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Pizza Hut’s Nostalgia Play | Durham News
Pizza Hut’s throwing a nostalgic party to save its flagging business—ditching modern menus for throwback classics like $3 personal pans and $10 stuffed crusts, all part of a “Back to the Hut” campaign complete with retro merch and app trivia. With 250 stores slated for closure and sales down for ten straight quarters, the chain is betting on nostalgia to win back customers—and it’s working: studies show nostalgia can boost purchases by up to 50%. Even as Yum! Brands sells off Pizza Hut assets for $2.7 billion, the brand remains a top-rated pizza choice in America. Listen in comfort:Get a…
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