Can You Predict Your Next Customer? Exploring the Intersection Between AI & ABM
Can You Predict Your Next Customer? Exploring the Intersection Between AI & ABM
Host Matt Heinz interviews MRP CEO Kevin Cunningham and they discuss the results that an enterprise-class account-based marketing platform can bring a company’s pipeline and revenue. They talk about:
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How to leverage predictive analytics (PA) and AI to help companies better understand their target markets
Why PA and AI have allowed marketing to scale an entire target market
The value of AI which can look at a lot more data than has been possible in the past
Why the PA and AI combination shortens the…
The skinny
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