Latest / En Roue Libre Podcast avec Antoine Taillefer
#97 - Mike Sinyard: 50 Years at the helm of Specialized, and Still All In
In 1974, Mike Sinyard sold his Volkswagen van to go and buy bike components in Italy. Fifty years later, Specialized is one of the most iconic brands in world cycling — and at seventy-seven, he still rides.
He welcomed me to the Morgan Hill headquarters in California, in the room they built for Peter Sagan. What was meant to be an interview about the bike industry became the most personal episode I've ever recorded.
Because Mike has ADHD. Diagnosed late, like so many people. Fourteen years ago, he read the story of a kid who told his doctor: "Riding is my Ritalin." He called the doctor…
The skinny
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