Your Analytics are Wrong!
In this episode of "Full Tech Ahead," host Amanda Razani interviews Josh Koenig, co-founder and SVP of Marketing at Pantheon.
They discuss how the rapid adoption of AI agents and LLMs is fundamentally changing web traffic and search behavior. As more people "ask" AI instead of searching Google, organic website traffic is dropping, but the visitors who do click through are highly "primed" and ready to act.
Koenig advises companies against turning their websites into chatbots; instead, they should focus on AI Engine Optimization (AEO) by ensuring lightning-fast load times, properly structured…
The skinny
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