Latest / The Scene Projects / Dan Shinder on DrumTalk TV, Drumming Journey, and Artist Empowerment

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Dan Shinder on DrumTalk TV, Drumming Journey, and Artist Empowerment · The Scene Projects

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  Today's guest is Dan Schinder, founder of DrumTalk TV, a global hub for musicians with
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  over a million fans worldwide, and the creator of Social Media on Steroids where he teaches
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  businesses how to grow without paying for ads.
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  Get ready to learn how he built a massive online community and turned passion into
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  impact.
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  Let's get into the show.
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  This program is part of the Scene Projects podcast network.
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  Scene Project features interviews with independent musicians, comedians, and artists
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  from across the Midwest.
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  Become part of our community and support local art wherever you are.
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  Well, welcome in to another exciting episode of the scene.
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  I'm your host, Bubba Starts, and
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  with me today is Dan Schinder.
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  Dan, welcome to the show.
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  Hey, Bubba.
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  Thank you so much for having me.
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  I appreciate it.
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  And whoever's taking time to watch and listen, I appreciate it as well.
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  Well, we hope there's plenty of them.
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  Absolutely.
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  I think you you're a man who's comfortable with a lot of attention, growing this massive
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  following, talking drums and music and sharing knowledge with people.
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  But before we get into everything that you're doing now, we'd love to know a little bit of
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  the backstory.
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  And you get to choose how far back you go, but you don't have to go all the way back to birth.
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  But we'd love to know a little bit about you, Dan, if you wouldn't mind sharing.
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  Thanks.
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  I appreciate it so much.
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  Well, I'll I'll work backwards from now.
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  My wife and I have a blended family of 11 grown kids, 19 grandkids, and we're expecting our
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  second great grandchild.
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  We know what it's like to be busy.
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  And if you really want what you're after, don't use busy as a reason or an excuse to not go
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  after it.
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  Sure.
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  Life can get in the way.
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  Those things get in the way.
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  All those people certainly get in the way, which is why we moved around to a small town in
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  the mountains.
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  They don't know where we are.
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  But if you really, really want what you're after, make the time and make time for balance
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  as well.
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  But I've been a drummer for fifty six years.
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  I should be a lot better.
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  And way back when I had started playing drums, I always wanted to grow up and be the next
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  Jacques Cousteau.
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  I wanted to be an oceanographer.
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  I think it's no coincidence that my first two initials are d r because my mom was sure I'd
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  grow up to be some sort of doctor.
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  But after playing drums for seven years, and I was pretty good at 14, my dad took me to see a
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  band, maybe a lot of you haven't heard of, called Led Zeppelin.
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  And by the third song, the giant light bulb went on above my head, and I thought, wait.
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  That could be a job, like a career path?
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  So a couple days later, when my dad and I got our hearing back, I got my parents together,
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  sat them down, said, I don't think I wanna be a scientist anymore.
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  My mother enthusiastically said, oh, what do you wanna be?
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  And I said, I think I wanna be a professional drummer like John Bonham.
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  She fainted.
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  We hit her with the paddles.
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  She came to, and she moped around a bit.
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  But to her credit, at 15 years old, I was 15, and she found an audition for what became my
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  first professional gig touring The United States as a paid musician from LA where we
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  lived, where I grew up, to Long Island and back a different way.
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  Fast forward many years later, I fell in love with video, and I had a cooking show on TV for
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  a while, and that's hard to say without laughing.
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  And when that was over, I started doing corporate videos and things and came back from
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  a big project in Australia and didn't know what I wanted to do.
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  And my wife said, why don't you teach drum lessons?
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  You told me you used to do that.
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  By that time, there was such thing as streaming video.
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  I didn't know how to teach.
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  I still played.
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  So I started that, but then I started interviewing fellow educators.
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  My amazing wife, Anja, said that's what you should do.
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  Long story, a little shorter, she inspired me to start what became DrumTalk TV.
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  And what we do is we interview golden platinum artists, up and coming artists.
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  We curate content from our fans from over a 100 countries.
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  We do documentaries, cover events.
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  We have our fifth original series starts tomorrow as we're recording this, which would
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  be, the September 26.
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  And it will be 13 years old in January, and it's just been an incredible crazy ride.
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  In the first year, we hit such amazing milestones that it inspired me to start a
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  marketing training company and coaching company to teach people how to do what I was already
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  doing in that first year.
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  My target was never to reach a 100,000,000 people a year, which we've done almost every
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  year for the thirteen years without paying for advertising or boosting posts.
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  But it felt like the right thing to do, and I guess it was fortuitous because our numbers
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  just kept growing and growing.
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  I've kept devising more ways that people could achieve such great results.
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  So I've worked with everybody from garage bands to platinum artists to solopreneurs and
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  nonprofits to Ford Motor Company and other big companies, and it's it's just a lot of fun.
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  And I stay busy, but do my best to work in balance with our four dogs and two cats and my
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  amazing wife.
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  And that that's a little bit about me.
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  Amazing stuff, Dan.
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  So recently, we had Clem the great, Clementine Moss.
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  She is the drummer for a Led Zeppelin tribute band, all female, called Zeparela.
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  Yeah.
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  The the bottom influence, right, bites a lot of us, obviously, growing up as a as a guitar
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  player myself and those early Led Zeppelin albums just being the the heartbeat.
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  And and even though I'm much younger, right, I'm 39, that music still rang true with us.
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  And, yeah, love that.
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  It and continues to inspire young people.
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  Right?
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  I think any young drummer listens and to go back and maybe watch some of the videos and and
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  Bonham doing Moby Dick with his bare hands on a drum set and Yeah.
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  Just the force that he was and and gone too soon, obviously.
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  But love that, you were inspired at a young age.
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  And to go right into it, you know, probably fortunate to grow up in the area that you did,
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  being able to kinda hook up on a tour and to go and to begin to be a paid musician at such an
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  early age.
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  I got a similar story for me, but not on the level to that.
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  But, you know, I got my first paying gig, with my dad's band, playing in rural South Dakota.
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  I grew up in Deadwood, South Dakota.
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  But, we get paid more here, you know, performing in these rural areas than most
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  people do in the bigger cities.
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  So I I kind of it it spoiled me a bit.
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  It kept me from ever, you know, going to places like a Nashville.
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  And I was around Los Angeles, but I was busking on Venice Beach making more than people were
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  making playing in clubs.
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  So
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  Wow.
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  That's where my dad grew up.
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  My dad went to Venice High.
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  My mom went to Culver High, they were high school sweethearts since they were 16 and were
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  married until my mom passed in her late sixties.
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  So that area, SoCal, that area in particular means a lot to me.
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  But I grew up in the West San Fernando Valley, and I tore up the Sunset Strip as I got a
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  little older into my teen late teens and into my twenties and just some really, really,
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  really great memories.
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  Going on that first tour at 15, it really taught me that at the time, that's what I
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  wanted to do.
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  And I say at the time because I I did all that.
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  I toured.
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  I gigged.
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  I I did studio work.
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  I produced.
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  I I did all that stuff.
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  And now I'm DrumTalk TV and all that, and I'm very fine with that.
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  But, it kinda messed with me in a way coming back from that first tour the day before
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  registering for my classes in high school.
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  High school back then started in tenth grade.
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  And I got back the day before registering, and I was in line thinking, like, what am I doing
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  here?
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  I already know what I wanna do.
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  I'm already doing it.
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  I had opened for Heart, Sticks, Bloister, Colt, the Osmonds, I mean, at fifteen.
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  So it was kind of a head trip, but I stuck it out.
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  I toured again that following summer between tenth and eleventh even though I was already in
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  a band.
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  In fact, that band is being featured today as older guys because we got together for our
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  DrumTalk TV tenth anniversary a couple years ago, and we played our thing was we were like
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  the first Zeppelin band, that's and what we were known as, the Zeppelin band.
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  The name was Assault, but this is back in seventy eight, seventy nine, eighty.
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  And today, we're showing a few videos from that show in honor of John Bonham's passing, which
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  would have been which was today, 09/25/1980.
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  But, my point is I I stuck it out.
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  I got my high school diploma.
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  I ended up not going to college, and, it it worked out okay.
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  But it was a bit of a head trip through high school, you know, having all those wonderful I
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  didn't work at the market.
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  I didn't work at Taco Bell.
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  I did gigs on the weekends.
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  I made, like, $200 a that's a lot of money for a teenager in the late seventies and, you know,
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  1980, '81.
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  And my parents were totally cool that we practiced for the most of those years at at our
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  house.
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  My parents knew who I was always with, what I was doing, and I was too busy playing and going
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  to school to get into any trouble, really, well, that anyone knew about.
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  And it was just an amazing time, and it did teach me what I wanted to do at that time, and
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  I made it happen.
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  And, thankfully, I had their their support.
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  And and that's a very important thing no matter what you wanna do, folks.
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  No matter what area of creativity or business or boat that you're in, surround yourself only
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  with people who support you a 100%.
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  Anything else is self sabotage.
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  And and don't ask people for advice of something that they've never done.
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  That's an opinion.
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  You you've gotta really think find your mentors and build relationships with those people.
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  I I'm in my sixties.
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  I've had all this success.
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  I have I have two, three amazing mentors, and and it's so important to have that that support
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  system.
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  It's everything.
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  Well and you're now a mentor yourself for for businesses and for individuals, artists, and
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  all of these people, do you feel like that, you know, that being exposed so early in your life
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  to those things that it really made you very well qualified to do what you're doing now?
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  I do.
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  And I think that there's another quality within those qualifications.
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  I only have one sibling, and I have two amazing parents.
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  And they were very nurturing.
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  And I think I'm nurturing by nature, which is why I'm okay being married to a woman and
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  having a blended of 11 kids and now 19 grandkids.
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  So I I I felt when Trump Talk TV in the first year started to achieve all the success, it's
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  like I felt a responsibility to share that information so that other people, especially in
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  the arts, and I'll get back to that, could succeed anybody thriving at what they're doing
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  to help other people with whatever their business is, a gizmo, a gadget, a service, or
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  whatever.
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  Part of the challenge was and let's be real, folks.
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  Most of us in the creative world think mostly, if not only, with the right side of our brain,
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  the creative side of our brain.
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  And all these decorations all over the walls, I'll be real candid and tell you that they're
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  covering up holes in the walls from me banging my head against them, working with people in
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  the music industry trying to help them.
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  Because so many people, they either don't wanna learn the business part or they think they're
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  entitled or they'll take advice from 10 different people, mix their own soup up and it
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  doesn't work.
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  But I I I've always, to a fault, maybe come back to helping people in the arts because it's
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  my roots also.
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  And also because I know they could use the help.
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  I work with a lot of people that are not in any way, shape, or form in the arts that are in
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  business as well, but those life experiences of really paying attention to what works, what
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  didn't work, you know, later with the DrumTalk TV years on the business side, I feel are the
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  qualifications that enable me to teach what I teach that no one else teaches because they
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  don't have the same experience I have.
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  No one's grown a following of over almost a million and a half people, 100% organically,
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  who doesn't have a TV show with stuff hanging out and and things like that.
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  You know what I mean?
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  I'm not I'm not blessed with some stuff from the neck up that you can see that would
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  gravitate people toward me just because of that.
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  So I'm I'm proud of that, and I use that to also encourage other people that it's about
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  what you know and it's about what you do with it.
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  And it's about, you know, not being not being a gatekeeper of the knowledge.
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  Right?
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  Yeah.
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  And
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  I'm sure that your following is so large because you've freely shared the things that
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  you've learned and maybe not all of the sauce, right, and how the sauce is made, but enough to
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  give people a leg up.
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  And I think we forget that, and a lot of people forget that you you know a lot more than
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  someone who's below you.
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  Right?
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  Like, you obviously, none of us know it all, but a lot of us have a lot of, a lot of
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  knowledge that could be shared.
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  And no matter where you are on your journey as an artist or as a business professional or or
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  any of these, you know, paths that we walk in life, that there's always someone who's coming
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  along that same path that you can help out.
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  It's a big reason why we started the Midwest Original Music Organization was to educate
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  other artists and to bring them in.
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  You know, we're we're a part of a couple other organizations.
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  We were the, we are the current content creator of the year for the Midwest Country Music
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  Organization.
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  And seeing what that organization has done for us and now what, you know, a little bit of a
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  title and we really you know, we won the award because we served that community.
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  Everyone who had been, you know, all the voting members had pretty much been at least offered
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  to be on our show during the course of the last year and teaching these artists that it's
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  beyond just your music career.
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  Right?
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  It's about serving a community no matter what that community may be, it and doesn't
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  necessarily have to be the music community.
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  It can be a nonprofit.
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  You see the sign behind me with operation combating veteran suicide that, it can be
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  anything that's close and near and dear to your heart that you can be serving.
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  And I think it's beautiful what you've built with DrumTalk TV.
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  And and, obviously, your career, you know, gave you access to to people who are at the upper
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  echelon, right, platinum and gold recording artists and things like that, which I'm sure
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  helps to bolster those, you know, those views and bring in more followers.
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  But I'm sure it's really the work that you do with the people who nobody knows that means the
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  most to you.
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  Yeah.
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  It does.
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  And there's there's two things in what you said that I wanna touch on.
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  Well, three, congratulations on the work you folks have done out there with that.
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  That's that's just awesome and such an important mission to be on as well.
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  So well needed.
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  I mean, thank goodness for all of our veterans active and, you know, retired.
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  But one, regarding the sauce, I literally do share everything.
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  In my full course, I teach only do I teach everything I know, but there's been times
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  during the q and a sessions where someone will ask a question, and I'll go I'll start to
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  answer, and it'll open up a thing up here.
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  And I'll go, wow.
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  I should include this in the course.
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  Like, that was such a great question.
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  It opened up this whole other tributary of information that I need to make sure I insert
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  in the course.
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  I really do include everything I know, which is scary.
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  And then the other thing is, you know, it's important that no matter how high we go in our
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  journey, if we do categorize where we are as a status or a a hierarchy in achievements, it is
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  important to know that not only can we and should help those that are on a earlier part of
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  our journey or lower part, however we wanna phrase it, it's so important to not be myopic
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  and know that we can always learn from others no matter where they are in their journey, even
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  just someone that's just starting their business or nonprofit from the very first time
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  because everybody has unique perspectives based on their unique, experiences, and they may have
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  some nugget of information that we don't have certainly because we're not on their journey.
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  We're not on their same path, and there's something that they have that we can benefit
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  from as well.
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  So never be shy folks about taking, you know, advice from someone or learning from someone
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  that is just starting out even.
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  It's very important.
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  So much information, obviously, in a short episode like we do here on the scene projects.
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  It's hard to get a lot of out, but, what's what's, like, the best piece of advice?
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  What's your number one thing that you kinda tell anybody who's just starting out in the
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  business and a little bit of, free free juice for our listeners?
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  Sure.
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  Three things are the first things that come to my mind.
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  Two of them I mentioned.
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  Support find support.
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  You've gotta have a great support system.
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  Number two, don't take advice from anyone who hasn't done what you wanna do.
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  That's not advice.
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  That's an opinion.
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  And it's okay if you know you're seeking out an opinion.
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  That's okay.
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  The third other thing that's just as important is always, no matter how high you achieve in
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  what you're doing, always be learning.
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  I was on a Zoom call with a fellow company founder about a month ago, and she said, we
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  both do audiobooks.
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  We listen to audiobooks.
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  I don't have time to sit and read, so I listen to audiobooks.
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  I just blow through them.
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  And she said, hey.
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  Have you read and it's called how to make a few billion dollars.
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  I said, no.
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  Haven't listened to that.
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  She said, I'll send it to you.
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  What do you have for me?
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  And I was surprised when I opened up my Audible library on my phone.
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  I had listened to 37 books in the past eighteen months.
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  But the thing is I listened to about two books a month, and I listen to them twice in a row.
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  And then three or four months later, when I've put a lot of that information into action, I'll
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  listen to them again from now where I am with that new perspective.
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  And it's just it I give that that information.
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  Some of the chapters are nuggets to people on my team.
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  I've got four business partners now.
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  I I say, guys, gotta listen to this chapter so you understand what's going on up here and why
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  I'm saying to do all these crazy things that we're doing.
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  And it it's just so important to always, always, always be learning.
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  And don't just learn from people that are in, quote, your industry.
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  Learn from people who have just achieved incredible success in any industry because when
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  it comes down to it, just like marketing, the marketing I teach, it's not just for musicians
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  just because I teach it from what I did with Trump Talk TV.
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  It works the same way for everything.
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  Scaling, getting funding, all those things, building a team.
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  All those things work the same way no matter what industry you're in, no matter how tight of
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  a network you have, no matter how broad you wanna grow.
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  It really is all the same thing.
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  Always be learning.
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  Don't be shy about that.
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  Mhmm.
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  Oh, cattail.
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  Up here.
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  Yeah.
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  I told my wife, I said, you've gotta watch all the dogs.
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  I've got one under my desk who's who's quiet as everything, but we have kind of a newish puppy.
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  I said, I'm sorry.
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  I just can't have him in here.
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  And then we got two bigger dogs.
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  They're all big, but, yeah, that's just beautiful.
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  Such a different vibe.
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  Right?
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  Yeah.
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  Well and this one's actually an outside cat that we've been feeding for a while, and I've
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  built this relationship with her.
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  And now she wants to come and star on the podcast.
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  So There
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  you go.
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  Totally fine with it.
• 20:29
  This is Chip
• 20:30
  for everybody.
• 20:31
  She she's, been on a peer I did an episode with Alan Katz, who was the, one of the cocreators
• 20:37
  and cowriters of Tales From The Crypt, which I'm sure you're aware of.
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  Yeah.
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  And, the cat was in the background the whole time, Yowen, as he waxed, poetic about his,
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  career in the film industry and TV.
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  And, yeah.
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  I I love what we do, getting to talk with so many, interesting people and from all walks of
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  life, and I can't imagine doing anything else.
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  And we've really only been at this podcasting thing for about eighteen months.
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  We started in March '24.
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  But one of the first things that we did, and I mentioned the Midwest Country Music
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  Organization, was I took my microphones with me to their big award show weekend, and I sat down
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  at jam night.
• 21:18
  I knew no one or next to no one at the award show.
• 21:21
  I set the microphones up in the corner.
• 21:22
  I just said, the lines are open.
• 21:25
  Who wants to sit down and talk with us?
• 21:27
  We did 25 interviews that night and fast forward to this year's award show.
• 21:31
  We were nominated for the content creator of the year, which we ended up winning.
• 21:35
  But, on the red carpet, we did 35 interviews, and one of them was with a a man named Ari
• 21:41
  Hurstan, who Ari wrote how to make it in the new music business and has been a a force just
• 21:48
  like yourself that's out there sharing information and teaching people how how the
• 21:53
  music industry really works these days and how to be an independent artist and how to build
• 21:57
  yourself into a business from publishing and all of those things and all the way through
• 22:02
  booking gigs and couch tours.
• 22:04
  Right?
• 22:04
  So it's been a a thrilling year for us.
• 22:07
  We don't intend on slowing down in anything that we're doing, but we're moving more towards
• 22:11
  the community building and educational things.
• 22:15
  Right?
• 22:16
  We have we didn't achieve this by accident.
• 22:19
  A lot of what we do works, and I'd love to teach other people how to do it.
• 22:22
  So looking forward to have you.
• 22:24
  Every Wednesday night, we get together, for what we call our Momo meetups, the Midwest
• 22:29
  Original Music Organization.
• 22:31
  And someday, Dan, I would love it if you would come and be one of our experts and be able to
• 22:36
  Oh, I'd
• 22:36
  love that.
• 22:37
  Some juice to to our Momos and to educate them a little bit and to share, you know, your your
• 22:45
  programs and things with them as well.
• 22:47
  We got the code running along the bottom.
• 22:50
  Go ahead and tell us a little bit about the website and where people can find you online.
• 22:54
  Thank you.
• 22:54
  And I'd love to do that.
• 22:55
  I'll I'll even do a workshop lesson if you'd like because one of the biggest problems with
• 23:00
  marketing, especially on social media, is that everyone's doing what everyone else is doing
• 23:05
  because that's what everyone else is doing.
• 23:07
  So everyone's doing it wrong because they're copying someone who they don't know.
• 23:11
  They figure, well, everyone does this with a hashtag.
• 23:13
  We should do that too, and it's wrong.
• 23:15
  So I bust a lot of myths.
• 23:16
  I'm happy to do a workshop on that.
• 23:19
  Regarding the code that's down there and the website, that's our membership site.
• 23:23
  There's a free level, but if you use that code that's there at checkout, it'll zero out our
• 23:28
  premium level.
• 23:30
  And with our premium level, you not only get all the stuff with the free level, which
• 23:34
  includes we do twice a month music trivia game shows where people win prizes.
• 23:40
  Those are it's all live, and those are different Tuesdays each month.
• 23:45
  The next one I don't know when this is coming up, but the next one's the September 30.
• 23:49
  But at that website, we have a calendar, has all of our events.
• 23:53
  But we also have private live streamed q and a's with big artists, record producers, and
• 24:00
  record executives that are a lot of fun where you can get up on the screen with just them,
• 24:06
  ask your questions, stay on the screen till they're done with their answer.
• 24:09
  It's so much fun.
• 24:10
  That and so much more livestream concerts are coming back that we put on just for our
• 24:14
  members.
• 24:15
  For you drummers out there, there's drumming challenges.
• 24:18
  You can win gifts or tickets to your favorite music store anywhere in the world no matter
• 24:22
  where you live.
• 24:23
  There are some people that have won their in remote places or that music store in Germany or
• 24:29
  Spain or Brazil doesn't have gift certificates, so we just PayPal them the money or load up a
• 24:34
  Visa or something.
• 24:35
  Lot of fun.
• 24:35
  There it's for music fans.
• 24:37
  It's not just for drummers.
• 24:39
  It's for music fans of all types, and the music trivia games are just a blast.
• 24:43
  There's different genres of music, different decades, and a lot of fun.
• 24:47
  We'd love to see you folks there.
• 24:50
  Just just be a blast.
• 24:52
  Come take a break from all the craziness.
• 24:54
  You all work hard.
• 24:55
  Right?
• 24:56
  There's the crazy news.
• 24:57
  Take a break from that.
• 24:58
  Take a break from the argument at the dinner table to I mean, at whatever's going on in your
• 25:04
  world.
• 25:04
  Take a break and have some fun with Trump Talk TV Brilliance.
• 25:09
  Awesome stuff, Dan.
• 25:10
  I'm so glad we got to connect, and it's been a pleasure seeing how much we align with each
• 25:16
  other and what we're trying to do.
• 25:18
  Obviously, you've been doing this a lot longer than we have, but we hope to follow in your
• 25:22
  footsteps to catch up to you and to walk side by side with you down this journey.
• 25:27
  I wanna thank you for your time today, and thank you for being part of the scene.
• 25:32
  Oh, I'm honored.
• 25:33
  Thank you so much for having me.
• 25:34
  I appreciate the opportunity very much.
• 25:36
  Thanks, everybody.