Latest / The SmallBizChat with Melinda Emerson / Hit it & Quit it with M. Shannon Hernandez, Curtis May, Phil Gerbyshak

Transcript

Hit it & Quit it with M. Shannon Hernandez, Curtis May, Phil Gerbyshak · The SmallBizChat with Melinda Emerson

• 0:01
  3210
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  ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the small biz chat podcast with the number one small business spurt, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream Now here's your host, the small Biz chat lady
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  herself, Melinda Emerson.
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  Hey, guys.
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  Do you
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  know what BYOB stands for?
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  It is not about drinking.
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  It's about being your own boss.
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  I wanna help you live your dream life as an entrepreneur.
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  So sign up for my 10 week become your own boss course is gonna start up this summer, June
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  20th, every Tuesday night.
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  I'm gonna teach it live so you don't wanna miss out.
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  I'm gonna give you everything you need to start and stay in business registered today.
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  So what I'm gonna do now is bring back all of my guests, and we're gonna have a quick chat
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  that we like to call hit it and quit it.
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  So this is how it's gonna work.
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  I'm gonna ask each of you four questions.
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  The same four questions, you only have 30 seconds to answer and you cannot repeat
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  somebody else's answer.
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  So if somebody eats your answer, you better come out with another one, or you're gonna get
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  the cowbell.
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  And I don't wanna bring my cowbell out.
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  So here's what we're gonna do.
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  Shannon, we haven't heard from you in a long time.
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  So you're gonna go first, then you Curtis, then you feel, and then we'll I'll tell you how
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  we're gonna go around and around.
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  So my first question comes to you, Shannon, what is your favorite business podcast?
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  I don't listen to podcasts.
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  Okay.
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  There's a way to make sure you don't get influenced by other people, then don't listen
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  to, don't listen to podcasts.
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  But, really, the podcast is the audio content personality, and it's dead last on my content
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  personality.
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  Well, I don't absorb via audio.
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  So okay.
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  Is why I am a reader.
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  Ah, I'm a reader too.
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  And I actually like old school books.
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  Like, it's hard for me to listen to Audible.
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  Like, I can't do unless I had the actual book in front of me.
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  So what's the point of that?
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  Thought I bought it twice.
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  So I agree.
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  I agree with you, and I totally get that.
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  Alright, Curtis.
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  What is your favorite podcast?
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  Magnetic marketing by Dan Kinvey.
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  Old school was still very, very, very relevant.
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  Alright, Phil.
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  What is your favorite podcast?
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  Oh, so I like rethink the way you sell with Jeff Bajorick.
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  Jeff has got such great insight.
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  He tells great stories, and he makes it super simple.
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  Love it.
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  Love it.
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  Alright.
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  We're now coming up to our next question.
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  Curtis, you're gonna go first next time, then you fill, and then you scan it.
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  Alright.
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  So your next question is, what is your favorite business app?
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  Favorite business app.
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  Let me see.
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  I like checking my banking app every day.
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  Is that
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  If your banking app is the app you use most, you can claim that.
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  You don't have to give the bank a shout out for free, but you can say you're banking app.
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  It's it's the banking app.
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  I I took another little one I like is Herdler.
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  I like to look at my numbers.
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  So Herdler, if if somebody doesn't have, like, quick books, I show them how to use that to
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  kinda track their expenses, take picture of their stuff.
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  It pulls down your bank information.
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  I'm a fanatic about looking at my P and L every week.
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  Love it.
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  Love it.
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  That's a good, but I haven't heard of her list.
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  I have to check that out.
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  Alright.
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  Bill, what's your favorite business app?
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  I love otter.ai.
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  Otter.ai is my favorite business app because it allows me to record in person meetings and
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  transcribes it in real time for me so I can share it back with the person that I was with,
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  and it allows me to focus on what was really said not just on what I think they said, and I
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  can drop my podcast episodes on there, my videos, and get a transcript, and it works
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  really fast.
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  And it's super inexpensive as well.
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  Love it.
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  Love it.
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  Alright, Shannon.
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  What's your favorite business at?
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  My team and I live out of Asana.
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  And Asana keeps us organized, and I have built such amazing templates and beautiful processes
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  in Asana that I rarely have to go there.
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  So that's my favorite app.
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  Love it.
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  Love it.
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  Alright.
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  Third question, fill your first this time, then you Shannon, then you Curtis.
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  What is your favorite old school marketing tip?
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  Oh, my favorite old school marketing tip.
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  Oh, boy.
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  That's a good question.
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  You know, Zig Ziegler said, If you help that every anybody get you know, if you help other
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  people get what they want, eventually, you'll get what you want.
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  I'm paraphrasing there.
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  But I really believe that.
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  Right?
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  I talked about service before.
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  I really believe that if we can help people solve their problems and get what they want,
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  we're gonna help them get what what the what we want, which ultimately, right, we wanna
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  increase our influence.
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  We wanna increase our income.
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  We wanna increase our impact.
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  So that's my old school tip and While that may not be straight up marketing, I think the best
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  marketing is service.
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  I agree with you.
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  And and there's customer service is a go to market strategy.
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  Zappos reminded all of us about that.
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  So Amen.
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  100% agree with you.
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  Alright, Shannon.
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  What's your favorite old school marketing tip?
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  I mean, I'm gonna say email marketing.
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  And, listen, it's not like that old school, But
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  I know.
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  I know.
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  I'm like, I don't know if email's old school, but, yeah, I'm gonna let you have that.
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  I'm a let you know.
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  Age of social.
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  I mean, and I'll even go back even a little more blogging.
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  Like, I was one of the very first people teaching blogging years years ago and how to do
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  it before there were were a million blogs.
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  Right?
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  So I think there is power in getting your thought leadership out there in the world in
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  terms of blog with good SEO so people can find you.
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  And contacting your people on email and, like Phil said, inviting them to a sales call,
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  inviting them to your training, being the invitation for what's going on in your world,
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  turning them and loving them, that's how customers are made.
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  That's right.
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  That's right.
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  I love it.
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  Alright, Curtis.
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  What's your favorite old school marketing tip?
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  Knowing what business that you're in.
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  So this is Dan Kennedyism.
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  I realized that I was not in the financial services business.
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  I was in the marketing business, and so you have to be become a marketer of the thing and
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  not a doer of the thing.
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  And so when that connected, that's when my business exploded.
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  Where I I, you know, I had to be a marketer of the thing.
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  And then that was that's the real business.
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  And then the the product services are your delivery, but you are a marketer first.
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  And once I switched that, my business exploded.
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  That's really, really good advice.
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  And I think it's is relevant to a lot of people because no matter what business you're in, you
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  better be able to sell.
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  Yeah.
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  I don't care if you're a pastor of a church during the marketing business.
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  And see, a lot of people don't understand that that that they're in the marketing of the
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  thing.
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  Right.
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  Right.
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  Jesus still works.
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  I'm on come.
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  Let me tell you about it.
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  Right.
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  Alright.
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  Last question guys chatting your first again, then you feel, then you curtiss.
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  What is the best business book you have ever read.
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  It's a hard one.
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  I know, but those of us that are, like, serious book people, it's like, oh, no.
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  Well, I do wanna say just first.
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  Melinda's book was the first book I read when I came out of teaching.
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  11 or 10 years ago or however long that was.
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  Like, that book was amazing.
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  So I'm gonna give a plug to your book, and I've got the revised copy.
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  The book that really put the joy fuel in this business and we exploded in growth was
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  essentialism.
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  By Greg McEwen, I think, is how you say his last name.
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  That book is brilliant because we can have a billion things going on, but what is the It's
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  like what Curtis just said.
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  We better know how to market our thing if we're gonna make money a business.
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  Right?
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  So that book helped me cut tons of stock that I thought was important so I could get down to
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  the revenue generating things and grow this business the way we have.
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  Love it.
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  Love it.
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  Alright, Phil.
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  Best book you ever read.
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  Boy, best book I ever read.
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  I read a lot of books.
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  You know, I've got a podcast.
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  I read a 100 books a year.
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  So trying to think the best book I ever read Well, if I I'm gonna give you the best the book
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  that I would recommend, folks, if you're got call reluctant, so you wanna do better at
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  sales, I would read the 3rd edition of Art subject smart calling.
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  It's a book that I read the first edition many years ago.
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  The new and revised edition has some social in there as well.
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  Art is fantastic.
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  If you go to smartcalling.com or you can spell some check s o b c z a k you can get to know
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  art.
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  He is fantastic.
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  That would be the book that I would recommend folks start with.
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  If you're looking to start your business, you wanna boost your sales.
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  Got it.
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  Alright, Curtis.
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  Oh, my if you I wish I got a pen and show you my books, y'all.
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  That's a hard question.
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  I've been thinking about that.
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  I I
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  would say, and Rob kind
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  of hit this.
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  I the first book that really struck me thinking the way I think is the e myth.
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  In terms of how to McDonaldize, your business and seeing the business as something outside of
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  you.
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  And, so that that kinda started the the me down that road and into marketing and the the whole
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  thing.
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  So even if I put that out there.
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  You know, for many many, many years, that was the book that I recommended to people.
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  And I've I really like his book.
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  The email revisited, actually.
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  But These days, one of my favorite books, and I and like you guys, I read hundreds of books a
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  year and people mail me book.
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  I mean, it's scene.
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  Like, if my house is ever on fire, it'd be like, save my son and then please save my
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  books.
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  Right?
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  But my favorite book that love to recommend right now is disrupt you by Jay Salmon because
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  he says in order to disrupt the world, you gotta start by disrupting yourself.
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  And that's one of I believe that he talks about how to do that, how to dig deep, and look at
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  what you're doing, and your motivation, and then unleash it on the So I love that book, and
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  I and I buy it and give it away to a lot of young people who all wanna be ballers without
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  doing the work to learn their industry.
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  Anyway, but You guys are so terrific.
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  Thank all of you for being on my show today.
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  I wanna thank him, Shannon Hernandez, if you're interested in learning more her joyful business
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  revolution, please head over to her website, joyfulbusinessrevolution.com, If you're
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  interested in getting more of Curtis May's financial advice, his website is
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  practicalwealthsolutions.net.
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  And if you wanna learn more about social selling and all the great things that Phil
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  teaches, head over to feel gerbershack.com.
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  Thank you all for joining me for this episode of the small bitch chat podcast.
• 11:04
  If you're ready to accelerate your business, I'm relaunching my twelve piece of running a
• 11:10
  successful business master class this may.
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  Give me 12 weeks And I'll turn around your business and remove chaos from your life.
• 11:19
  If you want more information, classes start 1st week of May, Head over to
• 11:23
  smallbizladyuniversity.com and check us out.
• 11:28
  The mission of the small chat podcast is to end a small business failure.
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  My name is Melinda Emerson, the small biz lady, and I wanna leave you with this.
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  You never lose in business either you win or you learn.
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  God bless everybody.
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  Thanks for listening to the small biz chat podcast with Melinda Emerson, some scribe to
• 11:53
  this podcast wherever you listen to podcasts and join us next Wednesday for more fantastic
• 11:58
  information and interviews.
• 12:00
  You can find more sources and small business success strategies by visiting Melinda's
• 12:05
  website succeed as your own boss.com.
• 12:08
  Thanks again for listening, and we'll see you next week.