Latest / Brewsers / Brewsers #371- Ryan with Booz Box

Transcript

Brewsers #371- Ryan with Booz Box · Brewsers

0:02
Speaker 1: Welcome to Bruisers, a podcast about be your Coffee, booze
0:22
Speaker 1: and Bruisers.
0:23
Speaker 2: I am your host, Rody John, and today we talked
0:25
Speaker 2: to Ryan with Booze Box. We talked about how booze
0:29
Speaker 2: Box got founded, what the industry looks like, and so
0:31
Speaker 2: much more. Booze Box is doing absolutely awesome things when
0:34
Speaker 2: it comes to the ready to drink market and obviously
0:36
Speaker 2: you don't want to hear it from me, you want
0:38
Speaker 2: to hear from him. So, without further ado, here is
0:40
Speaker 2: Ryan with Booze Box. I would like to welcome a show,
0:53
Speaker 2: Ryan with Boozebox Cocktails.
0:55
Speaker 3: How are you doing today, sir, good, Thanks John, thanks
0:57
Speaker 3: for having me on the show.
0:59
Speaker 2: Thanks for coming on. So for those listening kind of
1:01
Speaker 2: paintings the word picture where you're at, what's going on
1:03
Speaker 2: around you?
1:05
Speaker 4: So I'm based over here in New Jersey and we
1:09
Speaker 4: are starting to kick off summer on.
1:11
Speaker 3: The right foot.
1:12
Speaker 4: You know, everything's been going great and yeah, I'm just
1:16
Speaker 4: just working on my brand booze Box. Here.
1:18
Speaker 2: Very nice. Well, let's go all the way back in time.
1:21
Speaker 2: What is your earliest memory of alcohol?
1:24
Speaker 4: My earliest memory of alcohol, Wow, I would say the
1:27
Speaker 4: college days is when I first started appling with alcohol,
1:30
Speaker 4: I mean on the more party level, but you know,
1:34
Speaker 4: more professionally.
1:35
Speaker 3: I've been involved with it.
1:37
Speaker 4: For about six years now, so I'm relatively new to
1:40
Speaker 4: the industry. I'm by no means a veteran, but I
1:45
Speaker 4: started dabbling in the industry when I started my brand
1:48
Speaker 4: during the pandemic in summer of twenty twenty. So my
1:51
Speaker 4: business partner and I got together and started started Boozebox
1:54
Speaker 4: around the dinner table.
1:55
Speaker 3: Took us about.
1:57
Speaker 4: Four years to launch, and rough a short amount of
2:01
Speaker 4: time to actually conceptualize the idea. But yeah, it took
2:03
Speaker 4: a long time to get the brand off the ground
2:06
Speaker 4: and on the shelf.
2:08
Speaker 2: Yeah, I definitely want to get into that journey because that,
2:10
Speaker 2: you know, getting into the market is especially with what
2:12
Speaker 2: you guys are doing, is definitely something that I imagine
2:15
Speaker 2: did take quite a while because of just all the
2:17
Speaker 2: little details. But how did so what were you what
2:20
Speaker 2: were you doing before the alcohol industry?
2:24
Speaker 4: So I was working in the TV industry, nice peblevision
2:29
Speaker 4: editor and producer, not in front of the camera, but yeah,
2:33
Speaker 4: more along the business side of that.
2:35
Speaker 3: You just for producing TV shows.
2:37
Speaker 4: You know, it's not as glamorous as it sounds, but
2:40
Speaker 4: you know, the bills for the you know, the last
2:44
Speaker 4: ten years, twelve years of my life. And then yeah,
2:47
Speaker 4: then I started dabbling with you know, the music industry.
2:50
Speaker 4: I was a DJ at one point in Brooklyn, and uh,
2:53
Speaker 4: you know, I was both booking artists and in that
2:56
Speaker 4: in that scene, electronic music. And from there, yeah, then
3:02
Speaker 4: I got into you know, really became interested in beverage brands.
3:06
Speaker 4: And then you know, from there, yeah, I was just
3:09
Speaker 4: I was just hooked on just kept on researching and researching,
3:12
Speaker 4: and from there I was like, yeah, I want to
3:14
Speaker 4: start a beverage brand, and you know, I got They
3:16
Speaker 4: got together by business partner during yeah, summer of twenty twenty,
3:20
Speaker 4: right when the pandemic was kicking off, and yeah, we
3:22
Speaker 4: just had a lot of time on our hands and
3:25
Speaker 4: a lot of times to design and really dial in
3:29
Speaker 4: and figure out what works in the industry, what's hot,
3:32
Speaker 4: and what's on the move, and what's going to be
3:36
Speaker 4: on the move and what's going to be hot, you know,
3:38
Speaker 4: in the future. So you know, our tds were sure
3:42
Speaker 4: thing that yeah, that's they're hot right now. They were hot.
3:45
Speaker 4: They were just getting started then with say, you know,
3:48
Speaker 4: the High Noons and the White Claws, I think Heightened
3:51
Speaker 4: just launched launched, and and surf Side was just starting
3:55
Speaker 4: to launch. And those were a couple of brands that
3:58
Speaker 4: were like, Wow, people are really hooked on this stuff.
4:01
Speaker 4: They love it and it's it's good.
4:02
Speaker 3: Stuff is viral.
4:04
Speaker 4: So yeah, let's, uh, you know, let's start a brand
4:07
Speaker 4: and and see we can do something a little bit
4:09
Speaker 4: different and stay on track with you know, what they're
4:14
Speaker 4: targeting in terms of an audience, you know, and that
4:17
Speaker 4: that's kind of what we're going after.
4:18
Speaker 3: Now, is you know, kind of a Gen Z audience.
4:21
Speaker 4: Younger drinkers from twenty one to all the way up
4:24
Speaker 4: to forty five, even people that are really.
4:29
Speaker 3: You know, excited about it, you.
4:31
Speaker 4: Know, rather than just being a couple of people you know,
4:34
Speaker 4: at a party just not really caring what they drink.
4:36
Speaker 3: But you know, people are being more selective about what
4:38
Speaker 3: they're drinking right now.
4:40
Speaker 4: Yeah, it's not like people are just partying because they're partying.
4:42
Speaker 4: They're partying during occasions, you know, experiences you know, they
4:46
Speaker 4: want to people want to party you know, with their
4:49
Speaker 4: friends at at a tailgate, listening to their favorite musician,
4:53
Speaker 4: or at a baseball game or at a you know,
4:55
Speaker 4: a soccer game or whatever, so that that that's really
4:58
Speaker 4: what we're trying to make Booze Box becomes something more
5:01
Speaker 4: along the lines of an experience based brand.
5:04
Speaker 2: Right, I was best say considering where, you know, as
5:06
Speaker 2: we're recording this, we're still in the midst of the
5:08
Speaker 2: World Cup, and the World Cup will be wrapping up
5:11
Speaker 2: over there in New Jersey. They'll say New York, New Jersey,
5:13
Speaker 2: but we all know it's New Jersey, and so like,
5:16
Speaker 2: you know, I imagine you guys are doing some fantastic
5:19
Speaker 2: things over there during the same time, because I love
5:23
Speaker 2: seeing all the videos of everyone from around the world
5:26
Speaker 2: coming in, like genuinely like loving America as much as
5:29
Speaker 2: there's been so many people are like, oh my god,
5:31
Speaker 2: I thought I was just gonna be like this the
5:32
Speaker 2: Sopia and like everybody was gonna hate each other, and
5:34
Speaker 2: I was like, no, we're all. We all love each other.
5:36
Speaker 2: It's just what you see on TV is really shitty.
5:39
Speaker 2: But I love seeing everybody come together, especially from around
5:42
Speaker 2: the world, and bringing their cultures and their everything that
5:45
Speaker 2: they're doing, Like we're seeing The Times Square was taken
5:48
Speaker 2: over the other day by the Norwegian team, it was
5:51
Speaker 2: nuts and before that it was Scotland, and Scotland somehow
5:54
Speaker 2: out drank Boston, which no one thought that was ever
5:58
Speaker 2: gonna happen, considering Boston is very very much known for drinking.
6:01
Speaker 3: So yeah, like beer sales shot up, like.
6:05
Speaker 2: They ran out at the Sam Adams taproom, Like they
6:07
Speaker 2: make beer there and they ran out of it.
6:09
Speaker 3: That's insane.
6:10
Speaker 4: Yeah, it's just so cool to hear though that, you know. Yeah,
6:13
Speaker 4: like you said, countries are coming around the world to
6:15
Speaker 4: gather here and really make you know, it's.
6:18
Speaker 3: Become a form of world peace.
6:20
Speaker 4: You know, like every nation is gathering right here in
6:23
Speaker 4: the United States, and everyone's happy and has a smile face,
6:27
Speaker 4: and partly due to.
6:29
Speaker 3: You know, everyone's.
6:30
Speaker 4: Partying and having fun and laughing and at the end
6:32
Speaker 4: of the day most of them are drinking so on
6:36
Speaker 4: a safe you know the side of things too. It's
6:38
Speaker 4: not like they're getting out of hands or being nasty
6:40
Speaker 4: and fighting. You know, everyone's laughing and having fun.
6:43
Speaker 2: So that that's what we want to well, So I
6:46
Speaker 2: mean you did touch on like the obviously right now,
6:48
Speaker 2: we're seeing, especially in the alcohol world, beer sales are down,
6:51
Speaker 2: wine sales are down. Most other spirits other than you know, bourbon,
6:55
Speaker 2: whiskey and tequila, and then RTDs are the only ones
6:58
Speaker 2: really growing right now, which is absolutely crazy. And then
7:01
Speaker 2: you touched on you guys really wanting to get in
7:03
Speaker 2: with the gen Z market. But then they're the generation
7:06
Speaker 2: now that we're seeing, you know, statistically, i'd imagine it's
7:09
Speaker 2: whether it's on the street is a different story. But
7:11
Speaker 2: they're drinking far less than any other generation before them.
7:14
Speaker 2: But as you also said, people care more about what's
7:18
Speaker 2: going in their body. Like as much as tequila is growing,
7:22
Speaker 2: the added to free part of it, which honestly, they
7:24
Speaker 2: all should be added to free anyway, but you know,
7:27
Speaker 2: is becoming far more popular and people you're actually seeing
7:31
Speaker 2: now companies put ingredients list on the back of their
7:36
Speaker 2: you know, their spirits or their RTDs. And it's because
7:39
Speaker 2: people are caring about what's going in their body. So
7:42
Speaker 2: when it came for y'all, like especially during the pandemic,
7:44
Speaker 2: when everybody's vices were through the roof, cigarette sales are up, obviously,
7:48
Speaker 2: alcohol sales were on a whole nother level. You know,
7:52
Speaker 2: everything else was going up as well. How did y'all
7:54
Speaker 2: kind of think Okay, well, you know, RTDs obviously are growing.
7:59
Speaker 2: How do we get in this market and what can
8:01
Speaker 2: we do that's different than everybody else?
8:04
Speaker 4: Well, the most important thing from our point of view
8:06
Speaker 4: is being in a boxed format. So so packaging, packaging
8:10
Speaker 4: from our standpoint is what's different than than I want
8:13
Speaker 4: to say, ninety nine percent of the brands that that
8:15
Speaker 4: are out there.
8:17
Speaker 3: You know, you have Beatbox, you have Vibe, you have.
8:21
Speaker 4: I don't even I can't even count on one hand
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Speaker 4: how many brands are doing boxed.
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Speaker 2: Oh, because you can't because it's so like gigantic as
8:29
Speaker 2: many people like think, Oh that's the way to go
8:31
Speaker 2: now is to put it in a bar.
8:33
Speaker 5: Yeah.
8:33
Speaker 4: Yeah, So that that was one thing that we decided
8:35
Speaker 4: on that we want to make different, you know, do differently,
8:40
Speaker 4: you know, along with with the name, you know, in
8:43
Speaker 4: a select few other things may make our flavors much
8:46
Speaker 4: different than the others. You know, we're seeing a lot
8:48
Speaker 4: of the same flavors out there for every brand.
8:51
Speaker 3: You know. It's I don't want to you know, talk
8:54
Speaker 3: bad on any brands.
8:55
Speaker 4: I mean, I really really love to see what a
8:57
Speaker 4: lot of brands are doing out there, but you know,
8:59
Speaker 4: the majority of the new brands that are coming out there,
9:02
Speaker 4: flavors aren't as innovative.
9:04
Speaker 3: That that most would like to see.
9:05
Speaker 4: You know, it's just a raspberry flavor or a peach
9:08
Speaker 4: or a peach in vodka, a vodka soda this, and
9:11
Speaker 4: you know it's.
9:12
Speaker 2: The margarita variants or whatever.
9:14
Speaker 4: And when you when people try and be a little
9:16
Speaker 4: more craftier, they go with a cosmo or or you know,
9:20
Speaker 4: a Long islandice tea or a margarita. You know, it's
9:24
Speaker 4: like be a little more creative.
9:27
Speaker 2: You know, there's others out there.
9:29
Speaker 4: That's why we we try to put a little twist
9:31
Speaker 4: on ours with you know, that's why you know my
9:33
Speaker 4: bis partner, he's a mix algers just the brand. He
9:34
Speaker 4: does a great job at coming up with these ideas
9:37
Speaker 4: for for new flavors. You know, we have a you
9:40
Speaker 4: know berry, a mixed berry, a margarita with a with
9:43
Speaker 4: a dash of you know, limeon, and a gave you know,
9:47
Speaker 4: pineapple mutle. You don't really see anything with a mule twist.
9:51
Speaker 4: It's usually just a moscow mules put a little pineapple
9:54
Speaker 4: twist on it. You have or watermelon cooler, which is
9:56
Speaker 4: watermelon and gin and that's another kind of variance that
9:59
Speaker 4: you don't really see too often, watermelon, cucumber and gen rather.
10:03
Speaker 4: And then our last flavor of mouli mohdo is a
10:08
Speaker 4: strawberry orange mohito obviously with the mint flavor in the background.
10:12
Speaker 4: So it's just like adding those little touches to it
10:14
Speaker 4: that you know, people don't really see too often. And
10:16
Speaker 4: it's becoming apparent too with the a lot of the
10:20
Speaker 4: tastings that I've been doing this past summer.
10:22
Speaker 3: And last summer.
10:22
Speaker 4: Even like they a lot of people, the first thing
10:24
Speaker 4: they said is like, oh, this is different, you know,
10:26
Speaker 4: so that's kind of what we want to be.
10:28
Speaker 3: And I loved hearing that from people. Is being different.
10:31
Speaker 4: You know.
10:31
Speaker 3: I definitely don't want to be the same.
10:33
Speaker 4: That's not never how I ever was hated being the
10:36
Speaker 4: same as even growing up, like hated being the same,
10:38
Speaker 4: and it's just everybody else doing the same thing, just
10:41
Speaker 4: add the pack I really love to, you know, be different.
10:45
Speaker 3: And you know, whether.
10:46
Speaker 4: It's from making cocktails or being different from packaging or
10:50
Speaker 4: you know, you name it. From a business standpoint, especially
10:53
Speaker 4: in beverage, it's all about being different.
10:55
Speaker 3: So that's what we're standing on as a business.
10:59
Speaker 2: Yeah, the term you're either better than, less than or
11:02
Speaker 2: different than and different than is definitely the way you
11:04
Speaker 2: really want to stay now because everyone's kind of already
11:07
Speaker 2: seen it before, and so are you better than or
11:11
Speaker 2: are you less than? Or can you just be different?
11:13
Speaker 4: Then?
11:13
Speaker 2: And then that one's usually the one that really works out.
11:16
Speaker 4: Yeah, and a lot of people are afraid to take
11:18
Speaker 4: the chance of being different. Oh well this works, you know,
11:21
Speaker 4: because the big brands are doing it this way, so
11:23
Speaker 4: I'm gonna do it that way. So so it's like
11:26
Speaker 4: people are afraid to take that chance on being different,
11:29
Speaker 4: and you know, sometimes you got to take that chance.
11:32
Speaker 4: And yeah, that's certainly what we did. You know, we
11:33
Speaker 4: took a chance on being a bit different than the rest.
11:36
Speaker 4: So you know, it's we're still in the early stages,
11:39
Speaker 4: but you know, we, you know, are happy with the
11:42
Speaker 4: way things are going right now, so hopefully.
11:45
Speaker 3: And just continue on this path upward.
11:48
Speaker 2: Right. Well, so, obviously when you're building a brand, you
11:51
Speaker 2: got to think of the name, you to think of
11:52
Speaker 2: the logo, like you guys said, you guys were already
11:54
Speaker 2: thinking about the packaging. But then when you come to
11:56
Speaker 2: a box, you have to think of how the box
11:58
Speaker 2: is going to look, how is the tap going to
12:00
Speaker 2: come out, how is the liner going to work out,
12:02
Speaker 2: how's the shipper and all that stuff. So how did
12:05
Speaker 2: all of that kind of stuff come together, because, like
12:06
Speaker 2: you said, it was a four year process, and you know,
12:09
Speaker 2: especially when it comes to that liner process of it
12:12
Speaker 2: in the box, like that's probably the bigger aspect than
12:15
Speaker 2: throwing a bottle or in a can or whatever.
12:17
Speaker 4: Yeah.
12:17
Speaker 3: Yeah, So so the box designs took like.
12:21
Speaker 4: Over a year, maybe even two years to actually get finalized,
12:25
Speaker 4: like actually nailed down everything from the information the TTV
12:30
Speaker 4: label on the back in the front cup, to the
12:33
Speaker 4: design of it too, you know, the the naming and
12:38
Speaker 4: just the organizational aspect of it. Yeah, it took a
12:40
Speaker 4: really really long time. And then you know.
12:46
Speaker 3: When it when it comes to I guess like the
12:48
Speaker 3: printing of it and the actual.
12:51
Speaker 4: Shipping of like in saying the master containers, the master
12:54
Speaker 4: cardons from you know, our six pack units is what
12:57
Speaker 4: we're shipping through right now. That didn't really that was
13:00
Speaker 4: all like surprisingly pretty, you know, smooth. You know, we
13:06
Speaker 4: didn't get anything wrong in that part, Like they were
13:08
Speaker 4: pretty the company that the copacker that we worked with
13:11
Speaker 4: with manufacturing the boxes is pretty straightforward with letting us
13:14
Speaker 4: know how to go about this and like what you know,
13:17
Speaker 4: the sizing information with with all that that that back
13:21
Speaker 4: end stuff. It really like we got it right the
13:24
Speaker 4: first round because I was afraid even when we were
13:27
Speaker 4: going into manufacturing that we were going to get something
13:29
Speaker 4: wrong and like say, like we we printed like you know,
13:31
Speaker 4: all the labels on the the flavored cartons all wrong
13:36
Speaker 4: and then you know, or the master carton was sized wrong.
13:40
Speaker 4: You know, that was something I definitely thought about before
13:43
Speaker 4: we went through the printing process because you know, you
13:45
Speaker 4: get one thing wrong there, then you know you're wasting
13:48
Speaker 4: I mean lots and lots of money and that that
13:51
Speaker 4: could have set us back, and that could have even.
13:53
Speaker 3: Kept us from launching, you know on time.
13:57
Speaker 4: You know the way we the way we did, so yeah,
14:01
Speaker 4: if we got one thing wrong, like yeah.
14:02
Speaker 3: We we could have screwed up the brand entirely.
14:05
Speaker 4: So so yeah, from that from that point of view,
14:07
Speaker 4: it was it was stressful, but yeah, we we nailed
14:11
Speaker 4: it down fortunately enough. And now we're actually working on
14:15
Speaker 4: a brand refresh at the moment, so you're gonna be
14:18
Speaker 4: seeing some some new labels. You're gonna be seeing some
14:20
Speaker 4: new artwork, some new flavors coming in the next couple
14:25
Speaker 4: of months.
14:25
Speaker 3: So so yeah, we're excited about that as well.
14:28
Speaker 2: Well, I mean, you guys, I mean you touched already
14:31
Speaker 2: that you wanted to do different flavors than what everybody
14:33
Speaker 2: else is doing. How did y'all end up on the lineup?
14:35
Speaker 2: You kind of did?
14:37
Speaker 5: Uh.
14:38
Speaker 3: So these were some of the top selling.
14:41
Speaker 4: Mixed drinks over at a couple of bars that uh,
14:44
Speaker 4: that Norman was involved with, So they were, you know,
14:47
Speaker 4: the top selling on the menu, the most popular.
14:49
Speaker 3: So we kind of just want to start off with
14:50
Speaker 3: those before before moving on to anything else.
14:55
Speaker 4: And I'm really happy that we did start with the
14:57
Speaker 4: flavors that we did so because of you know, there
14:59
Speaker 4: are a very unique in their own way. They all
15:02
Speaker 4: have a very like forward taste for fruit flavor with
15:06
Speaker 4: a with a support flavor. So like, for example, the
15:09
Speaker 4: pineapple mule has that pineapple forward taste with the ginger
15:12
Speaker 4: in the background.
15:13
Speaker 3: So we really love about that.
15:14
Speaker 4: Is the pineapple and then the ginger taste with the aftertaste.
15:18
Speaker 4: And you know, same with the watermelon cooler. It has
15:22
Speaker 4: that watermelon forward with the cucumber and the moheedo with
15:25
Speaker 4: the strawberry orange in the beginning and then finishes with
15:28
Speaker 4: the mint, so very different, and and they all compliment
15:32
Speaker 4: each other very well, and they're all equally likable.
15:35
Speaker 3: So that was another thing too. We were afraid that
15:37
Speaker 3: one was going to be.
15:39
Speaker 4: More like than the other three or the other two.
15:42
Speaker 4: But it turns out that all of them are pretty equal.
15:44
Speaker 4: They're all right down the middle. Everybody loves it, all
15:47
Speaker 4: three the same amount. So yeah, we're excited to get
15:50
Speaker 4: this this margarita, this verry margarita out though, Yeah, I
15:54
Speaker 4: haven't seen that flavor anywhere else, like a mixed erry margarita.
15:57
Speaker 3: I've seen mango, I've seen obviously, the lion.
16:00
Speaker 4: I've seen like a strawberry margarita and a few others,
16:02
Speaker 4: but I've never seen mixed berry. So I'm really confident
16:07
Speaker 4: this this flavor, it's going to take off.
16:09
Speaker 2: Do you have a I mean, you guys said the
16:11
Speaker 2: next couple of months. Do you have an actual a
16:13
Speaker 2: date there.
16:15
Speaker 4: We're looking at fall, early fall, working on some distribution items,
16:21
Speaker 4: getting some distribution things finalized, and then production run get
16:25
Speaker 4: going in the next couple of weeks and then yeah,
16:27
Speaker 4: we're looking to yeah, to really get things booming, and
16:31
Speaker 4: you have hopefully September first or the first few weeks September.
16:35
Speaker 3: Can't can't push it too much further.
16:37
Speaker 2: Than that, Yeah, Yeah, because then you're an O N
16:39
Speaker 2: D and then all of a sudden, you're just last.
16:41
Speaker 4: Yeah, those are the months that distributors won't really take
16:44
Speaker 4: you on because what we're in the process where you know,
16:47
Speaker 4: we have we locked into distributors upstate New York with
16:52
Speaker 4: which we're going to be working with. Actually, I'm taking
16:56
Speaker 4: a trip up there to Syracuse this week and then
16:58
Speaker 4: going to be working with those guys. And uh, we
17:00
Speaker 4: don'ly we don't even have a New Jersey distributor. Yeah,
17:02
Speaker 4: I've been doing self distribution with that with through Park Street,
17:05
Speaker 4: and we have a Kansas distributor as well that we
17:09
Speaker 4: went and worked with. The they're they're doing great right now.
17:12
Speaker 4: So that's that's we're thankful for that. But yeah, in
17:15
Speaker 4: terms of like the other distribute like the main ones
17:17
Speaker 4: like Jersey and the rest of the Northeast and you know,
17:19
Speaker 4: Texas and a few others.
17:21
Speaker 3: You know, we're just we're waiting.
17:23
Speaker 4: On our Inventoria to finish up and then we're over
17:25
Speaker 4: world get going with those other guys. But but yeah,
17:27
Speaker 4: it's it's all. It all just seems to play out
17:29
Speaker 4: with in good time, you know. But you know, like
17:32
Speaker 4: like you said before, you know, with the November, October, November, December, yep,
17:37
Speaker 4: that's what nobody really wants.
17:39
Speaker 3: To take on new brands that during that time.
17:42
Speaker 2: So yeah, which is so funny to me because like
17:44
Speaker 2: I've been in the industry for about six almost two decades,
17:48
Speaker 2: and they always say October and I don't see any
17:51
Speaker 2: jump in October. Yes, you'll get some jump a little
17:54
Speaker 2: bit with you know, obviously Halloween, but that's going to
17:57
Speaker 2: be more of your spirits than it is going to
17:59
Speaker 2: be your wine or beer or anything. But the rest
18:02
Speaker 2: of October is real slow. Like, yes, you're kind of
18:05
Speaker 2: also trying to build your stores up and you know,
18:07
Speaker 2: get the relationships with the buyers for November and December,
18:10
Speaker 2: but at the same time, like, what are we doing
18:12
Speaker 2: in October. Nothing's happening, So it's it's still but now
18:16
Speaker 2: they also try to include September in it too, and
18:17
Speaker 2: I'm like, no, you just count the.
18:20
Speaker 3: Rest of you start doing that. That's nuts. Yeah, yeah,
18:23
Speaker 3: that'd be like overkill, I think yes.
18:25
Speaker 2: Oh, believe me as someone who's worked in the distribute,
18:28
Speaker 2: it is very much over.
18:29
Speaker 3: Right, right right exactly exactly.
18:32
Speaker 4: So so yeah, hopefully, yeah, everything plays out good time,
18:35
Speaker 4: you know, we'll.
18:37
Speaker 3: Be good to go.
18:39
Speaker 5: There you go.
18:39
Speaker 2: Well, so when you got you when you figured out
18:41
Speaker 2: what varietales you guys wanted to start with, how many
18:44
Speaker 2: different recipes did it take to really nail down what
18:48
Speaker 2: that taste was going to be like? Because you know,
18:50
Speaker 2: making one drink is one thing, or making a picture
18:53
Speaker 2: of drinks is another thing. But like a mass market
18:56
Speaker 2: or a mass you know, distribution of it is going
18:58
Speaker 2: to be a lot different wise and what you can
19:01
Speaker 2: and can't use, and so how did that kind of
19:03
Speaker 2: come about?
19:05
Speaker 4: So so it did take us a few back and
19:08
Speaker 4: forth with our co packer when we were first launching
19:12
Speaker 4: their first three flavors. So it was really hard for
19:15
Speaker 4: us to nail down the cute watermelon cooler because of
19:17
Speaker 4: the cucumber and that really off taste to it. So
19:20
Speaker 4: we went back and forth, I want to say, like
19:22
Speaker 4: three or four times with that guy with those guys
19:26
Speaker 4: for that particular flavor, But the other two were pretty easy.
19:29
Speaker 4: Those were probably one or two changes and we were
19:31
Speaker 4: good to go. But it wasn't any any like as
19:34
Speaker 4: longer as long as we were expecting it. We were
19:37
Speaker 4: expecting it to be a lot more back and forth.
19:39
Speaker 4: But they kind of nailed it down nice. Did the
19:43
Speaker 4: first try pretty much just a couple of minor tweaks.
19:47
Speaker 4: Part of the fact was that we were able to
19:49
Speaker 4: have Norman make make the uh my business partner, make
19:52
Speaker 4: the the recipes from scratch, put them in Mason jars,
19:56
Speaker 4: and then shipped them to our code packer, and then
19:58
Speaker 4: they were to taste pretty pretty close, so that was
20:02
Speaker 4: also super helpful.
20:04
Speaker 3: But then from.
20:04
Speaker 4: That, yeah, like we so so we got new formulators
20:10
Speaker 4: on board over the last two months for our new flavors.
20:13
Speaker 4: They're based out in Missouri and and they actually I
20:17
Speaker 4: flew out there two weeks ago and to to finalize these.
20:21
Speaker 3: But they that was tough, you know, they they were
20:24
Speaker 3: you know, they sent over our first two rounds.
20:27
Speaker 4: It was one round through the mail, and then we
20:29
Speaker 4: tasted them as a team, and you know, they it
20:32
Speaker 4: was a little off. So that was one thing that
20:34
Speaker 4: kind of just like, uh, you know, it was a
20:36
Speaker 4: little stressful at first. Because you know, we were like,
20:40
Speaker 4: you know, these guys are gonna.
20:41
Speaker 3: Be able to do it?
20:42
Speaker 4: Are they gonna be able to nail down our original
20:44
Speaker 4: recipe and make it even a little bit better. But
20:46
Speaker 4: I think having flown out to you know and do
20:48
Speaker 4: it in person with them and finalize the recipes there
20:51
Speaker 4: was super helpful because we were able to sit in
20:54
Speaker 4: with their chemists, taste it on the spot, and then
20:56
Speaker 4: they were able to change whatever we wanted within you know,
21:00
Speaker 4: I think it took like like six or seven maybe
21:03
Speaker 4: eight hours while we were there finalized study with a
21:07
Speaker 4: new flavor, and then refresh our recurrent flavors.
21:12
Speaker 3: So so yeah, that that was super helpful.
21:15
Speaker 4: But yeah, like dude, doing it in person it makes
21:17
Speaker 4: a whole world of difference than doing it or you know,
21:19
Speaker 4: through zoom.
21:20
Speaker 5: Or whatever, right exactly.
21:22
Speaker 2: Well, also, like you said, you got to ship it
21:24
Speaker 2: there and then you guys got to wait for that.
21:25
Speaker 2: You guys got to taste it, and then you got
21:27
Speaker 2: to give the feedback and they got to figure it
21:28
Speaker 2: out and then like the back and forth.
21:30
Speaker 4: So yeah, yes, yes, so that was that was a
21:34
Speaker 4: cool experience and hopefully, you know, I think we'll be
21:37
Speaker 4: continuing to work with these guys on Missouri for a
21:39
Speaker 4: while and you.
21:41
Speaker 3: Know, create our new flavors, you know, and then the
21:44
Speaker 3: near future.
21:45
Speaker 5: There you go.
21:46
Speaker 2: Well, so you talked about how you were never in
21:48
Speaker 2: the industry before, and if people who have never been
21:51
Speaker 2: in this industry or you know, it could be a
21:54
Speaker 2: lot to take in at one time, especially getting into
21:56
Speaker 2: the business. Drinking from a fire hose is basically what
21:58
Speaker 2: it's like. What was something that really kind of like
22:02
Speaker 2: kind of threw you back and you were like, why
22:06
Speaker 2: are we having to do? Like I imagine, especially like
22:08
Speaker 2: you talked about with the labels, every state is different
22:11
Speaker 2: when it comes to how they want their alcohol labels
22:14
Speaker 2: to be. And then obviously you still have to go
22:16
Speaker 2: over the whole federal thing, which is also dumb, like
22:19
Speaker 2: for doing at the federal level, why is it every
22:21
Speaker 2: state different as well? We all consume it the same,
22:23
Speaker 2: we all make it the same. Like it's obviously it's
22:26
Speaker 2: a money grab, but what all kind of what was
22:29
Speaker 2: it for you that when you got in the industry
22:30
Speaker 2: and you're like, holy shit, this was not what I.
22:34
Speaker 3: Expected without a doubt. The distribution part of it.
22:39
Speaker 4: Okay, yeah, yeah, that's been the toughest, without a doubt,
22:44
Speaker 4: and the biggest hurdle that we've had to overcome over
22:47
Speaker 4: the last couple of years. I mean, we've been doing
22:48
Speaker 4: self distribution since we started, got small distributors for we
22:53
Speaker 4: had a small one in Rhode Island, a small one
22:55
Speaker 4: here in New Jersey, New York, a small.
22:58
Speaker 3: In Texas, right, uh, and that that's really it.
23:02
Speaker 4: And other than that, you know, we're finally getting on
23:04
Speaker 4: board to Kansas and then he's upstate New York distributors,
23:07
Speaker 4: but still nothing for New Jersey. You know, we've had
23:09
Speaker 4: countless meetings with distributors here and we've gotten pushback from
23:13
Speaker 4: all of them. And that goes for even distributors up
23:16
Speaker 4: in the you know, New England, here, the northeast Florida, everywhere.
23:20
Speaker 4: We've taken countless distributor meetings, sent samples out hundreds of times,
23:25
Speaker 4: and everyone's giving us to know and giving us, you know,
23:28
Speaker 4: the pushback, and we just were getting so just stressed
23:32
Speaker 4: out about that that you know, obviously we got to
23:35
Speaker 4: keep our foot on the gas and keep on going
23:36
Speaker 4: and selling ourselves and.
23:38
Speaker 3: Doing the doing the uh you know, B to B,
23:41
Speaker 3: you know, just visiting accounts ourselves you know, on the
23:45
Speaker 3: street really.
23:45
Speaker 4: Just being foot soldiers sales reps.
23:49
Speaker 3: And uh and yeah, and really getting getting those placements.
23:52
Speaker 4: So this this summer has been really you know, I
23:59
Speaker 4: don't want to say hard, but I think that things
24:01
Speaker 4: really came together a lot this summer for us in
24:04
Speaker 4: terms of getting new account placements and and doing that
24:07
Speaker 4: ourselves as as founders and sales reps really in the field.
24:12
Speaker 4: But obviously having a distributor would have made a whole
24:15
Speaker 4: world of difference if we were to have somebody you know,
24:17
Speaker 4: assists or you know, really support and help us visit
24:21
Speaker 4: those accounts and get those reorders in and because that's
24:25
Speaker 4: really what it comes to that now, you know, with
24:28
Speaker 4: you know, with the help of distributor helping us get
24:29
Speaker 4: those placements and those reorders. With most of these accounts,
24:33
Speaker 4: I mean, you know, we're we're handling the tastings and
24:35
Speaker 4: getting the products sold off the shelf, but you know,
24:38
Speaker 4: those reorders are coming. But you know, in terms of
24:40
Speaker 4: getting the revisits and the follow ups and all that,
24:43
Speaker 4: that's that's been the.
24:44
Speaker 3: Toughest for us.
24:45
Speaker 4: So yeah, you know, the distribution, without a doubt, has
24:49
Speaker 4: been the biggest.
24:51
Speaker 3: And toughest thing for us to to overcome as a
24:55
Speaker 3: new brand.
24:56
Speaker 2: Yeah, distributing is interesting because, like you said, you obviously
24:59
Speaker 2: you want the help of like the big machines of
25:02
Speaker 2: the reorders, the stalking yourself, the delivering, all that aspect
25:06
Speaker 2: of it. But then also like there's a downside of
25:08
Speaker 2: it where depending on who it is, they can have
25:11
Speaker 2: like a laundry list of different things that they could
25:13
Speaker 2: be trying to sell, and sometimes yours is on top,
25:15
Speaker 2: sometimes yours is somewhere in the middle. But then also
25:18
Speaker 2: like which can also happen on a small scale too,
25:21
Speaker 2: but like the delivery aspect of it, where your boxes
25:24
Speaker 2: get all squished or the temperature is not right, and
25:27
Speaker 2: so all of a sudden you're you've got hot boxes
25:29
Speaker 2: on the on the shelves and it's just like a look,
25:32
Speaker 2: you know, why are we doing this? Like you're supposed
25:34
Speaker 2: to know what you're supposed to be doing here.
25:36
Speaker 4: Yeah, yeah, that's so that's the good thing about doing
25:38
Speaker 4: boxes rather than glass is you know, we we haven't
25:41
Speaker 4: really seen it as too much in the way of
25:43
Speaker 4: like trah scratch, like trashed or destroyedy, so that that's
25:52
Speaker 4: been a plus for us for doing the box as
25:54
Speaker 4: well so, so, yeah, I just seen brands out there,
25:57
Speaker 4: you know, the turing, the delivery process, how which waste
26:00
Speaker 4: there is with you know glass, especially even with cancer.
26:04
Speaker 4: But but yeah, if we bought boxes, we haven't seen
26:06
Speaker 4: anything yet in terms of waste.
26:08
Speaker 3: So a couple of you know, damage like corners of
26:10
Speaker 3: boxes here and.
26:11
Speaker 4: There, but that's really it, you know, nothing in terms
26:15
Speaker 4: of like I haven't we haven't had any waste so
26:17
Speaker 4: far with since we've seen since working with these uh
26:21
Speaker 4: these one points seven five liter boxes, you know, a
26:24
Speaker 4: tetrapack coming soon. I don't know if it's gonna be
26:26
Speaker 4: the same with TetraPak. We'll see by by next summer
26:30
Speaker 4: when we start doing that.
26:32
Speaker 3: But uh, but yeah, yeah, it's either way. It's uh,
26:38
Speaker 3: it's all in a learning curve for sure.
26:42
Speaker 2: Well what was something that once you got in the industry,
26:44
Speaker 2: you were like it was almost a light bulb moment like, oh,
26:47
Speaker 2: this makes way more sense.
26:48
Speaker 4: Now, I want to say, Man, you gotta think about
26:58
Speaker 4: that one real quick. Yeah, I guess like the delivery
27:04
Speaker 4: aspect of it and kind of like the way the
27:06
Speaker 4: orders are placed and kind of how like the whole
27:08
Speaker 4: three tier system works, right, So, so that that was.
27:11
Speaker 3: A big eye opener for me.
27:13
Speaker 4: You know, I I since I've gott into this industry
27:16
Speaker 4: six years ago, I just I've been in terms of
27:19
Speaker 4: starting a brand from the ground up.
27:21
Speaker 3: I've pretty much taught.
27:22
Speaker 4: Everything myself and gotten I've got a lot of feedback
27:26
Speaker 4: and a lot of advice from other founders and like,
27:29
Speaker 4: you know, do this.
27:31
Speaker 3: You know, if I had a question about something distribution.
27:34
Speaker 4: Wise or compliance wise, you know, I've reached out to
27:38
Speaker 4: a friend, a founder friend for advice and that was
27:42
Speaker 4: just one thing that I kind of got around and
27:44
Speaker 4: and just used my I used my network really to
27:46
Speaker 4: help me through things.
27:48
Speaker 5: Nice.
27:48
Speaker 4: Yeah, if I didn't have a network of people to
27:51
Speaker 4: reach out to and ask for advice, yeah, this wouldn't be.
27:55
Speaker 3: This would be an you know, like just doing it
27:57
Speaker 3: all myself.
27:58
Speaker 4: And then you know, with the help of my business
27:59
Speaker 4: Parker or on the formula and that the mixology side,
28:03
Speaker 4: you know, Yeah, we used a couple of his connections
28:04
Speaker 4: here and there. And then I've I've I've leveraged LinkedIn
28:08
Speaker 4: for for outreach and just advice and uh, you know,
28:11
Speaker 4: I can't tell you the amount of meetings that I've
28:13
Speaker 4: had with with other founders and other other business people
28:16
Speaker 4: like like yourself, even even people and the distribution side,
28:20
Speaker 4: the sales side. Yeah, like I've had, you know, just
28:23
Speaker 4: countless and countless conversations over the past couple of years.
28:26
Speaker 4: So yeah, the amount of knowledge that I've taken in
28:29
Speaker 4: the last six years is it's been it's been pretty wild. Yeah,
28:32
Speaker 4: just going from not knowing anything to now being, you know,
28:35
Speaker 4: somewhat of a you know, I want to say an expert.
28:38
Speaker 4: But the thing I'm getting there and starting to know
28:42
Speaker 4: my stuff, especially on the supplier side and the beverage
28:47
Speaker 4: kind of brand building side.
28:50
Speaker 2: I mean, you're more of an expert than you were
28:51
Speaker 2: six years ago, that's for sure.
28:52
Speaker 3: Yeah.
28:53
Speaker 4: Yeah, myself that but no way, uh, you know, an
28:57
Speaker 4: expert veteran.
29:00
Speaker 2: You'll get that thousand hours they always say, yeah, yeah,
29:04
Speaker 2: Now what when it comes to the marketing aspect of it.
29:07
Speaker 2: Obviously you knew what to do when you were DJing
29:10
Speaker 2: and to get yourself over that way, and then obviously
29:12
Speaker 2: you saw what you did when you're producing TV. How
29:16
Speaker 2: much of that have you taken over to Obviously you
29:19
Speaker 2: know your your Instagram following is fantastic. Your videos are
29:22
Speaker 2: great on there, where how much of that world did
29:25
Speaker 2: you take over?
29:26
Speaker 5: This world?
29:27
Speaker 3: A lot, a lot, pretty much all of it.
29:31
Speaker 4: So yeah, with TV is obviously it's a lot of video,
29:34
Speaker 4: a lot of editing, a lot of editing, producing, creative,
29:36
Speaker 4: creative thinking, really thinking outside the box. And not only
29:41
Speaker 4: has that been a creative venture for me, that the
29:43
Speaker 4: TV industry, but that was also a very you know
29:46
Speaker 4: that that got me into really like being an entrepreneur,
29:49
Speaker 4: you know, because honestly, being a freelancer in that industry,
29:52
Speaker 4: like I was constantly looking for work. You know, it's
29:55
Speaker 4: not like all in my lap, and it's not like
29:57
Speaker 4: I had a ten year corporate.
30:00
Speaker 3: Job, you know, and.
30:02
Speaker 4: I'd have a six month gig, you know, work my
30:06
Speaker 4: ass off at it and edit TV shows from you
30:09
Speaker 4: know twelve fourteen hours a day, sometimes sixteen hours a day.
30:12
Speaker 3: Sometimes I'd have two three jobs at a time.
30:15
Speaker 4: So that that's really what my that's where my organizational
30:18
Speaker 4: kind of thought process came into play, along with my
30:21
Speaker 4: entrepreneurial thought process came in and I kind of my
30:24
Speaker 4: my work ethic from the from that side of things.
30:27
Speaker 4: So yeah, I won't discredit you know, TV or that
30:30
Speaker 4: industry at all, because it did really make me the
30:32
Speaker 4: person I am today in terms of being a really
30:34
Speaker 4: hard worker.
30:35
Speaker 3: But then you know, being a DJ.
30:37
Speaker 4: You know, that's kind of where the creative part came
30:39
Speaker 4: along with like the social media part. Honestly nowadays is
30:44
Speaker 4: ninety nine percent of his is social media, so you know,
30:48
Speaker 4: I wouldn't make my own music, so that was also creative,
30:51
Speaker 4: but that also came from TV. So like TV editing
30:53
Speaker 4: easily made me a music producer, and then a music
30:55
Speaker 4: producing came into being a DJ, which DJing is thirty
30:59
Speaker 4: nine percent marketing. So so marketing, yeah, Instagram, I mean
31:03
Speaker 4: you see where I've seen our following, Like that's from
31:05
Speaker 4: the ground.
31:05
Speaker 3: Up there, you know, that's start zero followers and and
31:08
Speaker 3: o we're.
31:09
Speaker 4: You know, closing it on eighteen k twenty k, so
31:13
Speaker 4: that that, you know, just it's all about being consistent
31:15
Speaker 4: really when it comes to social media and marketing, So
31:18
Speaker 4: being at posting, consistent at being creative, working with influencers,
31:23
Speaker 4: doing events, showing face out in the market, you know,
31:26
Speaker 4: me being out in the market and really starting to
31:29
Speaker 4: do more kind of like the life of a beverage
31:31
Speaker 4: founder kind of posting, which has been cool.
31:35
Speaker 3: I'm going to start doing that.
31:36
Speaker 4: More often and you know, hopefully we'll see where it goes.
31:40
Speaker 4: You know, I've seen other founders do it, and I
31:42
Speaker 4: think it's really cool and some people it really takes off.
31:47
Speaker 4: You know, it gets the views and that's what people
31:49
Speaker 4: like to see. So that's you really have to resonate
31:50
Speaker 4: with with the audience at the end of the day,
31:52
Speaker 4: you know, and what does the audience want to see?
31:54
Speaker 4: And you know, because a lot of the majority of
31:57
Speaker 4: the people that are on Instagram nowadays are you know,
31:59
Speaker 4: the twenty one to you know, thirty five, and that's
32:02
Speaker 4: kind of what our target audience is. So our target
32:05
Speaker 4: target audience is on social media a lot.
32:08
Speaker 5: Yeah, that's what we're.
32:10
Speaker 4: Going to continue to do, either posting on Instagram and
32:12
Speaker 4: social media, and we have a YouTube channel, so we're
32:16
Speaker 4: going to continue doing that.
32:18
Speaker 3: And what else do we Yeah, it was really those
32:20
Speaker 3: are the three mains.
32:21
Speaker 4: So we do have a Facebook, but nobody really uses
32:24
Speaker 4: Facebook anymore.
32:24
Speaker 5: And Twitter.
32:26
Speaker 4: Yeah, you don't really see too many beverage brands on Twitter,
32:29
Speaker 4: but maybe maybe soon.
32:31
Speaker 3: But yeah, those have been huge, huge for the brand.
32:34
Speaker 4: You know.
32:35
Speaker 2: Yeah, I heard something earlier today about how Instagram is
32:37
Speaker 2: really going to start going after TV, and so they
32:39
Speaker 2: want to start actually doing more horizontal videos as opposed
32:42
Speaker 2: to the vertical videos which everyone's used to, which also
32:45
Speaker 2: means they wouldn't start doing longer videos. And it's like, well,
32:47
Speaker 2: good about time.
32:49
Speaker 3: Yeah, no, absolutely, I completely am all boarded with that.
32:53
Speaker 4: You know, the short form is cool, you know, that's
32:56
Speaker 4: that's what really gets a ton of views and a
32:59
Speaker 4: lot of people attention spans aren't the best right now.
33:02
Speaker 5: I think that's.
33:02
Speaker 3: Probably why they were.
33:04
Speaker 4: They were steering clear of that long form kind of
33:06
Speaker 4: TV part or aspect of of so Instagram. So I
33:13
Speaker 4: think that now that people are starting to become kind
33:15
Speaker 4: of a little more attentive to the Instagram and they're.
33:18
Speaker 3: Starting to show a little more interest rather than being so.
33:21
Speaker 4: Just just short sighted and you know they look at
33:24
Speaker 4: a video for two seconds and then swipe. You know,
33:27
Speaker 4: when they start bringing back, yeah, that long form stuff
33:29
Speaker 4: like you said, then we start getting.
33:31
Speaker 3: The people that are really interested.
33:32
Speaker 4: They start watching those of those long form videos that
33:35
Speaker 4: are twenty minutes and thirty minutes, and you know, yeah,
33:37
Speaker 4: that's where like the episodic content can start coming out.
33:40
Speaker 4: So that's where, yeah, you know, you can make a
33:43
Speaker 4: short TV show on you know, being a beverage founder
33:47
Speaker 4: or starting a brand or you know being in the
33:50
Speaker 4: alcohol industry and you know, just see how that resonates
33:53
Speaker 4: with with your audience. So yeah, there's there's plenty of
33:58
Speaker 4: you know, creative things, you know that that could be done.
34:02
Speaker 4: I think the world of social media is just getting started. Honestly,
34:05
Speaker 4: I think there's just so much more room for the growth.
34:07
Speaker 4: And it's all about the people that really stick on
34:10
Speaker 4: board with it and adapt with the times that are
34:13
Speaker 4: going to be the winner.
34:14
Speaker 3: So that's that's that's very important, is staying with the time.
34:19
Speaker 3: You know, people aren't getting younger, you know, people are
34:21
Speaker 3: getting older.
34:22
Speaker 4: Yeah, new people are coming into the industry, the alcohol
34:25
Speaker 4: industry is to target those people that are coming in,
34:28
Speaker 4: you know, the recent college graduates, you know, the people
34:31
Speaker 4: that are first buying a home when they're twenty not anymore,
34:34
Speaker 4: but not.
34:37
Speaker 3: In this day and age.
34:38
Speaker 4: But yeah, the people that are first buying a home,
34:41
Speaker 4: are first getting out in the job world. You know,
34:43
Speaker 4: those are the people that we want to continue to
34:46
Speaker 4: target and target over.
34:47
Speaker 3: And over again.
34:49
Speaker 5: Yeah.
34:49
Speaker 2: I mean I also heard something the other day where
34:52
Speaker 2: most marketing companies are looking at content creators, not just
34:57
Speaker 2: to obviously help promote whatever they're doing, but because they're
35:00
Speaker 2: getting daily and hourly feedback of what they're posting and
35:03
Speaker 2: what people actually enjoy seeing and what they don't enjoy seeing.
35:06
Speaker 2: And so that's why they change on a regular basis,
35:08
Speaker 2: as opposed to the marketing people. They'll make stuff and
35:10
Speaker 2: then put it out and they'll be like, oh, why
35:11
Speaker 2: isn't this working well because you didn't already know what
35:14
Speaker 2: these people wanted and didn't want.
35:16
Speaker 3: Yeah, yeah, yeah, the algorithm is constantly changing.
35:18
Speaker 5: Yep.
35:19
Speaker 4: And that's what they you know, whoever is running that
35:23
Speaker 4: part of it, the CEO or whoever.
35:26
Speaker 3: Is running the algorithm.
35:27
Speaker 4: Yeah, they're the ones that really make sure that that
35:32
Speaker 4: that's on target with what is hot today and what's
35:34
Speaker 4: going on in the world today, whether it's you know
35:37
Speaker 4: whatever industry, you know, politics, all the way down to.
35:42
Speaker 3: Whatever, sports, beverage, you know, music, anything.
35:47
Speaker 2: Yeah, exactly. So I have a segment on the show.
35:50
Speaker 2: I call it the five counts, just five random questions.
35:53
Speaker 3: Okay, if you were to do a.
35:55
Speaker 2: Ted talk on anything outside of what you do on
35:57
Speaker 2: a regular basis, what would it be.
36:01
Speaker 3: I would do a Ted talk on.
36:06
Speaker 4: My love for or or not my love, but I
36:12
Speaker 4: guess that the world's love for soccer.
36:14
Speaker 3: I mean, I'm a big soccer guy.
36:16
Speaker 4: I would I would love to talk to people about
36:18
Speaker 4: the way, yeah this the soccer roll is going, and
36:21
Speaker 4: how it's growing in the US.
36:23
Speaker 2: Yeah, I mean, with that a doubt, we're seeing far
36:26
Speaker 2: more soccer clubs pop up here in America. Obviously, we
36:29
Speaker 2: got Messi playing over here in America on a regular basis,
36:32
Speaker 2: and he is arguably and statistically the goat right now
36:36
Speaker 2: when it comes to soccer.
36:37
Speaker 4: So like, I mean, I don't know, I just started
36:39
Speaker 4: got Christiano and all they just scored two goals. He
36:41
Speaker 4: might be on a hat trick right now, so behind
36:44
Speaker 4: and Abap too, and he's he's trailing Messy with all
36:47
Speaker 4: time World Cup goals.
36:49
Speaker 3: So yeah, so that's cool to city.
36:51
Speaker 4: And also I really like what Messi's doing with with
36:53
Speaker 4: the whole market marketing stuff.
36:54
Speaker 3: I know, he's been like really behind michelob Ultra and
36:57
Speaker 3: Ye for them. So it's cool that he's like promoting beer,
37:02
Speaker 3: you know.
37:02
Speaker 4: I like, I like seeing that mess he's a hopefully
37:05
Speaker 4: he's a beer guy. I would love to have him
37:06
Speaker 4: beer with Messi with like someday that would actually like
37:09
Speaker 4: the highlight of my my life.
37:11
Speaker 5: Yeah.
37:12
Speaker 2: And also you've never heard of really scandals about him.
37:14
Speaker 2: He's like I'm in the grocery store daily, Like he's
37:17
Speaker 2: in all the chip bags, Like he had that that
37:20
Speaker 2: hydration drink for a while, Like yeah, he's.
37:22
Speaker 4: He's like someone like Tom Brady. There's nothing bad to
37:24
Speaker 4: say about him. Really is like he's the goat. I mean,
37:27
Speaker 4: I don't know, I haven't heard anything bad about Tom
37:29
Speaker 4: tom Brady really, so I don't know if that's stuff
37:31
Speaker 4: an accuracy, but but yeah, no, messire, there really is
37:36
Speaker 4: nothing bad to say about him.
37:37
Speaker 2: Yeah, other than Tom Brady is an awkward looking human being.
37:40
Speaker 2: He's literally the goat of a football No, I.
37:43
Speaker 3: Mean seven months, like seven rings, Like I don't.
37:46
Speaker 2: Think the goat number two. If you were a progress
37:50
Speaker 2: or MMA fighter, what would your name be?
37:52
Speaker 3: Oh, my goodness, an MMA fighter? What would my name be? Uh?
38:02
Speaker 3: Let me think?
38:06
Speaker 4: Uh?
38:08
Speaker 3: I would have to say, uh, I mean, what is there?
38:12
Speaker 3: That's a tough one. I'm trying to think.
38:14
Speaker 2: Is there a nickname you had grown up or you
38:16
Speaker 2: have recently?
38:16
Speaker 3: Is that how it goes? Like your middle name? Plus
38:19
Speaker 3: like yeah, whatever street you grew up on, or.
38:23
Speaker 4: Well, my friends used to call me, or they still do,
38:26
Speaker 4: call me Beezer, So Beezer.
38:30
Speaker 3: Beezer McLeod.
38:31
Speaker 2: There we go. I like that number three. Who was
38:34
Speaker 2: the last person you fan boid out on?
38:37
Speaker 3: The last person fan boid out on? Yeah, probably be messy? Okay?
38:43
Speaker 5: Nice?
38:45
Speaker 2: Number four? Who or what inspires you?
38:47
Speaker 3: Who or what inspires me?
38:50
Speaker 4: So?
38:51
Speaker 3: What inspires me is.
38:54
Speaker 4: I want to say seeing whenever I see, you know,
38:58
Speaker 4: an entrepreneur or like a founder of of whatever brand
39:02
Speaker 4: it would be. I mean, those it's really not just
39:04
Speaker 4: one person, but it's it's those people, you know, like entrepreneurs.
39:08
Speaker 4: But I really love seeing the journey of entrepreneurs that,
39:12
Speaker 4: like I said, whatever industry may be, you know, I
39:15
Speaker 4: love especially from where they're struggling. Those are the people
39:20
Speaker 4: that inspire me. So yeah, I guess you could say
39:24
Speaker 4: the people that have made it, you know, and and
39:27
Speaker 4: really shown just an unstoppable strength of resilience and in
39:34
Speaker 4: whatever industry it may be. I guess we could stick
39:36
Speaker 4: the beverage. But yeah, there's just a few stories out there.
39:40
Speaker 3: I mean, I think.
39:40
Speaker 4: One story that is really cool is the Poppy founders
39:45
Speaker 4: M yeah, because I mean that's one of the biggest
39:48
Speaker 4: acquisitions in history to Pepsi beverage brand. So honestly, that
39:53
Speaker 4: the husband and wife duo that they are and what
39:56
Speaker 4: they were able to do to build Poppy on the
40:00
Speaker 4: ground up, you know, in their kitchen right to an
40:03
Speaker 4: exit to Pepsi was is something that truly inspires me.
40:08
Speaker 4: And I follow the one guy on Instagram and you know,
40:10
Speaker 4: I you know, I just he always talks about it. Obviously,
40:13
Speaker 4: it's part of his whole image now is being a
40:16
Speaker 4: founder of Poppy.
40:17
Speaker 3: And seeing into an exit to now being a billionaire.
40:20
Speaker 4: So so yeah, I just that says truly inspiring to
40:23
Speaker 4: see something like that.
40:24
Speaker 3: Happen in the world.
40:25
Speaker 2: Yeah, as many people want to talk about obviously the
40:28
Speaker 2: successes and everything, but it's literally all of the missteps
40:32
Speaker 2: or the things that went wrong that really lead up
40:35
Speaker 2: to all those great successes as well. Because we're all
40:37
Speaker 2: gonna get knocked down at some point. It's just how
40:39
Speaker 2: you get back up and what you learn from that
40:41
Speaker 2: that knockdown.
40:42
Speaker 3: That's exactly right, It's exactly right.
40:44
Speaker 4: Yeah, it's about getting up and rebounding, you know, to
40:47
Speaker 4: a lot of people get out they don't come back up,
40:49
Speaker 4: you know, and they don't have either the strength or
40:51
Speaker 4: the mental or physical strength too. So yeah, it's it's
40:54
Speaker 4: really inspiring to see those people get get back up
40:57
Speaker 4: after they failed, not once twice, ultiple times, you know,
41:01
Speaker 4: you know, because I sure as hell have I haven't.
41:04
Speaker 3: I haven't even I'm not there yet, you know. Obviously.
41:07
Speaker 4: It's uh, it's you know, all about yeah, getting back
41:10
Speaker 4: up from those failures and seeing yourself to to that
41:14
Speaker 4: next point or that next step up.
41:16
Speaker 5: Yeah, exactly.
41:18
Speaker 2: And number five, what would you tell your seventeen year
41:20
Speaker 2: old self?
41:21
Speaker 3: Oh, wow, my seventeen year old self, I would I
41:25
Speaker 3: would have told him.
41:26
Speaker 4: To stop stop partying so much.
41:33
Speaker 3: And start uh and don't go to college.
41:36
Speaker 4: Actually you know, well, I mean I don't want to
41:37
Speaker 4: say don't go to college, but meet some of my
41:40
Speaker 4: my you know, closest friends in college. So that that
41:43
Speaker 4: was a plus of it. But in terms of the
41:46
Speaker 4: educational part of it and the whole student loan part
41:49
Speaker 4: of it, yea for myself to not go and and
41:54
Speaker 4: to start a business. Yeah, at seventeen, for sure, that's
41:59
Speaker 4: like where your brain is. It's more of like a sponge,
42:03
Speaker 4: you know, you're taking in all this information, and it's
42:05
Speaker 4: all about taking in the right information and the stuff
42:07
Speaker 4: that's going to ultimately make you the person that you are,
42:11
Speaker 4: you know, during that time from you know, seventeen to
42:13
Speaker 4: whatever to the end of college. So so yeah, I
42:17
Speaker 4: would definitely tell myself too, Yeah, start a business.
42:24
Speaker 2: Yeah, choose wisely when it goes to college. Don't just
42:27
Speaker 2: go to college just because.
42:28
Speaker 3: Yeah, exactly, exactly.
42:31
Speaker 2: Now this is not part of the questions, but I
42:33
Speaker 2: like to ask anybody from New Jersey this for you,
42:36
Speaker 2: is it Taylor Ham or pork roll?
42:39
Speaker 4: From my part of Jersey, it's pork role Okay, Yeah,
42:43
Speaker 4: North Jersey is usually Taylor Ham.
42:45
Speaker 5: Yeah.
42:46
Speaker 3: Where I am in Central Jersey and more of like
42:48
Speaker 3: the Jersey Shore, they all down here.
42:51
Speaker 2: Okay, I've only had it once. It's fine, it's not bad,
42:55
Speaker 2: But yeah, I know it's a far bigger thing in
42:57
Speaker 2: New Jersey.
42:59
Speaker 4: You. I mean, have you had it in like a sandwich?
43:01
Speaker 4: Was it like a pork leg and cheese sandwich or
43:03
Speaker 4: was it just pork role?
43:04
Speaker 2: I think it was just a pork roll. It was
43:06
Speaker 2: at a Hamburger place, but they it was just a
43:08
Speaker 2: pork roll.
43:09
Speaker 4: Yeah, Yeah, you gotta have with it like a pork
43:12
Speaker 4: leg and cheese from oh okay, oh some of these
43:14
Speaker 4: short places down here, down this way, and you know
43:17
Speaker 4: they are, oh my god, some of the best sandwiches
43:20
Speaker 4: on earth. Like I honestly I don't eat them that
43:22
Speaker 4: much anymore, but whenever I see it on the menu
43:25
Speaker 4: somewhere that.
43:25
Speaker 3: Looks really really good, you got to get it. And
43:29
Speaker 3: then they're also doing burgers. Now I think it's called.
43:31
Speaker 4: A Jersey burger or like a Jersey devil a pork
43:35
Speaker 4: or a couple of slices of pork roll on your cheeseburger. Yeah,
43:38
Speaker 4: and with I think it has like bacon on it too,
43:40
Speaker 4: so it's like cheese, but it's really really good. That's
43:44
Speaker 4: like another like once a year.
43:45
Speaker 2: Kind of thing, right, Yeah, yeah, you got you gotta
43:47
Speaker 2: spurge once a year.
43:48
Speaker 3: Yeah, exactly exactly.
43:50
Speaker 2: Well, if anybody wanted to find out more about y'all,
43:52
Speaker 2: follow you guys online, obviously, buy Booze Box, and if
43:55
Speaker 2: if it's not in their stores, ask the store about it,
43:58
Speaker 2: so that way they have to go look into it.
44:00
Speaker 2: That's the best way to do it and support you
44:01
Speaker 2: guys in any way. How can they do so?
44:04
Speaker 3: So Yeah, you guys can find us on social media.
44:07
Speaker 4: Our main handle is at booze Box b oo z
44:11
Speaker 4: bo X that's our Instagram handle.
44:13
Speaker 3: You can also find us on TikTok.
44:16
Speaker 4: That's at b Boozebox Cocktails, and on YouTube that's at
44:21
Speaker 4: booze Box as well.
44:23
Speaker 3: Those are our.
44:24
Speaker 4: Three main sources of social media, so please follow us
44:28
Speaker 4: on all that. We also have a website where we
44:31
Speaker 4: will be selling merchandise and our products. That's www dot
44:36
Speaker 4: drink booze box dot com. And yeah, I appreciate all
44:40
Speaker 4: the support to everybody. Thank you very much.
44:43
Speaker 2: Thank you for coming on her. Yeah, I can't wait
44:45
Speaker 2: to try it myself. And yeah, next time I ended
44:47
Speaker 2: up in Jersey, let's go get that tailor.
44:50
Speaker 5: Ham Sandwich.
44:52
Speaker 3: Absolutely absolutely thanks a lot for having me on the show.
44:54
Speaker 5: John, no problem.
45:09
Speaker 2: Thanks so much to Ryan with Boozebox again, get yourself
45:12
Speaker 2: some booze Box. This stuff is delicious and obviously they
45:16
Speaker 2: have uh, you know, great things going on in the future.
45:19
Speaker 2: We're not gonna go too much into it, but they
45:21
Speaker 2: are doing absolutely amazing things. And if you don't have
45:23
Speaker 2: it at your local liquor store, obviously ask for it,
45:26
Speaker 2: buy it online, get it on your shelves, get it
45:28
Speaker 2: in your fridge, and obviously it's summertime, so get it
45:30
Speaker 2: by the pool and get it by the lake. So
45:32
Speaker 2: while you're doing all that fun stuff, make sure to
45:34
Speaker 2: go follow us on social media. It is bruises Pod.
45:36
Speaker 2: That is b R E W S C R S
45:38
Speaker 2: p O D on the Instagram, the threads and the Twitter.
45:42
Speaker 2: If you want to send us an email, it is
45:43
Speaker 2: Brusiespod at gmail dot com. If you want to follow
45:46
Speaker 2: me directly, it is Roady John. That is r O
45:48
Speaker 2: d I E j O N or Rodie John is
45:50
Speaker 2: the name on the Twitter and an untapped in case
45:52
Speaker 2: you want to find it. When I'm drinking, maybe we
45:54
Speaker 2: have a beer together. If you'll follow me only threads
45:56
Speaker 2: or the Instagram.
45:57
Speaker 1: It is a fisher Rody John.
45:58
Speaker 2: So until next time, make sure to enjoy life, drink local.
46:01
Speaker 2: It's cheers
46:15
Speaker 3: Three two one