Brad Stulberg: The "Way of Excellence" — Why Joy, Not Suffering, Is the Secret to High Performance | #20
What does it actually take to pursue excellence without burning out? In this episode, Jim Fielding sits down with Brad Stulberg, 3x bestselling author and performance coach, to unpack the ideas behind his most successful book yet, The Way of Excellence.
Brad shares the exact content system he uses to go from a single idea to a social media post, a newsletter, and eventually a bestselling book. Plus, why he believes joy, not suffering, is the real secret to sustainable high performance.
In this episode:
Why Brad measures success by pride in his craft, not book sales
The "mini essay" method he…
The skinny
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