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Latest / The Promotion Memo with Fexingo: Getting Visibility, Sponsors, and Executive Presence

How a Lateral Move Landed a VP Role

In this episode of The Promotion Memo, Lucas and Luna dissect how a mid-level marketing manager at a regional bank turned a lateral transfer into a vice president promotion within 18 months. They walk through the specific playbook: identifying a high-visibility problem no one wanted to solve, volunteering for the ugliest part of a cross-functional project, and using that work to build a coalition of sponsors. Luna pushes back on whether this is just survivorship bias, and Lucas shares the data point that tipped the scales: the manager documented 14 instances where her work directly saved the…

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