Latest / Thanks For Visiting / 253. 7 Essential Apps For Your Airbnb

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253. 7 Essential Apps For Your Airbnb · Thanks For Visiting

1:01
Sarah: Hello, my name is Sarah Karakaian.
1:03
Annette: I am Annette Grant, and together we are--
1:05
Both Annette & Sarah: Thanks for Visiting.
1:06
Sarah: Welcome back for another great week.
1:07
We're going to kick off the episode like we do every week, sharing one of you,
1:11
our amazing listeners who is using our hashtag #STRShareSunday on the gram.
1:18
We will find you, and then we will share you here on the pod.
1:21
Annette, who are we sharing this week?
1:23
Annette: This week we are sharing @the.everwoods.
1:28
Again, that's the.everwoods.
1:31
I'm going to remix it.
1:32
The or the.everwoods.
1:34
And I just want to let them know they're close to Sarah and I.
1:40
They live in Columbus, Ohio, but they have their property in Hocking
1:44
Hills, and they have two properties.
1:45
Here's the thing I want to point out about The Everwoods.
1:50
Number one, their property is amazing.
1:52
They have 10 acres, and they have multiple properties on it.
1:54
But the thing I really want to highlight, and I want to encourage all of the
1:57
listeners, they have just recently made the plans, the blueprints to their
2:05
properties available online for sale.
2:09
And what I love about this is it's an invitation for all of you hosts.
2:15
Whatever you have created for your short-term rental that you think could
2:19
add value and be shared to others, you might possibly have another
2:25
product, another service, another potential revenue stream from something
2:32
that you've already done and you've already gained expertise through.
2:36
And so I just love their creativity here.
2:39
This is something that Sarah and I, inside our membership, we have so many hosts that
2:44
have become so creative and inventive with new revenue streams off of their current
2:51
property or their hosting business.
2:53
So the.everwood, kudos to you.
2:55
Please go check them out so you can see the way that they have positioned this and
3:00
selling these blueprints for the property.
3:03
But kudos to you, and we're going to have to come down and visit.
3:06
Thank you for using the hashtag.
3:10
Sarah, let's get on to this episode.
3:13
Sarah: All right.
3:15
We are going to share with all of you our top seven favorite apps that
3:22
we use in our own hosting business.
3:24
However, we are going to share with you a disclaimer that just because
3:30
we use these apps in our business does not mean that these are the apps
3:34
that are right for your business.
3:36
So we will share with you why we love these apps and this technology for
3:40
our own hosting business, but why it may not be right for some others.
3:43
So Annette and I have made a pact that while we have, in our show notes,
3:49
affiliate links, which if you've ever wanted to support our podcast and
3:52
you weren't quite sure how other than leaving us a fantastic review, if you
3:56
were considering using these pieces of technology in your own business and
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you click on a link in our show notes, we will make a small commission and
4:02
it wouldn't change the price for you.
4:04
Actually, a lot of times you get an extra deal because you
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heard about them through us.
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But that being said, if it's not right for you, and we're going to point
4:13
those reasons out when we go through all of these, just make sure that you
4:17
are taking that into consideration.
4:18
Annette: And to piggyback off what Sarah said, we see this very often.
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So I want to make an invitation.
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I want to offer all of you hosts that are excited about these apps, take it slow,
4:31
implement one piece of tech at a time.
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I don't want you to go and sign up for all of them today and try
4:39
to start using them all today.
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You need to take them one at a time, understand it, really utilize it in your
4:46
business, and then move on to the next.
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And I also want to give you permission.
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You can try something, not like it, it's not a fit, abandon it.
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That's the other thing that I think sometimes we get so hung up and
4:59
we want to make something work for our business and it doesn't, and
5:01
sometimes you've got to cut it.
5:03
You tried it, and move on to the next.
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Or maybe it's not performing the way that you would like it to or-- I just want
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to offer that to you too, that you're allowed to try something and decide.
5:13
Sarah: That is not a right fit.
5:15
Annette: But man, go through some of the hard times with it because you got to put
5:20
in the reps sometimes to see the reward.
5:22
Yes.
5:22
So let's get into it, Sarah.
5:23
Sarah: And I will also say that from sharing these apps and pieces of tech
5:28
with our members, we see how our members hack these apps for their business.
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There are some ways that our members are using one piece of tech and I don't use it
5:35
that way in our business, which is also-- we want you to think about that too.
5:39
How can you creatively use these solutions to fit you and
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your business and your needs?
5:43
But with that, let's kick it off Annette.
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Annette: The first one that we want to start with, and this is
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something that's an install, it's an easy install, it's NoiseAware.
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And this is a device that is going to be able to alert you
6:00
to, as you can guess, making you aware of noise in your property.
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And the reason that this is at the top and the first one that we want to talk
6:08
about, we want you to get ahead of this before you have a noise complaint from
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a neighbor or someone in your community.
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And this is something that you install once, and hopefully it
6:20
never dings you that there is noise going on in your property.
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And this doesn't just mean a party.
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I don't want you to think this is just for a party.
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You have guests, and they're really having a great time, and it gets louder.
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Maybe they did bring some sort of speaker and it's just a little too loud.
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So I don't want you to think this is just for parties.
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This is even if you have any shared walls, outdoor spaces.
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But here's the deal with NoiseAware.
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You can install it.
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You have peace of mind.
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I know Sarah and I have talked about this before, how Sarah actually stopped
6:52
fictitious noise complaints from neighbors because they were just trying
6:57
to come up with a reason, and she had this device so she could prove it to
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not only them, but to the city that there was not really a noise issue.
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So we want you to get ahead of it.
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You can install it once, use it, and hopefully have it installed
7:15
before you need to use it.
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Sarah: Here are the reasons why I love NoiseAware in our business.
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It has automated guest messaging, so it takes that awkward moment of
7:25
knowing there is elevated noise in your property and you personally
7:29
having to reach out to your guests.
7:30
It is an automated approach to letting your guests know that,
7:35
hey-- they may not even realize it.
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They're just having a good time.
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So that's really lovely, and also it works both indoors and out.
7:44
Where that was awesome for us is that, again, we host in a metro location and we
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had hot tubs in some of our backyards, and so it was a really nice way not only for
7:54
the interior of the property to keep noise in check there, but also the exterior.
7:58
And it also helps you understand if the number of people on your
8:04
property is appropriate and safe.
8:07
So sometimes guests don't always tell us how many people
8:09
they are actually bringing.
8:11
The NoiseAware will tell you how many people are logging on to
8:14
the WiFi to help you understand.
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And it takes into consideration that your guests may have a
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phone, an iPad, and a laptop.
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So you can set those thresholds.
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Speaking of thresholds, you can also set thresholds.
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So you can let it be a little bit louder during the day but have the
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threshold lower in the evening when-- so you can set it to your own property.
8:37
There are also discounts for some insurance companies if
8:40
you have NoiseAware in your properties, which is really lovely.
8:43
Annette: Oh, I didn't know that.
8:44
Sarah: Yes.
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And again, if you go to your neighbor and you let them know that you're
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coming into your short-term rental, if you let them know, like Annette said,
8:52
before you even have, neighbor, this thought about it being disruptive,
8:58
here's why I'm an amazing host.
8:59
Annette: Listen.
9:00
Noise, trash, parking, those are the three things that neighbors get mad about.
9:04
So let's take that one out because the last thing I want to say about this is
9:07
it takes out the, he said, she said, from your neighborhood, from your guest.
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It is technology.
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The technology doesn't care about what the decibel level is.
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So let's get ahead of this.
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Take out the, he said, she said.
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Automate, having that message to your guest about them needing to quiet down.
9:25
Just make your life a whole lot easier.
9:28
Sarah: All right, next up on our list is dynamic pricing software.
9:33
And we did make this list in this order because in our opinion, this is the order
9:38
a host should implement some of this tech.
9:40
You may have reasons why you might switch up the order, but we wanted
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to have a thoughtful order to delivering this information to you.
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So next up is dynamic pricing, because you truly can leave so much
9:50
money on the table if you leave your pricing strategy and your revenue
9:55
management to just a manual operation.
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If you set it and forget it in terms of your pricing, and you're over here trying
10:04
to buy another property, or you're taking your kids to all their sporting events
10:07
and you forgot to adjust pricing for the weekend, so dynamic pricing, it will pay
10:12
for itself and then some very quickly.
10:16
So we are going to champion, on this episode, Wheelhouse.
10:20
We just had the founder on the podcast two weeks ago, which was really lovely.
10:25
And here's why I like Wheelhouse for you, is they have three
10:30
separate options for you.
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So they have hosts who don't have a lot of properties, and you may want more
10:37
of a set and forget it pricing tool to help you better manage your part-time
10:41
passion or single unit business.
10:43
When you get more properties, if it's something you want to do, you can
10:46
have their more advanced structure.
10:48
If you're running a more full-time operation with one or multiple
10:50
properties, they offer different controls for you within their
10:55
pricing strategy portfolio for you.
10:58
And then of course, if you are a co-host, a property manager and you're
11:01
looking for a more professional outfit to optimize hundreds or thousands of
11:05
listings, they have that for you too.
11:07
So I like how Wheelhouse understands that our needs are very different
11:11
as property owners and property managers of our own properties.
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And it's a great option for you to think about your pricing in that regard.
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Annette: And we have a great deal for you.
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So check the show notes out on Wheelhouse.
11:24
All right.
11:25
Next up.
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Sarah: Next up, Annette, we have one of our podcast sponsors, but one of
11:31
my favorite apps and pieces of tech in our business, which is Breezeway.
11:35
Annette: Ooh.
11:36
And if you don't know what Breezeway is, check it out.
11:39
It is property care, and it is the app on your phone.
11:45
Game changer to have your whole entire maintenance and care of
11:51
your property at your finger tips.
11:55
Sarah: If you feel like you are juggling too many balls in your
11:58
business or you're spinning too many plates, Breezeway is what helps us with
12:02
the operation side of our business.
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Annette: Hit, hit.
12:04
It makes it a breeze.
12:08
Sarah: No, but I'm serious about.
12:09
This is my favorite.
12:10
No, I know.
12:11
We sound a little--
12:12
Annette: It ain't easy being breezy.
12:14
Sorry, I'm getting loopy, everybody.
12:16
Sarah: Oh my gosh.
12:17
But truly, when you have one property, 2, 3, 4, 5, the quality control that you
12:23
will have on your property by implementing this professional approach, I know all
12:29
of our Thanks for Visiting listeners out there are going to appreciate this.
12:32
Annette: But let's break it down.
12:32
We're going to do a little segment.
12:35
We want to tell you exactly how we use it.
12:37
Sarah: Yeah.
12:37
Annette: Let's give them a peek inside of Breezeway and how we're using
12:41
that on a day-to-day basis, Sarah.
12:43
Sarah: Day-to-day basis.
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So the first way you would use it, if you are a newer host, you've
12:47
got one property, I say, right off the bat, the cleaning schedule.
12:51
It will automate when checkouts and check-ins are happening, and your
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cleaning team, whether they are in-house or for most of us, third party, it
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is free for them to use the app.
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And it's a great way for everyone to keep a accurate documentation of when
13:08
they're cleaning, how long it takes them to clean, and exactly what your agreement
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is for you to do during that cleaning.
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I treat them as mini contracts.
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Annette: And it is a checklist.
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So the checklist for that property is the contract that these things
13:21
will be done each and every turnover.
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And that you can also require photos of certain things just to, again, trust,
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but verify that everything's being done as meticulously as you want it to
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because we know that you want it to be tiptop shape when your guest checks in.
13:39
Sarah: And I actually just re-upped my savings on our property insurance
13:45
because we use a checklist system that includes safety elements.
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So if we check our fire extinguishers are charged and our smoke detectors are
13:54
working, my insurance company that we work with, that property insurance is
13:58
giving us a 5% discount because we have these safety checks that we can prove
14:02
we've done between each and every stay.
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Annette: Okay, so that's the day-to-day, listeners.
14:08
Sarah, let's just give them a little bit of an insight into using
14:11
it more on a quarterly and yearly basis with other property care.
14:15
Sarah: Yeah.
14:15
Really quick, you can also, if you have a more layered approach to your
14:19
property care and you have an inspector, or a detailer, or property coordinator,
14:22
whatever you want to call them--
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Annette: And if you don't have one of those, you need to get one.
14:24
Sarah: Yes.
14:25
And it could be you, it could be your cleaner, but if you treat them like two
14:27
separate checklists, it's fantastic.
14:31
And so we use it that way as well.
14:33
So on a quarterly or yearly basis, we set up reoccurring tasks to--
14:39
let me give you some examples.
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To descale our Keurig machines.
14:44
To change the filters in our HVAC systems.
14:47
To, um, dryer vent cleanouts on a yearly basis.
14:51
Battery swaps on our smoke detectors if you have smoke detectors with batteries.
14:55
So these are the types of things.
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Annette: Cleaning up the lint filter.
14:58
What is it?
14:59
Both Annette & Sarah: In the dryer.
15:00
Sarah: Which prevents fire, which is great.
15:03
Annette: And the other thing, the last thing we want to say about Breezeway that
15:05
we could go on an entire episode about it, but the next thing I want to say too is
15:10
it can hold all of the information about your property too, about your appliances.
15:16
You can have that as your database for all of the things inside of your home.
15:21
Sarah: Let me give you an example, friends.
15:23
So I was managing remotely, and we had a situation where we needed to
15:28
repair the dishwasher, and I called the manufacturer or their help line, and
15:32
they needed to know the make and model.
15:34
I had it on our Breezeway account so that the tech had what they
15:37
needed to go out there, get the job done right the first time.
15:41
Also, here's how Breezeway can pay for itself because I like-- if NoiseAware
15:44
can pay for itself, if Wheelhouse can pay for itself, Breezeway, especially
15:48
if you're a smaller operator, you can have Breezeway messaging, and you can
15:54
automate selling your vacant nights.
15:57
So if you have one-night, two-night vacancy between stays, you can
16:01
automate it, asking your guests, hey, would you like to come early?
16:05
Would you like to stay another night?
16:06
Which you can do this of course manually, but how nice of it
16:10
to have tech know for you.
16:11
Annette: Upsell.
16:11
If you could do automated upselling, let's say you get 10% a year, that is huge.
16:20
That is big time money.
16:22
I love that tip.
16:22
Hosting hot tip.
16:23
Good job, Sarah.
16:24
All right.
16:24
Sarah: Thank you.
16:25
Annette: So go to Breezeway.
16:26
We have an offer for them.
16:27
Check the show notes.
16:28
Sarah: Yeah, check the show out the show notes for all this.
16:29
Annette: What's up next?
16:29
Sarah: ADMARKER
16:30
Okay, up next is StayFi.
16:33
StayFi is great.
16:34
StayFi also is multifaceted, but--
16:37
Annette: Let's start talking about StayFi by how it can pay for itself.
16:41
Sarah: Yes.
16:41
Annette: StayFi, well, let's explain what it is.
16:44
I'm sorry I got ahead of myself.
16:45
Sarah: No, I know.
16:45
It's a lot of things, but if a goal of yours this year is to increase your direct
16:51
bookings so that you have more control over your hosting business, thereby making
16:57
your business more valuable, my friends, because remember, it's not just how much
17:02
money you cash flow each month with your short-term rental, you are building a
17:06
book of business with guests, with repeat guests, with how many email addresses
17:11
you are permitted to market to each and every month, and StayFi will help.
17:17
What it is is pretend-- imagine yourself at a coffee shop.
17:19
You sit down to get online.
17:21
You open up your computer.
17:22
You go to your browser, and it's called a splash page, pops up at
17:27
you and it's like ABC Coffee Shop.
17:28
It has their picture.
17:30
It asks you for your name and your email address.
17:32
You click a button, and they allow you on their WiFi.
17:35
It is the same thing, but it's for our short-term rental hosts.
17:38
So why is this powerful?
17:40
Because if you have guests other than the one who books wanting to get on your WiFi,
17:46
everyone in your party needs to give their email address to get online, and they are
17:51
clicking a button that says that they gave you permission to share with them future
17:56
discounts towards future stays in exchange for collecting their email addresses,
18:00
you can remarket to these guests.
18:02
Annette: Pause.
18:04
That is like my-- every time we say this, my mind gets blown because that
18:10
is doubling, tripling, quadrupling.
18:14
Depending on how many guests you have in your home, that is the
18:17
exposure that you can directly market to them for your direct bookings.
18:22
The value here is-- we can't even put a number on that.
18:27
So just think about how many potential people you could market
18:30
to by doing that email collection.
18:33
Sarah: Yes.
18:34
StayFi is becoming more and more powerful each and every day.
18:36
I won't go into other features, but it does include text messaging.
18:39
It includes email marketing.
18:41
If you're like, okay, Sarah, but I don't know what to send my guests
18:43
and how an email should look.
18:44
Annette: Yeah.
18:44
What do I do once I have the email?
18:46
Sarah: StayFi will help you with all of that, but at its core, collecting email
18:50
addresses in this creative, seamless way, and not just the booker, the person
18:55
who booked the reservation, but also everyone in their party, it's brilliant.
18:59
We love StayFi.
19:00
We use it.
19:00
We're here for it.
19:02
It will definitely increase your direct booking strategy, catapult
19:05
you, going from zero to 10% direct bookings all the way up to 30, 40,
19:11
50, 60% direct bookings, if not more.
19:14
Annette: All right, next up.
19:15
Sarah: Next up is-- okay, here's-- if I had to tell you all what our top
19:20
two DMed messages is, it's, tell me more about co-hosting, or it's, what
19:25
property management software do you use?
19:27
If you've been a TFV listener for some time now, you know that one of
19:30
our podcast sponsors is Hostfully.
19:32
Why are they one of our sponsors?
19:34
Because we use Hostfully in our business.
19:36
So again, we try to keep all of our recommendations authentic.
19:39
And we use Hostfully in our business.
19:41
Here's why I chose Hostfully when it took me six months to decide
19:44
on what platform we wanted to use.
19:46
And I liked it because I didn't promise to be the best at all the things that
19:51
a product management software offers.
19:53
They have API connections with Wheelhouse, NoiseAware, Breezeway.
20:00
Let these other tech companies do what they do best.
20:02
Hostfully is this great center hub where you can get your direct booking.
20:08
Hostfully offers a white labeled website for you.
20:12
So if you don't want to get a website designed, they have a very simple,
20:15
gets the job done, direct booking site that you can put in your colors, your
20:20
logo if you have one, and be up and running, I mean, as soon as you sign up.
20:25
Or if you're like Annette and myself, you need a fancy website, you can
20:30
have your website designed by someone else and then Hostfully has a widget
20:34
that you would put on your site.
20:35
And that is how our guests book their stays.
20:38
Once they go to the booking process, it takes them through
20:40
the backend, just Hostfully.
20:42
Annette: And side note, they have a phenomenal female CEO, Margot.
20:48
And we just love being able to support an organization being ran by
20:54
a female and having her as the leader.
20:57
Uh, it's just something else that is an added bonus on why we love Hostfully.
21:02
Sarah: Now, are there other amazing property management software out there?
21:04
Annette: For sure.
21:05
Sarah: Absolutely.
21:05
We have tons of members who maybe tried Hostfully or went through
21:09
Hostfully's onboarding process.
21:10
Maybe it wasn't right for them for various reasons.
21:12
There are so many options, but we--
21:14
Annette: You do you.
21:14
Sarah: You do you.
21:15
But we can speak to Hostfully and their team.
21:18
They have a great support chat, which, I mean, if any of you are like me, a lot
21:23
of times I get my property management work done in the evening or early
21:26
morning, and they always have-- because during the day, I'm on the ground.
21:29
So it's really great too to have a chat support system that can help
21:33
me when I want to hack something or figure out how to do something.
21:36
That's wonderful as well.
21:37
So that's customer services, is great.
21:39
Okay.
21:39
On to the next, which is Superhog.
21:43
It's a fun name.
21:46
Annette: It is.
21:46
But it's like, what is that?
21:48
What are we-- okay.
21:49
So it's like, what is Superhog?
21:52
Sarah: So if any of you are like a lot of our listeners--
21:55
Annette: And they are direct booking, and one of the biggest things is how
22:01
do I make sure I'm vetting my guests?
22:05
We don't even like say vetting the guests, but it's about your property
22:10
and making sure that you understand who's booking your property.
22:15
So again, let's let technology help us.
22:20
Sarah: Yes.
22:20
They have a biometric screening and ID verification software that not
22:25
only assesses the risk level of every reservation, but simultaneously allows
22:30
you to remove booking restrictions and increase your direct booking.
22:33
So it puts that-- if you feel this, quite frankly, false sense of security
22:38
by getting a guest from an OTA, an online travel agency like Airbnb or Vrbo, again,
22:46
you can have that same level of protection with third party services like Superhog.
22:52
There are other options out there.
22:54
Superhog is who we use, and are supporting today here on the pod.
23:01
Annette: So again, it's just that third party.
23:02
It's extra verification.
23:05
Peace of mind.
23:06
Check them out.
23:08
Sarah: Last but not least.
23:09
Okay.
23:09
Everything that we just discussed, NoiseAware, Wheelhouse, Breezeway,
23:13
StayFi, Hostfully, Superhog, those are paid services, my friends.
23:16
So if you want to automate a lot of your operations, if you need a
23:22
service that will help protect you and help you grow your business, you
23:25
will have to pay for these things.
23:27
But this last one is free.
23:29
And quite frankly, it changed Annette and my life when we were
23:32
introduced to it just a few years ago.
23:35
It is a lot older than that, but we were introduced just a few years ago.
23:39
Annette, do you want to share how it's changed our--
23:41
Annette: Yeah.
23:42
First of all, you're going to get really used to hearing that.
23:46
It is a walkie-talkie app.
23:49
And we love it.
23:50
And guess why.
23:52
Because when we hear this, we know that it's a turnover team.
23:56
It's something about business, short-term-- it's not my
24:00
mom asking me how I'm doing.
24:03
It's not a spam text message.
24:05
It's not a friend.
24:06
When Voxer, V-O-X-E-R-- again, it's Voxer, V-O-X-E-R, when I hear that
24:14
sound, and you don't have to have the sound on, but when I get a Voxer
24:17
message, I know it means business.
24:20
It needs to be answered right away.
24:22
So what I want to encourage you is anybody on your team, whether it's your
24:26
partner, your turnover team, anyone that is working directly with your
24:33
guests, they need immediate attention.
24:35
Maybe it's a reservationist.
24:36
There are certain times that you need to get it taken care of right away.
24:40
And that's why we love Voxer.
24:41
It's completely free.
24:44
It's verbal, so if you just want to use it like a walkie-talkie, if you want to
24:48
text, just like texting, if you want to put a video, if you want to put a picture.
24:53
So imagine this, obviously, you're using all this tech, maybe you're
24:56
using Breezeway, you're going through your checklist, and you
24:58
notice something, you can Voxer it.
25:01
And it's so nice sometimes just to be able to verbalize something and not
25:05
have to text it, to be able to talk through what the issue is, send a
25:09
picture, add some context to it, but it is just something that is free, it's
25:15
easy to use, and it helps us stay siloed that all of those messages, they're
25:20
business-related, we need to pay attention to them quickly and get it taken care of.
25:24
And I'm thinking-- you can download it for free on any mobile device.
25:29
Another hot tip for Voxer also, you can download it onto your computer.
25:33
So let's say you're at work.
25:36
You can still text message, and read your messages, and attach links,
25:39
and whatnot via your computer.
25:41
It's just not a mobile app.
25:42
Sarah: Two more hot tips with Voxer.
25:44
You can change the notifications if your team use the app symbol and then your
25:48
name, that's the only time you get pinged.
25:51
So for co-hosts out there, let's say you have a team who's really
25:54
driving the show every day, and you only want to be pinged when they
25:58
absolutely need you, you can be-- mentions only, sorry, that's the word.
26:03
Mentions only.
26:04
And there was another hot tip with Voxer that I was going to
26:07
share, and now I don't remember.
26:09
But it is fantastic.
26:11
It is free, and it does silo other sounds from your short-term rental business.
26:16
Annette: And there is a paid version.
26:18
We don't use it, but you can always upgrade.
26:20
Sarah: Yes.
26:21
With that, that is everything.
26:23
Annette: Oh.
26:23
All right.
26:24
So listeners, please, this was a lot of tips.
26:28
We also have a YouTube video that we will link in the show notes that
26:33
also goes through some of these tech tools, and you can see those there.
26:37
But everything's in the show notes.
26:39
Try something.
26:41
That's what I want to offer you today.
26:42
If you aren't using one of these, please sign up for one of these today and
26:45
start utilizing it in your business.
26:47
Sarah: With that, I am Sarah Karakaian.
26:49
Annette: I'm Annette Grant, and together we are--
26:51
Both Annette & Sarah: Thanks for Visiting.
26:52
Sarah: We'll talk to you next time.