41. How to Align Goals, Language, and Perspectives to Create Win-Win-Win Cross-Sector Partnerships with Kate Williams
Kate Williams is the CEO of 1% for the Planet, a non-profit whose 6,000+ members are integrating environmental giving into standard best business practices. She helps us imagine a world in which every operating budget includes line items to underwrite social causes as routinely as office space or equipment rental. Conjured some 20 years ago on the banks of the Madison River in Montana, the founders of Patagonia and Blue Ribbon Flies, a fly fishing company, foresaw a need for businesses to support environmental organizations far beyond simple check-the-box annual giving. Out of their vision…
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