Latest / Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits
From Ask to Confirmation: Optimizing the User Experience on Your Donation Page
Making an emotional connection with your donors is key to fundraising success. But what happens when that emotional momentum hits a digital wall?
So often, the moment a donor is ready to make a gift, the experience on your website feels different, broken, or disconnected—and that can cost you a donation and, more importantly, the trust you’ve worked so hard to build.
In this episode, host Matt Stockman dives into the crucial user experience through the whole donor journey—from clicking a button to completing the gift. He's joined by Cari Kates, Director of Digital Content at Pillar Media, to…
The skinny
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