Episode 42: Understanding Modern Campaigns, with Eric Wilson from Center for Campaign Innovation

Decision Desk HQ Podcast · Sep 4, 2026 · 44m · transcript

Three decades ago, Bob Dole’s 1996 bid for the White House became the first presidential campaign to have a website. But nowadays, campaigns use a huge range of tools to engage supporters, raise money, win over persuadable voters, and gain an edge over their competitors. To discuss some challenges faced by modern campaigns, Decision Desk HQ Chief Elections Analyst Geoffrey Skelley spoke with Eric Wilson, the executive director of the Center for Campaign Innovation. The Center puts together regular reports, including conducting its own field experiments, about how technological innovations can…