Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
Nearly every marketing leader has been told to "do more with AI" — and many of them are now sitting on a pile of pilots, a growing bill, and not much to show their CFO. So why is it that adoption of AI in marketing is so high, while the number of organizations actually getting predictable returns from it is so low?
Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process.
Today, we're going to talk about:
- Why so many enterprise AI initiatives stall between ambition and production, and…
The skinny
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