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How Angela Ahrendts Transformed Burberry with Digital Luxury
In this episode of The CEO Diary, Lucas and Luna explore how Angela Ahrendts turned Burberry from a struggling British heritage brand into a digital luxury pioneer. They break down her 2006 strategy to elevate the brand while embracing technology, the famous 'Art of the Trench' campaign, and how she convinced a traditional company to put digital at the center of everything. Listeners will learn how Ahrendts used scarcity, storytelling, and a unified customer view to nearly triple revenue during her tenure. The hosts also discuss the broader lessons for any CEO facing digital…
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