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Why Website Traffic Is Almost Dead Today
Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. They unpack search everywhere optimization, local AI model economics, Mac Studio RAM needs, and Intercom’s Fin turnaround from slowing SaaS growth to a major AI pivot. A sharp episode on adapting fast, measuring revenue over traffic, and using creative destruction to stay ahead in AI marketing.
Key takeaways
AI search is killing informational traffic
Transactional SEO still drives revenue
Intercom’s AI pivot shows how brands survive
Chapters…
The skinny
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