Expanding a $2 Billion Korean Brand Globally Through Direct Sales
Danny Bay details how he helped take a Korean skincare giant—which generated over $2 billion in South Korea alone—and scale its presence globally without relying on traditional paid advertising. He discusses navigating cross-border business culture, structuring direct sales teams across 16 countries, and building an active network of over 260,000 distributors through word-of-mouth marketing and localized leadership training.
The skinny
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