134. The One Question That Unlocks Endless Referrals | Bob Burg
🤝 What separates the businesses people rave about from the ones they forget? Ezra sits down with Bob Burg, Hall of Fame speaker and co-author of The Go-Giver, to break down how value drives every sale. We get into why your cheapest customers are the hardest, the five elements that justify a higher price, the know-like-trust formula, and a simple way to turn happy customers into a steady stream of introductions.
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