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Why Great Coaches Should Embrace Technology, Not Fear It with Christine Watts · The Ambitious Coach Lab

• 0:00
  SPEAKER_00: Welcome to the Ambitious Coach Lab, powered by Nightmare.
• 0:04
  SPEAKER_00: I'm your host, Dr.
• 0:05
  SPEAKER_00: Cam Lawson.
• 0:06
  SPEAKER_00: Each week we explore the real tactics, tough conversations, and breakthrough moments that drive coaching success.
• 0:12
  SPEAKER_00: Let's jump into today's episode.
• 0:16
  SPEAKER_00: Well, hello, friends.
• 0:17
  SPEAKER_00: I am so excited to welcome Christine Watts.
• 0:21
  SPEAKER_00: Christine is a good friend of mine.
• 0:22
  SPEAKER_00: We worked very closely together at 90.
• 0:25
  SPEAKER_00: She is the head of professional services.
• 0:27
  SPEAKER_00: You have worn quite a few hats.
• 0:29
  SPEAKER_00: We'll kind of dive into that, but wanted to bring Christine on because she has such a unique perspective of being really employee one at 90.
• 0:37
  SPEAKER_00: So seeing really from almost the early days and how it impacted both coaches and leadership teams.
• 0:42
  SPEAKER_00: So welcome to the show, Christine.
• 0:44
  SPEAKER_00: Happy to have you on here.
• 0:45
  SPEAKER_01: Thank you.
• 0:46
  SPEAKER_01: I'm so glad to be here.
• 0:47
  SPEAKER_01: I was so glad to see you actually in real life a few weeks ago.
• 0:50
  SPEAKER_01: So that was nice.
• 0:51
  SPEAKER_01: And this is a great moment because I've actually we've been doing a lot of work at 90 for the 10-year anniversary.
• 0:58
  SPEAKER_01: So we've had like a lot of moments of reflection and seeing how far we've come.
• 1:03
  SPEAKER_01: I did the Founders Framework podcast with Mark where we talked about some of those old stories.
• 1:07
  SPEAKER_01: So it's fun to rehash things and then look at where we're going next.
• 1:11
  SPEAKER_00: Oh, I love it.
• 1:12
  SPEAKER_00: Yes, it's been such a fun.
• 1:14
  SPEAKER_00: I've enjoyed all that content kind of going through that.
• 1:16
  SPEAKER_00: This is like the all the different little podcasts that 90's kind of involved with.
• 1:20
  SPEAKER_00: So we uh we save the best for last, right?
• 1:22
  SPEAKER_00: No, I'm just kidding.
• 1:23
  SPEAKER_00: Obviously.
• 1:25
  SPEAKER_00: Well, why don't you?
• 1:26
  SPEAKER_00: I mean, for those of you that maybe don't um know you as well, why don't you share a little bit about your journey to kind of where you're at to today?
• 1:33
  SPEAKER_01: Yeah, so I found 90 very early days.
• 1:37
  SPEAKER_01: So one of my friends connected um me to one of the founders.
• 1:42
  SPEAKER_01: And so I met them really.
• 1:44
  SPEAKER_01: There was no website, the product was in beta, so just like maybe 50 beta users or so.
• 1:50
  SPEAKER_01: And so it was very much like a leap of faith kind of joining in.
• 1:54
  SPEAKER_01: I had started my career the same way, right out of college, like going to um the founder's house and like working from her kitchen table while she still went to her normal job.
• 2:04
  SPEAKER_01: So I kind of loved that jump in and figure it out environment already.
• 2:09
  SPEAKER_01: Um, but yeah, I started off in the client success and marketing world and then quickly moved into product because I was having so many conversations with clients, figuring out what they needed and then being able to translate into like the technical layer of what we should build next.
• 2:25
  SPEAKER_01: So that flywheel loop of like, hey, I'm hearing this in the market, let's implement it in the product, um, was really exciting.
• 2:32
  SPEAKER_01: And so I ended up leading product, client success, um, moving into chief of staff for a bit.
• 2:37
  SPEAKER_01: And then when we started the professional services department, since I've always kind of been that person to go from that zero to one motion internally, I started this team as well, probably almost approaching a year now with professional services.
• 2:52
  SPEAKER_01: So that's been an interesting thing to kind of learn and grow and develop in the company.
• 2:56
  SPEAKER_00: Man, all the hats.
• 2:57
  SPEAKER_00: I I think you were heading up client success.
• 3:01
  SPEAKER_00: I think when I joined the team, because I will never forget I uh I was in in between roles and I had just reached out to Mark because I've always been that kind of just go to the top, like just see how I'm gonna network, right?
• 3:11
  SPEAKER_00: And I had reached out and told Mark my story of just, hey, I you know, had been part of a company that implemented uh EOS on 90, and then you know, had brought 90 and all that.
• 3:21
  SPEAKER_00: And then he said, This is awesome.
• 3:23
  SPEAKER_00: You need to talk to Christine Watts.
• 3:25
  SPEAKER_00: And so I think I emailed you out of the blue, and then long story short, it ended up working.
• 3:30
  SPEAKER_00: But I think you were in the like head of client success during that time.
• 3:33
  SPEAKER_01: So it's you talk to everyone there too.
• 3:36
  SPEAKER_01: Like, and this just I think like goes to like persistence and like really just like you know, being approachable.
• 3:43
  SPEAKER_01: Because I remember who our internal recruiter, Mike Frelick, he was also slacking me.
• 3:48
  SPEAKER_01: You gotta meet this guy.
• 3:49
  SPEAKER_01: Like he was so excited about it too.
• 3:52
  SPEAKER_00: And it was it was probably like a little bit of a unicorn of somebody, because it is, you know, it's not your traditional SaaS organization where I mean those those skills can kind of cross over, but having that deeper understanding of product usage and kind of the EOS ecosystem, it is a little bit of a you know, unique uh product offering.
• 4:11
  SPEAKER_00: But I mean, so let's let's go back to kind of the early days.
• 4:14
  SPEAKER_00: I mean, you were, I think legend has it, uh, that you were employee number one.
• 4:18
  SPEAKER_00: Um, but like take us back to those early days because you have a little bit of a unique perspective of understanding kind of, hey, from early decisions about the product.
• 4:28
  SPEAKER_00: But I mean, talk about, you know, what did 90 believe coaches and and leadership teams needed from technology that wasn't necessarily already in existence?
• 4:37
  SPEAKER_01: Yeah, I mean, we were really focused on EOS from the beginning.
• 4:40
  SPEAKER_01: Two of the founders were, you know, certified EOS implementers.
• 4:44
  SPEAKER_01: And so, and the third one was really just like a serial entrepreneur in the EOS world, right?
• 4:50
  SPEAKER_01: And so we very much believed in EOS, the process, but there was no digital systems to really document things and keep people um informed, keep keep people aligned, make sure there's transparency across the organization.
• 5:05
  SPEAKER_01: But it was interesting because this area and this market that we saw really didn't exist yet.
• 5:10
  SPEAKER_01: And so we were trying to convince people that we deserve to be there and that software was a good thing because there had kind of been this held belief in the EOS world that everything's on paper.
• 5:21
  SPEAKER_01: If you have a number, you should remember your number.
• 5:24
  SPEAKER_01: If we're in a session, everything's on the whiteboard and then there's nothing like really digital or transcribed about it.
• 5:31
  SPEAKER_01: It's like what happens in the room, laptops are closed, that sort of thing.
• 5:35
  SPEAKER_01: And there's a lot of value there with making sure your technology and your systems don't overtake human connection, I would say.
• 5:43
  SPEAKER_01: And so there was some wisdom in that thought early on, but we had to kind of fight to show how software improved that experience and like worked alongside it as opposed to taking over.
• 5:54
  SPEAKER_01: And so that was a lot of the early days in marketing.
• 5:58
  SPEAKER_01: We had some early adopters in the EOS implementar community, one of them being Mark O'Donnell, um, which was really fun.
• 6:05
  SPEAKER_01: Um, but there was EOS implementers that were out there and kind of believed in the product and believed in the software angle of it.
• 6:11
  SPEAKER_01: But over time, we had to continue to like work to prove that was true.
• 6:16
  SPEAKER_01: And when COVID hit was really a big turning point for us.
• 6:21
  SPEAKER_01: We launched our product in 2017, I would say, to market as paid.
• 6:26
  SPEAKER_01: And so when 2020 hit and everything shut down, we were finding the companies that were using the software were still running level 10 seamlessly and everything was operating well for them.
• 6:37
  SPEAKER_01: Whereas like the companies that weren't on a digital system yet were like, oh my gosh, what do I do now that I can't literally be in the same room and have a track record of what's been going on?
• 6:48
  SPEAKER_00: Yeah, man, that that is, we'll dive into that because I I want to um make sure we hit that because I know that was such a pivotal time where basically the world went digital.
• 6:58
  SPEAKER_00: Um but I mean, I want to go back because one thing you talked about, and and I distinctly remember this because you said something about how, you know, you don't want technology to over, you know, to like take over that that human connection aspect.
• 7:13
  SPEAKER_00: Because I distinctly remember this brings back because I mean early days would have been what 2016, 2017, around that time frame.
• 7:20
  SPEAKER_00: Because when we started implementing when I was with Cullen, it was about 2019, like later 2019.
• 7:28
  SPEAKER_00: And so, you know, kind of pre-COVID and whatnot.
• 7:32
  SPEAKER_00: And so, but we one of the things that I distinctly remember is when we went into the session, he had it and he had a very formalized process, right?
• 7:41
  SPEAKER_00: We were all set up in 90 ahead of time.
• 7:43
  SPEAKER_00: But we went in and, you know, I the clock like hit eight o'clock, you know, and he hit start on 90.
• 7:49
  SPEAKER_00: Yeah.
• 7:50
  SPEAKER_00: And I remember what it did for me mentally is it instantly leveled me up where I was like, okay, we mean business.
• 7:57
  SPEAKER_00: And it was boom, right into the flow.
• 8:00
  SPEAKER_00: The agenda was right there.
• 8:01
  SPEAKER_00: We had a timer.
• 8:02
  SPEAKER_00: I mean, it was one of the most elevated experiences.
• 8:06
  SPEAKER_00: And I never felt that it was a distraction, right?
• 8:08
  SPEAKER_00: I felt like it actually enhanced what he was doing.
• 8:12
  SPEAKER_00: And so, did do you find, and I know Cullen is a huge believer in 90 from very early days, uh, but I mean, take it from other coaches that maybe were early adopters or even those that took it a little bit later on.
• 8:26
  SPEAKER_00: But what maybe separates those from balancing that act of technology, but also the human connection and making sure we're focused in a room, if that makes sense.
• 8:36
  SPEAKER_01: Yeah, and I think there's a lot of parallels between this thought and then jumping into like the world we are today with AI.
• 8:44
  SPEAKER_01: And I think using the technology and like in person, your thought, your connection side by side is the strongest.
• 8:52
  SPEAKER_01: And the same way you would think about AI, where we have an internal philosophy where Maz, our AI, is your thought partner.
• 8:59
  SPEAKER_01: It's not a thought leader.
• 9:00
  SPEAKER_01: You are the thought leader.
• 9:02
  SPEAKER_01: And so maintaining your human like agency and the implementer's job and the where they really succeed is they're reading the room, they're helping people move through kind of like those interpersonal conflicts, disagreements, understanding where to pull the conversation.
• 9:18
  SPEAKER_01: These are just things that like the software is going to be a great documentation point.
• 9:22
  SPEAKER_01: It's gonna be great at elevating, like maybe you should think about this, but it's not gonna help manage that human energy that I know coaches are really digging in and doing so well.
• 9:32
  SPEAKER_01: And even for me now, when I'm thinking about, man, should this company be working with professional services or should they be working with a coach?
• 9:40
  SPEAKER_01: I'm really thinking about what are the problems that they're having.
• 9:43
  SPEAKER_01: And is this a software solve, or is this a like session facilitation solve?
• 9:49
  SPEAKER_01: Because like those are two very different things.
• 9:52
  SPEAKER_01: And so I think the coaches that lean into that and say the technology side is gonna elevate what I'm doing because my job is to facilitate, create human connection, make sure there's agreement, make sure our teams are on the same page and talking about the right things and having healthy conflict.
• 10:08
  SPEAKER_01: Like that's where the coach goes.
• 10:10
  SPEAKER_01: Whereas the software is obviously doing the other side of creating documentation and transparency and making sure there's that system of record for the business.
• 10:19
  SPEAKER_00: Yes, that is such an underrated um part of it because what it does is it actually allows you to not have to worry.
• 10:29
  SPEAKER_00: I'm thinking from specifically a coach's perspective, about what's that next cue, right?
• 10:34
  SPEAKER_00: Because that facilitation aspect alone is can be exhausting, right?
• 10:39
  SPEAKER_00: Where I'm having to think about, okay, this transition transition that we're going through, or we're we're dealing with an emotional, you know, we're working through specific, like take a focus day in EOS early on and everybody gets fired, right?
• 10:51
  SPEAKER_00: You know how that thing where we're kind of setting the roles.
• 10:53
  SPEAKER_00: It's a it's a high intense part of that session.
• 10:58
  SPEAKER_00: And when you're trying to think through, okay, how do I go through the next page in the book?
• 11:01
  SPEAKER_00: And you know, early on, one of the things that technology does is it actually enhances that, where hey, I can see, all right, we're coming down to the last 15 minutes of the section.
• 11:10
  SPEAKER_00: I can start transitioning down where I can just have these mental cues that the technology is guiding towards.
• 11:15
  SPEAKER_00: And it doesn't require mental effort on my part to have to think about that.
• 11:21
  SPEAKER_00: It allows it to kind of be in a little bit of autopilot versus, man, I got to think about all these cues.
• 11:27
  SPEAKER_00: And then you're not being able to really be present in the room.
• 11:30
  SPEAKER_00: Let the technology do that.
• 11:32
  SPEAKER_01: Yeah, it's kind of the same concept as the beauty of the level 10 meeting, is that once you get in the rhythm, you know what to expect.
• 11:40
  SPEAKER_01: You're not wondering what's gonna happen when I get into this meeting, what's the next step?
• 11:43
  SPEAKER_01: When do I get to talk about the thing I want to talk about?
• 11:46
  SPEAKER_01: It's like you know the process and you know the steps.
• 11:48
  SPEAKER_01: And so it's almost like the having that software and the technology early on gives you that level of visibility, even in when that like flow and that process isn't just ingrained in how you know things are gonna work.
• 12:00
  SPEAKER_01: So really having it there from day one, like you said, and being able to see and know what to expect, I think kind of disarms people and drops their guard a bit so that they will proactively participate and be engaged real time.
• 12:14
  SPEAKER_00: Yes, for sure.
• 12:15
  SPEAKER_00: You said something that stuck with me.
• 12:17
  SPEAKER_00: You said, I want to make sure I get it right.
• 12:20
  SPEAKER_00: You said that software can't fix broken team dynamics.
• 12:24
  SPEAKER_00: And I love that.
• 12:25
  SPEAKER_00: That hit me.
• 12:25
  SPEAKER_00: And I couldn't like, it was one of those like things I could like get out of my head because that's so true.
• 12:29
  SPEAKER_00: Can you just double click into what you mean by that?
• 12:32
  SPEAKER_00: Where maybe certain situations where you know they think software is gonna solve it, but what they really need is a coach in the room to help work through those team dynamics.
• 12:41
  SPEAKER_01: Yeah, I'll I'll give you an example that one is that came up within the last few weeks.
• 12:46
  SPEAKER_01: I talked with a company because they jumped on my calendar.
• 12:48
  SPEAKER_01: They said, we're ready to roll out 90.
• 12:51
  SPEAKER_01: We want to get going as quickly as possible.
• 12:53
  SPEAKER_01: We read this book and we're ready to go.
• 12:55
  SPEAKER_01: So I was like, great.
• 12:56
  SPEAKER_01: So I jumped on the call and I was like, all right, do you have a VTO and accountability chart?
• 13:02
  SPEAKER_01: No.
• 13:03
  SPEAKER_01: Okay.
• 13:04
  SPEAKER_01: Do you have you started running level 10 meetings?
• 13:06
  SPEAKER_01: No.
• 13:07
  SPEAKER_01: Do you know who's on your leadership team?
• 13:09
  SPEAKER_01: Well, and so I didn't think to ask that question initially because I'm like, well, they're talking about rollout and they're ready to go.
• 13:26
  SPEAKER_01: I think it's me, but the visionary thinks this.
• 13:29
  SPEAKER_01: And like the more I asked questions, the more I could tell there wasn't alignment.
• 13:34
  SPEAKER_01: We were still trying to figure out how the process was gonna work.
• 13:38
  SPEAKER_01: A lot of the team had read the book.
• 13:40
  SPEAKER_01: There was some buy-in, there was some not.
• 13:42
  SPEAKER_01: And so it kind of went back to like, you, I know you guys want to go fast, but slow is smooth and smooth is fast.
• 13:49
  SPEAKER_01: So if you want to do this the right way, working with an implementer if you have the time and the funds, then that's gonna be the way that you actually get this done really well and you're not coming back to us on a year when you're feeling like things are broken or there's misalignment on the team or whatever the problems may be at that time.
• 14:07
  SPEAKER_01: So I think the that initial leadership team alignment of not only like this is what we're gonna do, but here's the people on the bus to help us get there.
• 14:16
  SPEAKER_01: Like, those aren't like questions or problems that like our team is gonna expertly solve.
• 14:21
  SPEAKER_01: Like we're not sitting in those rooms with you, but having that EOS implementer come in and really like work alongside that business and making sure like those foundations are right.
• 14:31
  SPEAKER_01: Um, that's where we're usually like kind of seeing that distinction of man, they're gonna be a great fit for professional services.
• 14:37
  SPEAKER_01: If we've just got to execute and get things in the software, train the teams up, make sure everybody's um bought in and like, hey, here's how you run your level 10 meetings, here's what you do before.
• 14:47
  SPEAKER_01: Like that tactical side we're great at.
• 14:49
  SPEAKER_01: But if there's disagreement up front or like a needing to unpack and like create the VTO and figure out the vision and all of those things, like we're trying to really refer out to implementers in those cases because they're gonna be able to sit strong side by side and like really create buy-in with the whole team.
• 15:06
  SPEAKER_00: Yeah, totally.
• 15:07
  SPEAKER_00: Can you talk a little bit about how that process works?
• 15:11
  SPEAKER_00: I mean, because I know you guys have have done some connection with, you know, all right, say you've got a company that's either self-implementing or a situation like that where they haven't brought a formalized coach in.
• 15:22
  SPEAKER_00: I mean, how does that work as far as kind of the, you know, matching process is kind of what comes to my brain.
• 15:29
  SPEAKER_00: But can you talk a little bit about that program?
• 15:31
  SPEAKER_01: Yeah, and maybe I'm too early because we're actually piloting something right now that's not to market, and maybe it will be by the time comes out.
• 15:38
  SPEAKER_01: Um, but we are either when there's not like a coach preference, EOS Worldwide has a matching program.
• 15:44
  SPEAKER_01: So we're like identified, great, you need a coach, go to EOS worldwide.
• 15:48
  SPEAKER_01: Here's their process.
• 15:49
  SPEAKER_01: They're gonna talk to you about your size, your industry, your location.
• 15:52
  SPEAKER_01: Do you want virtual or in person?
• 15:53
  SPEAKER_01: Like they're gonna go through those like kind of qualifiers.
• 15:57
  SPEAKER_01: Um, and then the other path is like, hey, we've identified they need a coach and like they kind of already have a preference because you can kind of go on the directory and see who.
• 16:04
  SPEAKER_01: And so we're happy to make introductions and facilitate that way.
• 16:08
  SPEAKER_01: Um, so like I said, we've got like initially like a pilot going where that process becomes a little bit more finalized.
• 16:15
  SPEAKER_01: We're working on how do we find these warm leads and get people help more proactively instead of them just coming to us and identifying them.
• 16:22
  SPEAKER_01: So lots in the works there right now, I would say.
• 16:25
  SPEAKER_00: Yeah, I I just I was curious about that because I know that's a common thing.
• 16:30
  SPEAKER_00: You know, 90's got, you know, I mean, there's so many companies that run on 90.
• 16:34
  SPEAKER_00: And so how that works, because I'm sure that's a common thing.
• 16:37
  SPEAKER_00: I remember when I was um onboarding a team, they had uh, it was about 300 employees.
• 16:42
  SPEAKER_00: It was a pretty large-sized company, and they were working with an implementer, but they basically were trying to roll out with the leadership team to where they were first learning EOS, then middle managers and even frontline employees, and they were like, Well, we just gotta go, we gotta do all of this.
• 16:58
  SPEAKER_00: And they were so stressed.
• 17:00
  SPEAKER_00: Yeah.
• 17:00
  SPEAKER_00: And it was like finally just had a hard conversation of like, look, like, I feel like we're kind of rushing things a little bit.
• 17:06
  SPEAKER_00: Help me understand what you're thinking you're gonna get with this.
• 17:09
  SPEAKER_00: Well, this is what we think, this is what we you have to do, right?
• 17:11
  SPEAKER_00: And I was like, Well, usually it's like, you know, eight to 12 months where you're kind of working with the leadership team, and then eventually you might run like a departmental level 10.
• 17:21
  SPEAKER_00: And it's usually a process, and it kind of you just felt like it was like, oh, you know, and so it when we were able to work through them a little bit, but it can be stressful, you know, to kind of roll out and try to force things, but having the right, and they had an implementer, but you know, oftentimes it is a self-implementer that maybe just doesn't quite understand the proven process of how things work.
• 17:42
  SPEAKER_00: So um I appreciate you sharing that.
• 17:44
  SPEAKER_00: But I want to I want to go back because I know I said we were gonna go there, but let's go back to 2020, right?
• 17:52
  SPEAKER_00: Where the whole world just shut down.
• 17:55
  SPEAKER_00: And so I I just remember because I was in the middle of an implementation during this time, and coaches often, you know, build their entire practice on, you know, being in a room where they can gauge the emotional temperature.
• 18:11
  SPEAKER_00: And, you know, there's just something about being in a room, but COVID changed that.
• 18:16
  SPEAKER_00: So can you talk a little bit from like the 90 technology side of just what that was like um during that just crazy time?
• 18:23
  SPEAKER_01: Yeah, we we initially created I don't remember what we even called it at the time, but a program where we said, hey, if anybody comes to us and wants to cancel because of cost, we're gonna tell them no and we're gonna tell them we're gonna give it to you for free for it was three months or six months or something like that, right?
• 18:40
  SPEAKER_01: And if that's not enough time, come back and tell us again.
• 18:43
  SPEAKER_01: And we had very little people take us up on this offer because they were finding the value for what they were actually paying.
• 18:51
  SPEAKER_01: And a few of the things that we did from a software perspective at that time is to date, we hadn't had the ability to do a few like very critical things, I would say, in the technology because we're working with EOS and they were trying to figure out, like I talked about that struggle earlier, like what is EOS pure and what do we want EOS companies and how do we want them to operate versus how does kind of the world of tech actually work?
• 19:16
  SPEAKER_01: And so we were able to do quarterly meetings.
• 19:19
  SPEAKER_01: So people could now run quarterly and annual planning in the software.
• 19:23
  SPEAKER_01: It's an agenda item.
• 19:24
  SPEAKER_01: It takes them through the specific stages.
• 19:26
  SPEAKER_01: We could also add focus day and vision building days in there as well.
• 19:31
  SPEAKER_01: So those were all templated out and available for implementers to use while they were running their sessions, most likely remotely.
• 19:38
  SPEAKER_01: There was also like a few other just like really small things and like looking back, they're so silly, but they were so impactful and meaningful for people, adding notes on the scorecard, like being able to right-click just like you would in Excel, put a comment, and you can put a note directly on that number.
• 19:53
  SPEAKER_01: And like little things like that just like continue to reinforce the system of record and the transparency.
• 20:00
  SPEAKER_01: And hey, I can come and check in on this, or hey, I've got the meeting recap that's emailed out to me.
• 20:06
  SPEAKER_01: So I know like exactly what was covered, um, even if I wasn't there and at the doctor or sick with COVID or whatever it was.
• 20:13
  SPEAKER_01: You know, there was just like little things unlocked kind of along the way.
• 20:17
  SPEAKER_01: Um, and so those kind of leniencies that were granted, because we were kind of entering this new world of figuring out what EOS looked like in a fully remote situation, um, obviously still exist in the software today and are still valuable.
• 20:31
  SPEAKER_01: And there's entire companies that are 100% virtual, just like 90 is.
• 20:35
  SPEAKER_01: You know, we've got 120, 130 people across the country, some in other countries, um, able to operate and like use the full system um, you know, that that hadn't really been done at scale uh before.
• 20:48
  SPEAKER_00: Yeah, for sure.
• 20:50
  SPEAKER_00: Did what was the feedback from coaches specifically?
• 20:55
  SPEAKER_00: Like, how did you guys like start to just get that open, you know, dialogue going with like, hey, this is so helpful, or hey, you know, this would be super helpful.
• 21:05
  SPEAKER_00: I mean, what did that look like during that time from from like the coach perspective?
• 21:09
  SPEAKER_01: Yeah.
• 21:10
  SPEAKER_01: And I know you already talked to Michelle on this podcast, but I attribute a lot of that to her and just being like so in tune and picking up the phone, answering the email, like just being available in those moments for the feedback loop that I talked about earlier, too.
• 21:27
  SPEAKER_01: Yeah.
• 21:28
  SPEAKER_01: If we can listen to what the market's asking for, if we can listen to the pain points or a request or whatever it is, like we know our ICP is companies running on EOS.
• 21:38
  SPEAKER_01: We know that there are companies of 10 to 250 people.
• 21:42
  SPEAKER_01: We know that's who coaches are supporting.
• 21:44
  SPEAKER_01: And so if we can just listen to that group and implement what they're asking for, I think a lot of it during COVID was just that like, how available can we be for the people that we're trying to serve?
• 21:55
  SPEAKER_01: And I think from a coach perspective, Michelle just like she's always done that extremely.
• 22:00
  SPEAKER_01: Well, of just connecting with people and meeting them where they're at.
• 22:04
  SPEAKER_00: Yeah, for sure.
• 22:05
  SPEAKER_00: Yeah.
• 22:05
  SPEAKER_00: She's such a legend.
• 22:07
  SPEAKER_00: I can link out to her episode because we really dove into some of that, you know, from her perspective.
• 22:12
  SPEAKER_00: But I mean, we so kind of transitioning out.
• 22:16
  SPEAKER_00: I mean, you know, there were a lot of things that were put in place after COVID that kind of stuck around.
• 22:21
  SPEAKER_00: I mean, like the remote were, you know, I mean, not that it wasn't before, but you know, it got more broadly accepted, if you will.
• 22:27
  SPEAKER_00: Um, you know, virtual meetings, those kinds of things.
• 22:31
  SPEAKER_00: But when you look at, you know, I mean, we we can say this from the coach perspective, or even just broadly from just a leadership team perspective.
• 22:38
  SPEAKER_00: But what would you say, you know, the the best teams or coaches and how they kind of guide what makes functioning in kind of a digital environment?
• 22:52
  SPEAKER_00: How do you do that in a way that is still remains kind of back to what we talked about at the beginning, that human-centered approach, like the human element?
• 23:00
  SPEAKER_00: How do you manage that in today's world?
• 23:03
  SPEAKER_01: Yeah.
• 23:04
  SPEAKER_01: And I think a lot of it is just like driving the connection and comp like healthy conflict with teams when you're in the room with them, is what I see a lot of great coaches doing.
• 23:15
  SPEAKER_01: And they're using, um, you know, I know a lot of people, hey, I'm gonna record and transcribe the session.
• 23:21
  SPEAKER_01: And then after the fact, I'm gonna send you a summary.
• 23:23
  SPEAKER_01: And like there's gonna be moments in the session where we remember them and they're a moment of impact.
• 23:28
  SPEAKER_01: And so I'm gonna write it up on the board, but then you're also gonna get a video clip of that moment so you remember it.
• 23:35
  SPEAKER_01: And so they're kind of using all of these different um touch points in order to like reconnect with their clients, even post-session.
• 23:43
  SPEAKER_01: Hey, if I've got this transcribed and I can, hey, in four weeks check in on XYZ topic, like they're kind of using it as a way to continue to dive in and provide value for the client, I think, in a really unique way.
• 23:57
  SPEAKER_01: And even 90 like really aids in some of that now too.
• 24:01
  SPEAKER_01: So a coach can get an email if they see that the meeting rating is dropping below a seven, you know, whatever threshold, hey, I'm gonna shoot them an email if I see that this week's meeting is really dipping down.
• 24:13
  SPEAKER_01: Or a mid-quarter, I'm gonna ask Maz and their account how things are going and if they're they could like red, yellow, green, tell me how each tool is performing right now.
• 24:23
  SPEAKER_01: So I can like have a touch point and like just check in via email.
• 24:26
  SPEAKER_01: I don't know if every coach does that, but I know it's definitely something that a lot of people are getting more and more interested in because they're just trying to provide additional value to their clients, let them know they're there, like between those quarterly planning sessions.
• 24:40
  SPEAKER_01: Um, and especially when people are like very new and early to the tools, like they're going through focus day or vision building days.
• 24:46
  SPEAKER_01: Like if they're trying to like create the rhythm and the habit initially, and they want to have more touch points, they don't have to, but now they have the opportunity to where they have more insight and information available.
• 24:59
  SPEAKER_00: Well, you've got that instant pulse on a company.
• 25:02
  SPEAKER_00: I mean, that is one of the most valuable, because as a coach, let's be honest.
• 25:07
  SPEAKER_00: Okay, let's say, you know, I know early on, and let's just take EOS as an example.
• 25:11
  SPEAKER_00: Early on, it might, you know, you're you're doing focus day, visibility day.
• 25:14
  SPEAKER_00: It's a little bit more quick, you know, you're seeing them.
• 25:16
  SPEAKER_00: But let's say once you've gotten through that, it's really five times a year, you know.
• 25:21
  SPEAKER_00: I mean, really four, but like five days, right?
• 25:24
  SPEAKER_00: Yeah.
• 25:24
  SPEAKER_00: And so that's, you know, once a quarter, you're seeing them.
• 25:28
  SPEAKER_00: There's so much that happens in a 90-day period.
• 25:32
  SPEAKER_00: And especially even like early on, man, we might need to make a pivot or something, or where we can see, hey, we're starting to get derailed, like our meeting ratings are starting to go to the sixes and sevens, and scorecard metrics are getting missed.
• 25:45
  SPEAKER_00: You want to be able to have that data at your fingertips.
• 25:48
  SPEAKER_00: And that's one of the things that if they aren't doing that as a coach, they should because being able to have that quick pulse on, oh my gosh, yeah, they're killing it.
• 25:58
  SPEAKER_00: Or yeah, we probably need to have, you know, I need to just touch base once a month with them, like, hey, how are we doing?
• 26:03
  SPEAKER_00: Are we executing?
• 26:04
  SPEAKER_00: You know, maybe they need a little bit more hand holding, but you won't know that unless you have the data in front of you.
• 26:09
  SPEAKER_01: Exactly.
• 26:10
  SPEAKER_01: And like I said, like you don't have to, but if you want to, you can.
• 26:14
  SPEAKER_01: So even for a coach, like they know their clients best and they're gonna know what they need based on where they are.
• 26:20
  SPEAKER_01: And so maybe there's some you are doing exactly what you said for them, but not for others, because others you know are humming and you're gonna get, you're gonna be able to see if you need to engage proactively instead of just having them on a monthly check-in cycle.
• 26:34
  SPEAKER_01: So, like us creating tools so that EOS is like able to work with that coach and how they operate.
• 26:42
  SPEAKER_01: And I even put practice managers into that category too, because like that's a big part of a coaching practice too.
• 26:48
  SPEAKER_01: How can your practice manager like maybe they're pulling those reports or looking at the insights page in 90 and doing those things and then providing information back?
• 26:56
  SPEAKER_01: So I think all of those are ways that can like help elevate the coaching practice and let you do what you need to do for the clients when you need to.
• 27:03
  SPEAKER_00: And we talk a lot about that.
• 27:05
  SPEAKER_00: I could not agree more, first off, but we talk a lot about on the show about there's just different competencies, you know, that you have as a coach, right?
• 27:13
  SPEAKER_00: And you know, you got to be clear on your vision, got to be able to have a clear offering, do go do business development, practice management, mastery, like these competencies that ambitious, and I will say, and yeah, I think I want to get your perspective on this, but as I have talked to thousands of coaches and consultants and fraction, you know, all of the above, the common theme that I see of the ambitious ones are they practice what they preach.
• 27:41
  SPEAKER_00: They go in with their practice manager and they run their practice like they coach their clients to.
• 27:48
  SPEAKER_00: And they go in and they have a scorecard and they have a vision, you know, VTO, they have they go out and they build these different things into their practice.
• 27:56
  SPEAKER_00: And then even the ones I've seen, some that their session ratings or they're going in, they're keeping track of those things.
• 28:02
  SPEAKER_00: And so you can really start to build that out.
• 28:05
  SPEAKER_00: And then you have this cohesive, you know, understanding of how software integrates into your own practice that then just bleeds out as you're working with the clients.
• 28:15
  SPEAKER_00: So, do you see it similarly in that, Sam?
• 28:18
  SPEAKER_00: I'm assuming yes.
• 28:19
  SPEAKER_01: Yeah, definitely.
• 28:20
  SPEAKER_01: And and coaches can like use an ID account to run and manage their own practice where they invite their practice manager in.
• 28:27
  SPEAKER_01: I was even with um a few coaches last week and they were talking about how they're doing that.
• 28:32
  SPEAKER_01: And okay, I'm tracking my marketing numbers in here, and I don't just have one practice manager, but I've um offshore and hired people in the Philippines and they're handling these different aspects.
• 28:43
  SPEAKER_01: And so being able to like kind of show that all through this is how I'm managing and building my business, um, even back to the client, I think is probably pretty reassuring from a client perspective to know, like, oh, okay, this person is um drinking their own champagne, as we say at 90.
• 29:01
  SPEAKER_00: 100%.
• 29:02
  SPEAKER_00: Yes.
• 29:02
  SPEAKER_00: No, I love that.
• 29:03
  SPEAKER_00: Um, so let's shift gears to a very hot topic nowadays, which is AI.
• 29:09
  SPEAKER_00: A lot of coaches and you know, consultants uh are, you know, it's a little threatening, right?
• 29:17
  SPEAKER_00: I mean, you know, AI is is coming on.
• 29:20
  SPEAKER_00: I think it's moving faster than really all of us thought.
• 29:23
  SPEAKER_00: Um and it's insane, you know, even just a year ago, how much it has adapted and and grown.
• 29:32
  SPEAKER_00: And so what is is your perspective on how AI can enhance a coach and maybe some ways that, hey, we might have to think a little bit different.
• 29:44
  SPEAKER_00: We might have to adapt that, hey, maybe this tool is going to be able to provide insights that usually I would charge for, but now a regular LLM can do.
• 29:53
  SPEAKER_00: So, I mean, what should a coach have from a perspective of around AI?
• 29:57
  SPEAKER_01: I mean, I think there's a lot of different angles here.
• 30:00
  SPEAKER_01: And if even when I think about like our internal AI, I think about what are ways that you can prompt and get more information before a session to prep, use it during the session to help, again, like guide, uncover issues, whatever it may be, um, transcribe the meeting, make sure you have that.
• 30:17
  SPEAKER_01: And then that lends itself to after the session and then in between those sessions of being able to proactively get information back.
• 30:24
  SPEAKER_01: And I think the people that are using this technology as a way to provide and feed them more data and more information.
• 30:32
  SPEAKER_01: I think the beauty of AI is now it's not just a bunch of data that you have to then go sift through.
• 30:37
  SPEAKER_01: It's I can hand select, I can create a chart, I can like do these things kind of that give me more um valuable information up front so I can decide what action to take.
• 30:49
  SPEAKER_01: And like I said earlier, like if this is your thought partner, you're still the thought leader, you're still the one that knows your client, knows the struggles that they went through, knows, hey, they're working to achieve this goal.
• 31:01
  SPEAKER_01: How can I help support them do that?
• 31:03
  SPEAKER_01: And so if they can use AI to get better data and be more proactive with their clients, I think that's um probably a great way to leverage it.
• 31:12
  SPEAKER_01: And then other than that, it's obviously the workflow and automation side of things.
• 31:17
  SPEAKER_01: Like you're gonna be able to automate if you've got, I don't know how many people have ads running, or if they want to scrape YouTube and give them ideas for video content, or if they like all of that kind of like idea generation things when it comes to like a workflow perspective too, or follow-ups or whatever it is.
• 31:35
  SPEAKER_01: I think there's a clear distinction on like what is kind of admin work and then what is human work.
• 31:41
  SPEAKER_01: Um, and so it's kind of the people that are letting AI just do the human work for them are the ones where people are just they're gonna become less and less trusted over time.
• 31:51
  SPEAKER_01: But I think a lot of people, especially in the EOS community, are being really mindful about how they're using AI and how they're using the tools in a way that elevates the work that they're doing.
• 32:02
  SPEAKER_01: Um, because I mean, we like I said from the early days of EOS, like they were even conscious of like, no, no, no, like there's no technology in the room at all.
• 32:11
  SPEAKER_01: And so we're not obviously all the way back there, but people have that mindset of how do I use this really responsibly and making sure that people are getting value from the service that I'm providing.
• 32:21
  SPEAKER_00: Yes, I love that.
• 32:23
  SPEAKER_00: And I'm gonna go deep for just a second and and and talk to the value of MAS because I I'm gonna go on a little rant here.
• 32:30
  SPEAKER_00: Uh AI to traditionally has really been an individual perspective, right?
• 32:36
  SPEAKER_00: It's it's I'm communicating to my, you know, chat or Claude or whatever.
• 32:41
  SPEAKER_00: Right.
• 32:41
  SPEAKER_00: Um, and I can maybe share that with you to where you can have context about a specific, you know, conversation that I had.
• 32:49
  SPEAKER_00: But the way that I see things going in the future is really almost these company entities that have access to the holistic perspective versus like the CEO's brain and conversation that he's dumping into it, but it doesn't have any other context than that.
• 33:08
  SPEAKER_00: Whereas Maz is able to take in this whole perspective of understanding, hey, the scorecards on these departmental levels and the VTO and factoring in individual rocks further down in the organization, it's taking into account that whole aspect.
• 33:23
  SPEAKER_00: And I think that's gonna be the way of the future for at least from a business standpoint.
• 33:28
  SPEAKER_00: I'm not downplaying, you know, the individual perspectives, but it's we're getting to the point where it's, you know, you have 37 different AI tools that do one specific thing and it's just an individual perspective.
• 33:40
  SPEAKER_00: Whereas with MAS, you can start to have different dialogues and it's factoring in all of that context.
• 33:45
  SPEAKER_00: So I think that is the way of the future.
• 33:48
  SPEAKER_00: If I can get off my soapbox for you know a second there.
• 33:51
  SPEAKER_01: But no, yeah, I think you're right.
• 33:53
  SPEAKER_01: And the beauty of the way we've built MAS is it knows who you are in the company.
• 33:57
  SPEAKER_01: So, like accountability chart, see if you put in your Colby, if you put in all of that stuff, like build out your profile and knows who you are, it knows where you sit, it knows about the company too, right?
• 34:06
  SPEAKER_01: It can see the vision, it has access to all of this information.
• 34:10
  SPEAKER_01: But we're not allowing that information to be available to everyone in the account.
• 34:14
  SPEAKER_01: It's still streamlined down to what do I as a person have access to?
• 34:19
  SPEAKER_01: So as an owner of a 200-person company, wow, I can see and understand things at scale, ask questions, get insight in a way I really couldn't before because there was so much to read.
• 34:31
  SPEAKER_01: There's so many issues to go through.
• 34:33
  SPEAKER_01: How do I pull themes out of this?
• 34:34
  SPEAKER_01: And so this is a way to kind of like let that owner kind of ask questions like you talked about and kind of get some insight into the company as a whole.
• 34:42
  SPEAKER_01: But as a person that's maybe just working in a department or leading a single team, like I don't have the same level of visibility because I don't need it or I shouldn't have it, right?
• 34:52
  SPEAKER_01: So it's still locked down to the areas that you specifically have access to as a user, which I think is a really good thing about the way we've built MAS.
• 35:01
  SPEAKER_01: And that even goes into okay, MAS is how you work with AI directly inside your 90 account, but maybe there's other things and workflows you want it to be a part of.
• 35:10
  SPEAKER_01: And so that MCP connection where it's like, okay, now I can pull this data into Claude.
• 35:15
  SPEAKER_01: And I already have Claude every day giving me a daily brief where it's looking at my emails and my conversations and my Slack messages from the last 24 hours and then telling me what it thinks is important.
• 35:27
  SPEAKER_01: And I am obviously still having like a human aspect and input to this.
• 35:30
  SPEAKER_01: I'm not just blindly following the AI to-do list for myself, but maybe it's pulling themes out.
• 35:36
  SPEAKER_01: Maybe it's reminding me about an email or something I told somebody on a call I was gonna get them that I forgot to get due.
• 35:42
  SPEAKER_01: So it's it's a helpful angle.
• 35:44
  SPEAKER_01: And then it's pulling in all of that 90 information and context and saying, hey, like maybe that should be an issue, or hey, this is your to-do list.
• 35:51
  SPEAKER_01: So like let's add that to the other things that you just like verbally agreed to on the call.
• 35:56
  SPEAKER_01: So if you're going from back-to-back calls during the day or anything like that, you don't have time to write things down, whatever it is, you kind of still have this one centralized place.
• 36:04
  SPEAKER_01: And so that's just like one super small example about how that 90 MCP and like actually connecting your data to the other systems that you use and leverage as a business will be really helpful.
• 36:16
  SPEAKER_00: Man, I love that.
• 36:17
  SPEAKER_00: That's so cool.
• 36:18
  SPEAKER_00: And I love that it it's, you know, propriet, like you've got the proprietary, you know, I mean, where it's it's it's you know, within your entity.
• 36:27
  SPEAKER_00: It's not, you know, tapping into some of the larger LLMs or whatever.
• 36:31
  SPEAKER_00: I'm not even gonna pretend like I know what I'm talking about, but you know, it's you're exactly right though.
• 36:35
  SPEAKER_01: Like we're not, it's not just a chat GPT wrapper.
• 36:37
  SPEAKER_01: Like none of the conversations and none of the data are actually shared with these external providers.
• 36:42
  SPEAKER_01: Um, it all stays uh in-house.
• 36:44
  SPEAKER_01: So that's definitely another value add from a security perspective.
• 36:48
  SPEAKER_00: For sure.
• 36:49
  SPEAKER_00: So you've seen a lot.
• 36:50
  SPEAKER_00: I mean, from from the early days at 90, you know, now to the current.
• 36:55
  SPEAKER_00: So I'd be remiss to ask, you know, what what's on the roadmap?
• 36:58
  SPEAKER_00: Like what's coming down the line that you can can share about?
• 37:01
  SPEAKER_00: I know a lot of the the audience is very interested in that to be able to communicate both their own internal use, but to their clients as well.
• 37:08
  SPEAKER_00: So what can you share about kind of what's coming down?
• 37:10
  SPEAKER_01: Uh a lot of things that I'm excited about right now are AI driven.
• 37:15
  SPEAKER_01: So like the MCP connector that I talked about, um, meeting transcription being actually available in the tool, which will at first just be able to like see and record the meeting, then eventually be able to like proactively kind of, hey, you just said this is a to-do, like, should we create this to-do for you?
• 37:32
  SPEAKER_01: So being able to kind of like do that admin work again for you real time and live, I think is really exciting.
• 37:38
  SPEAKER_01: And then just a lot of quality of life improvements.
• 37:41
  SPEAKER_01: Um, so just over time, like making things easier to read, making them updated, um, allowing you to kind of like just view context in a different way, I think is all like the exciting stuff that's coming up for us.
• 37:55
  SPEAKER_00: Oh, I love that.
• 37:56
  SPEAKER_00: I no doubt of that.
• 37:57
  SPEAKER_00: I mean, it's it's a it's a huge priority to make sure 90 is bringing out the right stuff.
• 38:04
  SPEAKER_00: And I have always appreciated the intentionality behind it's not just a reactive uh response to rolling out things, it's a very rigorous process of user feedback and you know, uh internal priorities based on vision.
• 38:22
  SPEAKER_00: And so I know when 90 brings something out, it's very intentional.
• 38:26
  SPEAKER_00: And I've always loved that.
• 38:27
  SPEAKER_00: And it always proves out to be the right decision.
• 38:29
  SPEAKER_00: You know what I mean?
• 38:30
  SPEAKER_01: Yeah, it's it's definitely a we we listen to our customers first and foremost and want to develop the things that they're asking for and will make the most impact.
• 38:39
  SPEAKER_01: And so we have like the provide us feedback button, like right front and center in the product, and that links to an internal Slack channel where we like see and interact with every piece of feedback that comes back.
• 38:52
  SPEAKER_01: And I think like that kind of culture of like, how can we see what people are asking for, like real time and have a conversation about it?
• 39:00
  SPEAKER_01: And so it's not just kind of going into some backlog or list somewhere, but it's like a real part of how we interact.
• 39:06
  SPEAKER_01: Like the whole company is in that channel and and talking about things as they come through.
• 39:10
  SPEAKER_00: Yeah.
• 39:11
  SPEAKER_00: Well, Christine, man, this has been awesome.
• 39:13
  SPEAKER_00: I appreciate you coming on and and sharing your such a unique perspective.
• 39:18
  SPEAKER_00: And I I appreciate our friendship.
• 39:20
  SPEAKER_00: Um, and so, but on so if anybody's listening, they already kind of know where this is going.
• 39:25
  SPEAKER_00: But I always like to ask guests two questions.
• 39:28
  SPEAKER_00: First one is a little bit more reflective.
• 39:30
  SPEAKER_00: Um, if you could go back to, let's just call it rookie Christine, with all the knowledge and experience that you have now, what advice would you give yourself just starting out in your career?
• 39:41
  SPEAKER_01: I I think it would be be bolder.
• 39:44
  SPEAKER_01: And so much of like the early days of 90, even that I go back to, is like people telling us like there shouldn't be technology and that's the wrong thing.
• 39:53
  SPEAKER_01: And, you know, we persevered and like worked through that.
• 39:56
  SPEAKER_01: But like just feeling bolder in those moments to like add more to the product or do more or like speak up, like those kind of things, like being bolder, I think, is just like my overall theme of what I would go back and tell my younger self.
• 40:11
  SPEAKER_00: I love that.
• 40:12
  SPEAKER_00: That's a good word.
• 40:13
  SPEAKER_00: Uh it's hard in the moment, but you know, looking back and you keep taking taking more steps.
• 40:19
  SPEAKER_00: And I've seen that in you uh so much, even in the little time that we've known each other.
• 40:23
  SPEAKER_00: Second question is a little bit more current.
• 40:26
  SPEAKER_00: Um, what's a lesson that you're in the middle of learning right now?
• 40:30
  SPEAKER_01: This is a tough one.
• 40:31
  SPEAKER_01: Maybe increasing my level level of vulnerability and visibility, like like being um like more outbound to the market.
• 40:41
  SPEAKER_01: Like I have so many conversations with business owners.
• 40:44
  SPEAKER_01: Like I've talked to like thousands of people over the years, um, you know, coaches included.
• 40:49
  SPEAKER_01: And so, like, how can I continue to like be vulnerable and share those insights and like create visibility for some of the great work that we're doing is definitely the thing that I think about most.
• 40:59
  SPEAKER_01: And, you know, we're starting that work where you've got impact moments, which is a podcast Chris and I have.
• 41:04
  SPEAKER_01: And so, like creating those kind of opportunities for people to share stories and talk about what they're going through and things like that.
• 41:11
  SPEAKER_00: I'll tell you what, it keeps you grounded, you know, touching grass where you're you're interacting with entrepreneurs and those that use the product, because you can have your own, and this is even my own journey is just building a small little tech platform.
• 41:28
  SPEAKER_00: But you know, you can have up here what you think is, and this goes across even beyond tech.
• 41:32
  SPEAKER_00: Like as just this business owner, you can understand what you think your customers want, but until you talk to them and get that feedback and understand the impact moments or those things that actually tangibly matter to them.
• 41:46
  SPEAKER_01: Yeah.
• 41:46
  SPEAKER_00: Until you know that and get that from them, it doesn't really matter.
• 41:49
  SPEAKER_00: So that's a really good word.
• 41:51
  SPEAKER_00: I think that's important for coaches too, because it can be so easy to think that you understand, you know, exactly what your clients need.
• 41:59
  SPEAKER_00: But until you're dealing and talking to entrepreneurs, I see that so much in coaches.
• 42:04
  SPEAKER_00: They want to go network and have sit-down coffees with centers of influence, and that's fine.
• 42:10
  SPEAKER_00: Other coaches are, you know, complimentary type things, but go talk to entrepreneurs, go talk to your clients, you know, the people that you're actually going to serve.
• 42:20
  SPEAKER_00: So I appreciate that's a really good word.
• 42:22
  SPEAKER_00: I appreciate you sharing that.
• 42:23
  SPEAKER_01: Yeah, it's interesting too, because like even along that vein this morning, I read an article about how more founders are stepping back into their businesses.
• 42:31
  SPEAKER_01: I'm talking like huge companies, like think Workday, because the CEOs that have taken over and led the past few years are trying to figure out like how to do like change at scale.
• 42:43
  SPEAKER_01: And I feel like they're probably not as connected with their customer base as the initial founder was.
• 42:49
  SPEAKER_01: And so it was like a really interesting perspective to read, just like with that lens on it of like, man, the person who was like initially building and working on the product and like kind of in the trenches is probably the one that like feels the pain most acutely instead of the maybe career CEO.
• 43:05
  SPEAKER_01: So that's a potential thing I read about this morning that I thought was interesting.
• 43:09
  SPEAKER_00: That is that's super interesting.
• 43:11
  SPEAKER_00: Yeah.
• 43:11
  SPEAKER_00: Uh I could not agree more.
• 43:13
  SPEAKER_00: Um, man, Chris, this has been great.
• 43:16
  SPEAKER_00: If someone wants to get in touch with you to have a conversation, where would what's the best place to get in touch with you?
• 43:21
  SPEAKER_01: Um, I LinkedIn is probably great.
• 43:24
  SPEAKER_01: Um, so they can look me up there, Christine Watts.
• 43:26
  SPEAKER_01: You can link to it.
• 43:27
  SPEAKER_01: Um, my email is very easy as well.
• 43:29
  SPEAKER_01: It's just Christine at 90.io.
• 43:32
  SPEAKER_01: So um either way is a good way to find me.
• 43:35
  SPEAKER_00: Easy enough.
• 43:36
  SPEAKER_00: I love it.
• 43:36
  SPEAKER_00: Well, yeah, I'll link out to all that.
• 43:37
  SPEAKER_00: I'll link out to your and Chris's show, um, some other helpful resources.
• 43:42
  SPEAKER_00: Um, but thank you for taking the time to chat.
• 43:45
  SPEAKER_00: This has been fun.
• 43:46
  SPEAKER_00: I I appreciate all the work that you've done, all the hats that you've worn over the years.
• 43:50
  SPEAKER_00: You have helped build 90 into what it is today.
• 43:53
  SPEAKER_00: And um, I know you have touched a lot of people in in a powerful way, both internal um and and external.
• 44:00
  SPEAKER_00: And I'm one of them.
• 44:00
  SPEAKER_00: So I appreciate you and what you stand for.
• 44:03
  SPEAKER_00: So thank you.
• 44:04
  SPEAKER_01: Well, thank you, Cam.
• 44:05
  SPEAKER_01: It's fun being here, fun to see what you've built too.
• 44:08
  SPEAKER_01: So appreciate being a part of it.
• 44:09
  SPEAKER_00: I love it.
• 44:10
  SPEAKER_00: Well, thank you guys for tuning in.
• 44:11
  SPEAKER_00: We got plenty more episodes coming your way.
• 44:14
  SPEAKER_00: Thank you.
• 44:14
  SPEAKER_00: Take care.
• 44:16
  SPEAKER_00: That's it for today's episode of the Ambitious Coach Lab.
• 44:19
  SPEAKER_00: My hope is that something here helps you sharpen your craft and keep building a coaching practice you're proud of.
• 44:24
  SPEAKER_00: Before we wrap, a quick thank you to our sponsor, 90.
• 44:27
  SPEAKER_00: If you're coaching leadership teams, having your clients run their entire world in 90 truly elevates your work.
• 44:33
  SPEAKER_00: Vision, rocks, scorecards, issues, it all lives in one centralized place.
• 44:38
  SPEAKER_00: The clarity keeps your clients aligned between sessions and makes every conversation you have with them more focused and more impactful.
• 44:44
  SPEAKER_00: I've used 90 with over 500 leadership teams, and I can tell you it makes great companies better and great coaches even more effective.
• 44:52
  SPEAKER_00: Feel free to use promo code AC20 for 20% off.
• 44:56
  SPEAKER_00: Again, that's AC20 for 20% off.
• 44:59
  SPEAKER_00: Thanks for hanging out with me today.
• 45:00
  SPEAKER_00: I'm Cam.
• 45:01
  SPEAKER_00: Cheering on as you grow your ambitious coaching practice.
• 45:04
  SPEAKER_00: We'll see you next time.