Latest / Stuff You Should Know / How Easy Bake Ovens Work
Transcript
- 0:01Speaker 1: Welcome to Stuff you Should Know from How Stuff Works
- 0:04Speaker 1: dot Com. Hey, and welcome to the podcast. I'm Josh Clark,
- 0:13Speaker 1: and there's Charles w Chuck Bryant, there's Ramsey over there
- 0:17Speaker 1: the husu, which means it's time for Stuff you Should
- 0:21Speaker 1: Know Nostalgia Edition Colon t s hodgment. Yeah, we've done
- 0:28Speaker 1: a few toys. Um plato, Uh, slinkys right, what else?
- 0:37Speaker 1: Well does a boomerang count as a toy? Uh, it's
- 0:41Speaker 1: away alive, mate. Um, we've done tons. We did silly putty,
- 0:46Speaker 1: silly putty, we did um uh, you know a bunch
- 0:51Speaker 1: that The balls, Yeah, the balls the balls episode How
- 0:56Speaker 1: Balls Work. They round and they bounced. We said balls
- 0:59Speaker 1: like a million times in that episode. Uh. Yeah, this
- 1:02Speaker 1: one's kind of cool though. The easy bake oven, which
- 1:05Speaker 1: I never had one. Did you ever have one in
- 1:07Speaker 1: your home? I don't think so. No. I don't think
- 1:09Speaker 1: my sister had one either, although I was a pretty
- 1:12Speaker 1: tubby kid, so it's possible that my mom was like,
- 1:15Speaker 1: make sure your brother doesn't know you have one of those,
- 1:17Speaker 1: Do not feed your brother or anything from there. But
- 1:20Speaker 1: it's interesting that this is one where uh sort of
- 1:24Speaker 1: a very simple idea and you never can tell what's
- 1:28Speaker 1: gonna hit toy wise, nothing super complex about this other
- 1:32Speaker 1: than you could literally bake food and sort of pretend
- 1:37Speaker 1: to be an adult in the kitchen. That's that was
- 1:39Speaker 1: the basis of it. Being an adult. That was kind
- 1:42Speaker 1: of Kenner's thing. And Kenner, the people who made Star
- 1:46Speaker 1: Wars toys, were the ones behind this, and they were
- 1:51Speaker 1: very much into um toys that like let kids pretend
- 1:55Speaker 1: they were growing ups. Yeah, that was their bag. Yeah,
- 1:58Speaker 1: I have a new neighbor. Actually, shout out to Rick Kathy. Hey, guys,
- 2:03Speaker 1: where they really got into your skin? Huh what? Rick
- 2:06Speaker 1: and Cathy got a shout out on the podcast and
- 2:08Speaker 1: their new neighbors. Jeez. Yeah, because he worked for I
- 2:12Speaker 1: was talking to him and I was like, he seems
- 2:14Speaker 1: like a good guy. He was like, what you know,
- 2:15Speaker 1: what do you do? Ricky's retired? Now, what did you do?
- 2:17Speaker 1: And He's like, I was a toy and action figure
- 2:20Speaker 1: designer for Kenner And I was like, whoa what? Years?
- 2:24Speaker 1: He came on after his first The first thing he
- 2:27Speaker 1: worked on was the Tim Burton Batman movies. And he
- 2:31Speaker 1: stayed on for a long time, like his whole career,
- 2:33Speaker 1: Like after they were sold and everything pretty neat. That
- 2:36Speaker 1: is very cool. Yeah, good for him. Yeah, so he
- 2:40Speaker 1: still does wonderful uh sculpture. So just go after Rick
- 2:45Speaker 1: Watkins art online and then check it out. I'm going
- 2:49Speaker 1: to check it out. But I mean, Kenneda is such
- 2:51Speaker 1: a big deal to like two people, our age and
- 2:54Speaker 1: of many ages. But I didn't realize that they didn't
- 2:58Speaker 1: realize their origin as a company. Remember that we talked.
- 3:01Speaker 1: We did a whole Action Figures episode, remember, and we
- 3:05Speaker 1: talked a lot about Kenner. Was that a two part
- 3:07Speaker 1: episode or was it just like an hour and a
- 3:09Speaker 1: half long? I feel like it was just long. It
- 3:11Speaker 1: was very long. But um, Kenner almost didn't do the
- 3:16Speaker 1: Star Wars ones if I remember. But for us at least,
- 3:19Speaker 1: that put Kenna on the map. What I didn't realize
- 3:22Speaker 1: is that Kenner was already on the map as far
- 3:24Speaker 1: as toys go. And one of the ways that they
- 3:26Speaker 1: got there was from the Easy Bake Oven, which debuted
- 3:29Speaker 1: in November of nineteen, right around the time that John
- 3:33Speaker 1: Kennedy was shot. Yeah, but Kenner had been around since
- 3:36Speaker 1: the nineteen forties. Um Albert Philip and Joseph Steiner Um
- 3:40Speaker 1: formed the company after, as legend goes, one of them,
- 3:45Speaker 1: I saw a bubble you know maker bubble wand or
- 3:49Speaker 1: whatever you call him, and it was like, hey, if
- 3:52Speaker 1: I could do a gun that shoots bubbles, we might
- 3:54Speaker 1: be onto something. And that was our very first product,
- 3:57Speaker 1: is the bubble Mattic gun, and then whatever lesson twenty
- 4:01Speaker 1: years later, the easy Bake oven. Even though as we
- 4:04Speaker 1: learned today and yesterday, there had been toy ovens since
- 4:08Speaker 1: like the Victorian days, yes, like really really dangerous one
- 4:13Speaker 1: like real real little ovens like wood burning, pellet solid
- 4:18Speaker 1: fuel stoves made of cast iron that were sized down
- 4:21Speaker 1: for little kids to you. Yeah, basically like here's the
- 4:24Speaker 1: oven that can kill your parents. We'll just make a
- 4:27Speaker 1: smaller one they can kill you. Yeah. Um yeah. So
- 4:32Speaker 1: the children's play oven functioning play oven um history very
- 4:39Speaker 1: kind of closely treks the real oven history, right. Yeah,
- 4:42Speaker 1: Like when there were cast iron wood burning ovens, there
- 4:46Speaker 1: were kids versions of them. As they as real ovens
- 4:49Speaker 1: moved into electric ovens, there were kids versions of them apparently.
- 4:54Speaker 1: Um Lionel the train the model trainmakers, they made some
- 4:58Speaker 1: in the thirties. Also, we want to give a shout
- 5:00Speaker 1: out to Lisa Hicks and the people at Collectors Weekly
- 5:04Speaker 1: for a great article we also used for this episode two.
- 5:08Speaker 1: But um, in the thirties there were electric ovens. By
- 5:12Speaker 1: the forties or fifties, I think there were fiberglass insulated ovens.
- 5:18Speaker 1: Electric ovens. It was just like a small oven for kids,
- 5:22Speaker 1: but they were ovens. They were extremely dangerous. And um,
- 5:28Speaker 1: Kenner had this really great idea. And the reason that
- 5:31Speaker 1: this idea came about at Kenna to begin with. So
- 5:34Speaker 1: apparently Kenner was really big on having like ideas could
- 5:38Speaker 1: come from anywhere. Anybody in the company flowed an idea
- 5:42Speaker 1: and people would listen, and they had like regular meetings
- 5:44Speaker 1: where you know, there were bull sessions. Maybe they ordered
- 5:48Speaker 1: some like chowel Maine or something like that. Everyone rolled
- 5:51Speaker 1: up their sleeves and relaxed and and spat out ideas.
- 5:54Speaker 1: And one of the salesman from Kenner came back in
- 5:58Speaker 1: from the field and said, you know what, I saw something.
- 6:00Speaker 1: I saw some pretzel vendors keeping their pretzels warm on
- 6:04Speaker 1: the street using a lightbulb. What if we used a
- 6:08Speaker 1: lightbulb to heat up an oven for the little kiddies.
- 6:12Speaker 1: And somebody, I think Charles House Ralph House, well, Norman
- 6:17Speaker 1: Shapiro was that gentleman, and then Ronald House. Ronald was
- 6:22Speaker 1: the big time inventor for Kinner, who had a couple
- 6:26Speaker 1: of like really big products under his belt, and he
- 6:30Speaker 1: was like that that's an ace's idea. That's exactly how
- 6:34Speaker 1: he talked. Probably everyone hated him for it, but he
- 6:38Speaker 1: was really good at inventing toy so they had to
- 6:39Speaker 1: put up with that. Yeah, but Kinner's deal, like you
- 6:41Speaker 1: were saying, was find things that mimic adult things. And
- 6:45Speaker 1: that's like kind of I bet like kids are gonna
- 6:47Speaker 1: dig that stuff, and they did from like and kids
- 6:50Speaker 1: still do little toy lawnmowers and toy bulldozers. And I
- 6:55Speaker 1: mean Ruby's got a little cleaning set with like a
- 6:58Speaker 1: duster and a dust pan and a mop. Been shed
- 7:02Speaker 1: she o c D no, But I mean all the
- 7:04Speaker 1: time she will say, you know, come on, daddy, let's clean,
- 7:07Speaker 1: and she'll hand me him up. That's a little low
- 7:09Speaker 1: c D. Well, No, that's good. Then, Yeah, I like
- 7:11Speaker 1: where she said it. Did you have one of those
- 7:13Speaker 1: um plastic safety razors so you could shave next to
- 7:16Speaker 1: your dad? No? I did, but I was I think
- 7:19Speaker 1: a lot of boys are pretty obsessed with shaving before
- 7:22Speaker 1: they have whiskers, and I think I heard that they
- 7:25Speaker 1: would actually stimulate hair growth. And I was about to say,
- 7:28Speaker 1: I remember being worried about that, Yeah, because I didn't
- 7:32Speaker 1: have I had a pretty I mean, looking at me now,
- 7:34Speaker 1: you would never know, but I didn't have a lot
- 7:36Speaker 1: of facial hair going on until well into college. Was
- 7:39Speaker 1: it like lacking or did it come in patchy just
- 7:42Speaker 1: a little bit, sort of like my brother is now.
- 7:44Speaker 1: He just stayed in that phase where your brother's got
- 7:47Speaker 1: a perfect chiseled face. Well, I know that's because he
- 7:51Speaker 1: doesn't have a beard, but um Scott can grow a
- 7:54Speaker 1: pretty decent gotee now, but I don't. I don't think
- 7:57Speaker 1: he could grow the full beard, but his his was.
- 8:00Speaker 1: We were both spotty, like a little bit above the lip,
- 8:03Speaker 1: a little bit on the chin, the one part just
- 8:05Speaker 1: kind of traced to line up to your eye from
- 8:09Speaker 1: around from under your nose. Yeah, but I mean it
- 8:11Speaker 1: was sort of a family thing. We're not harry dudes.
- 8:13Speaker 1: We don't have very hairy legs or it is odd
- 8:15Speaker 1: that you have such a full beard, like I don't
- 8:17Speaker 1: have hairy arms or anything like that. Your your beast.
- 8:21Speaker 1: I don't know if beasts is the right word, but yes,
- 8:23Speaker 1: I'm a little Harry. You're a Harry guy. My chest
- 8:26Speaker 1: hair definitely plucks out from under my shirt. Have you
- 8:29Speaker 1: ever done any like a laser or anything like that?
- 8:33Speaker 1: Good for you? No, I'm just I'm Harry. No, I
- 8:35Speaker 1: mean you're normal. It's not like you're Robin Williams. He
- 8:38Speaker 1: was hairy. Yes, he was, God rest his soul. Yes, indeed.
- 8:42Speaker 1: So back to the ovens. So, um, the idea has
- 8:46Speaker 1: been put out there now by Norman Shapiro, Yes, yeah, okay, so,
- 8:50Speaker 1: and it was taken up by Ronald House and this
- 8:54Speaker 1: was this was huge and groundbreaking because again there were
- 8:56Speaker 1: safe there were um unsafe ovens for kids that have
- 9:00Speaker 1: been around since the nineteenth century. What these guys had
- 9:03Speaker 1: just happened upon was the way to make another unsafe
- 9:07Speaker 1: oven seems safe to parents. That was That was it.
- 9:11Speaker 1: That was the genius of this idea. That is what
- 9:14Speaker 1: made easy bake ovens take off. What they had figured
- 9:17Speaker 1: out was that if they used a light bulb as
- 9:20Speaker 1: the heating element, and believe me, a lightbulb can can
- 9:23Speaker 1: heat up an oven. Um, yeah, up to three fifty,
- 9:28Speaker 1: which is a common baking temp. Yes, from a light bulb,
- 9:32Speaker 1: and actually at first as we'll see a pair of
- 9:34Speaker 1: light bulbs, but the fact is they're light bulbs and
- 9:38Speaker 1: parents are familiar with light bulbs. They don't seem weird
- 9:41Speaker 1: or scary. It's not a wood pellet. And the fact
- 9:43Speaker 1: that it's not like a heating element like in an
- 9:45Speaker 1: actual oven, it's just a light bulb. That is what
- 9:48Speaker 1: they used to convince parents that this was a safe
- 9:50Speaker 1: product that they could buy for their kids. It was
- 9:52Speaker 1: a genius idea, it really was. And like you t
- 9:55Speaker 1: s a second ago, the very first model, and if
- 10:00Speaker 1: you look at the very first one, it doesn't really
- 10:02Speaker 1: even look like an oven. Well certainly the new one
- 10:04Speaker 1: doesn't either. NOA, I did go online. I was like,
- 10:08Speaker 1: maybe I should get one of those. But they're ugly
- 10:10Speaker 1: now they I'm sorry to the person who designed them. Yes,
- 10:14Speaker 1: I'm glad you said it. They're ugly little ovens. Yeah,
- 10:17Speaker 1: they should kind of go back to looking more classic.
- 10:19Speaker 1: I think it would be my advice. Um, But they
- 10:23Speaker 1: used to one incandescent bulbs at first, one over the
- 10:28Speaker 1: top and another under the bottom. Obviously they were trying
- 10:32Speaker 1: to get an even heat because you're baking things right,
- 10:34Speaker 1: And they very wisely designed this thing um so that
- 10:39Speaker 1: the actual oven part was basically inaccessible to the kid
- 10:44Speaker 1: on either side. So just imagine a box. Um okay.
- 10:49Speaker 1: Oh man, here's the very It's my favorite thing when
- 10:53Speaker 1: you try to describe something. Let me see if if
- 10:55Speaker 1: I close my eyes, it works. Uh. Imagine a box okay,
- 11:00Speaker 1: and then coming out from either side of the box
- 11:02Speaker 1: or a couple of little little arms. But the arms
- 11:07Speaker 1: are half arms, and they're rectangular and hollow, and they're
- 11:11Speaker 1: actually openings. One opening. You slide in the uncooked thing
- 11:17Speaker 1: that you want to bake into the heating area of
- 11:19Speaker 1: the oven, let it bake, and you push it through
- 11:22Speaker 1: the other the other side, the cooling chamber, and then
- 11:26Speaker 1: it comes out the other arm. Everyone Josh has had
- 11:29Speaker 1: his eyes close that entire time, and it worked. I
- 11:31Speaker 1: really painted a great picture in your mind's eye. M
- 11:34Speaker 1: hm yes, uh yeah, So that's what's what's going on.
- 11:38Speaker 1: You had the two bulbs, um. And in fact, let's
- 11:41Speaker 1: go ahead and take a break there, Okay, nice litl cliffhanger.
- 11:44Speaker 1: When we come back, I'll redescribe the easy bake oven again.
- 11:48Speaker 1: It sounds good. Alright, we were at one bulb, right, yeah,
- 12:10Speaker 1: I'm sorry, No, we were at two bulbs so long ago,
- 12:13Speaker 1: I couldn't remember. I know there was a full add
- 12:15Speaker 1: a go. But then what they did was they figured
- 12:19Speaker 1: if they just engineered this thing to distribute heat and
- 12:22Speaker 1: whole heat a little better, almost like a convection of him. Yeah, exactly,
- 12:26Speaker 1: like a convection of him, that they could go down
- 12:28Speaker 1: to one bulb. Yeah. There was a dude named Charles
- 12:34Speaker 1: hold On I really wanted, Yeah, Charles Cummings, Charles one
- 12:37Speaker 1: bulb Cummings. Yeah, that's what he was known as. Charles
- 12:40Speaker 1: Cummings was a designer at Kenner, and I think in
- 12:45Speaker 1: the late seventies he designed the interior of the oven
- 12:48Speaker 1: so that the bulb one bulb created confection current, so
- 12:52Speaker 1: it cooked just as well as two bold but you
- 12:54Speaker 1: just needed one um And he owns the patent to that.
- 13:00Speaker 1: Oh really, which that's the way it should be. Yeah,
- 13:03Speaker 1: he was the desire. He came up with this pretty
- 13:05Speaker 1: rare too, I think kind of course, I'm sure had
- 13:06Speaker 1: an exclusive license to it, but I'm sure he got
- 13:09Speaker 1: like a decent amount of money from that license. Agreement
- 13:12Speaker 1: that is the way it should be. He also created
- 13:15Speaker 1: the patent um or he held the patent for the
- 13:18Speaker 1: add on popcorn maker that you could put onto the
- 13:21Speaker 1: easy bake oven. Too good for him, good for you,
- 13:24Speaker 1: Charles Cummings, Charles one bulb Cummings. He probably lives on
- 13:27Speaker 1: top of the mountain somewhere. It's on a mountain of money.
- 13:32Speaker 1: Uh so, all right, you're down to one bulb thanks
- 13:34Speaker 1: to Charlie Cummings. They initially wanted to call this in
- 13:38Speaker 1: nine when it was two bulbs with a debut. Yeah,
- 13:42Speaker 1: right out of the gate. They wanted to call it
- 13:43Speaker 1: in November of sixty three the Safety bake Oven, because
- 13:46Speaker 1: they really wanted to drive this home was that it
- 13:49Speaker 1: was super safe, and the regulatory bodies were like, you can't.
- 13:54Speaker 1: You haven't even sold one yet, Like, we don't. We're
- 13:56Speaker 1: not sure if this is going to kill kids. You
- 13:58Speaker 1: burned a dozen monkeys during the product testing trial. Oh
- 14:01Speaker 1: that's so awful, um, but you can't call it that
- 14:04Speaker 1: yet because we don't know yet whether it's truly safe.
- 14:06Speaker 1: Go ahead and sell them, but just don't still call
- 14:09Speaker 1: it safe the safety bake And so they're like, well,
- 14:11Speaker 1: what about easy and they're like, are we still talking
- 14:14Speaker 1: about this? We're done with you, go away and um
- 14:17Speaker 1: they so they were like, okay, fine, we'll call it
- 14:19Speaker 1: the Easy Bake Oven. Then, and they sold it as
- 14:21Speaker 1: the Easy Bake Oven and it sold out immediately. They
- 14:25Speaker 1: sold it. So November is right before the Christmas season,
- 14:29Speaker 1: actually in the Christmas season, I think even back then,
- 14:32Speaker 1: and they made a little more than half a million
- 14:35Speaker 1: units and sold them all like before Christmas. Yeah, for
- 14:39Speaker 1: which is expensive. That would be about a d thirty
- 14:42Speaker 1: dollars today. No, yeah, that's a that's an expensive toy. Wow.
- 14:45Speaker 1: And if you look at the thing. I saw a
- 14:47Speaker 1: picture of one that's for sale on eBay for really cheap.
- 14:51Speaker 1: I think it was like thirty bucks or something. Really
- 14:53Speaker 1: it was unused in the box, still needed to be assembled.
- 14:56Speaker 1: But if you look at it, you're like, that thing
- 14:58Speaker 1: looks like a death trap. It looks like the four
- 15:00Speaker 1: pinto of children's toys from the sixties, you know, like
- 15:03Speaker 1: the sharp metal edges. Yeah, you're like, like, that's what
- 15:07Speaker 1: it looks like, like like the baby strollers we were
- 15:09Speaker 1: pushed around. Yeah, remember that that Dana Kroyd snls get
- 15:13Speaker 1: from years ago. With the dangerous Christmas toys, and there
- 15:15Speaker 1: was one called the Bag of Glass, so great. Uh,
- 15:21Speaker 1: and that's all it was just a bag of shards
- 15:23Speaker 1: of glass. So yeah, they sold a half a million
- 15:27Speaker 1: and then they're like, we gotta make a lot more
- 15:29Speaker 1: of these for next year. Yeah, because this is back
- 15:31Speaker 1: at a time when toys didn't do that very often.
- 15:34Speaker 1: You know, it's like every Christmas now people are like, well,
- 15:37Speaker 1: what's the toy we should go fight other parents for?
- 15:40Speaker 1: Tell us? Yeah, because I'm training in the ring. This
- 15:43Speaker 1: is when it right. This is when it happened organically,
- 15:45Speaker 1: when you put out a toy and if it became
- 15:47Speaker 1: like the fight worthy toy, that was a few and
- 15:50Speaker 1: far between. Think the easy Bake oven was the fight
- 15:52Speaker 1: worthy toy right out of the gate. Yeah. So in
- 15:55Speaker 1: year two, I think they made about one point five
- 15:58Speaker 1: million sold all those And here was here's the little
- 16:02Speaker 1: bit of genius from Kenner is Uh, anytime you can
- 16:06Speaker 1: sell a supplementary product to the big thing, then you're
- 16:10Speaker 1: really cooking with Gasically Gilette Razor model, I think it
- 16:14Speaker 1: was King Gilette who came up with that. Yeah. So
- 16:17Speaker 1: what they did was they sold uh mixes you know,
- 16:20Speaker 1: these little instant mixes that you would pour and it
- 16:23Speaker 1: would make a little creddit cake. And they had twenty
- 16:25Speaker 1: five of these at first, and we're selling those like
- 16:28Speaker 1: crazy because if you're a kid, If if you're a kid,
- 16:33Speaker 1: you want all those, you're like, well, I haven't tried
- 16:35Speaker 1: the strawberry cake yet. Plus also, it's not like you're
- 16:39Speaker 1: putting this in like a book like some baseball cars
- 16:42Speaker 1: and you're like, well, I've got this one out and
- 16:45Speaker 1: you eat that thing and you need another thing to
- 16:48Speaker 1: it and you poop it out. Yeah, and you're not
- 16:50Speaker 1: gonna eat the poop again. You're going to go buy
- 16:53Speaker 1: another one. And that was the genius of the other
- 16:56Speaker 1: genius idea of this whole thing. There was a third
- 16:59Speaker 1: genius idea to Kenneth did this so right? Not just
- 17:03Speaker 1: no the advertising so remember this is kids emulating grown ups.
- 17:08Speaker 1: That was their thing, um it. They advertised not just
- 17:14Speaker 1: two kids through like Archies comics, but they advertised directly
- 17:18Speaker 1: to their parents too. There were ads for the Easy
- 17:22Speaker 1: Bake Oven, on I Love Lucy and on Hogan's Heroes.
- 17:25Speaker 1: According to This Collector's Weekly article, and in these ads,
- 17:29Speaker 1: if you look at a lot of old ads and
- 17:31Speaker 1: even some of the newer ads too. For easy bake
- 17:33Speaker 1: oven it's a mom and a daughter and the parent
- 17:37Speaker 1: is like, oh, this is something we can do together.
- 17:40Speaker 1: I love baking. It's basically my whole life I live in,
- 17:44Speaker 1: and I'm a woman, so I would love to share
- 17:47Speaker 1: that with my daughter. Maybe she's old enough to have
- 17:49Speaker 1: an easy bake oven herself. And that definitely helped propel
- 17:53Speaker 1: sales for sure, because it's not just kids going on
- 17:56Speaker 1: an easy bake oven, it's the parents going that'd be
- 17:59Speaker 1: a great thing to do with my kid. Yeah. And
- 18:01Speaker 1: of course, as people evolved and people became more woke
- 18:05Speaker 1: over time, even though that word wasn't used um enlightened,
- 18:08Speaker 1: maybe it became a bit of a problem with gender
- 18:11Speaker 1: roles and like this is for moms and daughters their
- 18:14Speaker 1: pink and that's what you're supposed to do is be
- 18:17Speaker 1: in the kitchen baking for the men. Yeah, I mean
- 18:20Speaker 1: very famously, the easy bake ovens always ended with the
- 18:23Speaker 1: disclaimer like this toy is not for boys. Yeah it
- 18:27Speaker 1: didn't really, but essentially it was like that was this
- 18:30Speaker 1: that was what was coming through. And the weird thing
- 18:33Speaker 1: is is far as as like legendary and iconic a
- 18:36Speaker 1: toy as the easy bake oven was as gender roles
- 18:41Speaker 1: and um, yeah, as gender roles evolved, I mean this
- 18:46Speaker 1: was we're talking like the early seventies when this really
- 18:48Speaker 1: started to become like a thing. Yeah, the easy bake
- 18:50Speaker 1: oven did not evolve with it right, as we will see.
- 18:54Speaker 1: It wasn't until the like early two thousand's that they
- 18:57Speaker 1: started to like respond to that kind of thing. And
- 19:00Speaker 1: I saw an ad for two thousand fourteen not a
- 19:02Speaker 1: boy in sight, all girls and um it just dancing
- 19:08Speaker 1: around like the girliest easy bake oven you could possibly imagine.
- 19:12Speaker 1: They actually got more girly as time went on and
- 19:16Speaker 1: more girl focused. Um as gender roles went on, which
- 19:20Speaker 1: is really weird to me. Not just non responsive but
- 19:25Speaker 1: almost like no, we're going the opposite way. Yeah. And
- 19:28Speaker 1: in early two thousands Hasbro who uh you know, they
- 19:31Speaker 1: bought out Kenner, eventually makers of the classic snoopy snow
- 19:34Speaker 1: comb machine. I never had one of those. You have
- 19:36Speaker 1: one of those? No neighbor did, okay, Um, but you
- 19:40Speaker 1: got to eat some of that sweet, sweet sugar ice.
- 19:43Speaker 1: There was nothing like the taste of I think the
- 19:47Speaker 1: cherry one. I can't remember, but it was just the
- 19:50Speaker 1: greatest snow cone you could possibly have. And that's until
- 19:52Speaker 1: you had a shave dice later and you're like, oh,
- 19:54Speaker 1: this is a lot better still. Number one reigning champ
- 19:57Speaker 1: really Number two is blue raspberry slush put. Yeah. See,
- 20:00Speaker 1: what I would always do was um slurp that sweet
- 20:03Speaker 1: liquid and that would be left with just some faintly
- 20:05Speaker 1: colored kind of just ice. Oh yeah, no, I know.
- 20:09Speaker 1: It was the problem with it for sure, But if
- 20:12Speaker 1: you did it right and you just kind of let
- 20:14Speaker 1: it settle, you got, you know, through the nasty stuff first,
- 20:18Speaker 1: when you got to the bottom, then you got to
- 20:20Speaker 1: the true, like hyper hyper dense snow cone experience. Yeah.
- 20:24Speaker 1: I could never do that. I'd still have problems regulating
- 20:26Speaker 1: my like hot fudged to ice cream ratio when eating
- 20:30Speaker 1: a Sunday. I just won't even do it anymore. So
- 20:32Speaker 1: you do all the hot fudge first, and then you're
- 20:34Speaker 1: left to some crutty ice cream. That's I mean, that's standard,
- 20:37Speaker 1: cretty delicious ice cream, right, This ice cream that some
- 20:42Speaker 1: people around the world would kill for his cy. It
- 20:45Speaker 1: doesn't have any more fudge. Dude, I've been on a
- 20:48Speaker 1: fifteen year campaign to convince Emily that vanilla ice cream
- 20:51Speaker 1: is like a legit flavor. I think she's she still
- 20:55Speaker 1: thinks that vanilla ice cream is just like unflavored ice mill. Yes,
- 20:58Speaker 1: it's like it's the one without the flavor added. Right now,
- 21:01Speaker 1: vanilla is it really delicious? It is? It is. It's
- 21:04Speaker 1: subtle vanilla bean ice cream like a true flex so good.
- 21:10Speaker 1: So in early two thousand, they finally, like you said,
- 21:13Speaker 1: tried in a very ham fisted way to get boys
- 21:16Speaker 1: involved with the the que you easy bake queasy bake
- 21:21Speaker 1: Is that what it is? Took me a second to
- 21:23Speaker 1: because Q uses separate word. So okay, now, so the
- 21:28Speaker 1: queasy bake oven and the mixer rader for you boys
- 21:32Speaker 1: you can make mud and crud cakes and the lar
- 21:34Speaker 1: delicious cocoon cookies and you know, not like, hey, just
- 21:39Speaker 1: bake something good because anyone can bake. Yeah, anyone can bake.
- 21:44Speaker 1: And they didn't like the girls don't don't use that one. Yeah,
- 21:47Speaker 1: it was it was only boys that showed up in
- 21:50Speaker 1: these ads. They're like, we really need to get boys involved.
- 21:52Speaker 1: How can we do that? Oh, we'll make one specifically
- 21:55Speaker 1: four boys. That's like they're making cruddy cakes. I mean,
- 21:58Speaker 1: I know they're just trying to sell stuff, but when
- 22:01Speaker 1: in these meetings, in these marketing meetings that you just
- 22:03Speaker 1: can't help but think they're it's like a bunch of
- 22:05Speaker 1: like eight five year old men. It's our it's our Senate. Yeah,
- 22:09Speaker 1: it's in there right there, like screaming and pounding and
- 22:12Speaker 1: yelling at each other about the idea of like selling
- 22:15Speaker 1: this to boys. Oh man, Well, after that, I feel
- 22:19Speaker 1: like we should probably take a Yeah, we'll go to
- 22:21Speaker 1: our Senate chambers and regroup right after this. Alright, So
- 22:43Speaker 1: in seven, the Easy Bake up in a selling like
- 22:46Speaker 1: uh hot cakes literally General Mills bis Kenner uh, And
- 22:52Speaker 1: they did a couple of genius things. They they partnered
- 22:56Speaker 1: because they were General Mills. They had no problem because
- 22:58Speaker 1: they owned Betty Crocker, well I assume um launching Betty
- 23:02Speaker 1: Crocker branded mixes. And then later on they got into
- 23:05Speaker 1: licensing deals with McDonald's and Pizza Hut because here's the thing.
- 23:09Speaker 1: You can bake anything in an easy week oven because
- 23:12Speaker 1: it's just a little oven. Yeah, you can make pizza,
- 23:14Speaker 1: and you can make you don't have to buy these mixes.
- 23:17Speaker 1: You can just bake cookies that you made from scratch. Yeah,
- 23:22Speaker 1: there's like a lot of recipes online easy bake oven recipes.
- 23:26Speaker 1: Yeah that actually don't taste like garbage, right, so um. Yeah.
- 23:29Speaker 1: They did have a huge line of mixes though, and
- 23:32Speaker 1: they sold more than a hundred million of them over
- 23:34Speaker 1: the over the years. That's how they get you. But
- 23:37Speaker 1: I mean they there there were recipes for mixes for
- 23:40Speaker 1: candy bars, pecanan brittle, popcorn, bubblegum. You can bake your
- 23:47Speaker 1: own bubblegum. Interesting, it is interesting. I would have tried
- 23:50Speaker 1: that for sure. I want to see bubblegum come out
- 23:53Speaker 1: in like a brownie pan. Yeah, I'd be like, I
- 23:55Speaker 1: want some of that bubbleguming. Had a cotton candy machine,
- 23:59Speaker 1: now that I remember what. It would just spin sugar
- 24:02Speaker 1: and you would, oh, I know what they do. Yeah,
- 24:04Speaker 1: I wanted one. That thing was probably dangerous. It was
- 24:07Speaker 1: probably like a nuclear centerfuge. What what was interesting about
- 24:11Speaker 1: those are fascinating to me was like the cotton candy. Um,
- 24:16Speaker 1: oh it's not called it's like not the web sugar
- 24:20Speaker 1: or something like that. Um. Yeah, I want to say web,
- 24:23Speaker 1: but that's not either. You it's not really visible in
- 24:26Speaker 1: the machine. Yeah, but when you stick in the little cone,
- 24:29Speaker 1: it just builds up on it like it's like it's
- 24:31Speaker 1: just coming out of another dimension into this one, like
- 24:34Speaker 1: coming out of a spider's But it's awesome to see
- 24:38Speaker 1: a pink and pink and blue spiders. But man, I
- 24:41Speaker 1: had to go out yesterday two. Uh. I still have
- 24:46Speaker 1: my pickup truck then, because I just kept it because
- 24:47Speaker 1: it was paid for, and I still moved and hall
- 24:50Speaker 1: stuff occasionally had to move. Something justified to me. I
- 24:53Speaker 1: had to move something yesterday and I went out and
- 24:56Speaker 1: that was the most beautiful, huge spider web from a
- 24:59Speaker 1: tree down attached to the rear tailgate of my truck,
- 25:02Speaker 1: like chuck with this big spider right in the middle.
- 25:05Speaker 1: And I was like, oh, man, I just felt so bad.
- 25:08Speaker 1: I didn't know what to do. So you just put
- 25:10Speaker 1: in reverse and pretending nothing you didn't see anything. Now.
- 25:13Speaker 1: I actually plucked it off a little by little because
- 25:15Speaker 1: I want to ensure his safety. And the web just
- 25:19Speaker 1: goes crumbling down into a long, you know, skinny string,
- 25:23Speaker 1: and he climbs right up to the tree and I
- 25:24Speaker 1: was just like, I'm really sorry. He's like, oh, I'm
- 25:26Speaker 1: sure you are to see you and he tried to
- 25:29Speaker 1: spit venom into my eyeball, Like what do you what
- 25:32Speaker 1: do you need your truck for? And you're like, I
- 25:34Speaker 1: gotta go get peanut butter. He's like, oh, good, thank
- 25:38Speaker 1: you for ruining thirty hours of my work a giant
- 25:40Speaker 1: vat of peanut butter that would only fit in my truck. Um,
- 25:45Speaker 1: all right, so let's let's fash forward here too, Uh,
- 25:49Speaker 1: the modern times in two thousand seven, the Energy Independence
- 25:53Speaker 1: and Security Act, when the government said by two thousand
- 25:56Speaker 1: twelve lightbulbs have to increase their efficiency by twenty five percent,
- 26:01Speaker 1: So bye bye incandescent bulb. Yeah, so let me just
- 26:05Speaker 1: say something. Let me set that up to over the years,
- 26:08Speaker 1: the easy Bake oven and just remained a steady sellar
- 26:11Speaker 1: for Kenner and then has Bro, and the design had
- 26:14Speaker 1: been basically the same and went from two bulbs to
- 26:16Speaker 1: one bulb. But it was this closed box where the
- 26:19Speaker 1: heating element was, where there was a slot on the side.
- 26:22Speaker 1: Remember I went through the whole thing, pushed it in
- 26:25Speaker 1: and it came out the cooling chamber on the other side. Um.
- 26:28Speaker 1: But really the design was the same. The outward look changed,
- 26:30Speaker 1: like it went from the weird its own thing to
- 26:33Speaker 1: the late seventies and early ages and started to resemble
- 26:35Speaker 1: a microwave. And then in in response to this change
- 26:40Speaker 1: in light bulb requirements, Easy Baked did a redesign in
- 26:44Speaker 1: two thousand and six, and for the first time ever,
- 26:48Speaker 1: the Easy Bake Oven actually looked like an oven, like
- 26:51Speaker 1: a stove, had little like fake burners on the top,
- 26:55Speaker 1: it looked like a stub, and it was actually a
- 26:57Speaker 1: front loader to where there was a like a slot
- 27:02Speaker 1: in the front of the Easy Bake oven and that's
- 27:04Speaker 1: where you put the thing in, and that's what you
- 27:05Speaker 1: actually pulled it out from, too, and it went right
- 27:08Speaker 1: into the heating element um And they replaced the light
- 27:12Speaker 1: bulb because again so long light bulb because of the
- 27:17Speaker 1: energy act um. With an actual heating element, a ceramic
- 27:21Speaker 1: heating element like an oven, it was an oven. So
- 27:25Speaker 1: they made an oven. But then when they made the oven,
- 27:27Speaker 1: they redesigned this thing so that you could put your
- 27:30Speaker 1: fingers right into the oven while it was baking at
- 27:33Speaker 1: its hottest temperature. And of course kids immediately started doing that.
- 27:38Speaker 1: How did they How did that one slip past? No idea?
- 27:41Speaker 1: I mean, that just doesn't make any sense at all.
- 27:43Speaker 1: So in the end, I think, what what close to
- 27:45Speaker 1: two kids ended up with like second third degree burns,
- 27:50Speaker 1: one partial amputation of a finger. Yeah, because kids would
- 27:53Speaker 1: get their fingers stuck in it, right, and it's just
- 27:56Speaker 1: and then some kids got their fingers stuck in it
- 27:58Speaker 1: while it was hot, and yes, they were getting huge burns.
- 28:03Speaker 1: So um, Hasbro was like, well, we'll do a recall,
- 28:06Speaker 1: and they recalled five thousand, I think ultimately a million
- 28:12Speaker 1: of these things. They recalled. First they tried to say,
- 28:15Speaker 1: here's a little fixed Yeah, here's a retrofitted piece. It's
- 28:18Speaker 1: really easy to snap it on, and I'll solve them everything.
- 28:20Speaker 1: And apparently it did solve everything. They're like, why didn't
- 28:22Speaker 1: you make it that way to begin with, right, But
- 28:24Speaker 1: most parents were not, Like they didn't have their ears
- 28:27Speaker 1: out that there was a recall of their easy bake
- 28:29Speaker 1: oven and so their kids the kids kept getting burned
- 28:33Speaker 1: and and finally Hasbro was like, just bring them back.
- 28:36Speaker 1: So there's a recall of a million Easy bake ovens
- 28:39Speaker 1: from that two thousand and six redesigns for them, Like
- 28:43Speaker 1: if that would have ruined the easy bake oven, that
- 28:45Speaker 1: would have been a big, big, deal. So what they
- 28:48Speaker 1: did was they temporarily went back to an old design
- 28:51Speaker 1: featuring a light bulb too, while they redesigned it to
- 28:55Speaker 1: the new version. So uh, then they came out in
- 28:58Speaker 1: two thousand and eleven with that that really ugly designed
- 29:02Speaker 1: what's called the Easy Bake Ultimate Oven. I'm looking at
- 29:05Speaker 1: it now. That things. Yeah it does. It looks terrible.
- 29:07Speaker 1: It's horrible. It's super It looks like it's on the
- 29:10Speaker 1: go or something like that. I don't like it. It
- 29:13Speaker 1: looks like a weird toaster of it. Yeah, but it's
- 29:16Speaker 1: sort of. It looks like it's trying to look futuristic
- 29:19Speaker 1: and modern, which never ends up looking like that. No,
- 29:21Speaker 1: it doesn't. But they also made it pink and purple,
- 29:25Speaker 1: super girly that ads were girl targeted. Yet there's flowers
- 29:29Speaker 1: on it. Again they were like, nope, this is for girls.
- 29:32Speaker 1: Boys don't play with this. So in two thousand, I
- 29:38Speaker 1: think two thousand thirteen, there was a girl named um
- 29:43Speaker 1: McKenna Pope who is just a hero of heroes. She's amazing.
- 29:50Speaker 1: I saw an interview with her on CNN. She's just
- 29:54Speaker 1: so like self possessed and intelligent and like well spoken,
- 29:58Speaker 1: but also like a kid now where she's a kid.
- 30:00Speaker 1: She's just amazing, one of those clearly reincarnated um. And
- 30:05Speaker 1: she went on she started a petition to get Hasbro
- 30:10Speaker 1: to make a gender neutral version of It's Easy Bake
- 30:12Speaker 1: Oven because her little brother UM like to bake, but
- 30:17Speaker 1: realized that the Easy Bake Oven was for girls. She
- 30:20Speaker 1: wanted him to be able to bake, so she said, Hasbro,
- 30:23Speaker 1: why don't you make one this gender neutral? And got
- 30:25Speaker 1: something like fifty thousand signatures for her petition, and Hasbro
- 30:29Speaker 1: came out with a new version of the Easy Bake
- 30:31Speaker 1: Ultimate Oven, which was just a black version of it,
- 30:34Speaker 1: black and I think silver. I'm surprised it wasn't like
- 30:37Speaker 1: our brush stainless model to emulate, you know kitchens. Yeah,
- 30:41Speaker 1: she's she's probably almost twenty years old now. Yeah. One
- 30:44Speaker 1: of what she's doing, mckinnipope or are you out there,
- 30:46Speaker 1: she's some sort of like consumer protection lawyer all that
- 30:49Speaker 1: probably so, I hope. So, uh, two thousand six they
- 30:53Speaker 1: go into the National Toy Hall of Fame the same
- 30:56Speaker 1: year that disastrous redesign. Yeah, they they got in just
- 31:01Speaker 1: under the wire. Can't take it back. I'm trying to
- 31:06Speaker 1: look here and they're from their very on website some
- 31:08Speaker 1: of the landmark years. Uh, and it is kind of
- 31:11Speaker 1: funny that emulated the styles of the time, unless they
- 31:14Speaker 1: were just doing pink. Like in sixty nine they premiered
- 31:17Speaker 1: the avocado Green. The very next year was Harvest Gold.
- 31:21Speaker 1: It's very good metallic p You say that a lot
- 31:24Speaker 1: in our else. Um. Oh, they had a potato chip maker.
- 31:29Speaker 1: Do we mention that No? V? Three, the easy Baked
- 31:32Speaker 1: Potato chip Maker And um. Then in seventy eight they
- 31:37Speaker 1: finally started putting a fake digital clock on it that
- 31:42Speaker 1: always read twelve thirty, not for twenty. You see that
- 31:47Speaker 1: a lot in as a joke and like the pothead joke. Yeah,
- 31:51Speaker 1: but like you'll see an alarm clock ad and like, uh,
- 31:55Speaker 1: skymall or something, and I'll say four twenty because the
- 31:58Speaker 1: publishers paying attention, they get it, doesn't know or they
- 32:02Speaker 1: don't care. Sure. I remember years ago when we used
- 32:06Speaker 1: to have a lot of illustrations on how stuff works
- 32:09Speaker 1: and had two in house illustrators that I won't name,
- 32:11Speaker 1: and remember one of them drew a like a park
- 32:15Speaker 1: scene for me, and the tree clearly had a marijuana
- 32:17Speaker 1: leaf like embedded in it and I was like, hey, man,
- 32:21Speaker 1: you can't do that, and he was like, oh, I
- 32:22Speaker 1: was completely an accident. I was like, man, I wasn't
- 32:26Speaker 1: born yesterday. I've seen a pot leaf before. I mean
- 32:29Speaker 1: I thought it was funny, but like, you know, yeah,
- 32:32Speaker 1: I couldn't do that. Do you got anything else? I
- 32:35Speaker 1: don't think so. Easy bake oven, mac and cheese you
- 32:39Speaker 1: can bake. Oh. In two thousand three they they introduced
- 32:43Speaker 1: the real meal oven and you could That's when you
- 32:46Speaker 1: could do like French fries and pizza and mac and
- 32:49Speaker 1: cheese and stuff. I think that was the predecessor to
- 32:51Speaker 1: the ceramic heating element that they eventually the easy bacon
- 32:56Speaker 1: in two thousands six. Good stuff, good stuff. If you
- 33:00Speaker 1: want a nice blast from the past, just type in
- 33:03Speaker 1: like easy bake oven commercials. There's one from that was
- 33:06Speaker 1: just perfect. Was it rad? No? It was pretty rad? Okay,
- 33:11Speaker 1: it was like Carpenter's era Gotcha, which is not rad
- 33:14Speaker 1: but still lovely. Yes. I love the Carpenters, me too.
- 33:18Speaker 1: Um Well, if you want to know more about easy
- 33:21Speaker 1: bake ovens or the Carpenters or the Snoopy snowcomb machine,
- 33:24Speaker 1: just go onto the internet. It's a vast repository of
- 33:26Speaker 1: stuff like that. And since I said that, it's time
- 33:28Speaker 1: for listening to mail. Hey guys, UM a freelance writer
- 33:33Speaker 1: who works remotely. So I've been writing and traveling the
- 33:36Speaker 1: world for the past year and a half. It's been wild.
- 33:38Speaker 1: Since I've been traveling alone, it can get lonely, But
- 33:41Speaker 1: from Mexico City the Bali to Tokyo, you guys have
- 33:44Speaker 1: been with me, keeping me company, making me laugh, teach
- 33:46Speaker 1: me all kinds of cool facts. As a content writer,
- 33:49Speaker 1: also feel a connection to y'all. We both have to
- 33:52Speaker 1: research seemingly mundane topics sometimes and discovered the cool interesting
- 33:57Speaker 1: things about them, present them in a palatable way of
- 34:00Speaker 1: People sometimes laugh when I'm telling that I'm writing something
- 34:02Speaker 1: like the history of the egg McMuffin or the best
- 34:04Speaker 1: month to buy a mattress. But I just point to
- 34:08Speaker 1: your podcast as a sterling example of how gems and
- 34:10Speaker 1: surprises lie within even the most unassuming topics. Thank you, Yeah,
- 34:15Speaker 1: I agree. Have you guys ever considered doing a show
- 34:17Speaker 1: on digital nomatting. I know it's becoming increasingly popular as
- 34:21Speaker 1: more companies embrace remote working. I'm in a cafe and medellin, Medaine,
- 34:28Speaker 1: Columbia right now, and there are five digital nomads tapping
- 34:32Speaker 1: away in their laptops as we speak. They would beat
- 34:35Speaker 1: me up if they knew I just refer to them
- 34:37Speaker 1: as digital nomad. The future is location independent. I say,
- 34:40Speaker 1: thanks again for being so awesome. It's a short term
- 34:43Speaker 1: dream of mine to digital nomad over to a country
- 34:45Speaker 1: where you're doing a live show by you guys a drink.
- 34:48Speaker 1: If you do read this on the air, please give
- 34:50Speaker 1: a shout out to Mark Alexander, who insisted that I
- 34:52Speaker 1: keep listening to you guys, even even after I was
- 34:54Speaker 1: initially slightly turned off by all of your sides and
- 34:58Speaker 1: off tracking happens to a lot of people, And that's
- 35:00Speaker 1: funny because we had a lot of those today. You
- 35:02Speaker 1: know that reminds me of a totally unrelated story. Uh
- 35:07Speaker 1: he she says, now, I very much learned to appreciate those.
- 35:11Speaker 1: He would burst into tears and I would too, So
- 35:13Speaker 1: thank you, Mark Alexander for turning on your friend. Maria
- 35:16Speaker 1: Christina Ladonde, thanks a lot, beautiful name. Yeah, I'm sorry
- 35:22Speaker 1: laalone day leon da Maria Christina Laonde, um, and I
- 35:28Speaker 1: hope that your buddy did just burst out into tears.
- 35:31Speaker 1: That'd be amazing, pretty neat. Thanks for that email. If
- 35:34Speaker 1: you want to get in touch with this, you can
- 35:37Speaker 1: find us on the web but Stuff you Should Know
- 35:39Speaker 1: dot com. Check out our social links there, and if
- 35:42Speaker 1: you like, send an email to Stuff podcast at how
- 35:45Speaker 1: stuff works dot com for more on this and thousands
- 35:52Speaker 1: of other topics. Is it how stuff works dot com
- 36:00Speaker 1: Ye