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Digital Marketing Today: AI, Accountability and the Future of Performance Marketing
Digital Marketing Today dives into the latest news shaping the future of digital marketing, with this episode focusing on how the industry is becoming more measurable, more operational, and more accountable. In this segment, we unpack three important stories that reveal where digital marketing techniques and innovations are heading across SEO, EDMs, Google Ads, Meta advertising, local search, AI, CRM, and marketing automation. Agency selection is changing: We explore the GoodFirms 2026 rankings and what they tell us about how brands now choose SEO, paid media, EDM, and martech partners…
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