BUSINESS - The Impact of Local Media: Bringing Marketing to Small Towns - BRIAN SHIREY
How does local media stay relevant in a rapidly changing digital world? Brian Shirey, Vice President & General Manager of Northshore Media Group, joins co-hosts Lauren Navarre and Jared Miguez to break it all down.
From a small group of radio stations to a multi-platform media powerhouse, Northshore Media Group has grown into a key player in Louisiana and Southwest Mississippi, serving communities through radio, print, digital marketing, and live event coverage. 📡📰
In this episode, Brian shares:
✅ The history and evolution of Northshore Media Group
✅ Why local media still matters in today’s…
The skinny
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