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#HURDLEMOMENT: An Expert Reveals 2021's Health & Wellness Trends to Watch · Hurdle with Emily Abbate

• 0:14
  Speaker 1: Hey, Hrdler said Emily, popping in with another installment of
• 0:18
  Speaker 1: Hurdle Moment from Hurdle. This week, I am chatting all
• 0:23
  Speaker 1: about the good things to come and highlighting some of
• 0:26
  Speaker 1: our favorite parts of twenty twenty with the help of
• 0:30
  Speaker 1: Kate Spees.
• 0:31
  Speaker 2: She's the editor in chief.
• 0:33
  Speaker 1: Of Well and Good and over Onwell and Good every
• 0:35
  Speaker 1: year they offer up their wellness Trends Report, and on
• 0:40
  Speaker 1: the heels of their twenty twenty one forecast hitting the website,
• 0:46
  Speaker 1: I decided that it was a good opportunity for me
• 0:48
  Speaker 1: to chat with Kate about all things wellness and what
• 0:51
  Speaker 1: we can expect from the new year and beyond. We're
• 0:54
  Speaker 1: chatting everything today from text therapy to the end of
• 0:57
  Speaker 1: hard pants. On the food front, we're chatting supercharged Seltzer
• 1:02
  Speaker 1: and functional mushrooms, and of course, how could I neglect
• 1:06
  Speaker 1: the fitness side of things, everything from all fresco fitness
• 1:11
  Speaker 1: to the next generation of equipment that we are starting
• 1:15
  Speaker 1: to see made for our home workout routine.
• 1:19
  Speaker 2: It is really interesting.
• 1:20
  Speaker 1: I think it's easy for us to get down on
• 1:22
  Speaker 1: twenty twenty for what it was, but there were a
• 1:24
  Speaker 1: lot of really cool takeaways, a lot of innovation, and
• 1:27
  Speaker 1: a lot of things that I'm really grateful for from
• 1:30
  Speaker 1: the past twelve months. Before we get into the swing
• 1:34
  Speaker 1: of things today, I do want to take a moment
• 1:36
  Speaker 1: to give some love to my sponsor at Athletic Greens.
• 1:40
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  Speaker 1: to tackle whatever it is that comes my way. The
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• 2:14
  Speaker 2: It's made it so easy for.
• 2:16
  Speaker 1: Me to just stick to this one thing instead of
• 2:19
  Speaker 1: reaching for dozens of different bottles and supplements every single morning.
• 2:25
  Speaker 1: Athletic Greens has an awesome deal for Hurdle listeners. Head
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• 2:32
  Speaker 1: five free travel packs as well as a free year's
• 2:36
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• 2:45
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• 2:53
  Speaker 2: As always, connect with the show on Instagram.
• 2:56
  Speaker 1: It's at Hurdle podcast and I am over at Emily
• 2:59
  Speaker 1: a Body and please consider.
• 3:01
  Speaker 2: Joining me for my twenty twenty one goal.
• 3:04
  Speaker 1: Setting session over on January sixth at seven pm Eastern.
• 3:08
  Speaker 1: There's limited space available. I'm going to be chatting with
• 3:11
  Speaker 1: some lucky hurdlers to set some intentions and set some
• 3:15
  Speaker 1: clear smart goals for twenty twenty one and beyond.
• 3:19
  Speaker 2: I've been in your shoes.
• 3:20
  Speaker 1: I know what it feels like to feel really overwhelmed,
• 3:23
  Speaker 1: to want a lot of things but not know where
• 3:25
  Speaker 1: to start.
• 3:26
  Speaker 2: I've got your back. I'm here for you again.
• 3:28
  Speaker 1: Link to join in on the goal setting session on January.
• 3:32
  Speaker 2: Sixth is in the show notes. And with that, let's
• 3:37
  Speaker 2: get to hurdling. Today.
• 3:49
  Speaker 1: I am chatting with Kate Spiez. She is the editor
• 3:52
  Speaker 1: in chief over at Well and Good. How are you
• 3:55
  Speaker 1: doing today, Kate.
• 3:57
  Speaker 3: I'm great. Thank you so much for having me Emily.
• 4:00
  Speaker 1: Thanks for coming on a year like twenty twenty being
• 4:04
  Speaker 1: in digital editorial as a journalist myself, what a year? Huh,
• 4:10
  Speaker 1: what a year?
• 4:11
  Speaker 4: I mean, it has been transformative for the whole world,
• 4:14
  Speaker 4: and I think working in the wellness space particularly so
• 4:19
  Speaker 4: there has been so much moving and shaking in every
• 4:23
  Speaker 4: vertical of the industry, which is meant that we have
• 4:27
  Speaker 4: been very busy, but it's also incredible to see some
• 4:30
  Speaker 4: of the really positive changes that are happening across wellness.
• 4:34
  Speaker 1: Of course, and so over on Well and Good and
• 4:37
  Speaker 1: what you're here on hurdle to chat about today, y'all
• 4:41
  Speaker 1: put together a end of year report of sorts Well
• 4:46
  Speaker 1: and Good's Wellness Trends Report, and I'd love for us
• 4:50
  Speaker 1: to dive in and talk about what really resonated with
• 4:54
  Speaker 1: your audience and the world as a whole in twenty twenty.
• 4:58
  Speaker 1: Let's kick it off with health. How's that?
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  Speaker 4: Yeah? It really makes sense to start with health, because
• 5:04
  Speaker 4: I think it's impossible to talk about the changes we've
• 5:08
  Speaker 4: seen in wellness over the past year and that will
• 5:13
  Speaker 4: continue through twenty one without talking about the big context
• 5:18
  Speaker 4: to it all, which is the pandemic and the way
• 5:20
  Speaker 4: it has really transformed many people's idea of health and healthcare,
• 5:27
  Speaker 4: and really we are seeing health and wellness converge in
• 5:31
  Speaker 4: a way like never before.
• 5:32
  Speaker 1: Definitely, So I know that one of the big picture
• 5:35
  Speaker 1: trends that you guys highlighted over unwell and God is
• 5:40
  Speaker 1: mental health communities. Talk to me a little bit about
• 5:43
  Speaker 1: what you mean by that.
• 5:45
  Speaker 4: Yeah, So we're seeing an incredibly positive trend on two
• 5:51
  Speaker 4: fronts as it pertains to mental health. One is the
• 5:55
  Speaker 4: really exponential growth of teletherapy, which is an allome some
• 6:00
  Speaker 4: trend because it increases access to therapy, which is so important.
• 6:06
  Speaker 4: With one in three Americans reporting increased feelings of anxiety, impression,
• 6:11
  Speaker 4: and depression per the CDC, having this access to therapy
• 6:15
  Speaker 4: is critical for people to be able to really take
• 6:19
  Speaker 4: control of their mental health and mental well being. And
• 6:24
  Speaker 4: so that's one really positive trend. And then coupled with that,
• 6:28
  Speaker 4: we are really seeing that various different providers, various different
• 6:33
  Speaker 4: leaders and advocates are creating mental health communities, particularly for
• 6:40
  Speaker 4: various different qt bipop folks because really for therapy, and
• 6:46
  Speaker 4: there have been a lot of studies into this, but
• 6:48
  Speaker 4: for therapy to be really meaningful, there needs to be
• 6:53
  Speaker 4: a level of cultural competency between you know, for the
• 6:58
  Speaker 4: therapist to the person they're treating, and honestly, up until
• 7:03
  Speaker 4: this point, therapy has been really whitewashed, and we are
• 7:06
  Speaker 4: seeing that slowly but surely changing. We are seeing incredible,
• 7:12
  Speaker 4: you know, people in this space creating communities so that
• 7:17
  Speaker 4: people have the access to the resources and the like
• 7:23
  Speaker 4: minded people that they need to really have to really
• 7:28
  Speaker 4: have meaningful treatment, which is awesome.
• 7:30
  Speaker 2: Yeah, for sure.
• 7:31
  Speaker 1: In your dive into these communities, do you have any
• 7:37
  Speaker 1: favorite individuals that you like to follow personally when it
• 7:40
  Speaker 1: comes to whether it be on Instagram or Twitter, that
• 7:42
  Speaker 1: provide you with some solace and some inspiration.
• 7:46
  Speaker 2: Perhaps something that.
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  Speaker 4: I personally have been really trying to do is diversify
• 7:53
  Speaker 4: my Instagram feed and diversify the wellness individuals that I.
• 7:58
  Speaker 3: Follow and people that I.
• 8:01
  Speaker 4: Have worked with closely this year and just taken such
• 8:05
  Speaker 4: inspiration from and absorbed all their wisdom. Is a woman
• 8:09
  Speaker 4: called Miriam Ijaye. She runs a brand called Dive in
• 8:13
  Speaker 4: Well that we love and have been working really closely
• 8:17
  Speaker 4: with here well and good. I also love a therapist
• 8:23
  Speaker 4: online called Mina Bee. She is incredible and just gives
• 8:28
  Speaker 4: such great free wisdom on Instagram, and you know, I
• 8:33
  Speaker 4: feel very grateful that wellness is finally recognizing some of
• 8:41
  Speaker 4: the problems that it's had with systemic racism in the past,
• 8:46
  Speaker 4: and you know, whitewashing and accessibility, accessibility issues and really
• 8:53
  Speaker 4: what we've seen, and I think it's very much mental
• 8:57
  Speaker 4: health and the access that people are having to mental
• 9:00
  Speaker 4: health and the resources that are being distributed online just
• 9:05
  Speaker 4: a small example of what's happening in the broader wellness world.
• 9:08
  Speaker 3: And a really.
• 9:09
  Speaker 4: Big theme that we're seeing is equity and inclusion being
• 9:14
  Speaker 4: prioritized and also access.
• 9:16
  Speaker 1: To take a little bit of a pivot for sure
• 9:19
  Speaker 1: toward the self care category. One of the things that
• 9:23
  Speaker 1: literally made me lol was the statement hard pants have retired.
• 9:30
  Speaker 3: They have retired.
• 9:31
  Speaker 4: We are all sick of wearing hard pants aka jeans.
• 9:36
  Speaker 4: We've had, you know, since March, I think so many
• 9:39
  Speaker 4: of us have been wearing lounge wear.
• 9:43
  Speaker 3: And you know, we were.
• 9:45
  Speaker 4: Already wearing ath leisure a lot of the time.
• 9:49
  Speaker 3: That it was no secret that ath.
• 9:50
  Speaker 4: Leisure sales were on an exponential growth path. And what
• 9:55
  Speaker 4: we've seen is the pandemic really accelerate that. And while
• 9:59
  Speaker 4: the rest of the re tail industry was really struggling
• 10:02
  Speaker 4: for sales. The sales of sweatpants were up eighty percent
• 10:06
  Speaker 4: per many sources, and so we're really seeing that moving
• 10:10
  Speaker 4: into twenty twenty one, women particularly will continue to prioritize comfort.
• 10:16
  Speaker 4: We will not be putting on hard pants and hard
• 10:18
  Speaker 4: jackets even when we do go back into the office,
• 10:21
  Speaker 4: and we'll really see this blending of comfort, athleisure, lounge, wet,
• 10:26
  Speaker 4: and our i guess in air quotes normal attire. Those
• 10:32
  Speaker 4: two things blend together. And I think that women are
• 10:34
  Speaker 4: going to embrace this trend of comfort for a long
• 10:38
  Speaker 4: time to come.
• 10:39
  Speaker 1: And I think what's awesome about this year and going
• 10:42
  Speaker 1: forward is that so many of the brands that we
• 10:44
  Speaker 1: love are also really starting to focus on expanding their
• 10:49
  Speaker 1: size range as well.
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  Speaker 4: Right Yes, that is a huge, huge trend in the
• 10:55
  Speaker 4: industry and is very much being applied to this portion
• 11:00
  Speaker 4: of the industry around comfort wear, and it's something that's
• 11:03
  Speaker 4: very important to us that well, and good size inclusivity.
• 11:06
  Speaker 4: And we're also seeing some other innovations like many many
• 11:11
  Speaker 4: different brands that create underwear are taking underwires out of
• 11:16
  Speaker 4: bras and that's been happening for a little while but
• 11:20
  Speaker 4: often for smaller breast sizes.
• 11:22
  Speaker 3: And now there is new innovation and.
• 11:24
  Speaker 4: Technology which means that bras without underwire thus that are
• 11:29
  Speaker 4: much more comfortable, can be supportive enough for bigger breasts
• 11:33
  Speaker 4: as well, and so really looking at size inclusivity across
• 11:37
  Speaker 4: the board.
• 11:38
  Speaker 1: So then let's shift over to food. One of my
• 11:42
  Speaker 1: favorite topics, something that you all chat about in the
• 11:46
  Speaker 1: Wellness Trends report is adaptogenetic shrooms.
• 11:50
  Speaker 2: Yeah to me about adaptagens.
• 11:53
  Speaker 4: Yes, So, adaptagens have been pretty popular in the wellness
• 11:57
  Speaker 4: world for a few years now. But for whatever reason,
• 12:01
  Speaker 4: whether it's that people are more stressed, or whether it's
• 12:05
  Speaker 4: that people have found at hard to concentrate working from home,
• 12:08
  Speaker 4: whether it's just that people have had more time to
• 12:11
  Speaker 4: experiment now that we have spent so much more time
• 12:14
  Speaker 4: indoors and had to entertain ourselves, we're really seeing adaptogens
• 12:18
  Speaker 4: reaching the mainstream in a whole new way. Adaptogenic mushrooms
• 12:23
  Speaker 4: are being used in so many products. So one of
• 12:27
  Speaker 4: our other trends in the food category are these functional
• 12:31
  Speaker 4: celtss and we're seeing that a lot of these functional
• 12:35
  Speaker 4: celtzers have adaptogens. We're also seeing adaptogenic mushrooms in protein powder.
• 12:41
  Speaker 4: We have seen them as kind of sachets and supplements
• 12:45
  Speaker 4: for a long time. And interestingly, just the normal cooking
• 12:51
  Speaker 4: mushrooms like a shataki are also really Sales of those
• 12:55
  Speaker 4: kind of mushrooms have increased as well, which is kind
• 12:59
  Speaker 4: of random and interesting, and we're really just seeing mushrooms
• 13:03
  Speaker 4: growing popularity.
• 13:04
  Speaker 3: They're like the new chickpea or cauliflower.
• 13:07
  Speaker 2: The new chickpea or cauliflower.
• 13:09
  Speaker 1: I mean, and on your note on the boosted Seltzer
• 13:12
  Speaker 1: so to speak, I mean, there's everything now from Seltzer
• 13:15
  Speaker 1: with adaptogens to Seltzer with CBD. I feel like tomorrow,
• 13:19
  Speaker 1: you know, I'm going to be sent a super food Seltzer.
• 13:22
  Speaker 2: Like there's no end to this.
• 13:24
  Speaker 3: There is no end to it.
• 13:26
  Speaker 4: It's so funny because it started with booze, you know,
• 13:28
  Speaker 4: it started with spike seltzers, and now to your point,
• 13:31
  Speaker 4: we're seeing Seltzers with literally every buzzy and greeted you
• 13:36
  Speaker 4: can think of.
• 13:37
  Speaker 3: And I think that you're correct.
• 13:40
  Speaker 4: I'm sure that we're going to say superfood supercharge Seltzes
• 13:44
  Speaker 4: on shelves near you soon.
• 13:54
  Speaker 1: Taking a break from today's episode to give some love
• 13:57
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• 14:01
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• 14:05
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  Speaker 1: me feel more capable to tackle the to do list,
• 14:25
  Speaker 1: which is still relentless as we're finishing out the year.
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• 15:11
  Speaker 1: Let's now transition into fitness. I mean, I know that
• 15:15
  Speaker 1: you and I can both agree that fitness in twenty
• 15:18
  Speaker 1: twenty looked unlike anything that we could have imagined going
• 15:22
  Speaker 1: into this year.
• 15:24
  Speaker 2: One of the trends that you highlight.
• 15:25
  Speaker 1: First and foremost is this new generation of equipment that
• 15:29
  Speaker 1: we're able to now use at home.
• 15:32
  Speaker 4: It's pretty incredible. We talk about fitness a lot at
• 15:36
  Speaker 4: Well and Good and just to your point, the change
• 15:41
  Speaker 4: in the evolution that we've seen in the fitness industry
• 15:45
  Speaker 4: is so impressive and just really proves how resilient and
• 15:50
  Speaker 4: adaptable humans are, because really the fitness industry was so
• 15:55
  Speaker 4: dependent on studios and IRL spaces and humans get which
• 16:00
  Speaker 4: obviously none of those things can happen anymore.
• 16:03
  Speaker 3: And really we think the industry.
• 16:05
  Speaker 4: Has been accelerated by about a decade and so many
• 16:08
  Speaker 4: brands are having to plan around this omnichannel strategy where
• 16:12
  Speaker 4: they have IRL offerings once it's.
• 16:14
  Speaker 3: Safe, a very robust digital offering.
• 16:17
  Speaker 4: And then to your point, also tech and equipment and
• 16:21
  Speaker 4: the kind of things that you can bring into your
• 16:23
  Speaker 4: home now and at all different price points is so amazing.
• 16:29
  Speaker 4: It's moved so far beyond some random mismatched sets of
• 16:34
  Speaker 4: dumbbells and an old rusty bike. You know, Peloton has
• 16:37
  Speaker 4: obviously been leading the way in this space for such
• 16:39
  Speaker 4: a long time with their bikes and their tread. They
• 16:42
  Speaker 4: are due to release in twenty twenty one a bike
• 16:46
  Speaker 4: at a lower price point, which is an incredible evolution
• 16:50
  Speaker 4: because they're absolutely not cheap. But they now have a
• 16:54
  Speaker 4: lot of competitors, and there are so many other brands
• 16:57
  Speaker 4: that are releasing really smart bikes that are releasing you know,
• 17:03
  Speaker 4: there are kettle bells that you can buy one kettle
• 17:05
  Speaker 4: bell to.
• 17:06
  Speaker 3: Program at all different weights.
• 17:08
  Speaker 4: Dumb bells were sold out across the country for many,
• 17:12
  Speaker 4: many weeks during the pandemic, and so we're really.
• 17:14
  Speaker 3: Seeing people creating these home gyms for themselves.
• 17:18
  Speaker 4: And I think that now that people have recognized how
• 17:21
  Speaker 4: much great programming and content they can receive online and
• 17:26
  Speaker 4: they have.
• 17:27
  Speaker 3: Also equipped themselves with what they need to do these.
• 17:30
  Speaker 4: Workouts at home. I don't think that we will we
• 17:32
  Speaker 4: will turn back from here. I think the digital revolution
• 17:36
  Speaker 4: in fitness will just continue to grow exponentially.
• 17:39
  Speaker 1: And I think what a lot of people realized this
• 17:42
  Speaker 1: year is, yes, it is unbelievably satisfying and so empowering
• 17:46
  Speaker 1: to be in the studio, going to the studio having
• 17:50
  Speaker 1: that accountability, but to get some of that time back
• 17:54
  Speaker 1: as well is really valuable. Be able to you know,
• 17:57
  Speaker 1: put some clothes on and get right to that fitness
• 18:00
  Speaker 1: instead of having to commute the forty five minutes to
• 18:02
  Speaker 1: and from, especially you and I both New Yorkers, it
• 18:06
  Speaker 1: changes everything. I also think something I love that well
• 18:10
  Speaker 1: and good highlights in this fitness category. Here is the
• 18:14
  Speaker 1: pause ongoing hard I Actually I spoke with spoiler alert
• 18:18
  Speaker 1: coming after this episode Sadie Lincoln yesterday from Bar three,
• 18:22
  Speaker 1: and we were chatting about just how special it is
• 18:27
  Speaker 1: right now that that mindfulness integration is such an important
• 18:32
  Speaker 1: part of what it is that they offer there and
• 18:35
  Speaker 1: something that people everywhere, regardless of how you've been choosing
• 18:41
  Speaker 1: to move during this pandemic, how important that mindfulness aspect
• 18:45
  Speaker 1: is to your overall fitness routine.
• 18:49
  Speaker 4: It's so true, and I think so many people have felt,
• 18:54
  Speaker 4: you know, when the world is closing in around them
• 18:58
  Speaker 4: and we're going through all this chaos, and it's been
• 19:01
  Speaker 4: a tough year for so many reasons. The last thing
• 19:05
  Speaker 4: that many people wanted to do was really flog themselves
• 19:09
  Speaker 4: without intention, you know. And I think that there are
• 19:13
  Speaker 4: definitely still people who want to practice harder modalities. But
• 19:18
  Speaker 4: to your point, it's with this addition of this mind
• 19:21
  Speaker 4: body connection and obviously modalities like yoga are so good
• 19:26
  Speaker 4: at that because that's what it's that's what yoga as
• 19:28
  Speaker 4: a practice is centered around. But we're really seeing, you know,
• 19:32
  Speaker 4: class Past reported a twenty five percent increase in interest
• 19:35
  Speaker 4: on the platform this year for yoga and other gentler modalities.
• 19:41
  Speaker 4: And then we're also seeing that brands, and particularly big,
• 19:47
  Speaker 4: big digital fitness brands are launching new categories where they're
• 19:53
  Speaker 4: combining mindfulness with fitness and so it might be active
• 19:58
  Speaker 4: added sleep class and walking meditations Open a new digital
• 20:04
  Speaker 4: platform which is going to launch in twenty twenty one,
• 20:07
  Speaker 4: is really combining physical work with breath work, and it's
• 20:11
  Speaker 4: just I think you and I definitely agree that it's
• 20:14
  Speaker 4: a really nice step forward because.
• 20:18
  Speaker 3: Fitness is so.
• 20:20
  Speaker 4: Great for releasing in doorphins, and it's obviously so critical
• 20:24
  Speaker 4: to all aspects of health, and to overlay that physicality
• 20:28
  Speaker 4: with kind of a mental health element is really a
• 20:33
  Speaker 4: nice evolution.
• 20:35
  Speaker 1: And then the last thing I love that you guys
• 20:37
  Speaker 1: called out in your home category was the fact that
• 20:40
  Speaker 1: so many of us are getting green or more green,
• 20:45
  Speaker 1: so to speak. Talk to me about plants in the
• 20:48
  Speaker 1: home and why they're important, especially right now.
• 20:51
  Speaker 4: Plants are having the biggest moment, and we've all been
• 20:57
  Speaker 4: becoming plant ladies for the last couple of years.
• 20:59
  Speaker 3: And so really, if you'd said to me a year ago.
• 21:02
  Speaker 4: That plants were going to become even more popular, I
• 21:05
  Speaker 4: wouldn't have believed you and wouldn't have known how that
• 21:07
  Speaker 4: was even possible.
• 21:08
  Speaker 3: But they have because at this moment when.
• 21:12
  Speaker 4: People aren't necessarily able to get it out in nature
• 21:15
  Speaker 4: the way that they once were, so it's been so
• 21:18
  Speaker 4: important to bring the outside back in and plants are
• 21:22
  Speaker 4: a pretty easy way to do that. And so we
• 21:25
  Speaker 4: are seeing myriad new brands launching. We're seeing a lot
• 21:30
  Speaker 4: of brands that already exists really beefing up their digital offering.
• 21:35
  Speaker 3: For twenty twenty one. And we also have.
• 21:37
  Speaker 4: Spoken to a lot of different brands that feel they
• 21:41
  Speaker 4: can now offer plants that are harder to keep alive.
• 21:46
  Speaker 3: They're seeing that consumers, we've kind.
• 21:48
  Speaker 4: Of proved ourselves on the easy plants, and now we're
• 21:52
  Speaker 4: all after something's a little bit trickier, which I think
• 21:55
  Speaker 4: is just such a cute, fun fact that you know,
• 21:58
  Speaker 4: as a society, as as a community, we are really
• 22:02
  Speaker 4: taking We're really looking after these plants and we're now
• 22:05
  Speaker 4: ready to maybe embrace some different types of species.
• 22:10
  Speaker 1: I love on the Trends Report when Bobby Burke chimes
• 22:14
  Speaker 1: in and he says, with all the chaos and change
• 22:16
  Speaker 1: that is happening outside our homes that is beyond our control,
• 22:19
  Speaker 1: people are wanting to create a zen and calming space
• 22:23
  Speaker 1: within the walls of theirs.
• 22:26
  Speaker 3: It's very, very true.
• 22:27
  Speaker 4: We're seeing that across the home in general, from the
• 22:31
  Speaker 4: way that we create our work from home spaces to
• 22:34
  Speaker 4: bringing plants and.
• 22:35
  Speaker 3: People are just looking for a little bit of sanctuary.
• 22:38
  Speaker 2: I know it's true.
• 22:39
  Speaker 1: I feel like I live now in like a renovated
• 22:41
  Speaker 1: version of my own at home. We work with my
• 22:44
  Speaker 1: plants and my colored books and like all the things.
• 22:48
  Speaker 1: If you had to identify keate one of your favorite
• 22:52
  Speaker 1: trends from twenty twenty in the world of wellness, what
• 22:57
  Speaker 1: is it.
• 22:59
  Speaker 3: I see you?
• 23:00
  Speaker 4: We're going to ask me this. It's such a good question,
• 23:02
  Speaker 4: but such a hard one to answer because there are
• 23:06
  Speaker 4: so many incredible, incredible things happening across the whole sphere.
• 23:13
  Speaker 4: But I think that something I feel very passionately about
• 23:19
  Speaker 4: and so so so happy to see is really this
• 23:24
  Speaker 4: depth of diet culture, we are seeing so many consumers
• 23:29
  Speaker 4: being led by lots of nutritionists and rds who have
• 23:33
  Speaker 4: been on this beating this drum for a while, but
• 23:36
  Speaker 4: we're seeing so many consumers turn away from.
• 23:38
  Speaker 5: The really restrictive diets that have been so popular for
• 23:42
  Speaker 5: so many years. And a lot of the experts that
• 23:44
  Speaker 5: we spoke to reported that the increase in people inquiring
• 23:50
  Speaker 5: about mindful eating intuitive eating has been really exponential, and
• 23:54
  Speaker 5: to me, that is such an important positive change because again,
• 23:59
  Speaker 5: when there is so much going on in the world,
• 24:02
  Speaker 5: to be able to nourish your body and feel comfort
• 24:06
  Speaker 5: with food through stuff, you know, products and produce that's
• 24:11
  Speaker 5: great for you and healthy, but you have some freedom
• 24:14
  Speaker 5: around feels like a really really nice step forward and
• 24:18
  Speaker 5: definitely is one of my favorite trends and one that
• 24:22
  Speaker 5: I really want to embrace over the next twelve months.
• 24:25
  Speaker 1: What excites you for twenty twenty one?
• 24:29
  Speaker 4: The thing that excites me most is really watching how
• 24:35
  Speaker 4: the change across the whole wellness industry is going to
• 24:38
  Speaker 4: take hold. We As I said at the top, we're
• 24:42
  Speaker 4: seeing some really positive changes in terms of equity, inclusion, accessibility,
• 24:48
  Speaker 4: also environmental awareness and sustainability, and what excites me most
• 24:54
  Speaker 4: is to see these things really come to fruition over
• 24:57
  Speaker 4: the next twelve months, because I think if many of
• 25:01
  Speaker 4: the different things that we're seeing the seeds of grow,
• 25:05
  Speaker 4: we are going to end up with a much better,
• 25:08
  Speaker 4: much safer, fair, more inclusive wellness industry. And that makes
• 25:13
  Speaker 4: me really happy and excited. That makes me really happy
• 25:17
  Speaker 4: and incited too. Tell me, Kate, how do the hurdlers
• 25:20
  Speaker 4: keep up with you? How do they keep up with
• 25:22
  Speaker 4: Well and Good? Give me all of the details. Yes,
• 25:25
  Speaker 4: so with me at Caitlin Elise on Instagram with Well
• 25:30
  Speaker 4: and Good at I Am Well and Good and please
• 25:34
  Speaker 4: go and read all of the trends on Wellangood dot com.
• 25:38
  Speaker 3: There are so many of them, many many.
• 25:40
  Speaker 4: Words, great stats and also shopping elements, and so we'd
• 25:45
  Speaker 4: love everyone to check them all out.
• 25:47
  Speaker 2: Check them out.
• 25:47
  Speaker 1: I'm over at Emily Avardi and at Hurdle Podcast another
• 25:51
  Speaker 1: Hurdle concurd Catch you guys next time.