Latest / Business Class: The Global Tourism Leadership Conversation
Paradise With a Purpose: Kara Franker on Stewardship, Technology, and Transformation
In this episode of the Business Class podcast, Stephen Ekstrom sits down with Kara Franker, President and CEO of Visit Florida Keys & Key West, for a wide-ranging conversation about leadership, transformation, and the evolving role of destination organizations.
Kara’s path into tourism is anything but traditional. After beginning her career as a criminal prosecutor in Miami, she transitioned into destination leadership—eventually taking on one of the most recognizable tourism brands in the world. When she arrived in the Florida Keys, she discovered an organization that hadn’t evolved with the…
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