Ep. 2790 Italian Wine in the US: Building a Narrative and Reaching Asian American Consumers with Susan R. Lin MW | Masterclass US Wine Market
Welcome to Episode 2790 of the Italian Wine Podcast. In this episode of the Masterclass US Wine Market, Barbara Fitzgerald is joined by Susan R. Lin MW to explore how Italian wine producers can build stronger narratives in the US market and connect with one of the industry's fastest-growing audiences: Asian-American consumers.
Susan also shares five key elements of a strong wine narrative and insights from her work combining storytelling, music and wine, including the examples of wineries from the US and Italy.
Key Takeaways:
Price matters, but your narrative matters more.
Memorable…
The skinny
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