Infusion of generative artificial intelligence: boosting organizational agility and effectiveness — Koh & Yuen (2026)
Organizational agility is vital when responding to turbulent market environments, and effectiveness to ensure long-term competitiveness in the market. Generative Artificial Intelligence tools have been increasingly incorporated and infused into organizational processes due to their promising functions. This study has applied the Technology-Organization-Environment framework to examine various perspectives influencing the infusion of generative artificial intelligence tools and subsequently linked them to organizational agility and effectiveness. Data was collected through surveys, and 615…
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