How to Get to Sesame Street
Making educational content for kids is fun, but also really hard to do well. Kids are not an ideal audience: they are prone to wandering away, getting distracted, not remembering the plot. Scott Cameron is the head of content & IP strategy at Sesame Workshop, which makes the beloved and long running show Sesame Street. We were curious what makes kid’s content good, what it can achieve, and what Sesame’s history can tell us about how we live today.
Further Watching:
Andrew Garfield and Elmo Explain Grief - Sesame Workshop
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The skinny
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