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Rich Thau from Swing Voter Project

Rich Thau is a nationally-known and highly sought after research expert who leads the Swing Voter Project. Since 2019, Thau’s work with the Swing Voter Project has been featured in national news outlets and provides important insights on what swing voters are thinking. In this episode, Thau talk about why traditional polling and conventional wisdom usually get it wrong when trying to understand what is arguably the most important voter block in each election.

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