Hot for Hockey Failed Softly
This one is a free SLC Puck Plus preview, and it is absolutely not for children. Austin digs into the NHL’s bizarre “Hot for Hockey” campaign, the hockey-smut boom around stuff like Heated Rivalry and Off Campus, and why the league’s 60-to-90 second romance-audio idea got yanked almost immediately.
The core take: the NHL didn’t fail because the campaign was too strange. It failed because it tried to wink at the bit instead of fully committing, then backtracked when players clearly hated seeing Connor McDavid, Jack Eichel, Trevor Zegras, Sebastian Aho and even Gritty dragged into it.
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The skinny
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