Latest / Mini Scroll / Patrick Ta addresses Transition Blush backlash, Coach's Gen Z content platform + Tiffany job update!

Transcript

Patrick Ta addresses Transition Blush backlash, Coach's Gen Z content platform + Tiffany job update! · Mini Scroll

• 0:00
  Coming up today on Mini Scroll. Patrick taught officially.
• 0:03
  Addresses the transition blush controversy.
• 0:07
  Coach launches a new Gen. Z series, and my favorite
• 0:11
  creator Tiffany has an update on her job situation.
• 0:15
  Hi everyone, welcome to Mini. Scroll the daily.
• 0:19
  Internet Culture podcast bringing you the biggest stories
• 0:22
  from social media, the creator economy and the digital space
• 0:25
  every Monday through Thursday and sometimes Fridays.
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  I'm your host Lauren Meissner, the founder of the youth digital
• 0:32
  media brand Centennial world. Welcome back to mini school
• 0:35
  everyone. OK.
• 0:37
  Reminder that once a quarter Centennial.
• 0:40
  Does a paid? Mental Health Week.
• 0:43
  Off. Where the company shuts down
• 0:45
  and. That week for Q2 is Q2.
• 0:48
  Are we Q2 or Q3Q2Q2? Are we in Q2?
• 0:53
  Yeah, that week is next week. So next week.
• 0:56
  We will be off the podcast. I will.
• 0:58
  Remind you guys again tomorrow, but just in case.
• 1:02
  We will be. Off Monday to Friday next week.
• 1:04
  All right, let's. Just get into the.
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  Stories for today so the first story that I have for you guys
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  today is Patrick Taw has. Finally or officially addressed
• 1:14
  the transition blush controversy.
• 1:17
  So. Celebrity makeup artist Patrick
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  Taw has issued a public apology. Following backlash surrounding
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  the launch of his new transition, Blush.
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  Products after lots. Of people accused him of failing
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  to properly. Acknowledge the artist who
• 1:30
  helped popularize. The technique Recently the
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  controversy began in May when Patrick Todd Beauty announced
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  its transition Blush collection and the products.
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  Were marketed as a way to create this like.
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  Seamless gradient between under eye concealer and blush.
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  That technique has been very popularized.
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  By. A black makeup artist painted by
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  Esther and. Over the past year or so,
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  Patrick. Todd has been in Esther's
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  comments section hyping her up and making.
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  It very clear. That he knows.
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  That she. Was the one who has.
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  Basically. Brought it into the modern
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  zeitgeist. This is not a new technique.
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  She did not create this technique and she is not
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  claiming to have created this technique.
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  But it. Is a technique that she very
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  much. Popularized recently.
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  At least in Western beauty. So when he launched the
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  collection, there was no mention of Esther, there was no
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  collaboration with her, nothing. And people were mostly mad that
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  he trademarked Transition. Blush like he trademarked that
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  phrase because that obviously impacts others.
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  In the industry being able to use it.
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  So after weeks of backlash. He has now released a statement
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  on Instagram on the same day that he went on Emma Greed's.
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  Podcast to talk about this so this.
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  Is what his statement said. Recently, the launch of
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  Transition Blush contributed. To a larger issue.
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  Than I first understood and I want to take a moment to take
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  accountability. My intention was to create a
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  product that made a makeup technique.
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  I love more accessible it was. Never my intention to claim
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  ownership over a blush technique or a way of applying makeup.
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  As an artist and creator myself, I now understand why Esther and
• 3:03
  others saw it through a different lens.
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  I'm genuinely sorry for the hurt and frustration.
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  Caused. That was never my intention, but
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  I have learned that impact matters more than intent.
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  I understand that the reaction wasn't just.
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  About the product itself, it was.
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  About something much bigger. Recognition, visibility, and the
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  experiences many creators. Especially black creators have
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  had. When their contributions to
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  culture are overlooked or not recognized.
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  Black creators have. Had an enormous influence on
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  beauty, culture, trends and artistry.
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  And that influence often goes unattributed and unrewarded.
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  OK, so then like I said, he went on Emigre's podcast and I think
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  it was interesting because. You could tell.
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  That there was this moment when. He was about.
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  To almost like turn himself into the victim and really center
• 3:50
  himself in this scandal. There was a moment where he
• 3:53
  almost started crying and it honestly gave Amanda Pitula if
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  you. Guys are.
• 3:57
  Watching Summer House and have been following that entire like
• 4:00
  Scamanda scandal, it kind of gave that.
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  Where he was. About to turn it on himself and
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  be like this has been, this launch has been so hard for me.
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  The situation has been so hard for me and then Emma.
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  Greed actually did a pretty good job I would say of like.
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  Pivoting in the moment and kind of calling him out so that.
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  He actually had to address. It head on it's when I this
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  launch has been like a very like difficult like this launch has
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  been a very hard launch for me like I created this like with
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  like with like such heart and. It feels to me, Patrick, like
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  you kind of understand that launching this particular
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  product without a mention of her influence of the technique kind
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  of felt like an erasure of her influence.
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  And again, I think she's been very vocal.
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  She didn't create the technique. She's somebody that's more
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  recently popularized the technique.
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  But the fact that you guys went out with it in the way that you
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  did feels like she should have somehow come up and been
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  credited and she wasn't. And because it's so frequently
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  happens specifically with black female creators and artists, it
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  has it's escalated into something that is
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  disproportionate to what you would have perhaps hoped for,
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  considering that you went out to her.
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  But it feels to me like there's some sense of remorse or some
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  sense of understanding. Or am I misunderstanding?
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  Yeah, I'm really sorry for like, I, I, I am generally sorry for
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  like the hurt and the frustration that I have caused
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  and that for anyone who has ever felt like, overlooked or not
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  recognized on like their contributions, like, that was
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  never my intent. My intent was only to create a
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  product to allow people to make this technique like more more
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  accessible at home. I know there's a.
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  Lot of people that are feeling like Emma brought him on in this
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  moment and was intentionally a little bit harder on him
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  because. She faces a.
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  Lot of criticism for who she. Surrounds herself with.
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  How she operates in this space? Especially after her book tour
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  book. Launch and I did.
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  A full recap of her book and why I felt like people were
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  actually. Like misrepresenting what she is
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  was saying on this tour and what she was saying in the book.
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  So go listen to that episode if you guys want it was.
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  Like a dedicated. Mini school episode out on a
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  Friday maybe like a month or two ago.
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  I. Thought it was decent.
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  I actually think Emma's like a decent.
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  Interviewer I do listen to. Her podcast here and there and
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  I'm always pretty impressed. By how she's able to Segway
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  quite nicely. Pivot the conversation into
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  areas that are actually interesting for the audience,
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  like. I actually think she's pretty
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  good at that, but anyways. I actually AM.
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  Surprised that Patrick has addressed.
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  This only because it's been going on for so many weeks that
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  I kind of thought maybe he wouldn't.
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  I kind of thought maybe he would just.
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  You know, let. This launch flop a little bit, I
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  mean, I'm sure. It's still successful.
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  From a commercial standpoint, but from like a reputational
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  standpoint, I kind of thought he would just like.
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  Let this. Pass and hope that he could move
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  forward. But maybe.
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  It just got too big, like maybe. The sales aren't there.
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  Like I'm not sure what prompted him to do.
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  This. But yeah, I am actually quite
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  surprised that he did. This, and I mean I think.
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  It's pretty obvious that the. Public pressure must have been
• 7:17
  so intense that he felt like he. Needed to apologize.
• 7:20
  All right, the next story. That I have for you guys today
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  is Coach. Has unveiled a new Gen.
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  Z. Focus series called.
• 7:27
  And Coach which they are saying is an always on content series
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  bringing. Together, celebrities, creators.
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  And young consumers for this community driven storytelling
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  initiative. So rather than.
• 7:39
  Relying on traditional advertising campaigns.
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  This. Series is designed to evolve
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  through participation, with contributors sharing personal
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  experiences, perspectives, and moments of self-expression.
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  And I know all of that sounds like.
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  Word salad. But the reason why I wanted to
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  talk. About this is because.
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  First of all, I think it is interesting when a brand
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  launches something new like. This like this I believe.
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  Will continue to expand right now as far as I can tell.
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  It is. Like mini interviews, they have
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  these fun little. Polaroid Pictures.
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  Of the different celebrities and personalities.
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  That they've interviewed. For this series and then, you
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  know, you swipe across and it's like a mini interview and
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  they're like. Holding a coach bag or whatever.
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  It seems very like bare bones right now, but I.
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  Believe it. Will continue to evolve because
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  it is like an always on kind of arm of their brand now I guess.
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  And so I think it's interesting this is like apparently by Gen.
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  Z, you know for Gen. Z.
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  So they contracted mostly like Gen.
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  Z creatives on the project and I guess instead of signing like 1
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  ambassador for. The.
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  Year or relying, like I said on kind of more traditional
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  advertising campaigns and avenues they're hoping that and
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  coach will end up being maybe like their primary way of
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  tapping into youth culture and you know being able to use
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  different personalities at different.
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  Moments for this like. Storytelling initiative.
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  So I think it has a lot of potential, the initial.
• 9:04
  Features are Charlie XCX. Will they include?
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  There's quite a few. Actually, but they include.
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  Charlie XCX, which is really cool.
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  Malala pink panthras like they. Have some?
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  Really. Cool and like.
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  Zeitgeist E Celebrities so coach over the past several years.
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  Has essentially made Gen. Z1 of the centers of its
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  marketing efforts. And they have, really.
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  Shifted towards what they call expressive luxury.
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  Which is focusing on authenticity, identity and
• 9:29
  community. Now all of this.
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  OK, very cool. Like I said, I think we will
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  start to see more from. This initiative moving.
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  Forward beyond just kind of like the initial launch.
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  Stuff however. One of the things I did want to
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  point out. One of the craziest things is.
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  They opened an Instagram account for and.
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  Coach, I don't. Know when they opened the
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  account, but they opened one OK and then two days ago.
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  They did their first post. It is a.
• 9:54
  Collaboration post with Coach's main Instagram.
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  And it is. Charlie XCX OK, so.
• 10:00
  By all accounts, they have coach's Instagram following to.
• 10:03
  Bolster it they have Charlie. XCX in the creative.
• 10:07
  It was posted 2 days ago. And the account has 719.
• 10:13
  Followers what I hope that. They are not looking at
• 10:18
  Instagram followers like I hope. That the creative.
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  Team or the strategy team behind this is not being measured on
• 10:24
  Instagram followers or like follower count in general.
• 10:27
  Follower growth on this account. I know it's 2 days.
• 10:30
  In but that honestly shocked me when I clicked into it.
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  Anyways, if anything really cool comes from this, I will let you.
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  Guys know. I think it has a lot of
• 10:38
  potential to be like its own really cool like dedicated
• 10:42
  platform almost of all of this content that they've.
• 10:44
  Created through this. Like almost.
• 10:46
  It's almost like reminds me of like an agency or something I
• 10:49
  think. It could be really cool, but
• 10:50
  we'll just see. Anyways, and the last story.
• 10:53
  That I have for you guys today is I have.
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  An update on Tiffany, my girl. The creator who warned her
• 10:58
  colleague that her colleague was about to be fired?
• 11:02
  OK. When I first.
• 11:03
  Posted this story. Some of you.
• 11:05
  Guys were like. Lauren how?
• 11:08
  Could you? Be on Tiffany.
• 11:09
  'S side. And I do want to clarify, I
• 11:11
  wasn't like necessarily on her. Side like when I was watching
• 11:15
  her videos I was like Oh my God she is.
• 11:17
  Making the biggest mistake of all time, what I meant by.
• 11:20
  That is like, I just like, I just believe her, like I don't.
• 11:25
  Do you know when you come across somebody and you have no reason
• 11:28
  to necessarily? Believe this, but you just like
• 11:30
  feel their warmth. You feel that they are like.
• 11:35
  Authentically true to themselves.
• 11:38
  They meant well, you know, like. That is how I felt about.
• 11:42
  Tiffany like watching all of her content like I.
• 11:44
  Believed that she thought she was.
• 11:45
  Doing the right thing. Like I believed she was trying
• 11:47
  to like, stick it to the man and.
• 11:49
  I don't know, I just loved her. OK, so.
• 11:51
  That's what I meant by that. That's how I feel about Tiffany.
• 11:54
  So for a quick. Recap In late May, a creator
• 11:57
  named Tiffany went viral for sharing a story time about how.
• 12:00
  She warned A colleague that she was about to.
• 12:02
  Get let go from her company or from their company.
• 12:05
  So Tiffany posted this first story.
• 12:08
  Time, which was on the day. That the girl.
• 12:10
  Was meant to. Be fired.
• 12:12
  Tiffany was still employed by this company.
• 12:14
  OK, so keep in mind this was all happening in real time from
• 12:17
  that. Very first video people were
• 12:18
  like girl is your job safe like. What is going on?
• 12:21
  Why are you posting this to the Internet and then she posted an
• 12:24
  update? After the.
• 12:25
  Firing had been done A. Few hours later.
• 12:28
  Telling Tiktok. That this girl.
• 12:30
  Told Tiffany that she recorded the meeting where she had.
• 12:33
  Been let go because obviously she had noticed.
• 12:35
  That this was going to happening because Tiffany told her and
• 12:37
  that she will be taking legal action against the company.
• 12:41
  So again, people were like. Why are you telling this girl's
• 12:45
  business? To TikTok in these like these
• 12:48
  are viral videos like this became a viral series.
• 12:51
  At that point, so this is. Putting that girl at risk.
• 12:54
  If the company sees that, she's considering taking legal action
• 12:57
  against them. You know, like there were.
• 12:59
  So many. Issues with this?
• 13:00
  And there. Were lots of people.
• 13:02
  To me, but also in her comment section being like if I had to
• 13:07
  let an employee go. For whatever reason.
• 13:09
  And there was somebody like interfering with that and then
• 13:12
  also taking that to TikTok. Like could you imagine the
• 13:15
  amount of? Jobs that she has now put.
• 13:17
  In jeopardy, which is honestly valid, OK.
• 13:18
  So. Today, Tiffany has returned to
• 13:22
  give us an update and has let us all know the inevitable.
• 13:26
  Which is that? She has now.
• 13:28
  Also been fired because of this viral series.
• 13:31
  I got fired, y'all, I got fired. They finally found the video
• 13:35
  that video they found the video, so I went to go like look at my
• 13:40
  slack messages or my e-mail or something to see to follow up
• 13:43
  with a user and I couldn't get in my e-mail wasn't working.
• 13:49
  My password wasn't working and I immediately thought, OK, I'm
• 13:55
  being off boarded. I got a call from the guy who
• 13:58
  cuts my checks and he was like, hey Tiffany.
• 14:03
  So I'm just going to get straight to the point.
• 14:05
  I got a call from the company and I'm pretty sure you already
• 14:11
  know what this is about. They do not want you to come
• 14:14
  back to the site. And I said, is this about the
• 14:17
  TikTok videos? And he said, yes, this is 100%
• 14:21
  about the TikTok videos. So I'm thinking in my mind, I
• 14:28
  wonder who found out? Like, who was it that actually
• 14:32
  encountered the video? Was it my boss?
• 14:34
  I'm interested to see how all of that went down behind the
• 14:37
  scenes. Like, I want to know if you're
• 14:39
  out there and you're watching this video and you work at the
• 14:41
  company, please let me know how it went down behind the scenes
• 14:44
  because we got to know the people want to know, OK?
• 14:47
  The comments are. Literally like.
• 14:49
  Did you learn to mind your business, girl?
• 14:52
  Like. We knew you were fired before
• 14:54
  you knew. Before they even saw the video.
• 14:57
  We knew you were fired. She seems to be taking it well,
• 15:00
  she also said in one of her first videos.
• 15:02
  That this was. Like a contract and her contract
• 15:03
  was going to come to an end and people were like, OK.
• 15:05
  But don't you want like a? Reference like what if you want
• 15:08
  a contract renewal like I'm so. Confused.
• 15:11
  You know this is very short. Sighted of you.
• 15:13
  I don't know if Tiffany just thinks now she can like be a
• 15:16
  full time creator or something like.
• 15:17
  That I've seen a lot more discourse lately about how.
• 15:21
  It's becoming increasingly risky.
• 15:24
  For people to try. And have like.
• 15:27
  A regular like. I don't know if it's like a.
• 15:29
  Corporate job or like any type of like.
• 15:30
  Regular job. And do social media on the side,
• 15:34
  I think initially in the early. Days, that was.
• 15:38
  Tricky like. I think there.
• 15:39
  Were a lot of clauses in different contracts and things
• 15:41
  like that where people couldn't do that?
• 15:43
  But this is like pre pre TikTok this like years.
• 15:46
  Ago and then I think there was this kind of like in between.
• 15:48
  Phase. At least this is what.
• 15:49
  I've seen in media where you couldn't really.
• 15:52
  Tell people to. Like not have a side.
• 15:55
  Hustle. Right.
• 15:56
  And it kind of became this Gray area where it's like, as long as
• 15:59
  it's not impacting your day. To day work like that's.
• 16:02
  Fine and I. Actually feel like.
• 16:04
  The pendulum is swinging back again where more and more
• 16:07
  companies are getting stricter on this.
• 16:10
  I mean Tiffany's situation. Is unique.
• 16:11
  Because she made many, many mistakes.
• 16:14
  But in general, I feel like more and more companies and employers
• 16:17
  are becoming stricter on this. Because I actually.
• 16:20
  Think TikTok has completely changed the way that employees
• 16:24
  like show up online. It's no longer just like, oh,
• 16:26
  it's drunk photos from my weekend out with my friends on.
• 16:29
  Facebook right? Like.
• 16:31
  Now people are vlogging at their jobs.
• 16:33
  They're talking about like intimate.
• 16:35
  Details. Or like confidential.
• 16:36
  Details about the people that they work with their.
• 16:39
  Company. Policies like.
• 16:41
  All of that kind of stuff or like when we talked.
• 16:43
  About the Jezebel stuff, was that earlier this week or was
• 16:46
  that last week I. Can't remember but.
• 16:48
  You know. Even if she's not like speaking.
• 16:49
  About her work. You know she's talking about her
• 16:52
  dating life and you know, maybe getting in like feuds.
• 16:54
  With other creators. And things like that where I can
• 16:57
  understand that in certain professions like.
• 16:59
  It puts the IT feels like it puts the employer at risk, at
• 17:03
  reputational risk if people. Find out where these.
• 17:06
  People work, so. Yeah.
• 17:07
  We're at a. Very interesting time, I would
• 17:10
  say in the workforce and like navigating like personal brand,
• 17:13
  personal social media. Anyways guys, that's it for mini
• 17:15
  scroll today. A bit of a random short.
• 17:17
  One for you guys, but. I will be back tomorrow for a
• 17:20
  Friday mini scroll thank you so much for listening I love you
• 17:23
  guys and I will talk to you tomorrow bye.
• 17:26
  Centennial world podcast network operates on gadigal land we
• 17:29
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  traditional custodians of this land and pay our.
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