Latest / We Are For Good Podcast - The Podcast for Nonprofits / Designing Tomorrow: The Modern Playbook for Social Impact Brands - Eric Ressler

Transcript

Designing Tomorrow: The Modern Playbook for Social Impact Brands - Eric Ressler · We Are For Good Podcast - The Podcast for Nonprofits

• 0:00
  Speaker 1: Happy Friday.
• 0:01
  Speaker 1: That's right.
• 0:02
  Speaker 1: We're coming to you with a bonus episode this week because sometimes there's just a little more goodness that we want to share.
• 0:08
  Speaker 2: I mean, today's episode is so special because it's really a full circle moment.
• 0:11
  Speaker 2: It's taken me back to this day.
• 0:13
  Speaker 2: I was on LinkedIn and I stumbled upon this manifesto that put to words this fundamental shift I was seeing in the social good space.
• 0:19
  Speaker 2: Yes, I actually read a manifesto online.
• 0:22
  Speaker 2: It sounds very crazy, but I immediately knew I had to connect with Eric Ressler and his team at Cosmic because they just saw it.
• 0:28
  Speaker 2: They saw this impact uprising that's building.
• 0:30
  Speaker 1: Eric's been such a good friend to the we Are For Good community.
• 0:33
  Speaker 1: He's a recurring podcast guest and he just shares these brilliant insights and point of view on brand building and the social impact space.
• 0:41
  Speaker 1: But today we're here as rabid fans of his new venture Designing Tomorrow a video first podcast created to give you the playbook for success in the attention economy.
• 0:52
  Speaker 2: I love this so much because we talk a lot about the impact uprising, and the Cosmic Team is modeling just that with Designing Tomorrow.
• 0:59
  Speaker 2: So in this new series, Eric brings his experience and insights working with all these social impact organizations across the globe directly to you.
• 1:06
  Speaker 2: Each episode, he walks you through a new playbook for the attention economy.
• 1:11
  Speaker 2: You'll learn how to consistently build your brand and stand out and realize your true impact potential.
• 1:16
  Speaker 2: These are like proven principles that are the secret sauce to Cosmic's clients and their success.
• 1:21
  Speaker 2: And yeah, they're giving it away for free.
• 1:22
  Speaker 2: Y'all this content is so good.
• 1:24
  Speaker 1: So today, we hope you enjoy this preview of episode one of Designing Tomorrow.
• 1:28
  Speaker 1: If you love what you hear, go follow and subscribe on your favorite podcast platform.
• 1:33
  Speaker 1: Leave a review and share the show with your network, because we all learn better from each other.
• 1:38
  Speaker 1: Follow the link in this show's description to listen now.
• 1:45
  Speaker 3: In our rapidly evolving world, the old playbook for creating meaningful social impact just isn't keeping pace with modern culture.
• 1:51
  Speaker 3: But what if there's a deeper issue at play?
• 1:54
  Speaker 3: What if the very strategies and mindsets that social impact brands are taught to follow have actually become invisible chains holding them back from their true impact potential?
• 2:03
  Speaker 3: Welcome to Designing Tomorrow.
• 2:05
  Speaker 3: I'm your host, eric Ressler.
• 2:07
  Speaker 3: I'm the founder and creative director at Cosmic, the creative agency for modern social impact brands.
• 2:13
  Speaker 3: We work every day with nonprofits, social enterprises and innovators and funders across the globe.
• 2:19
  Speaker 3: Working with our client partners, we build brands, launch digital experiences and design creative content and campaigns that move their missions forward, and we've seen the struggles faced by the sector.
• 2:29
  Speaker 3: We've developed winning strategies and frameworks that are tried and tested.
• 2:34
  Speaker 3: Our approach helps our clients earn attention in our digital-first culture, build support for their missions and create transformational change.
• 2:42
  Speaker 3: But today, this is becoming an increasingly difficult mission.
• 2:46
  Speaker 3: I'm Eric Ressler, and this is Designing Tomorrow.
• 2:54
  Speaker 3: Today, social impact brands are struggling to keep pace with their profit-driven competitors.
• 3:13
  Speaker 3: The lion's share of attention is dominated by these big brands, often leaving social missions unable to remain relevant.
• 3:19
  Speaker 3: The sector is under-resourced and outmatched, fighting a David versus Goliath battle against bigger, better-funded brands, and as these brands are increasingly tapping into purpose-driven messaging and campaigns to market themselves, they're making it harder for genuine impact-driven organizations to stand out and rally support.
• 3:38
  Speaker 3: On top of all of this, the general population is bombarded by constant appeals and interruptions, and people are growing more skeptical of social causes, leading to a growing crisis of cause fatigue.
• 3:49
  Speaker 3: But there's hope For those of us committed to pioneering a new path.
• 3:53
  Speaker 3: We can build a modern, sustainable approach for the social impact sector.
• 3:58
  Speaker 3: In Season 1, we outline a new playbook that social impact leaders like you can use to succeed and thrive in today's changing landscape.
• 4:06
  Speaker 3: Here's what you can expect if you join us on this journey.
• 4:09
  Speaker 3: Discover how to craft a social impact brand and message that resonates with your community.
• 4:14
  Speaker 3: Learn the psychological secrets and strategies that big brands leverage to capture our attention every time.
• 4:20
  Speaker 3: Unlock the power of today's digital tools to turn clicks into real-world change.
• 4:25
  Speaker 3: Develop the mindset and habits required to approach your content and marketing more creatively.
• 4:31
  Speaker 3: Carve out a unique niche and point of view for your brand that differentiates you from other organizations in your category.
• 4:37
  Speaker 3: By understanding and implementing the playbook outlined in Season 1, you'll learn how to unlock and grow new revenue.
• 4:43
  Speaker 3: Build awareness for your mission and scale, learn how to unlock and grow new revenue, build awareness for your mission and scale your impact to a whole new level.
• 4:47
  Speaker 3: And these are more than just abstract concepts.
• 4:50
  Speaker 3: They're purpose-built tools and strategies that we use every day to help leaders just like you.
• 4:56
  Speaker 3: Join us and step into a community of forward-thinking innovators, social impact pioneers and authentic change makers.
• 5:02
  Speaker 3: Remember this transformative change starts as a wild idea about what could be.
• 5:08
  Speaker 3: What's your wild idea?
• 5:10
  Speaker 3: Let's find out how to bring it to the world.
• 5:17
  Speaker 3: This has been Designing Tomorrow.
• 5:18
  Speaker 3: Thanks for joining me.
• 5:19
  Speaker 3: I'm your host, eric Ressler.
• 5:21
  Speaker 3: If you enjoyed today's episode, please be sure to take a minute to subscribe and leave a rating, and if you think a friend or colleague of yours might also enjoy it, go ahead and send them a link to watch or listen.
• 5:31
  Speaker 3: Thank you Also be sure to check out our show notes, where you'll find relevant links and resources to everything we mentioned in today's episode and more.
• 5:39
  Speaker 3: We love hearing feedback from our community, so please email us with your questions or comments, including topics you'd like us to cover in future episodes at podcast at designbycosmiccom.
• 5:50
  Speaker 3: You can also find free articles, videos, podcasts and other resources at our website, designbycosmiccom.
• 6:03
  Speaker 3: Just click the insights tab when you get there.
• 6:04
  Speaker 3: Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.