.
• 1:01:12
  So
• 1:01:13
  I
• 1:01:13
  guess
• 1:01:13
  maybe
• 1:01:14
  you're
• 1:01:14
  my
• 1:01:14
  winner.
• 1:01:15
  Thank
• 1:01:15
  you,
• 1:01:15
  Ella.
• 1:01:15
  Thank
• 1:01:16
  you,
• 1:01:16
  thank
• 1:01:16
  you.
• 1:01:16
  Do
• 1:01:17
  I
• 1:01:17
  get
• 1:01:17
  my
• 1:01:17
  own
• 1:01:17
  Omni
• 1:01:18
  for
• 1:01:18
  getting
• 1:01:18
  the,
• 1:01:19
  you
• 1:01:19
  know,
• 1:01:19
  the
• 1:01:20
  winning
• 1:01:20
  the
• 1:01:20
  show?
• 1:01:21
  Yes.
• 1:01:21
  100%.
• 1:01:22
  We're
• 1:01:22
  gonna
• 1:01:22
  make
• 1:01:22
  one,
• 1:01:23
  ship
• 1:01:23
  it
• 1:01:23
  to
• 1:01:23
  you.
• 1:01:23
  100%.
• 1:01:24
  Fantastic.
• 1:01:25
  Keep
• 1:01:25
  it
• 1:01:26
  on
• 1:01:26
  my
• 1:01:26
  trophy
• 1:01:27
  or
• 1:01:27
  my,
• 1:01:27
  my,
• 1:01:28
  my
• 1:01:28
  wall
• 1:01:28
  of
• 1:01:28
  shame.
• 1:01:29
  We'll
• 1:01:29
  get
• 1:01:29
  you
• 1:01:30
  your
• 1:01:30
  own
• 1:01:30
  Omnitok.
• 1:01:31
  Half
• 1:01:31
  zip,
• 1:01:31
  Chad.
• 1:01:32
  Yes.
• 1:01:33
  All
• 1:01:34
  right.
• 1:01:34
  All
• 1:01:35
  right.
• 1:01:35
  Well,
• 1:01:35
  that
• 1:01:35
  closes
• 1:01:35
  us
• 1:01:36
  up.
• 1:01:36
  That
• 1:01:36
  was
• 1:01:36
  a
• 1:01:36
  great
• 1:01:36
  show.
• 1:01:37
  So
• 1:01:37
  much
• 1:01:37
  fun.
• 1:01:37
  Love
• 1:01:37
  doing
• 1:01:38
  this
• 1:01:38
  every
• 1:01:38
  year.
• 1:01:38
  Happy
• 1:01:39
  birthday
• 1:01:39
  today
• 1:01:39
  to
• 1:01:39
  Susan
• 1:01:40
  Day,
• 1:01:41
  Kenneth
• 1:01:41
  Brada,
• 1:01:42
  and
• 1:01:42
  to
• 1:01:42
  the
• 1:01:42
  man
• 1:01:43
  everyone
• 1:01:43
  once
• 1:01:43
  wished
• 1:01:44
  for
• 1:01:44
  on
• 1:01:44
  their
• 1:01:45
  16th
• 1:01:45
  birthday,
• 1:01:46
  Michael
• 1:01:47
  Schoffling.
• 1:01:47
  And
• 1:01:47
  do
• 1:01:48
  you
• 1:01:48
  know
• 1:01:48
  who
• 1:01:48
  Michael
• 1:01:48
  Shoffling
• 1:01:49
  is?
• 1:01:49
  I
• 1:01:49
  bet
• 1:01:49
  you
• 1:01:49
  do.
• 1:01:50
  I
• 1:01:50
  don't.
• 1:01:51
  I
• 1:01:51
  have
• 1:01:51
  no
• 1:01:51
  idea.
• 1:01:51
  Sixteen
• 1:01:52
  Candles.
• 1:01:54
  I
• 1:01:54
  gotta
• 1:01:54
  look
• 1:01:54
  him
• 1:01:55
  up,
• 1:01:55
  but
• 1:01:55
  I
• 1:01:55
  don't
• 1:01:55
  know
• 1:01:56
  his
• 1:01:56
  name
• 1:01:56
  by
• 1:01:56
  candles.
• 1:01:57
  I
• 1:01:57
  know,
• 1:01:57
  but
• 1:01:57
  you
• 1:01:58
  know
• 1:01:58
  the
• 1:01:58
  bow
• 1:01:58
  in
• 1:01:58
  Sixteen
• 1:01:59
  Candles,
• 1:01:59
  right?
• 1:01:59
  Everyone
• 1:02:00
  loved
• 1:02:00
  him.
• 1:02:00
  Everyone
• 1:02:01
  loved
• 1:02:01
  him.
• 1:02:02
  I
• 1:02:02
  know.
• 1:02:02
  This
• 1:02:03
  is
• 1:02:03
  what
• 1:02:03
  happens
• 1:02:03
  is
• 1:02:03
  you
• 1:02:04
  look
• 1:02:04
  these
• 1:02:04
  people
• 1:02:04
  up
• 1:02:05
  and
• 1:02:05
  then
• 1:02:05
  you're
• 1:02:05
  like.
• 1:02:05
  Oh,
• 1:02:06
  you
• 1:02:06
  maybe
• 1:02:07
  dude
• 1:02:08
  hasn't
• 1:02:08
  aged
• 1:02:08
  very
• 1:02:09
  well,
• 1:02:09
  actually,
• 1:02:09
  unfortunately.
• 1:02:10
  But
• 1:02:10
  yeah,
• 1:02:10
  but
• 1:02:11
  remember,
• 1:02:11
  if
• 1:02:11
  you
• 1:02:11
  can
• 1:02:11
  only
• 1:02:11
  read
• 1:02:12
  or
• 1:02:12
  listen
• 1:02:12
  to
• 1:02:12
  one
• 1:02:13
  retail
• 1:02:13
  blog
• 1:02:13
  in
• 1:02:14
  the
• 1:02:14
  business,
• 1:02:14
  Make
• 1:02:14
  It
• 1:02:14
  Omnitok
• 1:02:15
  the
• 1:02:15
  only
• 1:02:15
  retail
• 1:02:15
  media
• 1:02:16
  outlet
• 1:02:16
  run
• 1:02:16
  by
• 1:02:16
  two
• 1:02:16
  former
• 1:02:17
  executives
• 1:02:17
  from
• 1:02:17
  a
• 1:02:17
  current
• 1:02:18
  top
• 1:02:18
  10
• 1:02:18
  US
• 1:02:18
  retailer.
• 1:02:19
  Our
• 1:02:19
  Fast
• 1:02:20
  Five
• 1:02:20
  podcast
• 1:02:20
  is
• 1:02:20
  the
• 1:02:20
  quickest,
• 1:02:21
  fastest
• 1:02:21
  rundown
• 1:02:21
  of
• 1:02:21
  all
• 1:02:22
  the
• 1:02:22
  week's
• 1:02:22
  top
• 1:02:22
  news.
• 1:02:22
  And
• 1:02:22
  our
• 1:02:23
  twice
• 1:02:23
  weekly
• 1:02:23
  newsletter
• 1:02:24
  tells
• 1:02:24
  you
• 1:02:24
  the
• 1:02:24
  top
• 1:02:25
  five
• 1:02:25
  things
• 1:02:25
  you
• 1:02:25
  need
• 1:02:25
  to
• 1:02:25
  know
• 1:02:25
  each
• 1:02:26
  day
• 1:02:26
  and
• 1:02:26
  also
• 1:02:26
  features
• 1:02:27
  special
• 1:02:27
  content
• 1:02:27
  that
• 1:02:28
  is
• 1:02:28
  exclusive
• 1:02:28
  to
• 1:02:28
  us
• 1:02:28
  and
• 1:02:29
  that
• 1:02:29
  we
• 1:02:29
  take
• 1:02:29
  a
• 1:02:29
  lot
• 1:02:29
  of
• 1:02:30
  pride
• 1:02:30
  in
• 1:02:30
  doing
• 1:02:30
  just
• 1:02:30
  for
• 1:02:31
  you.
• 1:02:32
  Thanks
• 1:02:32
  as
• 1:02:32
  always
• 1:02:32
  for
• 1:02:32
  listening
• 1:02:33
  in.
• 1:02:33
  Please
• 1:02:33
  remember
• 1:02:33
  to
• 1:02:33
  like
• 1:02:33
  and
• 1:02:34
  leave
• 1:02:34
  us
• 1:02:34
  a
• 1:02:34
  review
• 1:02:34
  wherever
• 1:02:35
  you
• 1:02:35
  happen
• 1:02:35
  to
• 1:02:35
  listen
• 1:02:35
  to
• 1:02:35
  your
• 1:02:36
  podcast
• 1:02:36
  or
• 1:02:36
  on
• 1:02:37
  YouTube.
• 1:02:37
  You
• 1:02:37
  can
• 1:02:37
  follow
• 1:02:37
  us
• 1:02:38
  today
• 1:02:38
  by
• 1:02:38
  simply
• 1:02:38
  going
• 1:02:38
  to
• 1:02:39
  YouTube.com
• 1:02:41
  omnitalkretail
• 1:02:42
  Chad,
• 1:02:43
  if
• 1:02:43
  people
• 1:02:43
  want
• 1:02:43
  to
• 1:02:44
  get
• 1:02:44
  in
• 1:02:44
  touch
• 1:02:44
  with
• 1:02:44
  you
• 1:02:45
  or
• 1:02:45
  anyone
• 1:02:45
  else
• 1:02:45
  at
• 1:02:45
  the
• 1:02:45
  A
• 1:02:46
  and
• 1:02:46
  M
• 1:02:46
  Consumer
• 1:02:46
  and
• 1:02:46
  Retail
• 1:02:47
  Group,
• 1:02:47
  what's
• 1:02:47
  the
• 1:02:47
  best
• 1:02:47
  way
• 1:02:47
  for
• 1:02:48
  them
• 1:02:48
  to
• 1:02:48
  do
• 1:02:48
  that?
• 1:02:49
  You
• 1:02:49
  can
• 1:02:50
  reach
• 1:02:50
  out
• 1:02:50
  to
• 1:02:50
  me
• 1:02:51
  directly
• 1:02:52
  on
• 1:02:53
  LinkedIn,
• 1:02:54
  Alvarez
• 1:02:54
  and
• 1:02:55
  Marcel
• 1:02:55
  Consumer
• 1:02:55
  and
• 1:02:55
  Retail
• 1:02:56
  Group.
• 1:02:56
  We
• 1:02:56
  also
• 1:02:57
  are
• 1:02:57
  there
• 1:02:58
  on
• 1:02:58
  LinkedIn
• 1:02:58
  or
• 1:02:58
  you
• 1:02:58
  can
• 1:02:59
  find
• 1:02:59
  us
• 1:02:59
  at
• 1:02:59
  alvarezmarsal-crg.com
• 1:03:04
  awesome.
• 1:03:04
  Awesome.
• 1:03:05
  And
• 1:03:05
  today's
• 1:03:05
  podcast
• 1:03:05
  was
• 1:03:06
  produced,
• 1:03:06
  of
• 1:03:06
  course,
• 1:03:06
  with
• 1:03:06
  the
• 1:03:07
  help
• 1:03:07
  of
• 1:03:07
  Ella
• 1:03:07
  Sirjord
• 1:03:08
  and
• 1:03:08
  to
• 1:03:09
  everyone
• 1:03:09
  out
• 1:03:09
  there
• 1:03:09
  on
• 1:03:10
  behalf
• 1:03:10
  of
• 1:03:10
  all
• 1:03:10
  of
• 1:03:10
  us
• 1:03:10
  at
• 1:03:10
  omnitalk,
• 1:03:11
  on
• 1:03:11
  behalf
• 1:03:11
  of
• 1:03:11
  Chad
• 1:03:12
  and
• 1:03:12
  the
• 1:03:12
  Alvarez
• 1:03:12
  and
• 1:03:13
  Marcel
• 1:03:13
  Consumer
• 1:03:13
  and
• 1:03:14
  retail
• 1:03:14
  group,
• 1:03:14
  as
• 1:03:15
  always,
• 1:03:15
  be
• 1:03:15
  careful
• 1:03:15
  out
• 1:03:16
  there.
• 1:03:16
  And
• 1:03:16
  most
• 1:03:16
  importantly,
• 1:03:17
  have
• 1:03:17
  a
• 1:03:17
  really
• 1:03:18
  happy
• 1:03:18
  holidays.