Latest / Mini Scroll / MINI SCROLL: Bella Hadid on fox eye rumours, PlzDontBuyThat vs. Odd Muse + Chad Franke opens up about 8Passengers

Transcript

MINI SCROLL: Bella Hadid on fox eye rumours, PlzDontBuyThat vs. Odd Muse + Chad Franke opens up about 8Passengers · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meissner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  Reminder, there are time stamps in every single description.
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  There have been for about 3 years.
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  So please no comments about time stamps.
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  If you don't care about the intro and the business updates
• 0:33
  and the things that I talked about at the start, just go to
• 0:35
  the description because there are always time stamps.
• 0:38
  All right, the first story that I have for you guys, I'm going
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  to be honest, today was a bit of like a light Newsday.
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  That doesn't happen so often where I'm like struggling to
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  find relevant stories. Today was one of those days.
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  Let's get into it. So the first three that I have
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  for you guys is that Bella Hadid has claimed that she has never
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  had a facelift or a fox eye lift in her new Vogue beauty secrets
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  video. So Bella did a Vogue UK beauty
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  secrets like get ready with me video and in it she said they
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  always laugh. People think I've gotten a
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  facelift lift or gotten that cat eye thing, whatever it's called,
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  but I'm going to teach you an easier way.
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  OK? So normally I'm not like out
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  here commenting on people's plastic surgery, on the work
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  they've had done. I get Botox and I have had lip
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  filler and I talk about that. I'm open with that.
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  I've never had like surgery per SE, but like, those are the
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  things that I've had done. And after she said this, OK,
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  like, I don't know if this is just me being like so naive
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  because like, of course the Internet is like she's lying.
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  I don't know if this is just me being like the most naive ever,
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  but I was like, would she really straight up lie to us like this?
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  I know Kylie Jenner lied to us about her lip filler, but she
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  was like 16. I remember when she would just
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  say like, Oh no, I just like over line my lips and all of my
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  friends. I actually this is like me
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  outing myself, but all of my friends believed her.
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  I remember this in university and I was always like, no, she
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  very clearly has lip filler, but that's because I had been eyeing
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  lip filler since I was like 11, which is like so toxic, I know.
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  But I just thought, OK, Bella Hadid, like, could she really be
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  standing here just like full on lying to us?
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  Maybe she's had a procedure that is not called like a facelift or
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  a fox eye lift. So that's how she can like say
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  it. But I'm going to say, first of
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  all, her brows actually don't look like they are currently
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  lifted right now. Maybe she's had threads.
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  Oh, maybe she had threads back in the day and they've kind of
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  like threads go away, right? That's temporary.
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  Anyways, my other theory. So then I started Googling
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  pictures of her and I was like, you know what?
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  This is probably delusional of me, but I'm actually thinking
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  maybe she never did. The reason being all of the
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  photos that we think of when we think of like Bella Hadid fox
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  eye lift, she has her hair pulled back super, super tight.
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  And I don't know if a lot of us realize like when you have a
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  celebrity hair stylist doing your hair like that and you're
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  like, I want it select, I want it tight, I want it pulled, like
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  how hard they can pull that. I think it's a combination
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  possibly of like always having these really tight slicked hair.
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  I think she definitely reshaped her brows so they like went
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  upwards anyways, like giving Angry Birds vibes.
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  I think obviously she lost some baby fat in her face.
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  So that whole area looks a little bit more like sunken or
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  like, you know, not as kind of youthful and plump.
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  And the reason why I wanted to talk about this story is not
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  because I'm like trying to figure out if Bella Hadid has
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  lied to us or not. It's more because it got me
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  thinking about the fact that, like, celebrity plastic surgery
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  and this content, which Jordy and I did a deep dive on like
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  years ago when it was just first popping off.
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  And like, Laurie Hill, for example, was like just starting
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  to build her YouTube channel and all those plastic surgeons were
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  just starting to, like, use social media and analyze
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  celebrity faces. I think that content has
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  actually, like, changed our brain chemistry.
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  And I know the purpose of it was to expose, you know, like, not
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  everyone looks like this. Like, you don't feel bad about
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  yourself if you don't look like Bella Hadid because like, here's
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  all the work she's probably had done.
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  But when I watch that content as someone who has work done, I
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  think like I don't. I just don't know if they've had
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  all of that, everything they say that these people have had.
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  Because when I got lip filler, it genuinely changed.
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  Like how big my nose looked. It genuinely changed.
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  Like the proportions of my face as I've aged.
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  My jawline looks different, my eyes look different, my eyes
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  look different day-to-day. I hold water like crazy, like I
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  am so puffy sometimes depending on what I've eaten the day
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  before. And then like the next day I can
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  look totally different. Like there's so much fluctuation
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  going on, at least for me. And I think also probably
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  because I do have lead filler. So it's like hyaluronic acid
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  fibes. And then I think about the
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  plastic surgery analysis content that we consume.
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  It is so, I mean, it's done for clickbait obviously, right?
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  Like who doesn't want like when you're scrolling, who doesn't
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  stop on a celebrity analysis plastic surgery video?
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  Like, of course, of course, it's so, so interesting and it makes
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  you feel so much better about yourself.
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  I think that's a content niche that's a little bit out of
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  control. I know they claim that the
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  purpose of it, a lot of these creators claim that the purpose
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  of it is to kind of like expose unrealistic beauty standards and
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  make you feel better about yourself.
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  And I'm sure it does that for some people.
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  But I do think a lot of these creators who make this type of
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  content, they know it gets views, it gets clicks, it's
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  going to make them money. People are going to pop off in
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  the comments section and they know that it's also content that
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  even and though it's like judging what other people look
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  like, you can kind of do it under the guise of like sitting
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  on this moral high ground of like, well, I'm just trying to
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  like educate people so that they feel better about themselves.
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  OK, The next story that I have for you guys is that popular
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  anti consumerist TikTok creator Mallory Brooks is feuding with
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  viral fashion brand Odd Muse. You know what?
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  She's actually not like anti consumerist.
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  She's more just, she's in the business of educating people
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  about like ethical and unethical apparel business practices.
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  So Mallory Brooks is the creator behind Please Don't Buy That,
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  which is a social account that essentially seeks to educate
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  users on practices in the apparel industry.
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  Part of her platform is being really open about like calling
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  out brands when she feels they're not doing good enough,
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  when she feels like they're being deceptive and lying.
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  And she'll do reviews, like she'll do clothing reviews,
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  merch reviews and stuff and tell people to buy it or to not buy
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  it. And now she has called out Odd
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  Muse, which is I'm sure most of you guys know Odd Muse, but they
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  are a massively popular TikTok favorite fashion brand by a
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  British woman named Amy Smale. Amy is like the blueprint of
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  documenting your founder journey on TikTok.
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  I swear to God, like all all the e-commerce girls just like copy
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  what Amy has done because she I feel like was one of the first
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  that got really big from that kind of like watch me build out
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  loud type of content. So she's very popular.
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  Like people have such a parasocial relationship with
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  her. So they buy her clothing.
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  Her clothing is very cute. Like don't get me wrong.
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  So they used to be based in the UK and then she recently
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  relocated to New York and let me say she did take a private jet
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  from London to New York. So she is slang odd muse.
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  It's slang. 2 days ago Mallory posted a video basically like
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  laughing about the fact that Odd Muse calls itself a slow fashion
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  and sustainable brand when Mallory says in her opinion it
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  is obviously a fast fashion brand.
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  Introduced to the brand Odd Muse this week and she loves to
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  describe the company as slow fashion and sustainable.
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  Within about, you know, 42 seconds of entering the website,
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  it's really clear they are fast fashioned by every sense of the
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  definition. But she takes the angle that
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  because the retails are really high and that they're, you know,
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  made really well that their investment pieces.
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  Let me just be clear in saying it's my belief that there is 0
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  room for you to call a polyester dress an investment piece.
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  It's all just marketing. It's all bullshit.
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  It is not governed by any laws. People can say whatever they
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  want and obviously it works. You know, she's very successful
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  and the brand does huge numbers. Amy saw this TikTok and
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  responded with this. Fast fashion, poor working
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  conditions, long working hours, underpaid.
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  Multiple factory partners forced to make orders within one week
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  or they will choose another supplier.
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  No craftsmanship, purely speed. Head office staff experience
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  slow, professional and novelty perks.
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  Odd Muse One family run factory in China takes up to five weeks
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  to create our orders, 8 weeks during peak.
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  This is due to craftsmanship and attention to detail.
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  Created a custom polyester blend for durability that no brand has
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  ever been able to replicate but is openly moving into Cotton's
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  tube. Factory has all proper audits.
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  Internal staff have progressed much more with Odd Muse than any
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  other big corporation they were previously with and receive pay
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  rises every single year. She keeps going.
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  So when it says in every sense of the word, I want to challenge
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  because This is why I am starting to dislike this app.
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  Honestly, you could have done a whole video about me personally,
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  I wouldn't have responded. But odd muse, I'll always defend
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  what's right myself and my team have worked so hard for its
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  genuine deserved success and it means everything to me and my
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  family. Your words versus your knowledge
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  in this video is not OK. Mallory was like, OK, if you're
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  claiming this factory and this manufacturing process is so
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  ethical, drop the name of your factory.
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  And Amy would not provide that. Which honestly, like I think
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  that's fair enough. She was like, I would not advise
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  any small business owner to do that in a TikTok comments
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  section. And because she is quite high
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  profile on TikTok, she's like, they would just be inundated
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  with requests, which I think is fair enough.
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  However, then Mallory made another video and she said which
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  I don't know. So I know a lot of you guys are
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  like fashion or fashion adjacent who listen, so let me know.
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  But you know, she said that brands that are like actually
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  slow fashion, actually sustainable.
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  They have B Corp registration or whatever.
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  Like they will actually make it clear who does their
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  manufacturing and all of their processes because that's an
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  important part of like sharing and being transparent about the
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  sustainability of their brand. So yeah, I would say most people
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  are agreeing with Mallory. They're of course, like Amy
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  stands and people in general who are just kind of like this is
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  like tearing down like, you know, not a small business, but
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  like in in independently owned, like female founded business and
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  tons of people are like a 5 to 8 week turn around.
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  Like is fast fashion like that's not slow fashion.
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  But the most interesting part of this to me is I mean, Amy's like
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  a master marketer. Like regardless of if her brand
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  is ethical and sustainable and all these things, you know,
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  aside from that, like it is very clear to me, she is an amazing
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  marketer, content creator 1st. And unfortunately, almost
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  unfortunately for her, because of this skill set that she has,
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  like her brand just blew the fuck up so quickly.
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  She's only been going for five years.
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  So the reality of this, when she's like, I hate this app.
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  You know, this is what's going to destroy this app.
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  I actually think it's like the tech Bros that are destroying
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  this app. The tech Bros are like
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  destroying the world. They are destroying the
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  Internet. It's not fashion commentators
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  that are destroying the ecosystems online.
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  The reality is because she has so many eyes on her brand so, so
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  early. Yeah, Like, that is scary.
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  Like you are going to unfortunately, get a lot of
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  criticism. But if you are making claims
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  like that and you do have all these eyeballs and you're
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  reaping the benefits of all of those eyeballs, it's OK for
• 11:46
  people to hold you accountable for that and ask for proof of
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  your claims and want you to be able to back up what you're
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  saying, what you're selling to them, right?
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  Because these are people who not only invest their time and
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  energy like watching your content and building this
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  parasocial relationship with you, but then and they're going
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  out and directly buying your clothes.
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  I think she's probably just shouldn't have responded.
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  I understand why she did. And I like when we get critical
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  comments and stuff like sometimes there were a lot of
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  times I do respond because it feels so closely tied to you.
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  So I totally get it. You want to defend your work,
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  you want to defend your team, you want to defend yourself.
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  I don't think she should have responded.
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  I think that's ended up like being worse for her.
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  I think literally Mallory would have just made like one video
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  maybe and it would have moved on, but because she was
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  responding and saying all these things but not really providing
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  like receipts or proof to back it up, then of course it just
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  like snowballed. Anyways, if anyone has shopped
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  Odd Muse, please let me know. I have not let me know your
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  experience with the quality. Let me know if you have any
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  knowledge on like slow fashion versus fast fashion.
• 12:53
  I don't have any knowledge in that space, but even just from
• 12:57
  like the vibes I'm getting, slow fashion requires many more boxes
• 13:03
  ticked in my opinion. OK, the last one that I have for
• 13:06
  you guys, I didn't see this until this morning.
• 13:09
  Nobody told me my algorithms, they let me down this week.
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  But Ruby, Frankie's son Chad went on the Squeeze podcast and
• 13:19
  talked about like his experience with his family, talked about
• 13:23
  his mother going to jail and like that whole situation.
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  And it was so, so interesting. The Squeeze is the podcast by
• 13:30
  the Taylor Lautners. And I actually don't mind them
• 13:33
  as interviewers. Every once in a while I listen
• 13:35
  to their podcast and I find it OK.
• 13:38
  Like sometimes when it's celebrities interviewing other
• 13:40
  celebrities, you know, like it's, it's not the best, but I
• 13:44
  feel like maybe because there's two of them and they're married,
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  so they're like incredibly comfortable with each other.
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  It allows them to ask not like tougher questions, but like
• 13:55
  allows them to feel more comfortable in the interviewer
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  seat because it's not just like a one-on-one interview,
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  especially when it's like hard topics like this.
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  I actually found them like pretty good at interviewing him.
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  So as we know, Chad was the son of Ruby Frankie, who is now in
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  jail. She was the matriarch of the 8
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  passengers YouTube channel Mummy vlogger and then she got wrapped
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  up into connections, which was some like LDS mixed with like
• 14:24
  abusive fake therapy practices called brainwashing organization
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  by this woman named Jodi Hildebrand all mixed together
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  and their whole family was going to quote UN quote therapy with
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  Jodi. And then Ruby started to become
• 14:40
  like the face of connections like with Jodi and their
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  practices were like super harsh, super abusive.
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  And then they were arrested on child abuse for Chad's younger
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  siblings. So Chad says that the day that
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  everything started to like, really fall apart was the day
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  that his mom uploaded the vlog where Chad said that he had been
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  sleeping on a beanbag for seven months.
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  He said that's when he noticed a big difference in her.
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  She yelled at him for saying that on camera.
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  So like she uploaded it and then all the backlash started and
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  this is when TikTok, I think it was 2020 when this happened.
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  So like TikTok was a thing. And he said that there was a
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  girl that made like 1 long TikTok video about the situation
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  and that just started to like snowball everything.
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  And that started a hashtag free Chad movement where people were
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  trying to literally like get him away from his mom.
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  And he said once that started like when she realized she was
• 15:35
  getting all this backlash, she like yelled at him for saying
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  that on camera. OK, Ruby, you posted that.
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  You edited that video and then posted it.
• 15:43
  He talked about the free Chad movement and how that was like
• 15:46
  the most kind of impactful thing that's ever happened in his
• 15:51
  life. He says he has a hard time
• 15:52
  actually like remembering anything before Free Chad
• 15:55
  because obviously after that, that's when like everything blew
• 15:58
  up, right? So he was kind of talking about
• 16:01
  how like he just has a lot of like memory loss from like pre
• 16:05
  free Chad. He says he still loves his mom,
• 16:08
  but he will not have her in his life.
• 16:10
  He said that they would write letters or she would write him
• 16:14
  letters from jail. And they did have a phone call
• 16:17
  and he was kind of standing up to her.
• 16:19
  And it was the first time anyone had really stood up to her.
• 16:21
  He said we had to talk to her in like very spiritual terms so she
• 16:25
  could understand. Like we would say this is not
• 16:27
  very Jesus like, like Jesus would not do this.
• 16:29
  Jesus would not like this. And she was kind of still a
• 16:33
  little bit brainwashed when they were having that conversation.
• 16:36
  And then a couple weeks later she called him like sobbing and
• 16:39
  he said was a 5 minute phone call and he didn't even get a
• 16:42
  word in because she was just stopping saying you're right,
• 16:44
  I'm so sorry. And since then she's written
• 16:46
  letters. But he's like I love her and
• 16:48
  like I've moved on but I'm not going to have her in my life.
• 16:52
  He said after Ruby was arrested and everything blew up that he
• 16:56
  did a few weeks of therapy and then he never did it again.
• 17:00
  But he was like it was amazing doing therapy with like because
• 17:02
  obviously he had done therapy but with Jodi.
• 17:04
  And he's like, Jodi was just like, tell me what to do.
• 17:08
  And he's like, the therapist, like, didn't tell me what to do.
• 17:10
  Like, she would just ask questions.
• 17:12
  And then I would get to the answers myself.
• 17:14
  And it was like, wow, I can't believe that this is like, this
• 17:16
  is so helpful. He doesn't need or he didn't
• 17:19
  need any more therapy. He said.
• 17:20
  After a few weeks, I felt like, OK, I got everything I needed
• 17:22
  out of this. But like, therapy now I know
• 17:24
  it's like a safe space for me. I can always go back.
• 17:26
  And I thought to myself, Chad, I fear you need to still be in
• 17:30
  therapy. But OK, who am I to judge his
• 17:33
  healing journey? He also says his whole family
• 17:35
  has moved on. I don't know about that one.
• 17:39
  I'm not, I'm, I'm not, I just I don't, I don't believe that.
• 17:46
  I don't believe that. I it's just it just this all
• 17:51
  just happened. I found that really shocking,
• 17:54
  but I also found it like almost like so inspiring, like he was
• 17:58
  so strong. I was literally like, this is
• 18:00
  God's strongest soldier. Like what the fuck?
• 18:03
  I was in awe. Oh my God.
• 18:05
  And he also said that when his mom started getting cancelled
• 18:10
  and people started like making videos about a passengers and
• 18:14
  what was going on there, they were losing subscribers.
• 18:16
  He was like, I was literally worried about our money.
• 18:20
  Like my first thought was not like, Oh my God, I'm so
• 18:23
  concerned for my myself, my siblings, my family, I he was
• 18:27
  like, I was concerned about the money that we were going to be
• 18:30
  losing. And he said he doesn't have
• 18:31
  like, any regrets or like, resentment because everything
• 18:34
  that he's been through has made him stronger.
• 18:37
  Like, I'm not even kidding you guys.
• 18:39
  It was kind of a crazy interview.
• 18:41
  I couldn't believe how like, calm and mature he sounded.
• 18:45
  So resilient, so strong. He's put up some boundaries with
• 18:49
  his mother. Like you know what, actually,
• 18:51
  maybe I take it back. Maybe he did learn everything he
• 18:53
  needed to in therapy because honestly, listening to him was
• 18:57
  inspiring. Literally.
• 18:59
  Anyways, I actually do recommend listening to this interview if
• 19:02
  you guys haven't already. I thought it was like some good
• 19:05
  insight into his experience. I know that there's like
• 19:08
  documentaries, like I know that we've like heard from the family
• 19:11
  and things like that, but I thought just like a full on like
• 19:14
  long form, like sit down interview with him, I found very
• 19:18
  compelling because he was, as he mentions, kind of like this one
• 19:22
  thing he said in a vlog was like the catalyst to literally
• 19:26
  everything else blowing up. Anyways, guys, that's it for
• 19:29
  mini scroll today. Thank you so much for listening.
• 19:31
  I love you guys. Please rate review and
• 19:33
  subscribe. We're trying to get to 10,000
• 19:36
  YouTube subscribers and 1000 Spotify star ratings and there
• 19:39
  will be a deep dive for you guys tomorrow and then I will talk to
• 19:41
  you on Monday. OK, bye.