Latest / The Manager's Playbook
Inside the Playbook: J Erving III on What to Do Before Artists Break
In this Manager’s Playbook clip, J. Erving breaks down a truth the music business loves to forget: artist trust is built in the off-season.
Not when the venue is sold out. Not when the streams spike. Real artist management is dinners, conversations, check-ins, and showing up early, like being present when there are 57 people in the room, because you can’t “build the relationship” once it’s an arena. Care isn’t branding. It’s behaviour.
J also explains how great teams use live shows as A&R data, watching crowd reactions, testing records in real time, and turning those moments into release…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.