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The Five-Rupee Bar That Changed Naturell
Naturell’s founder traces an unlikely route from a village near Nagpur to Silicon Valley software work, then back to India to build consumer products. His story begins with agriculture, early encounters with computers, and a conviction that product builders must understand people, not just write code.
At Naturell, that conviction met a farmer-led Stevia experiment and a series of expensive lessons. He explains why a five-rupee nutrition bar missed both its intended consumer and its retail channel, and how feedback forced the company to make functional benefits unmistakable.
The conversation…
The skinny
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