Latest / B2B Marketing: The Provocative Truth
Mastering Product Proposition in B2B Marketing, with Ian Macleod, CMO of SALESmanago
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Ian Macleod about all things product proposition, and how B2B marketers can step up their product marketing.
There’s no denying that there’s some incredible products available in B2B industries. However, a great product alone will not guarantee excellent marketing, let alone reaching the right audience for the product. That’s where the ideal product proposition comes in. But creating an effective proposition that will resonate with your target audience is much easier said than done. What are the considerations for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.