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Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?
In episode #2873, Eric Siu and Neil Patel discuss Jaguar's recent marketing campaign that sparked controversy due to its focus on gender identity rather than the product itself. They critique the decision to alienate the brand's core audience and compare it to other failed marketing strategies.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Jaguar's Controversial Campaign
(02:56) The Impact of Marketing on Brand Identity
(05:48) Sticking to Core Values in…
The skinny
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